Case Study Center - Sport+Markt

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					                                                              Autho-                     Link CS    Link CS
Case Study - Official title                  Client                     S+M Account                                  Phase           Method             Branch         Country        Sport      CS_No
                                                              rized?                     English    German
                                                                                                                                                        Sponsors /
Sponsorship Workshop                         Bwin              No        Boris Hedde                  http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200601_CS_Sportwetten_Sponsoring_Workshop.ppt
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200601_CS_Sport_Betting_Sponsorship_Workshop.ppt
                                                                                                                       Planning         Consulting                       Austria   Diverse     200601
                                                                                                                                                        Advertisers
                                                                                                                                                        Sponsors /
Strategic basis for planning                 Sponsoring 21+    No            Multi                    http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200602_CS_Automotive_Strategische_Planungsgrundlagen.ppt
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200602_CS_Automotive_Strategic_basis_for_planning.ppt
                                                                                                                       Planning         Consulting                        Multi      Multi     200602
                                                                                                                                                        Advertisers
                                                                                                                                                       Sponsors /
Expansion of existing sponsorship strategy   Telecom           No                                    http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200603_CS_Telecom_Ausbau_der_bestehenden_Sponsoringstrategie
                                                                       Stephan Schröder http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200603_CS_Telecom_Expansion_of_existing_sponsorship_strategy.ppt
                                                                                                                       Strategy        Consulting                      Germany     Cycling   200603
                                                                                                                                                       Advertisers
                                                                                                                                                        Sponsors /
Evaluation of sponsorship offers             Nokia             No       Andrew Walsh                  http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200604_CS_Mobile_Operator_Evaluation_von_Sponsoring-Angeboten
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200604_CS_Mobile_Operators_Evaluation_of_sponsorship_offers.ppt
                                                                                                                       Planning         Consulting                        Finn     Football    200604
                                                                                                                                                        Advertisers
                                                                                                                                                        Sponsors /
Support in contract extension                Siemens           No       Marcel Cordes                 http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200605_CS_Mobile_Phones_Support_bei_Vertragsverlaengerungen.p
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200605_CS_Mobile_Phones_Contract_extension.ppt
                                                                                                                       Planning         Consulting                      Germany   Motorsport   200605
                                                                                                                                                        Advertisers
                                                                                                                                                        Sponsors /
Analysis of strategic success factors        adidas            No      Stephanus Tekle                http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200606_CS_Sportartikel_Analyse_strategischer_Erfolgsfaktoren.ppt
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200606_CS_Sports_equipment_Strategic_success_factors.ppt
                                                                                                                        Strategy        Consulting                      Germany    Diverse       200606
                                                                                                                                                        Advertisers
                                                                                                                                                        Sponsors /
International sponsorship strategy           Winterthur        No       Jens Falkenau                 http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200607_CS_Versicherungen_Internationale_Sponsoringstrategie.ppt
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200606_CS_Sports_equipment_Strategic_success_factors.ppt
                                                                                                                        Strategy        Consulting                      Germany    Diverse     200607
                                                                                                                                                        Advertisers
                                                                                                                                                    Federations/Clubs/
Sponsorship performance & value modelling    TEAM              No       Andrew Walsh                  http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200608_CS_Sportvermarkter_Sponsorship_Performance_Value_Mode
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200608_CS_Sport_marketers_Sponsorship_performance.ppt
                                                                                                                        Strategy        Consulting                     Switzerland Football    200608
                                                                                                                                                          Events
                                                                                                                                                       Marketers /
Impact monitoring for sponsors               Sportfive         No                                    http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200609_CS_Sportvermarkter_Erfolgskontrolle_fuer_Sponsoren.ppt
                                                                       Stephan Schröder http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200609_CS_Sport_marketers_Impact_monitoring.ppt
                                                                                                                     Monitoring        Consulting                      Germany    Football    200609
                                                                                                                                                        Agencies
                                                                                                                                                        Sponsors /
