Aarkstore.in -Toys and Games Market in China 2010 - Toys _ Games_ Consumer Goods by winaarkstore

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      Toys and Games Market in China 2010 | Toys & Games,
                      Consumer Goods
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Summary:

Toys and games market in China is pegged at USD 10.5 bn in 2009 and is estimated to grow at
40.7%. Toys and games being considered to be a powerful tool for overall development of children
and increasing exports in emerging markets will drive the toys and games market.

The report begins with an overview of the toys and games market globally and in China indicating its
market size and segmentation. This is followed by an overview of the export market in China
indicating segmentation of exports across provinces. It further talks about China’s export contribution
to the world market and includes figures for exports to various countries.

An analysis of drivers explain factors contributing to the growth of toys and games market including
rising middle income group, highly efficient industrial clustering, toys a tool for the development of
children, online purchase, low labor wages and inefficient health, safety and environment regulation.
The key challenge identified is low quality of Chinese product, appreciating currency, rising crude oil
prices and some fundamental problems. Government regulations have been discussed indicating
different safety standards for different toys and the certification procedure required for manufacturing
and exporting toys and games.

Competition section provides brief profiles of major players in the market. The section contains a
snapshot of their corporation, financial performance and business highlights, providing an insight into
the existing competitive scenario.

Table of Contents :

Page 1: Executive Summary
Market Introduction
Page 2: World Toys Market – Overview, Market Size and Growth – Global (2004-2008), European and
Asia Pacific Market Size and Growth (2004-2008)
Overview
Page 3: China Toys Market – Overview, Market Size and Growth (2008-2012e), Market Segmentation
Export Scenario
Page 4-9: Toys and Games Exported – Overview, Export by Province (Aug-2010 to Sept-2010),
Country-wise Exports (2005 and 2009), Trade Indicator for Toys and Games Exported by China,
Figures for Products Exported by China (2005-2009)
Drivers and Challenges
Page 10: Summary
Page 11-16: Drivers
Page 17-20: Challenges
Government Regulation
Page 21-22: Government Regulation – Safety Standards for Toys, Toys Certification Process
Competition
Page 23-32: Major Players in the Market

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