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									LONG RANGE PLANNER FOR 2007-2008 SCHOOL YEAR
Principles of Marketing Lisa Hurt

WK.     CORE CONTENT/CONCEPT                                        ACTIVITIES /INSTRUCTION                        ASSESSMENT                  RESOURCES

      What will the student learn?                                  How will they learn the content?               How will the         Specific resources and/ or materials
1                                                                                                                                       used this week.
                                                                                                                   students             .   Textbooks
      Major or new focus of core content listed; number             Day or Date                                    demonstrate             Websites
      and statement.                                                                                               what they               Reference books
      Minor or repetitions of core content use parenthesis                                                         have learned?           Computer programs
                                                                    Day 1: Class expectations, folders, rules,                             Journals/mags
      and list core content number only.
                                                                    overview of Principles of Marketing. Do                                Articles
                                                                                                                   List specific           Short stories
      Marketing Functions and basics                                activity where I hold out a dollar or a        assessments             Novels/ Plays
                                                                    candy bar and say, who wants this for free     for the week.           Music
                                                                                                                                           Video clips
                                                                    until someone takes the initiative to comes                            Instructional games
      PL-H-4.4.3 Team skills (e.g., identify goals, use listening   and gets it. Remind him or her that if they    Evaluate                Worksheets
      skills, follow directions, communicate orally, cooperate                                                     posters                 Labs/Slides
      with others, ask questions about tasks, use problem-
                                                                    see something in life that you want, don’t     Grade                 Presentations
      solving skills, use conflict resolution and mediation         just sit back and wait for someone to give     worksheets            Other
      skills) are important in f                                    it to you. Go get it.                          Quiz over key
                                                                    Day 2/3/4/5                                    terms and            Fun with Marketing (Campus
                                                                                                                   types of             Chaos)
                                                                    Introduce DECA, background, purposes
      SS-H-3.2.3 Individuals attempt to maximize their                                                             functions, utility   MB Lap pg 37, 38
      profits based on their role in the economy (e.g.,
                                                                    and opportunities for competitive events.      and marketing
      producers try to maximize profit, workers try to              Create “Me” folders for all class              mix                  Marketing Essentials Chpt 1 pg 5-
      maximize income, savers and investors try to                  assignments. Assign Me Boxes where             components           8, 21-25
      maximize return).                                             they bring in a box of items that represent                         Base Line Service Mix CD rom
      SS-H-3.3.3 The level of competition in a market is            themselves.
      largely determined by the number of buyers and                                                                                    Marketing Essentials workbook
      sellers.
                                                                    Have students take “Identify Multiple                               Marketing Skills Standards pg 59
                                                                    Intelligences Assessment”.                                          Marketing Principles and
                                                                    Decision making steps                                               Practices: pg 8,9
                                                                    Do the Smart Marketing test online                                  9-13
                                                                                                                                        Supplies needed:
                                                                    http://www.cramersweeney.com/smartmar                               Play money
                                                                    keting.html to introduce Marketing and                              5 block templates, 5 copies of
                                                                    branding.                                                           supplies list, 5 rolls of tape, 50
                                                                    Begin marketing terms scrapbook where                               pieces of paper
                                                                    they find pictures to illustrate a marketing                        9 poster boards (½ sheets)
                                                                                                                                        magazines and scissors, rulers,
                                                                    term. Include definition and an                                     pencils
                                                                    explanation of how the picture fits it. (See                        Bassline Oldies but Goodies
                                                                    teaching ideas folder for terms)                                    Functions
                                                                    Identify functions of marketing and types                           Outside THE BOX pg 64
                                                                    of utility. (ME Chapter 1) Use laminated                            BA Lap 11 (Always New file)
                                                                                                                                        EC Lap 19 Strictly Business
pages from The Box for functions and
utility types
Use Lap MK-01 Work the Big Six about
Marketing Functions. Do worksheet,
Name that Function pg. 33
Have them do an online search for
information about their assigned function.
See http://www.Mark-
ED.org/online/impact.htm for links and an
assignment.
Discuss types of business activities and
how they are interrelated (EC Lap 19 –
Strictly Business) Have students do Put it
Together pg 28 worksheet.
Refer to EC Lap 13,Use It for info about
Utility. Maybe do Music to My Ears
activity and do Attitude Adjustment.
Refer to section 3 of The Marketing Web
Do parent survey of a fad that failed

Create posters in small groups illustrating
the functions or Obtain publications (e.g.,
magazines, newspapers, trade journals,
etc.) that contain pictures or articles about
marketing. Create a booklet depicting
each of the marketing functions.
Types of Utility (Bassline CD functions)
Explain the 5 types of utility and the 4
elements of the marketing mix
Writing assignment: Do Skills Standards
Scenario pg SS 5 in Business and
Marketing Education Assessment
Handbook
Use Lap IM 07:Pick The Mix. Discuss
the Gray Zone. Have students divide into
groups of 3 or 4 and give them handout pg
36 Beat This! (IM Lap 07) (Use student
copies of Lap)
Explain the difference in the marketing
concept and marketing myopia. (ME
                                                          Chapter 2)
                                                          Use Lap BA11, Have It Your Way to
                                                          discuss the marketing concept. May do
                                                          activity on page 27, Marketing Anywhere.
                                                          Tell the widget story to illustrate the
                                                          marketing concept--
                                                          Do Block Party activity (Fun/Mktg pg 5)
                                                          Day 6-9
                                                          Discuss the 4 P’s of the Marketing mix.
                                                          Consider doing New Product
                                                          Development as we talk about each P in
                                                          the mix. Refer to page 64 of THE BOX
                                                          Do worksheet pg 10 in ME workbook
                                                          Do all Mixed Up Activity: (Fun/Mktg pg
                                                          9)
                                                          Use The Marketing Web: Business (unit
                                                          2)
                                                          Could use activity #28 in 61 Cooperative
                                                          Learning Activities that has students play
                                                          SPUD, Spell, Pronounce, Understand, and
                                                          Define the terms from this unit.
                                                          If time allows, do Era Project where
                                                          students select a time period and research
                                                          what happened in that era and the impact
                                                          it had. See Activities Notebook (Kevin
                                                          Schell- Fl). Include interviews from
                                                          someone from that decade.