Sponsorship monitoring in Russia             Siemens           No       Marcel Cordes                 http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200610_CS_Mischkonzern_Sponsorship_Monitoring_in_Russland.ppt
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200610_CS_Conglomerate_Sponsorship_monitoring_Russia.ppt
                                                                                                                      Monitoring        Consulting                       Russia    Football    200610
                                                                                                                                                        Advertisers
                                                                                                                                                       Sponsors /
Sponsorship audit with ROI calculation       T-Com             No                                    http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200611_CS_Telecom_Sponsorship_Audit_mit_ROI-Berechnung.ppt
                                                                       Stephan Schröder http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200611_CS_Telecom_ROI_calculation.ppt
                                                                                                                     Monitoring        Consulting                      Germany    Football   200611
                                                                                                                                                       Advertisers
                                                                                                                       Integrated                       Sponsors /
Evaluation of sponsorship offers             bwin              No        Boris Hedde                  http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200612_CS_Energy_Drinks_Evaluation_von_Sponsoring-Angeboten.p
                                                                                         http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200612_CS_Energy_drinks_Sponsorship_offers.ppt
                                                                                                                                        Consulting                       Austria   Diverse     200612
                                                                                                                        Solutions                       Advertisers
                                                                                                                      Integrated       Integrated      Marketers /
Club positioning matrix                      Sportfive         No                                    http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200613_CS_Sportvermarkter_Club_Positioning_Matrix.ppt
                                                                       Stephan Schröder http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200613_CS_Sports_marketer_Club_positioning_matrix.ppt
                                                                                                                                                                       Germany    Football    200613
                                                                                                                       Solutions        Solutions       Agencies
                                                                                                                       Integrated       Integrated  Federations/Clubs/
Development of a KPI management system       UEFA              No       Andrew Walsh     http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200614_CS_Sport_federation_KPI_management_system.ppt
                                                                                                      http://87.106.11.220/fileadmin/images/Upload_User/Case_Studies_ppt/200614_CS_Sportverband_Entwicklung_eines_KPI-Managementsyste
                                                                                                                                                                       Switzerland Football    200614
                                                                                                                        Solutions        Solutions        Events
Strategic sponsorship consultancy in                                                                                                                   Sponsors /
                                             GAS Jeans         Yes      Jens Spengler                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200615_CS_Gas_Jeans_Strategische_Sponsoringberatung_im
                                                                                         http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200615_CS_GAS_Jeans_Consultancy_in_motorsport.ppt
                                                                                                                      Strategy        Consulting                         Italy    Motorsport 200615
motorsport                                                                                                                                             Advertisers
                                             Bayern                                                                                                Federations/Clubs/
Independent naming rights evaluation                           No      Stephanus Tekle               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200616_CS_Bayern_Muenchen_Unabhaengiges_Wertgutach
                                                                                         http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200616_CS_Bayern_Muenchen_Naming_rights_evaluation.ppt
                                                                                                                      Strategy        Consulting                      Germany      Football  200616
                                             München                                                                                                    Events
                                                                                                                                                   Federations/Clubs/
Optimisation of business strategy            DGV/DGS           No       Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200617_CS_Sportvermarkter_Optimierung_der_Business-Stra
                                                                                         http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200617_CS_Investment_banking_Market_expertise_sailing.ppt
                                                                                                                      Strategy        Consulting                      Germany        Golf     200617
                                                                                                                                                        Events
                                                                                                                                       Marketing       Sponsors /
Market expertise on sailing                  UBS               No        Boris Hedde                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200618_CS_Investmentbank_Marktexpertise_zum_Segelspor
                                                                                         http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200618_CS_Sport_marketers_Business_Strategy.ppt
                                                                                                                     Planning                                        Switzerland    Sailing   200618
                                                                                                                                       Research        Advertisers
                                                                                                                                       Marketing       Sponsors /
Benchmark analysis in football sponsorship   Emirates          No       Andrew Walsh                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200619_CS_Airline_Benchmark-Analyse_im_Fussball-Sponso
                                                                                         http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200618_CS_Sport_marketers_Business_Strategy.ppt
