2013_The_Cultural_Traveler_Media_Kit by yvtong


									Cultural Traveler
                                                                                                                                                                                                                                                                                                                            vol. 4 | 2012


                                                                                                                                                                                                                                                                                                                           Your Guid E
                                                                                                                                                                                                                                                                                                                                       To CulT ural

                                                                                                                                                                                                                                                                                                                                                    & HEriT aGE Trav
                                                                                                                                                                                                                                                                                                                                                                     El and THE lEad
                                                                                                                                                                                                                                                                                                                                                                                     inG MuSE uM
                                                                                                                                                                                                                                                                                                                                                                                                 STor ES

                    Your Guide To Cultural & Heritage Travel
                       And The Leading Museum Stores
The Cultural Traveler, distributed in partnership with the Museum Store Association,
U.S. Cultural & Heritage Tourism Marketing Council and Shop America Alliance
reaches more than 100,000 domestic and international visitors, tour operators and
travel partners through print and online versions.                                                                                                                                                                                                                                                                                      Museum-Store.trave


                                                                                                                                                                                                                                                                                                                                                                                              1/10/12 8:42 AM

                                                                                                                                                                                                                                                   • EXCLUSIVE: The only publication devoted to Cultural Heritage Travel and
                                                                                                                                                                                                                                                   Shopping in North America. Shopping and Cultural Heritage Travel are among the
                                                                                                                                                                                                                                                   top activities of all tourists in North America!

  Macon Georgia                                                                                                                                                                                                                                    • COST EFFICIENT: $2495 Per Page Net. All production and final copy edit is
   The Song
   and Soul                                                                                                                                                                                                                                        included in Advertorial pages.
   of the South!
     V                                                                                                                                                                                                                                             • FORMAT: Attractive Full Page, Full Color Advertorials showcase each Museum
            isit Macon, Georgia, for
            Southern adventure that is
             to be good for your soul!

                                                                                                                                                     Song and Soul
     city’s historic undertones
     for any family vacation, and
                                 a look into
     attractions and tours offer
     the area’s 17,000-year history.
      through ancient Indian
                                 mounds at
                                                                                                                                                                                                                                                   Store and Museum in a user-friendly high image guidebook.
                                                                                                                                                          of the South
                                      or take
      Ocmulgee National Monument,

                                                in the state’s largest collection
                                                the Tubman African-America
                                                Otis Redding’s life-size bronze
                                                                                   of African-American art, history
                                                                                 n Museum. Sit on the dock
                                                                                   statue, or stroll down wide
                                                                                                                      and culture at
                                                                                                              with R&B music icon
                                                                                                                 avenues lined with
                                                                                                                                                                                                                                                   Size 8.125” X 10.875”
                                                                                                               people who built it.
                                                                                architecture as diverse as the
                                                 art galleries, boutiques, and
                                                     As one of the greatest historic
                                                 to 5,500 National Register
                                                 the city’s Civil War era and
                                                                                     cities of the American South,
                                                                               historic structures
                                                                                                                     Macon is home
                                                                                                   in 11 historic districts. Marvel
                                                                               Antebellum architectural masterpieces
                                                                                                                          such as The
                                                                                                                                                                                Take a soulful journey to
                                                                                                                                                                                                           Macon, Georgia!
                                                                                                                                                                                      Marvel at museums, exhibits
                                                                                                                                                                                                                                                   Paper Stock: 60 lb. gloss, with 80 lb. UV coated cover
                                                 Hay House, one of “America’s
                                                                                                                     a rich historical                                                    landmarks celebrating Macon’s
                                                                                        picturesque architecture and
                                                   With an exciting musical heritage,                               VisitMacon.org                                                diverse cultural heritage, festivals,