2   Economics                                                Day 10/11                                   Kingdom of    The Marketing Web (Custom
                                                             Designate the differences between           Mocha quiz    Resources)
    SS-H-3.1.1 Scarcity of resources necessitates            economic systems and the types of           Grade
    choices at both the personal and societal levels.        resources available to countries (use The   differences
                                                             Marketing Web by Custom Resources) Do       worksheet     Marketing Skills Standards pg 53,
    SS-H-3.3.1 Numerous factors influence the supply                                                                   55, 57
    and demand for products (e.g., supply - technology, Economics Quiz as study guide (unit 2)           Grade study   EC Lap 10, pg 35 orally and pg
    cost of inputs, number of sellers; demand - income,      Complete the Differences between            guides        38 on own paper
    price of similar products, consumers' preferences).      Economic Systems worksheet (Marketing       Economics
    SS-H-3.2.1 Economic systems can be evaluated by their Web)                                           Test
    abilities to achieve broad social goals much as freedom,
                                                             Do Decision-Making activity –pg 7-14 of
efficiency, equity, security, and growth.                   Economics in Action workbook and then        Global Visions Unit 3 , use
                                                            decide which economic system is more         overhead in packet to do “Where
SS-H-3.3.3 The level of competition in a market is                                                       to Invest $30 Million”
largely determined by the number of buyers and
                                                            like the way they made their decision.
                                                            Day 12/13/14                                 EC Lap 14 pg 33 orally
sellers.
                                                            Discuss why people trade. Use Economics      EC Lap 6, 9,11,15
SS-H-3.3.4 Laws and government mandates (e.g., anti-
                                                                                                         EC Lap 4 Beyond US
                                                            in Action workbook. Do trading activity
trust legislation, tariff policy, regulatory policy) have                                                www.ecomomicsamerica.org/eco
                                                            on pg 1-5 (either bring an item in a paper   medlink/index.html
been adopted to maintain competition in the United
States.
                                                            bag for each student or have them bring      Do Activity Genie in a Bottle pg
                                                            something they wish to trade)                11 (Fun w/ marketing)
                                                            Use materials from Financial Literacy CD     *Marketing Essentials p 5, 393
SS-H-3.4.4 The interdependence of personal,                 (printed copy in notebook) What              thru 398
national, and international economic activity often         Economics is about section                   *Introduction to Business
results in international issues and concerns (e.g.,         Explain supply and demand, scarcity          *Our Business & Econ World
natural resource dependencies, economic
sanctions, environmental and humanitarian issues).
                                                            Use EC Lap 11, It’s the Law (supply and      (Glencoe) p 299 thru 309, 624
                                                            demand) consider doing individual            thru 625
                                                            activity 1 or group activity 2.              *Business Principles & Mgmt
                                                                                                         10th Edition (Southwestern) p 35
                                                            Use Free Enterprise system: supply and
                                                                                                         thru 36, 69, 70
                                                            demand info sheets (Marketing Web)           *www.QuickStudy.com
                                                            Do activity Lesson 4 Property Rights in a    *Economics 4th Edition, p 113,
                                                            market Economy from Economics in             333 thru 334, 346 thru 355, 452
                                                            Action workbook (will need paperclips        thru 455, 713, 736 thru 752,
                                                            and penny candy)                             *Jr. Achievement Inc. Economics
                                                            To show the role of government in a          169, 170
                                                            market economy do Lesson 5 in                *Video A13
                                                            Economics in Action pg 29-39                 *E13 Marketing Practices &
                                                            Consider using Lesson 10, The circular       Principles (Glencoe) p 5, 113 thru
                                                            Flow of Economic Activity pgs 85-97 in       116, 253 thru 260
                                                                                                         Marketing Standards pg 65, 67,
                                                            Economics in Action workbook                 69,
                                                            See if using Lesson 13, Comparative          Marketing Essentials:
                                                            Advantage and Trade in a Global              Chpt. 3, pg 31,
                                                            Economy from the Economics in Action         Chpt 4, pg 47-49
                                                            workbook will work                           Marketing Principles and
                                                            Examine characteristics of the Private       Practices Chpt 2
                                                            Enterprise System. EC Lap 15 People          Bassline Funky Economics
                                                            Power, (activity 2 group)                    Bassline Marketing Mix Jazz
                                                            Show Return to Mocha Video                   Marketing madness Economics
                                                            Day 15-18                                    game (Extreme Ecomonics
                                                            Competition: Ready Set, Compete EC Lap       installed on desktop)
                                                            8 – Do Name That Competition (price,
                                                            non-price, direct and indirect) pg 30,
                                                            Play the Plane Game (using paper, and
                                                            play money) pg 33,34 to teach
                                                            productivity (EC LAP 13 or 18)
                                                             Give examples of elasticity of demand
                                                            vs. inelastic demand
                                                            Discuss Imports and Exports using EC
                                                            Lap 4 Beyond US (use Always New
                                                            subscription for power point etc.)
                                                            An option for portfolio writing topics is
                                                            included on pg 29 of teachers guide of EC
                                                            Lap 4

                                                            Do activity: Lets Go Shopping
                                                            (Fun/Entrep. Pg 21
                                                            Ask about Activity in Skills standards, pg
                                                            61 – electric cars
                                                            EC lap 11 pg 38 orally
                                                            EC Lap 12 (make overhead of pg 33, use
                                                            questions on pg 29)
                                                            Day 19
                                                            Play Economic Feud EC Lap 17 pg 41-43
                                                            Day20:
                                                             Invite Bob Flynn – photographer to speak
                                                            about traveling to China, Brazil etc.


                                                            Day 21:
                                                            Play Concentrate on Economics as review
                                                            for test (found in The Marketing Web)
                                                            Day 22:
                                                            Take Economics Unit Test
                                                            Can use Extreme Economics from
                                                            Marketing Madness installed on C
                                                            drive/desktop
3   Business Activities and Strategies                      Day 23: Go over the steps of receiving.      Evaluate ads,     Marketing Skills
                                                            Respond to Skills Standards Scenario pg      Grade             Standards pg 71,
    SS-H-3.2.1 Economic systems can be evaluated by         SS 8 of Business and Marketing               examples list     EC Lap 2, Marketing
    their abilities to achieve broad social goals much as   Education Assessment Handbook.               Evaluate          Essentials pg 31, 33, 35
    freedom, efficiency, equity, security, and growth.
                                                            Identify factors that affect the price       report forms      Marketing Principles and
    SS-H-3.3.1 Numerous factors influence the supply
                                                            Explain the concept of competition and       for each of the   Practices pg 20, 271-272
and demand for products (e.g., supply - technology,   identify price vs. nonprice. Clip ads from business types   Fun/Marketing pg 71
cost of inputs, number of sellers; demand - income,   newspapers and magazines as examples of                     EC Lap 3
price of similar products, consumers' preferences     each.                                                       Marketing Skills standards pg
                                                      Identify profit terms                                       73,75
SS-H-3.3.3 The level of competition in a market is    Day 24:                                                     Dynamite Distribution
largely determined by the number of buyers and        Identify business risks Mkt SS pg 73, EC                    program
sellers..                                             Lap 3                                                       Buyers and Sellers Report
                                                      Do activity worksheet pg 71 Fun/Mktg                        Forms (in files)
                                                      Day 25-28                                                   Use Marketing Madness
                                                      Identify types of businesses: Extractors,                   computer program for quiz
                                                      Manufacturers, wholesalers, retailers,                      game
                                                      services businesses. Using directory, find                  The Marketing Web Chapter 6
                                                      examples of each.                                           Business and Marketing
                                                      Do Buyers and Sellers activity                              Education Assessment
                                                      Day 29-31                                                   Handbook
                                                      Identify types of channels of distribution
                                                      Discuss depth of distribution, types –
                                                      exclusive, selective, mass,
                                                      DS 1 Lap pg 39
                                                      Refer to Marketing Web section 6 check
                                                      into playing place jeopardy
                                                      Play distribution game with egg and
                                                      gutter, glove, towel, etc
                                                      Do Get A Move On activity with salt,
                                                      straws spoons and cups (pg35 Fun/Mktg)
                                                      Use Dynamite Distribution program on
                                                      computer for review
                                                      Optional Activities:
                                                      --Given a list of businesses and their
                                                      products, diagram the channels of
                                                      distribution that would be used..
                                                      --Prepare a bulletin board/visual depicting
                                                      distribution activities or Do How’d this
                                                      Get Here activity pg 58 of THE BOX
                                                      Try activity From Creator to Customer
                                                      from pg 60 of THE BOX
                                                      --Select one of the following topics, and
                                                      write a description of the evolution of its
                                                      distribution: oranges, ice cream, milk, CD
                                                      players, computers, furniture, or seafood.
                                                           Share the information with class.
                                                           --