                                                                                                                     Planning                                          Europe      Football    200619
                                                                                                                                       Research        Advertisers
                                                                                                                                      Marketing   Federations/Clubs/
Fan potential analysis in Asia                FC Barcelona      No      Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200620_CS_Fussball-Club_Fanpotenzial-Analyse_in_Asien.pp
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200620_CS_Football_Club_Fan_potential_Asia.ppt
                                                                                                                    Planning                                           Spain      Football  200620
                                                                                                                                      Research         Events
                                                                                                                                      Marketing       Sponsors /
Sponsorship impact monitoring                 Axpo              No      Boris Hedde                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200621_CS_Energie_Sponsoring-Erfolgskontrolle.ppt
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200621_CS_Energy_Sponsorship_impact_monitoring.ppt
                                                                                                                    Monitoring                                      Switzerland   Football  200621
                                                                                                                                      Research        Advertisers
                                                                                                                                                      Sponsors /
Analysis of international TV exposure         KLM               No     Floris van Dam               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200622_CS_Airline_Analyse_der_internationalen_TV-Praesen
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200622_CS_Airlines_International_TV_exposure.ppt
                                                                                                                    Monitoring    Media Evaluation                 Netherlands      Golf      200622
                                                                                                                                                      Advertisers
                                              Bayern                                                                                               Federations/Clubs/
Documentation of performance for sponsors                       No    Stephanus Tekle               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200623_CS_Fussball-Club_Leistungsnachweise_fuer_Sponso
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200623_CS_Football_Club_Performance_for_sponsors.ppt
                                                                                                                    Monitoring    Media Evaluation                    Germany     Football  200623
                                              München                                                                                                   Events
                                              Santa Monica                                                                                            Marketers /
Media evaluation in Spanish football                            No      Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200624_CS_Sportvermarkter_Media_Evaluation_im_spanisch
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200624_CS_Sport_marketers_ME_in_Spanish_football.ppt
                                                                                                                    Monitoring    Media Evaluation                     Spain      Football   200624
                                              Sports                                                                                                   Agencies
                                                                                                                                                   Federations/Clubs/
International media monitoring                UEFA CL           No     Andrew Walsh                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200625_CS_Sportverband_Internationales_Media_Monitoring.
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200625_CS_Sport_federation_International_media_monitoring.ppt
                                                                                                                    Monitoring    Media Evaluation                    Switzerland Football   200625
                                                                                                                                                        Events
Monitoring of an international advertising                                                                                           Commercial       Sponsors /
                                              bwin              No      Boris Hedde                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200626_CS_Sportwetten_Monitoring_einer_internationalen_W
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200626_CS_Sport_betting_Int.advertising_campaign.ppt
                                                                                                                    Monitoring                                        Austria     Diverse    200626
campaign                                                                                                                              Auditing        Advertisers
                                                                                                                                     Commercial       Sponsors /
Sponsorship implementation in China           Siemens           No     Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200627_CS_Mobile_Phones_Sponsorship-Implementierung_in
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200628_CS_Mobile_phones_Sponsorship_implementation_China.ppt
                                                                                                                    Planning                                          China       Football   200627
                                                                                                                                      Auditing        Advertisers
International monitoring of advertising                                                                                            Commercial       Sponsors /
                                              Universal Music   No                                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200628_CS_Automotive_Internationale_Kontrolle_von_Werbe
                                                                      Simon Papendorf http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200629_CS_Automotive_Int.Monitoring_of_advertising_campaigns.ppt
                                                                                                                  Monitoring                                       Germany      Diverse   200628
campaigns                                                                                                                           Auditing        Advertisers
                                              Santa Monica                                                                           Commercial       Marketers /
Monitoring of on-screen times                                   No      Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200629_CS_Sportvermarkter_Kontrolle_der_On_Screen-Zeite
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200630_CS_Sport_marketers_Monitoring_on-screen_times.ppt
                                                                                                                    Monitoring                                         Spain      Football   200629
