SFI: Get the Facts!
IN THIS ISSUE IF YOU ARE LOOKING FOR FACTS ABOUT THE SUSTAINABLE number of blogs and Facebook sites, including the UN
FORESTRY INITIATIVE® (SFI®) program, certification and International Year of Forests, The Conservation Fund,
USDA Study Backs Importance eco-labeling, you’ll be able to find them on a new SFI Manomet Center for Conservation, the West Virginia
of Certified Wood ......................... 2 webpage In Case You Were Wondering. University Division of Forestry and Natural Resources
Is LEED Opening the Door for SFI?.. 2 The webpage is at www.sfiprogram.org/facts and and the National 4-H Invitational.
International Green Construction features information and short videos: In its Choices blog, Boise says “ . . . SFI is bringing
Code Recognizes SFI .................. 2 • Larry Selzer, President and CEO of The Conservation together the most outspoken experts in the field —
Green Ribbon Schools Accept SFI ... 2 Fund, examines his role as a member of the conser- including academics, wildlife ecologists, government
PEFC Members Endorse SFI vation chamber of the independent SFI Board of officials, landowners, forest professionals and tree farmers
Forest Standard ........................... 3 Directors. — and starting an honest, comprehensive dialogue.”
Sierra Pacific Industries Ad at • Mike Ferrucci, NSF-ISR Forestry Program Manager A ‘share’ feature on each page makes it easy for
Sacramento Airport ...................... 3 visitors to post or email information about the
and Lead Auditor, explains what is involved with an
Talking to BC Foresters about SFI audit. site to social networks. For more information or
SFI Certification ............................ 3
• Scott McDougall, President and CEO of TerraChoice, comments, contact Karen Brandt.
SFI Hosts Conservation talks about the importance of choice and how to deter-
Planning Webinar ......................... 3
mine if an eco-label is credible.
SFI Conference Has Highest
Attendance Ever ........................... 4 • SFI President and CEO Kathy Abusow
SFI Recognizes Excellence .......... 4 explores SFI’s independent, open and inclu-
sive approach to forest certification.
CONSERVATION GRANT UPDATES
Audubon Workshop .................. 5
SAF Walk in the Forest ............. 5 “The site is a great resource for anyone
4-H and FFA Support ............... 5
23,000 Seedlings Planted in with questions about forest certification or
Wisconsin ................................. 5 the SFI program,” says Karen Brandt, SFI
SFI Supports BMP Manual to
Restore American Chestnut ...... 6 Vice-President, Market Affairs. “It explains the
values that ground our program, shows the
Briefs ............................................ 6
importance of responsible forest manage-
Benefits of Certification as
Trade Tool ..................................... 6 ment, and helps consumers make informed
New SFI Position Promotes Value
of SFI Certification ....................... 6 The response to date shows the informa-
Habitat Build Attracts Media tion is a welcome addition to the
Attention ....................................... 6 discussion — there have been dozens of
SFI Helps Build Habitat Home in tweets and the site was referenced in a
New Brunswick ............................ 7
SFI Grant Connects Habitat for
Humanity and NAHB .................... 7
ACCEPTANCE GROWING FOR SFI CERTIFICATION
SFI IMPLEMENTATION COMMITTEES
Alabama Pilot Results in Two U.S. federal departments — Agriculture and Education — and the new International Green Construction Code have joined a
Certified Lands .......................... 7
Mississippi Committee Backs growing number of respected organizations that recognize SFI and other third-party certification programs. See page 2.
Children’s Museum Exhibit ....... 7 In a recent article in LBM Journal, writer John D.Wagner asks if Pilot Credit 43 might lead to credits for SFI-certified products in the
LEED rating system. See page 2.
Check Out SFI Calendars ............ 7
And the SFI Standard has once again met the rigorous third-party assessment of the Programme for the Endorsement of Forest
SFI Brochure Focuses on Canada ... 8 Certification (PEFC). See page 3.
New Certifications and The list of organizations that accept all certification standards already includes the Canadian Council of Forest Ministers, TerraChoice,
Program Statistics ........................ 8 the American Consumer Council, the ANSI/ICC 700-2008: National Green Building Standard and the Competition Bureau of Canada’s
Environmental Claims: A Guide for Industry and Advertisers.
About SFI Inc./Contacts ............... 8
www.sfiprogram.org PAGE ONE www.goodforforests.com
USDA STUDY BACKS
IMPORTANCE OF Is LEED Opening the Door for SFI?