4   Communications                                         Day 32/33: Demonstrate how non verbal        Evaluate       *See Ky Marketing Education
     PL-H-1.1.1 There are behaviors (e.g., constructive    communication can affect messages            worksheets     Standards pg105, 107, 108,
    communication; fulfilling commitments;                 Discuss the importance of effective          Evaluate       110, 111, 114 for more
    cooperation; demonstrating healthy ways to express     listening skills. Do listening activity in   written        resources
    needs, wants, feelings) that show respect and          Communications Skills book                   assignments    *Lap MM-54
    responsibility to self and others.                     Refer to Top 10 tips for Developing a                       *Marketing Essentials, 2nd
    PL-H-1.1.2 Conflict-resolution strategies and the      Listening Attitude (Career Solutions E-                     Edition, Chapter 9, Pg 120-132
    analysis of causes of conflict in families, schools,   Lessons)                                                    *Complete Communication
    and communities may bring about peaceful               Day 34:                                                     Skills Activities Kit, The
    conclusions.                                           Identify barriers to effective                              Center for Applied Research in
    PL-H-1.1.3 Individuals need to understand changes      communication and how to overcome                           Education
    in roles, responsibilities, and skills needed to       them. Do activity with Peanut Butter                        Fun/Entrepreneurship pg 67
    effectively work in groups throughout life.            Discuss the importance of using proper                      and 69
    WR-E-1.4 Transactive Writing                           grammar and vocabulary                                      Marketing Skills Standards pg
                                                           Day 35: Addressing people properly:                         105, 108, 110,111,112,113
    W-H-6.1.1The writer establishes and maintains a        customers, employers etc.                                   Marketing Essentials pg 151-
    focused purpose to communicate with an audience by     Handle telephone calls properly                             157
    narrowing the topic to establish a focus
                                                           Do role plays of handling a phone call at                   Fun Team Building pg 19
    W-H-6.1.1The writer establishes and maintains a        work                                                        (Convince Me if You Can)
    focused purpose to communicate with an audience by     Day 36:                                                     Fun Team Building pg 27
    narrowing the topic to establish a focus               Persuade others, do activity in                             (Silly Subjects)
    RD-H-x.0.7 Formulate opinions in response to a         Fun/Marketing series (Team Building)                        Written: Marketing Essentials
    reading passage.
                                                           Day 37-38: Making an oral presentation                      pg 129-131
                                                           Do Speak Up activity from pg 41 of 50+                               Skills Standards pg
                                                           activities where the students do an                         115,116.118,120,121
                                                           impromptu speech after selecting a topic
                                                           from 3 cards.
                                                           Day 39-41:Explain the nature of written
                                                           communication. Do writing activity in
                                                           Applied Writing Activity Generator
                                                           (Summer Order and An Order That
                                                           Flopped)
                                                           Marketing Essentials pg 53/54
5   Human Relations                                        Days: 42 – 52Activity Options:               Test over        *Principles of Marketing
    PL-H. 4.3.1                                            --Identify examples of positive customer     human            Curriculum, pp 5-152
    Employers look for employees who have positive         relations that have been encountered in      relations skills MARK-ED LAPS
                                                           marketing. Participate in a small-group                       *HR 32 - Customer Service
    work habits and a good work ethic, (e.g. positive   role-play situation in which the group                        Mindset
    attitude, initiative, punctuality, communication    demonstrates one of the positive customer                     *HR 23 - Handling Customer
    skills)                                             situations identified by the class. Present                   Complaints
    PL-H. 4.43                                          the role play to the class.                                   *HR 21 - Handling Difficult
    Team Skills, (e.g. identify goals, use listening    --Identify different types of difficult                       Customers
    skills, follow directions, communication,           customers (HR 21)                                             *Marketing Essentials, 2nd
    cooperation, ask questions, use problem solving     --Students play "Complaint Bingo" (HR                         Edition, pp. 152, 166, 237-238
    and conflict resolution and mediation skills)       23)                                                           *Marketing Essentials, 3rd
    SS-H 2.42                                           --Students will give examples of questions                    Edition, Ch. 10
    Compromise and cooperation and                      customers may ask at work, at a school-                       *KY Marketing Education
    characteristics that may influence social           based enterprise, or at a school activity                     Standards - 112, 113,118, 126,
    interactions                                        --Analyze your job in the business                            127, 128, 129, 137, 138, 140,
                                                        community or school-based enterprise to                       141-153
                                                        identify ways that you could exhibit a
                                                        customer-service mindset. Present your
                                                        ideas
                                                        --Identify examples of positive customer
                                                        relations that have been encountered in
                                                        marketing. Participate in a small-group
                                                        role-play situation in which the group
                                                        demonstrate one of the positive customer
                                                        situations identified by the class. Present
                                                        the role-play to the class.
6   Selling                                             Day 53-64 Describe the purpose of selling     Evaluate        Kentucky Marketing
                                                        Use SE Lap 117, do Sell Away                  student sales   Education Skills Standards Pg.
    SS-H-3.2.3                                          Definitions activity                          scripts         423, 430, 433-466
    Individual attempt to maximize their profit based   *Acquire product information for use in       Evaluate role   TrainingResourceOne, Selling
    on their role in the economy.                       selling (bring in product info)               play            U, by Greg Glandon
    SS-H-3.3.1                                          *Address needs of individual personalities    participation   Selling Process Powerpoint SE
    Factors influence the supply and demand for          Use SE lap 109 What’s the Motive. Do         Test over       126
    products                                            Net Motives pg 26 in teams on the             steps of        MARK-ED LAPS
    SS-H-3.3.2                                          computer. *Use buying motives as basis        selling         SE 101, SE 102, SE103
    Specific financial and non-financial incentives     of sales presentation (Do activity in                         SE 111, SE 113, SE114
    often influence individuals differently (e.g.       Applied Writing like Catching the                             SE117, SE129
    discount, sales promotions, trends)                 Customer or Buying Motives)                                   Marketing Essentials, 2nd
    SS-H-3.3.3                                          Have the students make purchasing                             Edition
    The level of competition in a market is largely     decisions to “buy” the following items for                    Chapters 11-12, pp.150-171,
    determined by the number of buyer and sellers       the following people and give reasons and                     Chapters 13-16, pp.174-215,
    PL-H-3.1.1                                          resources and prices. A pizza, a magazine                     Chapters 18, pp. 228-241
                                                        subscription and a automobile for the US                      Marketing Essentials, 3rd
    The use of strategies and techniques for evaluating   president, themselves, a celebrity of their                     Edition
    various forms of consumer information that            choice and me.                                                  Chapters 12, 13, 14, 15
    contributes to wise purchases.                        *Explain the selling process                                    pp.210-295,
                                                          Selling Ethics, SE Lap 129, look at doing                       National Retail Federation,
                                                          Problem or No Problem pg 32 or Ethical                          Retail Smarts Workbooks,
                                                          Selection pg 35 in Teaching guide                               workbooks 1-8
                                                          *Open the sales presentation                                    Use Marketing Madness
                                                          Role play approaches                                            program for quiz game
                                                          *Questions for information role play                            Door to Door video
                                                          questioning techniques
                                                          *Suggest product substitutions
                                                          *Demonstrate product.
                                                          Demonstrate feature-benefit selling.
                                                          Demonstrate closing the sale and give
                                                          examples of proper departure and follow
                                                          up techniques.
                                                          Watch Door to Door Video and answer
                                                          questions on worksheet
                                                          Write scripts for a sales presentation using
                                                          all of the steps.