                                              Sports                                                                                  Auditing         Agencies
                                                                                                                                     Integrated   Federations/Clubs/
Key to distribution of TV money               Eredivisie        No     Floris van Dam               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200630_CS_Fussball-Verband_Schluessel_zur_Verteilung_vo
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200631_CS_Football_association_Distribution_of_TV_money_.ppt
                                                                                                                     Strategy                                        Netherlands  Football   200630
                                                                                                                                      Solutions        Events
                                                                                                                    Integrated       Integrated       Sponsors /
Sport marketing database                      BMW               No     Marcel Cordes    http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200632_CS_Automotive_Sport_marketing_database.ppt
                                                                                                    http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200631_CS_Automotive_Sportmarketing-Datenbank.ppt
                                                                                                                                                                     Germany      Diverse   200631
                                                                                                                     Solutions        Solutions       Advertisers
                                              FC Bayern                                                             Integrated       Integrated   Federations/Clubs/
Cross Analysis Tool                                             Yes   Stephanus Tekle               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200632_CS_Bayern_Muenchen_Cross_Analysis_Tool.ppt
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200633_CS_Bayern_Muenchen_CAT.ppt
                                                                                                                                                                     Germany      Football  200632
                                              München                                                                Solutions        Solutions        Events
International sport marketing – Impact                                                                                               Integrated       Sponsors /
                                              BMW               Yes    Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200633_CS_BMW_Internationale_Sportmarketing-Erfolgskont
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200634_CS_BMW_Int.sport_marketing_Impact_monitoring.ppt
                                                                                                                    Monitoring                                       Germany      Diverse  200633
monitoring                                                                                                                            Solutions       Advertisers
                                              Daimler                                                                                 Marketing       Sponsors /
International on-site impact monitoring                         No       Iris Lohrer                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200634_CS_Automotive_Internationale_On_Site-Erfolgskontro
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200635_CS_Automotive_Int.on-site_impact_monitoring.ppt
                                                                                                                    Monitoring                                       Germany     Motorsport 200634
                                              Chrysler                                                                                Research        Advertisers
International image analysis in the premium                                                                                          Marketing       Sponsors /
                                              Telecom           No                                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200635_CS_Telecom_Internationale_Imageanalyse_im_Prem
                                                                      Stephan Schröder http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200627_CS_Telecom_Int.image_analysis.ppt
                                                                                                                   Monitoring                                       Germany       Sailing   200635
segment                                                                                                                              Research        Advertisers
                                                                                                                                                      Sponsors /
Sponsorship Performance Modelling             Siemens           No     Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200636_CS_Mobile_Phones_Sponsorship_Performance_Mod
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200636_CS_Mobile_Phones_Sponsorship_Performance_Modelling_01.pp
                                                                                                                     Strategy        Consulting                      Germany      Football   200636
                                                                                                                                                      Advertisers
                                                                                                                                      Marketing       Sponsors /
Sponsorship analysis                          T-Mobile          No       Iris Lohrer                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200637_CS_FMCG_Sponsoringanalyse.ppt
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200637_CS_FMCG_Sponsorship_analysis.ppt
                                                                                                                    Planning                                         Germany      Cycling  200637
                                                                                                                                      Research        Advertisers
                                                                                                                                      Marketing   Federations/Clubs/
Sport federation – Brand monitoring           UEFA CL           No     Andrew Walsh     http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200638_CS_Sport_federation_Brand_monitoring.ppt
                                                                                                    http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200638_CS_Sportverband_Brand_Monitoring.ppt
                                                                                                                    Monitoring                                       International Football  200638
                                                                                                                                      Research         Events
                                              Major League                                                                            Marketing   Federations/Clubs/
Potential analysis in Europe                                    No    Paul Whitehead                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200639_CS_Sportverband_Potenzialanalyse_in_Europa.ppt
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200639_CS_Sport_federation_Potential_analysis_Europe.ppt
                                                                                                                    Planning                                           USA        Football   200639
                                              Soccer                                                                                  Research         Events