                                                                                                                                                                                                                                                   • DISTRIBUTION: 40,00 print copies plus online postings. Shop America
                                                                                      in Macon are the city itself.                                                                                                     and
                                                 past, the best sights and activities
                                                                             adventure can take you in Macon,
                                                                                                                    Georgia.                                                            authentic Native American
                                                 and see all the places your                                                                                                                                          culture.
                                                                                                                                                                               Explore historic architectu
         6 | The Cultural Traveler 2012
                                                                                                                                                                                 contemporary attractions,
                                                                                                                                                                                                              and then
                                                                                                                                               VisitMacon.org • 800.768.
                                                                                                                                   1/10/12 8:47 AM                             treat your tastebuds to some
                                                                                                                                                                        3401                                  real southern

                                                                                                                                                                                                                                                   Alliance and U.S. Cultural & Heritage Tourism Marketing Council will distribute 10,000
                                                                                                                                                                                        soul food, always served with
  CT_Macon.indd 6                                                                                                                                                                                                        love.

 RATES                                                                                                                       MaconCVB.indd 7

                                                                                                                                                                                                                                 1/10/12 8:48 AM
                                                                                                                                                                                                                                                   copies of The Cultural Traveler at top U.S. and international travel trade events. Each
 $2495 Net per full page ADVERTORIAL (includes                                                                                                                                                                                                     participant will receive 200 copies for their own distribution or sale. NEW! The Cultural
 production) or DISPLAY Ad (camera ready)                                                                                                                                                                                                          Traveler E-blast is sent to more than 20,000 travel agents and tour operators in the U.S.,
                                                                                                                                                                                                                                                   Canada and worldwide with a direct link to each advertiser’s web site. PLUS, The Cul-
 $1995 Net discounted full page advertorial or                                                                                                                                                                                                     tural Traveler will be in all Delta Sky Clubs, reaching the affluent, frequent traveler.
 display ad for MSA, USCHT OR SAA Members or
 multiple page advertisers                                                                                                                                                                                                                         • ONLINE: The Cultural Traveler will also be featured at Museum-Store.travel,
                                                                                                                                                                                                                                                   TheCulturalTraveler.com, ShopAmericaTours.com, USCHT.com and other selected
 $5000 Special Combo Package Includes: One Year                                                                                                                                                                                                    web sites.
 membership in the US Cultural & Heritage Tourism Marketing
 Council with customized landing page and 2 packages posted                                                                                                                                                                                        • ADVERTORIAL FULL PAGE Special Package— $2495 Net
 on TheCulturalTraveler.com and a 2-Page spread in The Cultural                                                                                                                                                                                    Full color, full page, all production included
 Traveler 2013 Edition. Contact your sales rep for details.                                                                                                                                                                                        Provide logo, up to 5 high res images (300 dpi) and up to 300 words of copy.
                                                                                                                                                                                                                                                   Publisher will edit copy as necessary and provide one proof in PDF format.
 DEADLINES                                                                                                                                                                                                                                         Includes 200 copies of The Cultural Traveler for your distribution or resale.
 SPACE RESERVATIONS......September 21, 2012
                                                                                                                                                                                                                                                   • DISPLAY ADS are accepted for The Cultural Traveler provided that they
 ADVERTORIAL MATERIAL.........October 1, 2012                                                                                                                                                                                                      promote Cultural and/or Heritage travel and meet with final layout approval of MSA and
 CAMERA READY ADS .............. October 12, 2012                                                                                                                                                                                                  USCHT.
 DISTRIBUTION SHIP DATE . December 14, 2012
                                                                                                                                                                                                                                                   • SPECIAL SECTIONS promoting cities, states, regions or cultural groups are
                                                                                                                                                                                                                                                   also available with reprint options at discounted rates.Ask for your custom proposal.