7   Marketing Math                                         Day 65-72                                     Evaluate math    Marketing Math (Stull)
                                                           Complete marketing math study guide           worksheets on    Marketing Essentials Math
    MA-HS-1.3.2                                            with formulas and examples                    each area.       workbook
                                                           Students will solve problems dealing with      Test students   Southwestern, Marketing
        apply sequences to solve real-world problems.
    MA-HS-1.3.1                                            discounts, invoice terms, percentages,        on giving        Essential & Math Skills
    Students will solve real-world and mathematical        markups, and markdowns.                       back change      Fun with Math
    problems to specified accuracy levels by simplifying Students will calculate problems with           individually     Applied Math Digital
    expressions with real numbers involving addition,      various types of discounts.                   Marketing        Workbook (green disc)
    subtraction, multiplication, division, absolute value,
    integer exponents, roots (square, cube) and
                                                           Students will learn the proper way to         math test        Cyber Snacks: Math at Work
    factorials.                                            count back change                                              (CD Rom)
    MA-HS-1.4.1                                            Students will learn how to do a                                Basic Business Math
    Students will apply ratios, percents and proportional reconciliation report.                                          Discount game(Custom
    reasoning to solve real-world problems (e.g., those    Have students divide into groups to play                       Resources)
    involving slope and rate, percent of increase and
    decrease) and will explain how slope determines a
                                                           Discount (from Custom Resources). Do
    rate of change in linear functions representing real-  worksheets from Teacher’s Resource CD.
    world problems.                                        Have students play #31, Business Math
                                                           Relays from 61 Cooperative Learning
                                                           Activities
8   Career Exploration                                     Day 73-78                                      Use scoring   Occupational Outlook
    WR-E-1.4 Transactive Writing                           Use “Your Career Search: Taking the            rubric to     Handbook or online
                                                           First Step” video and quizzes about            grade         Career books in classroom
    PL-H-4.1.1 - Career Planning has an impact on          personality types, abilities and preferences   portfolio     Marketing Essentials
    future physical, mental, and emotional well being.     Look at Career Interest Checklist pg 23..      writings.     Inside-Outside THE BOX pg
                                                           in MediaPro Real Life 101 (The Holland                       38
    PL-H-4.2.1 - Short and long term career goals          Code)                                                        Discover What You Are Best
    should be based on individual interest, abilities, and As a part of discovering aptitudes, use                      At
    postsecondary opportunities.                           Multimedia Aptitude Skills Inventory.                        Pathfinder
                                                           Refer to packet. (Since there is only one,                   Occupational Outlook
    PL-H-4.2.3 - The advantages and disadvantages of have others use internet for other stations                        Handbook Activities
    jobs and careers in various occupational areas         and take turns)                                              Skills Standards pg 191-197
    should be evaluated.                                   Have students do Lesson 15, Activity 3 in                    The Big Book of Jobs
                                                           Learning from the Market notebook, Is                        www.bls.gov
    PL-H-4.3.1 - Employees look for employees who          Education a Good Investment                                  Go For It, Careers in Business
    have positive work habits and a good work ethic        Refer to Bridges, Making the Transition                      Lap PD 15
                                                           from School to Work. Activity 11, 13, -
    PL-H-4.3.2 - Work habits/ethics can impact the         work values 31,32 etc.                                       Careers in Marketing
    success of a group.                                    Use Fun and Games in Workplace                               See Library for Careers and
                                                           Learning pg 79, activity 6 Bushfire values                   Common Mistakes people
    PL-H-4.41 - Life long earning potential, job options to determine what they value if there were                     make in Interviews. Also, Do
    related to educational warning.                        a fire or flood coming.                                      What You Are: Discover the
                                                           Use Fun and Games in Workplace                               Perfect Career for You
    PL-H-4.42 - Changes in technology impact what          Learning pg 90, activity 9 the Me Tree to                    Through the Secrets of
    employees do in various jobs.                          identify skills and strengths of each                        Personality Type
                                                           student.                                                     Media Pro Real Life 101
    SS-H-3.4.1 An entrepreneur is a person who             Identify individual work habits/ethics                       Cool Career Planning
    organizes and manages a business and/or                (individual/team skills, confidentiality,                    Fun and Games in Workplace
    enterprise usually with considerable initiative and
    risk.
                                                           problem solving, punctuality, self-                          Learning
                                                           discipline) and explain their importance in                  (with reference books in office
                                                           the workplace.
                                                           Discuss various opportunities for careers
                                                           in the Marketing/Business field. See Go
                                                           For It, Lap PD 15
                                                           Use chart in Inside –Outside THE BOX
                                                           pg 39 for students to do research on
                                                           specific careers or look at Career Project
                                                           Assignment Info sheet on pg 30-31 of
                                                           MediaPro Real Life 101
                                                                 Research a particular career of interest
                                                                 Writing a transactional piece about the
                                                                 career of choice (in Marketing). (See SS
                                                                 pg 195 for list to incorporate into
                                                                 writing)See Big Book of Jobs, Careers in
                                                                 Marketing and Occ. Outlook Handbook,
                                                                 www.bls.gov and go to OOH to look up
                                                                 career info.
                                                                 Do Visualize your future activity
                                                                 www.entre-ed.org/vis-act.htm where they
                                                                 close their eyes and pictures themselves
                                                                 10 years from now and what they see
                                                                 when they go to their closet, their
                                                                 breakfast table, their workplace and what
                                                                 they are doing and how they feel about it.
                                                                 Determine a career that matches student’s
                                                                 abilities, aptitudes and interests.
                                                                 Identify fastest growing careers and
                                                                 outlook of those of interest
                                                                 Close your eyes and picture yourself in 10
                                                                 years and in 20 what do you see. If it is
                                                                 what you like how do you get there. If not
                                                                 plan not to fail.
                                                                 To review, use Cool Career Planning
                                                                 program on computer (can print out study
                                                                 guide if needed)
9   Employability Skills                                         Day 79-90                                    Evaluate           Kentucky Marketing Skill
                                                                 Wear business attire to school on the date   resume for         Standards
    PL-H-4.5.1 A career portfolio should include: ??self-        scheduled by your instructor. Discuss        content and        Page 159, 198-208
    assessment of interests, aptitudes, and abilities ??a        your professional appearance with a team     perfect typing
    resumé ??letters of reference ??certifications of training
