DIANNE LEE HAAS
Falls Church, VA 22043
Home Office: 703.448.1710 firstname.lastname@example.org Cell: 703.623.7691
A Seasoned High Tech Sales Professional with comprehensive background creating innovative and successful
channel sales / business development solutions with focus on alliance, customer, OEM and ISV relationships.
Recognized for strengths in design and management of channel partner programs, with up to 100% in quarterly
sales growth. Experience includes interfacing with Fortune 50 companies and C-level decision makers,
spearheading development and motivation of cross-organizational teams, creating synergy with divisional teams to
open new solutions opportunities, producing new revenue streams, and doubling customer base in both commercial
Channel Sales / Business Development Channel Program Development
Alliance / Account Management Leadership and Team Building
Innovative Problem Solving with a Bottom Line, Partner / Customer Relationship Management
Results Driven Focus
PKWARE, INC., Milwaukee, WI 2012
A security software company offering data compression and encryption solutions for the mainframe through the
Channel Manager, Eastern Region
Managed vendor / partner relationship within new and existing national and regional partners. Oversaw indentifying,
pursuing, qualifying, negotiating and closing potential partners and meeting specific recruitment and revenue goals
through effective deployment of channel programs. Hired to support PKWARE’s move from a direct to an indirect
Re-engaged 2 inactive partnerships through reliable communications, support and commitment to partners,
leading to net new accounts.
Created additional channel for sales referrals from partner's customer base by developing, implementing and
managing enablement of partner technical teams.
SURETY, LLC, Reston, VA 2010 – 2012
A SaaS based information assurance company providing independent, crypto graphical time-stamp software and
Vice President, Channel Sales and Partnerships
Oversaw identification, recruitment, on-boarding and management of Surety's channel partners and for developing
sales-generating strategies for strategic corporate programs. Created and managed Surety Partner Program and
Developer Program with partners located in the US, Australia, Singapore, Taiwan, France, Ireland and India.
Worked closely with prospective partners to successfully negotiate reseller and OEM agreements. Teamed with the
VP of Marketing to create marketing programs that supported channel development and channel sales initiatives.
Changed the company sales strategy from direct sales to 90% partner driven sales and revenue.
Significantly increased large sales opportunities by repairing delicate relationship with Fortune 500 partner.
Increased number of revenue producing partners 300%, partner sales pipeline tenfold, partner new business
closed sales 300% and renewal business 250%.
DLH SERVICES, LLC, Falls Church, VA 2002 – 2010
A high tech channel sales consulting company assisting technology companies in building strategic alliances and
Specialized in helping high tech companies create, develop and implement “turnkey” channel sales programs or
optimize existing programs. Clients included, but not limited to, Avinti, GlobalWatch Technologies, SteelCloud,
Conference Concepts and Surety.
DIANNE LEE HAAS PAGE TWO
DLH SERVICES, LLC (Continued)
VP of Business Development for strategic partner relationships at information security start-up GlobalWatch
Technologies. Completed over 10 partner agreements in 6 months. Closed deal with XM Satellite Radio,
providing proactive email security technology from business partner Avinti, Inc.
Oversaw marketing, brand awareness and building strategic partnerships at Conference Concepts for the
MicroTCA (Micro Telecom Computing Architecture) technology specification, successfully uniting technology to
DOD’s Network Centric Operations and Warfare initiatives. Major focus was on developing business for
MicroTCA based products in federal government and large systems integrators.
Served as Product Marketing / Strategic Alliance Manager for SteelCloud, successfully managing Advanced
Telecom Computing Architecture / MicroTCA product and systems integration program. Functioned as
company liaison to solution partners Intel, Motorola and Arrow Electronics.
INTEL CORPORATION, Annapolis Junction, MD 1991 – 2002
Regional Territory Manager, Northeast Region, Software Products and Services Division 1998 – 2002
Oversaw development of business opportunities and management of sales partner programs for LANDesk
enterprise management software products. Interfaced with customers at all levels of organizational structure,
including executives, directors, management and staff. Took leading role in driving synergy between SPSD and
other Intel divisions to open new opportunities for Intel solutions. Customer base included a wide selection of
entities within government, education and industry such as Raytheon, Dartmouth-Hitchcock Medical Center, Lahey
Clinic, Dartmouth College, Schering-Plough, Arrow Electronics, TJ Maxx, NY State DOT, and NYC Dept of
Instituted channel marketing programs, resulting in 100% sales growth.
Conducted seminar series, customer presentations and NDA tours, increasing user base over 2x.
Provided customer accounts with an overall management solution by working closely with various ISVs and
OEMs such as Novell, PeopleSoft, Xcellenet, PowerQuest and Clear Cube Technologies.
Worked directly with channel partners, closing sales of $2M over span of 2 quarters.
Senior Manager, Technical Marketing Engineers 1995 – 1997
Channel Consulting Group, Management Products Organization
Manager of day-to-day activities in providing consultative and sales support to Intel field and channel partners for
LANDesk family of products. Managed team of Technical Marketing Engineers, working through deployment issues
with customers, driving customer issues back through development, delivering product presentations and
customized technical training / instruction to customers.
Increased deployment of the LANDesk network management product 4-fold, doubling services revenue.
Technical Sales Channel Manager 1991 – 1995
Reseller Channel Organization, Network Products Division, Eastern Region
Provided pre-sales technical support to corporate account base, resellers and Intel sales personnel. Instrumental in
formation and management of Advanced Network Reseller Program.
Received Recognition of Achievement as founding member and design contributor to Intel Advanced Network
Reseller Certification program.
Awarded The Eastern Region Team Appreciation Plaque for outstanding contribution to the support of customer
base that led to additional opportunities and closed sales.
EDUCATION, PROFESSIONAL CERTIFICATION AND PROFESSIONAL AFFILIATIONS
BA, The Pennsylvania State University, University Park, PA
– Association of Strategic Alliance Professionals: Certification of Achievement-Alliance Management (CA-AM)
– President, DC Chapter, Association of Strategic Alliance Professionals
– AFCEA Leadership Forum Alumna
– Past President and Board Member, Penn State Professional Women’s Network of Washington, DC
– Board Member, Falls Church Arts