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					2009 International Conference
             On
     MICE Development
             and
       City Marketing

     符永寰     黃郁庭   范玉琳
     廖   翎   呂慧勤 Monica
              Purpose
• The conference claims to conduct a
  thorough examination of the present
  condition of MICE industry so as to
  make concrete proposals for the further
  development of MICE industry in
  Taiwan for the 21st century
            Program-1st day
                         Lectures
1. International Games and City Marketing—the case of
Kaohsiung World Games
2. International bidding and city marketing
3. MICE industry under global financial crisis and the
development of MICE human resources—the case of Macao
4. Deaflympics and Taipei Flower show
5. General discussions:
          MICE industry trends in Asia
          International MICE activities and city marketing
          MICE advantages and development in southern Taiwan
              Program-2nd day
                    Paper Presentations
1. A. MICE industry development and the appropriation of
   cultural resources
   B. Green trends and environmental concerns in the MICE
   industry
2. A. City tourism and city competitive and the MICE industry
   B. MICE development trends
3. General Discussion of the MICE industry
     -Human Resources
     -Professional Training
     -Education and Certification
       Quality of Program
• The only informative lecture came from the
  speaker from Macao who spoke on the actual
  integration of the casino business and the
  MICE industry in that city
• Most papers were similar in content and quite
  tedious and boring
Advantages

Staff members
 wear stylish and
 distinguished
 uniform
Staff was on hand at the main gate of the
 university to direct attendees to the venue
Huge banner at the entrance of the
 venue marks the site and the theme
 Smooth registration




                        Conference
                        packet




Sign in

          badges
Signing in
 for pre-
 registered
 participants
Name badges
 and lunch
 tickets
 Display of previous accomplishments




       Nicely arranged but no staff to provide further explanation
Display of
 paper posters
   Further Advantages
Interpreter (English to Chinese )
 provided for non-native speaker
Well-known speakers from
  • Cool globe Organization
  • Macau university
Convenient location of venue on
 campus with hotel next door and
 transportation easy
     Disadvantages
Planning
  • Poor time allotment (opening remarks
    ran overtime by an hour)
  • Award ceremony set at the very end;
    most recipients had already left
  • Tour plans overlap with last day of
    conference thus affecting attendance
Staff
 • Chatting among themselves all the
   time
 • Not attentive to guest needs
 • Passive attitude
• When schedule was
  delayed due to poor
  planning and poor
  moderating, and
  refreshment time was
  cut short to 5
  minutes only, staff
  member continued to
  ring bell and shout to
  rush attendees
                           Rude staff member
Facilities
  • No staff stationed in the conference hall:
    air conditioner problem left unattended for
    quite a while
  • Technical problems cause confusion (ex.
    microphone, video, overhead projector)
  • Unclear directions
  • Untidy bathroom
Others
  • Heavy program book, no editing
    before printing
  • Certificate of attendance leaves name
    blank even with pre-registration




      Quality lunch?
Prospect for the Future of
MICE industry in Taiwan
Mega event and… ?
 • Spurred on by the 2009 World Game
   in Kaohsiung and the 2009
   Deaflympics in Taipei, Tainan also
   aspires to be a host city for mega
   events
 • Uniqueness of city scene &
   Government support are key to such
   plans
Country and City Ranking
• Most conferences held: USA
• Most conferences held in Asia: Japan
• Taiwan ranked the eighth in Asia,
  behind China, Korea, Singapore,
  Thailand, India, Malaysia
   What can Taiwan cities offer?
• Macau Gambling
• Brazil Government Incentive to promote the
  5th largest city
• Taiwan Taipei 101, the tallest building in
  the world? What else is there?
• A safe, comfortable and convenient
  environment may be the key
Local color and local flavor
• Research into local histories, cultural
  resources
• Modernize the traditional
• Construct (verbal and visual) narratives
  to highlight local flavor
• Enhance hospitality facilities and
  personnel

				
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posted:1/18/2013
language:English
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