    ??samples of work
                                                                 of students, discussing the strengths and                       Marketing Essentials, 3rd
                                                                 areas needing improvement.                   Evaluate job       Edition, Chapters 37 & 38, Pgs
    PL-H-4.5.2 The following skills are needed to seek,          Refer to Fashion Marketing (Glencoe)         application        686-728
    obtain, maintain, and change jobs/careers and                Chapter 14 (case study, hot property)        after filled out    PD Lap 5 Brand Me
    postsecondary opportunities: ??continuing a job search       Complete worksheet called Dream Job                             Marketing Essentials, 2nd
    ??writing a letter of application ??completing an
    application ??securing a letter of reference
                                                                 where students create their dream job by     Grade              Edition, Chapter 3, Pg. 551-
                                                                 answering questions about their favorite     answers to         563
                                                                 activities, subjects, what they enjoy,       sample             Sample job applications
                                                                 where they want to live and the kind of      questions          Jump Start for Job Seekers,
                                                                 organization they would most like to                            Workbook 3
work. Then have them write the ad that       Test over       Skills to Last a Lifetime (Rena
describes the job (like the ones on          interviewing    Buchanan)
www.monster.com , www.jobsearch.com ,        and other       Fun With Marketing Yourself
www.careermosaic.com                         employability   www.keirsey.com
Use PD Lap 5 Brand Me. Have students         skills          www.personalitytype.com
do individual activities on pgs 30, 32.      If mock
Play personal Appearance Jeopardy, pg        interviewed,
33,34 of PD Lap 5                            evaluated
Read the classified ads for business         skills
employment opportunities in your local       Evaluate
newspaper. Cut and glue the ads that         Letter of
sound interesting to you on a poster board   Application
to create a collage, and share it with the   and Follow-
class.                                       Up Letter
Use Survival Skills in the World of Work
(copied pages) for info and worksheets on
the application process, interview
questions and employment tests and form.
Obtain samples of job application forms
from local businesses and share samples
with the class. Have students complete a
job application form.
Write letter of Application
Review sample resumes to identify errors
(create one with lots of errors and see if
they can identify all of the errors..
Indicated needed corrections on the
resumes.
Discuss the GNAP formula; show how to
make the most of your first 10 seconds.
Practice shaking hands, show them some
humorous ways to shake hands that aren’t
professional like the Play-station
Salesperson, The Dead Fish, the
Lumberjack, The Crazy Glue salesperson
pg 7 of 50+ games
Choosing a Career worksheet (lesson 39
Clothing/Fashion merchandising Section
VI)
Do Activity called The New Improved Me
                                                                from Fun With Marketing pg 41 where the
                                                                student asks themselves questions like
                                                                What market are you trying to reach, what
                                                                image would you like to portray? What is
                                                                your most important feature? How will
                                                                this help the company? What extras do
                                                                you have that will benefit the company?
                                                                Create a slogan describing your most
                                                                valuable asset. Draw a symbol that best
                                                                represents you.
                                                                Discuss appropriate dress for interview
                                                                and on the job
                                                                Refer to interview tips in MediaPro Real
                                                                Life 101 pg 41… and do interviewing
                                                                activity where you decide
                                                                Have students play Interview Challenge
                                                                board game (in wall cabinet)
                                                                Participate in a mock job interview if can
                                                                be arranged
                                                                Write follow up letter.
                                                                After finishing unit, as a review for the
                                                                test, use Reinforcer the Game
                                                                Discuss what items should be included in
                                                                a career portfolio. Do open response
                                                                fromhttp://fmpweb1.jefferson.k12.ky.us/Open
                                                                ResponseBank (#142) about identifying items
                                                                that should be placed in a portfolio and how it
                                                                will benefit you and what it tells the potential
                                                                employer.
10   Personal Financial Management                              Day 91-101                                         Grade goals    www.consumerjungle.org
                                                                Show “Financial Survival” introductory             worksheet      High School Financial
     PL-H-3.1.5 Consumer decisions have both short- and         video                                              Budget         Planning program
     long-term impacts (e.g., water, air, and land pollution;   Identify the steps in the decision making          worksheets     Choices and Decisions
     greenhouse effect) on the environment.
                                                                process                                            Grade credit   Video: Buyer Be Aware
     PL-H-3.1.1 The use of strategies (e.g., studying
                                                                Have students do activity “4 Corners” pg           card                  Psycho-Sell
     advertisements, reading the fine print) and
                                                                15 of NEFE Lesson One                              comparisons    Bassline: Bad Credit Blues
     techniques for valuating various forms of consumer
                                                                Determine short term, mid term and long                           Money Math: Lessons for Life
     information (e.g., products, contracts, leases,
                                                                term goals. Figure a target date and how                          Grocery Cart game (Custom
     warranties) contribute to wise purchases.
                                                                much to save and what to do to achieve                            Resources)
     PL-H-3.2.1 Financial management practices (e.g.,           these goals. (Use rubric on pg 20 of                              Bank Account game (Custom
maintaining bank accounts, budgeting, saving, using           NEFE)                                         Resources)
credit cards wisely, financing large purchases) are           Have students divide into groups and          Master Your Future Video
methods of achieving short- and long-term goals.
PL-H-3.1.2 The cost and accessibility of personal
                                                              create a presentation that describes how to
services (e.g., health care, haircuts, auto services, child   make good financial decisions. Use
are) should be analyzed for quality and economy               activity and rubric on pgs 22-27 of NEFE.
T-H-7.5.1 Students use technology to locate, evaluate,        Use Quick Study guide for Personal
and collect information from a variety of sources.            Finance (plastic coated quick reference
                                                              guide)
                                                              Use materials from Financial Literacy CD
                                                              (printed copy in notebook) Money in the
                                                              Economy, Do Student Checking Account
                                                              Activity.
                                                              Do activity
                                                              Who Wants to Be a Billionaire?
                                                              (Guidelines from Dave Silvers located in
                                                              Activities notebook)
                                                              Track spending for a week
                                                              Do activity: Group Juggle on pg 149 of
                                                              NEFE
                                                              Have them do Values and Spending
                                                              exercise on pg 153,155 of NEFE.
                                                              Budgeting: based on career selected in
                                                              previous unit, figure income
                                                              Use materials from Financial Literacy CD
                                                              (printed copy in notebook) Budgeting
                                                              Lesson