                                              Bayern                                                                                  Marketing   Federations/Clubs/
Performance modelling of rotating boards                        No    Stephanus Tekle               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200640_CS_Fussball-Club_Performance_Modelling_von_Dreh
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200640_CS_Football_Club_Perfomance_modelling_of_rotating_boards.pp
                                                                                                                     Strategy                                        Germany      Football  200640
                                              München                                                                                 Research         Events
                                                                                                                                      Marketing   Federations/Clubs/
Analysis of merchandising potential           Boca Juniors      No      Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200641_CS_Boca_Juniors_Analyse_von_Merchandising-Pote
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200641_CS_Boca_Juniors_Merchandising_potential.ppt
                                                                                                                    Planning                                         Argentina    Football  200641
                                                                                                                                      Research         Events
                                                                                                                                      Marketing   Federations/Clubs/
Motorsport event check                        Dorna             No      Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200642_CS_Sportvermarkter_Motorsport_Event-Check.ppt
                                                                                        http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200642_CS_Sport_marketer_Motorsport_event_check.ppt
                                                                                                                    Monitoring                                         Spain     Motorsport  200642
                                                                                                                                      Research         Events
                                                                                                                                    Marketing   Federations/Clubs/
Benchmark analysis in motorsport             DTM               No    Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200643_CS_Vermarkter_Benchmark-Analyse_im_Motorsport.
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200643_CS_Marketers_Benchmark_analysis_motorsport.ppt
                                                                                                                  Planning                                         Germany     Motorsport 200643
                                                                                                                                    Research         Events
                                                                                                                                    Marketing   Federations/Clubs/
Potential analysis of basketball in Europe   Euroleague        No    Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200644_CS_Profi-Liga_Potenzial-Analyse_von_Basketball_in_
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200644_CS_Professional_League_Potential_analysis_basketball.ppt
                                                                                                                  Planning                                         Spanien     Basketball   200644
                                                                                                                                    Research         Events
                                                                                                                                   Marketing       Marketers /
Worldwide Market Intelligence                Sportfive         No                                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200645_CS_Sportvermarkter_Worldwide_Market_Intelligence
                                                                    Stephan Schröder http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200645_CS_Sport_marketers_Worldwide_Market_Intelligence.ppt
                                                                                                                 Planning                                         Germany      Diverse    200645
                                                                                                                                   Research         Agencies
                                             Total Sports                                                                           Marketing       Marketers /
Potential analysis in Asia                                     No    Andrew Walsh                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200646_CS_Vermarkter_Potenzial-Analysen_in_Asien.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200646_CS_Marketer_Potential_analysis_Asia.ppt
                                                                                                                  Planning                                           Asia       Diverse   200646
                                             Asia                                                                                   Research         Agencies
                                                                                                                                                    Marketers /
Global TV monitoring of Serie A              Media Partners    No                                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200647_CS_Vermarkter_Weltweite_TV-UEberwachung_der_S
                                                                    Gianluca Mazzardi http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200647_CS_Marketer_Global_TV_monitoring_Serie_A.ppt
                                                                                                                  Monitoring    Media Evaluation                      Italy     Football  200647
                                                                                                                                                     Agencies
                                             Santa Monica                                                                                           Marketers /
Impact monitoring for sponsors                                 No     Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200648_CS_Santa_Monica_Sports_Erfolgskontrolle_fuer_Spo
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200648_CS_Santa_Monica_Sports_Impact_monitoring_for_sponsors.ppt
                                                                                                                  Monitoring    Media Evaluation                     Spain      Football  200648
                                             Sports                                                                                                  Agencies
                                                                                                                                    Marketing
Impact monitoring for advertising clients    ARD/ZDF           No      Iris Lohrer                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200649_CS_Medien_Erfolgskontrolle_fuer_Werbekunden.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200649_CS_Media_Impact_monitoring_for_advertising_clients.ppt
                                                                                                                  Monitoring                          Media        Germany      Diverse   200649
                                                                                                                                    Research
                                                                                                                                   Marketing
