Important SEO Truths 2013
Search engine optimization (SEO) companies, professionals
and in-house teams have a difficult task improving and
maintaining organic search results. Google changes its
algorithms on a regular basis and companies compete fiercely
to optimize their web presence. Managing and satisfying client
and management expectations is sometimes more challenging
the achieving the SEO itself. Nevertheless, the significance of
SEO for online marketing remains unchallenged and
unchanged. About one billion Google searches carried out
every day with more than 90% of users clicking on organic
search results over paid search results.
Here are some important SEO truths relevant for 2013:
matter more Focus on social
than rankings signals
Quality SEO data Daily and
Conversions matter more than rankings - Most clients are obsessed with
Improvement in rankings or position in search engine results. But it’s
actually webpage visits and conversions that matter. Keyword phrases with
a higher conversion rate and lower rank are more significant for content
optimization than those with a lower conversion rate and higher rank.
Quality SEO data required for more SEO results - Quality SEO data is
that which is accurate and timely and the starting point of a successful SEO
services campaign. Only quality data is necessary to understand the
business’s web presence, competition and relevant keywords. For successful
SEO, timely, accurate data is needed on page-level rank, analytics
conversion data, organic search keyword research, and backlink and social
Focus on social signals – Just like backlinks which are important to
organic search, social signals also need attention and integration into the
SEO strategy. Keeping track of the number of Likes, shares, +1s, tweets,
and YouTube Views on web pages and the network and including the
statistics in the monthly SEO reports is therefore significant.
Daily and weekly insights into SEO metrics – Daily and weekly insights
into SEO metrics is more essential for SEO professionals than monthly
reporting as they help them understand whether they are getting closer to
Using the right SEO technology, optimized content marketing strategy,
and understanding keywords with high conversion rates are also
essentials when it comes to succeeding with SEO.
For more information on our SEO outsourcing services or a Free
Consultation, call 1-800-670-2809.