                                                              Understand the importance of Pay
                                                              Yourself First, incorporate into budget
                                                              Do budget estimates on the board
                                                              (show how income and expenses are hard
                                                              to match).
                                                              Show Master Your Future Video about
                                                              budgeting, banking
                                                              Play Grocery Cart and Bank Account
                                                              games from Custom Resources


                                                              Show Budget Basic Presentation from
                                                              Consumer Jungle, Foundations Activities
                                                          and Surviving Solo from
                                                          www.consumerjungle.org
                                                          Discuss The Paycheck from “Career Skills
                                                          E-lesson and do problems

                                                          Create own budget based on income
                                                          Select home based on percentage of
                                                          income expected.
                                                          CREDIT:
                                                          Compare credit card applications
                                                          Understand the dangers of credit
                                                          Watch video on credit
                                                          Banking Services: compare banks and
                                                          their services and fees
                                                          Reconcile a bank statement
                                                          Use materials from Financial Literacy CD
                                                          (printed copy in notebook) Credit
                                                          assignment
                                                          Consumerism: Evaluate advertising; find
                                                          ads that use commonly seen misleading or
                                                          deceptive or questionable practices.
                                                          Watch video about consumer fraud
                                                          Use activity #37 Caveat Emptor: Let the
                                                          Buyer Beware of 61 Cooperative Learning
                                                          Activities
                                                          Use materials from Financial Literacy CD
                                                          (printed copy in notebook) Consumer
                                                          Rights and Responsibilities section
                                                          Play Win< lose or Draw (Pictionary) with
                                                          terms from this unit. Teams of 3 or 4 with
                                                          one person (alternating) selecting a card
                                                          with a term then trying to draw it for the
                                                          rest of the group to guess within one min.
                                                          They get a point if they do, the other
                                                          teams can steal if they can get it right in
                                                          one guess.
11   Risk Management                                       Day 102-105 Ask students to identify         Quiz over        RM Laps 1-4
     RD-H-4.0.12 - Interpret the meaning of specialized   examples of natural risks, human risks and    types of         MP &P pg 521-522
     vocabulary.                                          economic risks that local businesses have     business risks
                                                          experienced.                                  and ways to      Marketing Essentials, 3rd
     SS-H-3.31- Numerous factors influence the supply      Do “What’s the Risk” activity sheet pg 33     deal with it     Edition, Chapter. 34
     and demand for products.                              RM Lap 1                                                       Kentucky Marketing
     SS-H-3.33 - The level of competition in a market is                                                                  Education Standards, Pgs. 264-
     largely determined by the number of buyers and        Generate a list of risks encountered by                        279
     sellers.                                              businesses and classify them as pure or                        Risk Management Power Point
     SS-H-3.34 - Laws and government mandates have         speculative.                                                   presentation
     been adopted to maintain competition in the United    Discuss methods that businesses use to
     States                                                control risks.
                                                           Cover accident prevention techniques and
                                                           what to do when an accident occurs and
                                                           steps for reporting accidents.
                                                           Have students role-play an accident with
                                                           injury at the work place and have students
                                                           evaluate how it was handled. (RM Lap 3)

                                                           Identify security problems and suggest
                                                           appropriate security measures. Complete
                                                           Security Problem Match Up RM 4 pg 41

                                                           Identify and supply needed security
                                                           measures at a local business or at a school
                                                           based enterprise.
                                                           Have students draw a security problem
                                                           and role-play how to deal with them.
                                                           Do simulated work station with safety
                                                           hazards and have students correct
                                                           problems. RM Lap 2 pg 31. Also,
                                                           complete Safety Hazards Match Up pg 33

