The Development of Package
L.O: to know the impact of the package
holiday on the travel and tourism
ALL will be able to describe the start of
the package holiday
MOST will be able to explain why tourism
SOME will be able to explain the change
in tourism over the past 30 years.
When did the package holiday
• During the industrial revolution (1750 –
1900) the working classes lived and
worked in terrible conditions.
Because of the horrible conditions many
people in the UK turned to drink – despite
being very poor.
Thomas Cook (1808-
1902) was a Baptist
and was appalled at the
drunkenness of the
working classes. He
called TEMPERENCE –
which tried to reduce
the amount of people
who drink alcohol.
Because Temperance was quite
popular, meetings took place across
the country. Due to the invention
of the railways in 1825, Cook was
able to arranged a chartered train
from Leicester to Loughborough for
a meeting on July 5th 1841.
Thomas Cook found that this was
very popular, and he decided to
arrange a number of excursions to
destinations in the UK – including
to seaside resorts, which made a
difference to their normal
The first international package
In 1855 Thomas Cook
arranged his first
abroad – they visited
Belgium, Germany and
France – all
made by Cook!
What sort of holidays were there
in the 1900s?
Leisure time and disposable income was limited (e.g.
they worked very long hours and had little spare
money), but the interest in travelling grew very
quickly in the UK, particularly coastal
destinations such as Brighton became very
The package holiday ‘Holiday Camp’
In 1931 Harry Warner opened the first holiday
camp on Hayling Island, followed in 1936 by
Billy Butlin at Skegness.
Tourists received a package of accommodation
in chalets, 3 meals a day and entertainment
for an all-inclusive price!
These holidays grew in popularity and in 1972
Butlins took a record 1 million bookings!
Reasons for MASS TOURISM
• Holidays with pay act 1938 (people were paid
by their employer when on holiday).
• After the soldiers returned from overseas
from the 2nd World War people wanted to go
• First overseas package holiday BY AIR in
1950 by Vladimir Raitz who founded Horizon
• In the 1960s and 70s several major tour
operators started business including the
Thomson Travel Group.
• Faster and larger aircraft (quicker and
more convenient and cheaper)
• Improved transport networks (can go to
more places easily)
• Introduction of computerised booking
systems (easier to book a holiday)
Changes in lifestyle
• People worked less and earned more money – so
more time and money to spend on holidays!
• 1990s – people became more demanding in their
holiday choice – long-haul holidays to America
and South-East Asia became popular.
• All-inclusive holidays at resorts (everything
included in the price makes it easier for
• Holiday makers wanted new experiences so
specialist holidays grew (e.g. rock-climbing)
• Cruises became one of the fastest growing
sectors in the tourism market.
• End of the 1990s people wanted more holidays
so short-stay holidays and city-breaks increased
e.g. to Paris or Prague.
What you need to include -
Development of package holidays:
• early developments e.g. Thomas Cook;
• growth of mass market;
• specialist holidays e.g. all-inclusive, city
breaks, long-haul, cruising