                                                                                                                                                                                                                                                   • GUEST EDITORIAL from cultural heritage leaders and trendsetters enhances

             Contact:                                                                       Larry Cohen, Northeast Media Inc.                                                                                                                        Liz Birdsall, Birdsall Marketing Services                                                The Cultural Traveler
                                                                                            Office 203-255-8800                                                                                                                                      970-532-5891                                                                             843-341-6392
                                                                                            Mobile 203-434-3117                                                                                                                                      liz@tbgroup.us                                                                           CulturalTraveler@aol.com
               Cultural Traveler

FIFTH ANNUAL ISSUE WITH                                                                    DISPLAY AD SPEC SIZE
                                                                                           AD SIZE           Non-Bleed             Bleed

EXPANDED EDITORIAL!                                                                        FULL PAGE         73/8” x 101/8”
                                                                                                             (7.375” x 10.125”)
                                                                                                                                   83/8” x 111/8”
                                                                                                                                   (8.375” x 11.125”)
                                                                                           TRIM SIZE         81/8” x 107/8”
                                                                                                             (8.125” x 10.875”)
   “We see The Cultural Traveler as having great value in our
   marketing of Sauder Village. It reaches the cultural and heritage                       Note: On all bleed materials, keep live matter 1/4”
   traveler, and also the travel trade and media.”                                         inside trim on all four sides to allow for variations in
                       – Leslie Hartman, Retail Manager/Buyer, Sauder Village              trimming, folding and binding.
                                                                                           Saddle Stitch Bindery

   “We all absolutely love what you did with the Gullah Heritage/                          MATERIAL INFORMATION
   Mitchelville story in the current issue of The Cultural Traveler – it is                Display Ad digital file requirements:
                                                                                           Acceptable programs include: InDesign, Quark,
   so on target with both our brand this important American cultural
                                                                                           PhotoShop, Illustrator, or PDF files. All images
   heritage story. Congrats to you and your design team for great                          must be 300 dpi or greater. Disks should include
   work. We will be sharing it with many locally and nationally.”                          both screen and printer fonts. A color proof must
               – Susan Thomas, Vice President, Visitor & Convention Bureau                 accompany all ads. Changes to submitted ads are
                        Hilton Head Island-Bluffton Chamber of Commerce                    subject to additional cost to be incurred by the

   “Advertising in The Cultural Traveler gives us an opportunity to                        SHIPPING INFORMATION
   showcase Bloomington’s dynamic mix of first-class attractions and                       All materials must be at Skies America in
   first class shopping! The production quality is consistent with our                     Beaverton, Oregon, on or before closing date.
   high standards and the distribution allows us to extend our reach in
                                                                                           Send all art materials, and electronic files and
   marketing to the visitor and the travel trade.”                                         final proof to:
                                    – Jan Kroells, Vice President of Marketing
                                                      Destination Bloomington              CINDY PIKE
                                                                                           Skies America Publishing Company
                                                                                           9655 SW Sunshine Ct., Suite 500
                                                                                           Beaverton, OR 97005
CONTACTS                                                                                   Phone: 503/520-1955 ext. 154
Publishers: U.S. Cultural & Heritage Tourism Marketing Council LLC and Shop
                                                                                           Ads and Advertorial materials sent by e-mail
America Alliance LLC, in partnership with the Museum Store Association and Skies
                                                                                           should go to cindyp@skies.com.
America Publishing Co.

ADDITIONAL INFORMATION:                                                                    FTP ADDRESS
                                                                                           Server / Host: ftp.skies.com
                                                                                           User Name / User ID: ads@skies.com
                                                                                           Password: skiesads
                                                                                           Path / Directory:TheCulturalTraveler
Phone 843-341-6392
Fax 866-341-0996
                                                                                           *Please do not include spaces or symbols other than under-
                                                                                           scores in file names.
ROSEMARY MCCORMICK                                                                         You must notify cindyp@skies.com after your files have
Co-Publisher                                                                               been transferred.
Phone 707-224-3795                                                                         **FTP access not available through Internet. Search
                                                                                           Internet for Free file transfer or FTP software.
Fax 636-590-2866

Contact:        Larry Cohen, Northeast Media Inc.              Liz Birdsall, Birdsall Marketing Services           The Cultural Traveler
                Office 203-255-8800                            970-532-5891                                        843-341-6392
                Mobile 203-434-3117                            liz@tbgroup.us                                      CulturalTraveler@aol.com

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