12   Pricing                                               Day 106-109                                   Quiz over        Pricing Lap 2
                                                           Determine the factors that affect a           factors and
     SS-H-3.2.3 Individuals attempt to maximize            products price and how the pricing affects    legal            Marketing Essentials pg 378-
     their profits based on their role in the economy      product, promotion and place decisions.       considerations   405
     (e.g., producers try to maximize profit, workers      Determine what technology is used in          of pricing       M P & P pg 272-
     try to maximize income, savers and investors          setting and marking prices.                                    www.ftc.gov
     try to maximize return).                              Determine legal considerations for pricing                     PI Lap 1 Psychological Pricing
                                                           Find articles about company’s that have                        The Marketing Web Unit 5
     SS-H-3.3.1 Numerous factors influence the             violated pricing laws.                                         Use Marketing Madness for
     supply and demand for products (e.g., supply -        Refer to the Marketing Web section 5,                          quiz game review
                                                           possibly play Price Jeopardy                                   Positive Pricing program
     technology, cost of inputs, number of sellers;              Use Positive Pricing program on computer
     demand - income, price of similar products,                 After discussing pricing strategies, have
     consumers' preferences).                                    students design a marketing strategy for
                                                                 bran or certain type of cereal at $1.99
     SS-H-3.3.2 Specific financial and non-financial (penetration), $3.60 (competitive) and
     incentives often influence individuals differently $29.99 (skimming). Highest point may
     (e.g., discounts, sales promotions, trends,                 generate creative ideas like velvet
     personal convictions).                                      packaging, pink raisins, distribution
     SS-H-3.3.3 The level of competition in a                    through Saks Fifth Ave and special
     market is largely determined by the number of delivery with champagne.
     buyers and sellers.                                         After learning pricing strategies, have
                                                                 students find ads that are examples and
     SS-H-3.3.4 Laws and government mandates                     fill out the chart PI Lap 1 pg 23 (put
     (e.g., anti-trust legislation, tariff policy,               pictures in scrapbook)
     regulatory policy) have been adopted to                     Play Win< lose or Draw (Pictionary) with
     maintain competition in the United States.                  terms from this unit. Teams of 3 or 4 with
                                                                 one person (alternating) selecting a card
                                                                 with a term then trying to draw it for the
                                                                 rest of the group to guess within one min.
                                                                 They get a point if they do, the other
                                                                 teams can steal if they can get it right in
                                                                 one guess.
13   Cash Register                                               Day 110-122                                   Evaluate        Cash Registers
     PL-H-4.4.3 Team skills (e.g., identify goals, use listening Explain the steps of ringing up a sale        worksheets of   Worksheets with exercises on
     skills, follow directions, communicate orally, cooperate    Describe the function of each key on the      exercises       them
     with others, ask questions about tasks, use problem-        cash register.                                Performance     Merchandise to ring up
     solving skills, use conflict resolution and mediation
     skills) are important in f
                                                                 Explain how to detect counterfeit money       Test using
     .                                                           Explain how to determine if a product is      cash register
     T-H-7.3.2 Students use productivity tools to collaborate    taxable or non taxable                        Written test
     in constructing technology-enhanced models, preparing       Demonstrate how to complete special           over keys,
     publications, and producing other creative works.           functions such as discounts, returns, paid    steps and
                                                                 out, layaway, charge, tax shift               procedures.
                                                                 Students are to use the cash registers in
                                                                 the classroom to complete worksheets
                                                                 with each of the functions listed.
                                                                 Students are to role-play ringing up a sale
                                                                 with fellow students and then are tested by
                                                                 the teacher.
                                                                 To review, consider doing activity #59 in
                                                                 61 Cooperative Learning Activities, Class
                                                                 Auction, Have you Earned Enough to
                                                                 Participate
14   Product/Service Management                                  Day 123 - 127                                Video: That’s Marketing,
                                                                 Show video: That’s Marketing,                Understanding Consumer
     SS-H-3.2.3 Individuals attempt to maximize their            Understanding Consumer Behavior that         Behavior
     profits based on their role in the economy (e.g.,           explains positioning, placement etc.         Product Service Planning Lap
     producers try to maximize profit, workers try to
     maximize income, savers and investors try to
                                                                 Learn the phases and factors affecting       5, Lap 8,4,7,3
     maximize return).                                           product and service managing                 Marketing Essentials: pg 449-
                                                                 Activity: have teams identify a product to   454; 395-397; 467-471;475-
     technology, cost of inputs, number of sellers; demand -     put on the market in two years.              477;37,65,422,477
     income, price of similar products, SS-H-3.3.1 Numerous      Determine what the product is, why it is     Marketing An Introduction: pg
     factors influence the supply and demand for products
     (e.g., supply - consumers' preferences).
                                                                 needed who could use it and what steps       239-276;255-257,559;
                                                                 the team will take in product planning.      MP & P pg 203-213, 253-
     SS-H-3.3.2 Specific financial and non-financial             Also propose product related services that   261;234-237
     incentives often influence individuals differently          need to be considered. Make                  www.companiesonline.com
     (e.g., discounts, sales promotions, trends, personal        recommendations to the class.                www.hoovers.com
     convictions).
                                                                 Watch Packaging, The Science of              Bassline: Country Product
     SS-H-3.3.3 The level of competition in a market is          Temptation video                             Development CD/Music
     largely determined by the number of buyers and              See Marketing Web Section 6                  The Marketing Web Unit 6
     sellers.                                                    Consider doing activity4 in Unit 3 of        Use Marketing Madness for
                                                                 Media Literacy, Thinking Critically About    quiz game review
     SS-H-3.3.4 Laws and government mandates (e.g., anti-
     trust legislation, tariff policy, regulatory policy) have
                                                                 Advertising, called So Many Shampoos.        The Box activities
     been adopted to maintain competition in the United          Try a packaging activity called Packaging    Packaging, The Science of
     States.                                                     The Collectible Egg pg 66 in THE BOX         Temptation video
                                                                 where they come up with a package that
                                                                 will promote and protect the egg (then
     SS-H-3.1.3 To make informed choices, consumers
     must analyze advertisements, consider personal
                                                                 test).
     finances (including the importance of savings,
     investment, and use of credit), and examine                 Identify the steps needed to develop and
     opportunity cost.                                           test market a new flavor of Kool-Aid.
                                                                 Using product life cycle, determine which
                                                                 stage a particular product would be in.

                                                                 Determine the legal requirements for
                                                                 packaging a product for sale.
                                                                 Grades/Standards Scavenger Hunt
                                                                 (SSpg375)
                                                                 Warranties and guarantees- bring in
                                                                 examples and determine which one is
                                                                 which.
                                                        Consumer protection guidelines necessary
                                                        Product mix: visit company’s website to
                                                        identify product lines and changes that
                                                        have been made
                                                        Branding – refer to pg 68 in THE BOX
                                                        about categories of Brand Names
                                                        ? Do Scrambled Eggs activity pg 37,
                                                        Fun/ent.
                                                        When discussing Brand names, marks and
                                                        characters, do activity where the students
                                                        take toy creatures (that I or students bring)
                                                        and use them as the brand character for a
                                                        well know restaurant. Then have them
                                                        decide a name for the character, the
                                                        advertising campaign Theme and Slogan,
                                                        identify the target market (age, gender,
                                                        income, ethnic, family life cycle- young
                                                        single, married w/o children, etc. and
                                                        geographically). Could even add ads, and
                                                        ways to use in sales promotions (coupons,
                                                        contests, premiums) See teaching ideas
                                                        folder for a better description.
15   Promotion                                          Day 128 -138                                    Test over        Kentucky Marketing
     RD-H 4.0.12                                        Activity Options:                               advantages       Education Skills Standards Pg.
     Interpret the meaning the specialized vocabulary   --Students identify every forms of              and              391-394, 397-420
     WR-H 1.4                                           promotion they are exposed to from the          disadvantages    The Marketing Web Unit 4
     Transactive Writing                                time the students leave home, until they        of advertising   PR Lap 1
     PL.H 3.1.1                                         arrive at school. Discuss the types of          media types      PR Lap 2
     The use of strategies (studying advertising) and   promotions. PR Lap 4 Know Your                  Evaluate print   PR Lap 3
     techniques for evaluating various forms of         Options Do activity pg 26,then do group         advertisement    PR Lap 4
     consumer information contribution to wise          activity 2 pg 25.                               Evaluated        PR Lap 7
     purchases                                          Refer to Unit 2, Activity 7 in Media            broadcast        Marketing Essentials, 2nd
     PL.H 3.1.4                                         Literacy, Thinking Critically About             media product    Edition Chapter 19, Pg. 242-
     Methods and techniques of advertising exert an     Advertising. This is about advertising and                       254
     influence on consumer choice for products and      Maslow’s Hierarchy of Needs. Have                                www.lawpublish.com
     services                                           students identify products that would fall                       www.nolo.com/encyclopedia/a
     T-H-7.3.2 Students use productivity tools to       into each category. Look at Unit 1,                              rticles/sb/adrules.html
     collaborate in constructing technology-enhanced    Activity 2 Puffery (hype) and Unit 2,                            www.smartbiz.com/sbs/colum
     models, preparing publications, and producing      activity 3 from Media Literacy….                                 ns/nun28.htm
     other creative works.
                                                        Watch DVD, Business Ethics, Truth in                             www.smartbiz.com/sbs/colum
Advertising                                   ns/num29.htm
Cover information in Promotion Basics         http://home3americanexpress.c
www.entre-ed.org/_teach/promotn3.htm          om/smallbusiness/resources/ex
Then pick 5-10 different products and         panding/copywriting/print.sht
determine which method would be best          ml
for each product. (Filed in Teacher ideas     Use Marketing Madness for
folder)                                       quiz game review
See Unit 6, Activity6 in Media Literacy,      Business Ethics, Truth in
Thinking Critically About Advertising         Advertising DVD
about Newspapers versus Magazines.
Examine advertising and the internet with
Unit 7, activity 4 by seeing how many ads
a person sees on the web when surfing.

