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					                                             Press release
    Sony redesigns and expands range of LMD professional video
      monitors at NAB 2007 with launch of four one-piece models

   BVM-L230 breaks industry ground in post-broadcast productions; LMD-2450W and
LMD-2050W offer multi-format signal capabilities with colour accuracy; and LMD-2030W
                professional LCD monitor is equipped with an HDMI input

NAB 2007, Las Vegas, April 15, 2007 - Sony today launched its redesigned range of
widescreen, professional, flat-panel LMD video monitors. The four new one-piece, high-quality
monitors offer production professionals a choice of critical content-management devices for
reviewing footage, previewing materials or editing video.

“Sony’s redesigned range of professional LMD video monitors reflects the increasing shift
towards HD and flat-screen technology. The new models build on Sony’s heritage in
developing industry-leading LCD quality with tools designed to meet professionals’ unique and
evolving needs. The new LMD range continues to deliver Sony’s trademark quality while
meeting a diverse range of needs and lifestyles,” said Daniel Dubreuil, Senior Manager,
Product Marketing, Professional Monitors, Sony Europe.

New Broadcast and Professional Monitors
Sony’s BVM-L230 is today’s most advanced flat-screen monitor for broadcast and D-Cinema
productions or evaluation and mastering applications. This new high-end 23-inch reference
monitor, developed in response to the expansion of flat-screen TVs, elevates broadcast post-
production capabilities with full HD (1920 x 1080) resolution, a 10-bit LCD driver and a high-
frame rate.

The newly developed Precision Backlight system facilitates wider colour space with High Purity
LED, exceptional uniformity control and unrivalled colour stability. The BVM-L230 provides
unparalleled picture quality with a signal-process engine featuring 12-bit accuracy, a new I/P
algorithm with reduced process delay and a highly accurate and consistent colour-
management system.
Sony’s BVM-L230 possesses multi-format monitoring capabilities, displaying SD and HD
format up to 1080/60p. As well as HDTV data, the BVM-L230 supports a number of other
signal formats, including 2048 x 1080/24P for D-Cinema applications and VGA-WUXGA (1920
x 1200) PC signals.

LMD-2450W and LMD-2050W
Designed for technical directors, producers and editors in broadcast, post-production, event-
video production, mobile trucks and rental houses, Sony’s LMD-2450W and LMD-2050W one-
piece, widescreen monitors are redefining the mid-market sector.

With multi-format signal support and a variety of I/O options, Sony’s LMD-2450W and LMD-
2050W are suitable for AV or IT applications and offer an easy upgrade to HD production. The
monitors are available in two screen sizes with varying degrees of resolution. The LMD-
2450W, with a 24-inch display, delivers WUXGA resolution (1920 x 1200), while the LMD-
2050W, with a 20-inch display, offers WSXGA+ image resolution (1680 x 1050).

The new models feature Sony‘s colour-management technology, ChromaTru™, which
compensates for variations in LCD colour levels, typically caused by differences in chromaticity
coordinates, colour temperature and gamma curves. Using colour-space conversion,
ChromaTru™ also adjusts white-balance, to deliver broadcast-quality gradation while
maintaining standardised gamma characteristics. The technology enables the monitors to
closely colour-match not only other LMD monitors, but also the SMPTE-C, EBU or ITU-BT709
colour standards traditionally used in CRT models.

In addition, the redesigned monitors offer new features and functions to enhance overall
system performance. The LMD-2450W and the LMD-2050W both include 10-bit processing for
enhanced picture quality, and an audio-level meter, wave-form and Picture-In-Picture mode
are automatically displayed on screen for quick user reference. Also new to this series is
EIA608 closed-captioning capabilities, required for the U.S. broadcast market.

The monitors can automatically detect an HD or SD source and are able to accept multiple
sources, for maximum convenience and efficiency, including both video and PC (DVI-D and
HD15). These models support composite video, Y/C, RGB, component as standard and SDI
(D1/HD) as options. In addition to HD15, automatic detection of DVI sources is available as a
standard feature.


The first member of Sony’s LMD family with HDMI-input connectivity, the LMD-2030W meets
the increasing demand for HDV production with a cost-effective professional monitor.

Compatible with HDV™ camcorders and decks in portable video-production applications, the
LMD-2030W is designed for multipurpose productions including event videography or on-
location shooting.

Building on the market-leading features and functions of its Standard Definition predecessor,
the LMD-2030W incorporates several professional features typically found in higher-cost
models. Compared to standard PC-monitors, the LMD-2030W offers significant advantages,
particularly its ability to handle a variety of video-source signals. Designed with a range of
video interfaces, the LMD-2030W assures high-quality video-image reproduction, with the
correct colour temperature and Gamma curve 2.2.

The LMD-2030W’s 20-inch display (viewable area, measured diagonally), features WSXGA+,
1680 by 1050 resolution, and also has an HDMI input to expand its capability further and
supports composite video, Y/C, RGB, component as standard and DI-SDI as an option.

The LMD-2450W and LMD-2050W are scheduled for delivery in May and the LMD-2030W in
June. The BVM-L230 is scheduled for delivery later in the year

For more detailed information on Sony products being launched at NAB 2007, visit\nab.

About Sony:

Sony manufactures audio, video, communications and information technology products for the global
consumer and professional markets. With its music, pictures, game and online businesses, Sony is
uniquely positioned to be one of the World´s Leading Consumer Brands. Sony recorded consolidated
annual sales of EUR 54.96 billion (yen 7,475 billion) for the fiscal year ended March 31, 2006 and it
employs approximately 156,500 people worldwide.

In Europe, Sony recorded consolidated annual sales of EUR 12.61 billion (yen 1,715 billion) for the fiscal
year ended March 31, 2006, based on an average market exchange rate for the same period of yen 136
to the EUR. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is
responsible for the company's European electronics business and registered consolidated sales of EUR
8.22 billion (yen 1,118 billion) for the fiscal year ended March 31, 2006.

About Professional Solutions, Sony Europe

Professional Solutions Europe (PSE), a division of Sony Europe, is a leading supplier of solutions for broad
horizontal communications, AV/IT, as well as magnetic and optical storage. PSE’s market segment solutions,

service and support packages are targeted at organisations in the Healthcare, Media, Network Video Monitoring,
Retail, Transport and Large Venue sectors. Device components such as camera sensors and modules, displays,
batteries and semiconductors are targeted at OEM manufacturers and system integrators. Sony’s Professional
Solutions business offers its customers access to the expertise and local knowledge of skilled professionals in every
European country, as well as “best of breed” hardware, services and resources from other organisations. For more
information please visit

For further information please contact:
Louise Bryce, PR Manager, Sony Europe
tel: +44 (0) 1256 483156, email:, web:


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