Advertising impact research                  DSF               No                                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200650_CS_DSF_Werbewirkungsforschung_Studio-Test.ppt
                                                                    Stephan Schröder http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200650_CS_DSF_Advertising_impact_research.ppt
                                                                                                                 Monitoring                          Media        Germany      Diverse   200650
                                                                                                                                   Research
                                                                                                                                    Marketing
Report on pricing TV rights                  Premiere          No    Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200651_CS_TV-Sender_Gutachten_zur_Preisfindung_von_TV
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200651_CS_TV_Channel_Pricing_TV_rights.ppt
                                                                                                                  Planning                            Media        Germany      Football  200651
                                                                                                                                    Research
                                                                                                                                    Marketing
Brand and image analysis                     Eurosport         No    Marcel Cordes                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200652_CS_TV-Sender_Marken-und_Imageanalyse.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200652_CS_TV_channel_Brand_and_image_analysis.ppt
                                                                                                                  Planning                            Media        Germany      Diverse   200652
                                                                                                                                    Research
                                             Investorengrupp                                                                                        Investors /
Commercial Due Diligence                                       No    Bernd Schröder               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200653_CS_Private_Equity_Commercial_Due_Diligence.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200653_CS_Private_Equity_Commercial_Due_Diligence_01.ppt
                                                                                                                  Planning         Consulting                       Europe      Diverse    200653
                                             e                                                                                                       Lawyers
                                                                                                                                                    Investors /
Expert report                                Onside Law        No     Gareth Moore                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200654_CS_Rechtsanwaltskanzlei_Expertengutachten.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200654_CS_Lawyers_Expert_report.ppt
                                                                                                                   Strategy        Consulting                    International  Diverse   200654
                                                                                                                                                     Lawyers
                                                                                                                                                    Investors /
Assessment of marketing rights               Cinven            No    Bernd Schröder               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200655_CS_Investment_Bank_Bewertung_von_Marketingrech
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200655_CS_Investment_Bank_Assessment_of_marketing_rights.ppt
                                                                                                                   Strategy        Consulting                      Germany      Football   200655
                                                                                                                                                     Lawyers
                                             BConsulting /
Assessment of naming rights                                    No                                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200656_CS_OEffentlicher_Sektor_Bewertung_von_Naming_R
                                                                    Gianluca Mazzardi http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200656_CS_Public_Sector_Assessment_of_naming_rights.ppt
                                                                                                                   Strategy        Consulting      Public Sector      Italy     Football   200656
                                             AS Roma
                                                                                                                                   Marketing
Location marketing and image research        FC Deutschland    No                                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200657_CS_OEffentlicher_Sektor_Standortmarketing_und_Im
                                                                    Stephan Schröder http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200657_CS_Publuc_Sector_Location_marketing.ppt
                                                                                                                 Monitoring                       Public Sector   Germany      Football   200657
                                                                                                                                   Research

ROI event assessment                         EURO 2004         No    Andrew Walsh                 http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200658_CS_OEffentlicher_Sektor_ROI-Eventbewertung.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200658_CS_Public_Sector_ROI_event_assessment.ppt
                                                                                                                  Monitoring       Consulting      Public Sector    Europe      Football   200658

                                                                                                                                    Marketing       Sponsors /
Evaluation of event and party concepts       Bacardi           No      Iris Lohrer                http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200701_CS_Evaluation_von_Event-und_Partykonzepten.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200701_CS_Evaluation_von_Event-und_Partykonzepten.ppt
                                                                                                                  Planning                                         Germany       Event     200701
                                                                                                                                    Research        Advertisers
                                                                                                                                    Marketing       Marketers /
Evaluation of virtual boards                 Market Sport      No     Mario Oliveto               http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200704_CS_In-game_Advertising_deu.ppt
                                                                                      http://www.sportundmarkt.de/fileadmin/images/Upload_User/Case_Studies_ppt/200703_CS_In-game_Advertising_engl.ppt
                                                                                                                   Strategy                                          Spain      Football   200703
                                                                                                                                    Research         Agencies

				
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