--Students will be divided into small
groups and assigned one of the following
promotional objectives: to inform, to
persuade and to remind. Focusing on the
groups' objectives, the students will write
a message accomplishing these objectives.
--Collect two examples of each element of
the promotional mix. Create a college,
identifying each element in the collection.
Display the visual in the classroom.
--Students will design a promotional piece
for local business (e.g. advertisement,
direct-mail, coupon, etc.)
--Students will suggest appropriate
promotional ideas, including each part of
the promotional mix, (using results from
drink survey completed in Marketing
Information Management unit
Consider doing promotional campaign for
the Marketing Dept. refer to pg 72 of THE
BOX
--Students will bring in an example of
each type of promotion and identify the
target market for each.
--Play Promotional Media Jeopardy, PR –
LAP 3.
                                                              Have students do activity 1 of Unit 6 and
                                                              or activity 3 in Media Literacy, Thinking
                                                              Critically About Advertising using ads cut
                                                              from magazines.
                                                              Look at Bad Billboards everywhere, Unit
                                                              6, activity 5 in Media Literacy, Thinking
                                                              Critically About Advertising.


16   Marketing Information Management/                        Day 139 -142                                 Test over       Marketing Essentials, 2nd
     RD H-4.0.8                                               Activity Options:                            types of MIM    Edition
     Identify essential information needed to accomplish      --Arrange for students to participate in a   sources and     Chapter 32-33, pp.418-445
     a task.                                                  consumer focus group. Review the types       ways to         Marketing Essentials, 3rd
     RD H-4.0.9                                               of marketing research questions asked.       obtain, and     Edition
     Apply the information contained in practical             --Students will bring in a survey to         types of        Chapters 28-29, pp. 503-543
     workplace materials                                      compare the types of questions asked and     information     Skills Standards: pg 311 - 351
     RD H-4.0.12                                              speculate on the purpose of the survey.      used in         Use Marketing Madness for
     Interpret the meaning of specialized vocabulary          --Complete a taste test activity with        marketing       quiz game review
     RD H-4.0.13                                              students and report results                  decision
     Evaluate clarity of practical/workplace materials        Do soft drink survey and calculate results   making
     SS H-3.3.1 Numerous factors influence the supply         to use for Product Development project
     and demand for products.                                 --Observe how spreadsheet software
     SS H-3.3.3 The level of competition in a market is       packages can be used to process
     largely determined by the number of buyers and           marketing information. Have students
     sellers.                                                 complete a simple survey with classmates,
     PL-H-3.1.1                                               input data in EXCEL and create a chart.
     The use of strategies and techniques for evaluating      --Students will brainstorm a list of three
     various forms of consumer information that               problems for which a business might use
     contributes to wise purchases.                           marketing research. Students will identify
                                                              the problems and write possible research
                                                              questions pertaining to the problem.
     MA-H-3.2.1 Students will analyze, interpret results,
     make decisions, and draw conclusions based on a set of
     data.



17   Culminating Activity/ Product                            Days: 143-148                                Using the       Prepared evaluation form,
     development                                              Students are to work in groups to create a   evaluation      survey results from Marketing
     SS-H-3.2.3 Individuals attempt to maximize their         product, appropriate packaging, a            form created,   Information Study
     profits based on their role in the economy (e.g.,        promotion plan targeted at specific          have students   Posters, computers, own
    producers try to maximize profit, workers try to              market. Groups will then present the plan     and myself       materials.
    maximize income, savers and investors try to                  to the rest of the class for evaluation.      evaluate         Bassline: Product
    maximize return).
    PL-H-4.4.3 Team skills (e.g., identify goals, use listening
                                                                                                                presentations    Development
    skills, follow directions, communicate orally, cooperate                                                    of product
    with others, ask questions about tasks, use problem-                                                        plans.
    solving skills, use conflict resolution and mediation
    skills) are important in f



    DECA ( integrated throughout year)                            Days: 149-152 Students will participate       Some DECA        DECA Guide
    PL-H-1.8.3 There are strategies                               in various activities throughout the school   projects can     www.kydeca.org
     (e.g., setting realistic goals, time                         year such as competing in events,             be used for      www.deca.org
    and task management, planning, decision-making                practicing role plays, and participating in   classroom        Marketing Education Resource
    processes perseverance) for building success as               DECA activities which develop civic           assignments      Center (www.Mark-ED.org)
    adults.                                                       consciousness, leadership skills and social   others will be
    PLH-1.1.1 There are behaviors (e.g., constructive             involvement.                                  evaluated by
    communication; fulfilling commitments;                                                                      judges in
    cooperation; demonstrating healthy ways to express                                                          competition
    needs, wants, feelings) that show respect and
    responsibility to self and others.
    PL-H-1.1.3 Individuals need to understand changes
    in roles, responsibilities, and skills needed to
    effectively work in groups throughout life
    Final Project                                                 Create a scrapbook of Marketing A to Z
                                                                  using items learned, experiences, projects,
                                                                  field trips etc.




END OF SEMESTER

								
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