CERTIFIED WOOD IN A RECENT ARTICLE, WRITER JOHN D. WAGNER asks if flooring, and windows,” Wagner wrote in the
The U.S. Department of Agriculture (USDA) has Pilot Credit 43 might lead to credits for SFI-certi- article — LEED Acceptance of SFI Now Pending:
recognized the environmental and economic benefits fied products in the LEED rating system. Could SFI products finally achieve LEED credits? — in
In June, the U.S. Green Building Council the October issue of LBM Journal.
of wood certified to all credible standards, including the
(USGBC) introduced the pilot credit for non-struc- And as far as Wagner, an award-winning author
Sustainable Forestry Initiative.
tural items, which lists SFI and other forest certifi- and consultant on green building, is concerned,
In September, USDA released a report saying wood cation standards equally. Right now, only wood that would be the right move. “I’ve been to the
from sustainable sources promotes a healthy environ- certified to the Forest Stewardship Council (FSC) last two SFI conventions — and followed the
ment and a strong economy, and in the accompanying — which accounts for about one quarter of North organization for years — and I would urge
news release said: “Sustainability of forest products America’s certified forests — is eligible for the doubters to check out SFI,” he writes. “It really is
can be verified using any credible third-party rating LEED certified wood credit. In addition, the draft a solid and balanced organization, run by very
system, such as Sustainable Forestry Initiative, 2012 LEED for Homes Standard does not decent people with a clear sense of their sustain-
Forest Stewardship Council or American Tree Farm single out any specific forest certification standard ability mission.”
System certification.” for non-tropical woods. There is no deadline for comments on Pilot
"This study confirms what many environmental “With the opportunity for comment on Pilot Credit 43. They can be posted through the LEED
Credit 43, USGBC has potentially opened the door user forum at www.leeduser.com/credit/Pilot-
scientists have been saying for years," says
for granting LEED credit to SFI-certified products Credits/PC43. For more information, contact
Agriculture Secretary Tom Vilsack. "Wood should be
for non-structural wood items, such as furniture, Jason Metnick.
a major component of American building and energy
design. The use of wood provides substantial envi-
ronmental benefits, provides incentives for private International Green Construction Code
landowners to maintain forest land, and provides a
critical source of jobs in rural America."
The study, Science Supporting the Economic and SFI CERTIFICATION is among the forest certification Compliance indicating conformance with the
Environmental Benefits of Using Wood and Wood standards accepted by the new International fiber procurement system shall be permitted.
Products in Green Building Construction, says a recent Green Construction Code (IgCC), a regulatory Manufacturer’s fiber procurement systems shall
tool that helps state and local governments in the be audited by an accredited third-party.”
lifecycle analysis found that harvesting, transporting,
United States increase energy efficiency and com- State and local governments in Washington,
manufacturing, and using wood in lumber and
plement voluntary green building rating systems. New Hampshire, Arizona, Colorado, Rhode Island,
panel products in building yields fewer emissions — In its bio-based materials section, the Code Oregon, North Carolina, Maryland and Florida have
including greenhouse gases — than the resource states that “wood and wood products used to already adopted the IgCC, which will be published in
extraction, manufacture and use of other common comply with this section, other than salvaged March 2012. It was developed by the International
building materials. or reused wood products, shall be labeled in Code Council, a non-profit organization dedicated
It says “sustainable forest management can pro- accordance with the to developing a single set of comprehensive and
duce stronger, healthier forests that serve as a ‘carbon SFI Standard, FSC coordinated national model construction codes. The
sink’ to clean air of greenhouse gases and purify Indicators of Sustainable outcome of a public development process that began
drinking water for wildlife and U.S. municipal water Forestry, PEFC Council in March 2010, it applies to new and existing tradi-
systems. Harvested trees can find value in wood prod- Technical Document tional and high-performance commercial buildings,
or equivalent fiber and is designed to go beyond traditional code
ucts and systems for green building construction that
procurement system. requirements for safe and sustainable construction.
continue to benefit the environment.”
As an alternative to For more information, visit the IgCC website
Larry Selzer, President and CEO of The an on-product label, (www.iccsafe.org/cs/IGCC/Pages/default.aspx) or
Conservation Fund and Vice-Chair of the SFI Board of a Certificate of contact Jason Metnick.
Directors, says the study is good news for forests and
forest communities. “Working forests are an essential
part of our nation’s critical infrastructure,” he says. GREEN RIBBON SCHOOLS ACCEPT SFI
“They provide clean air, clean water, wood products
and jobs for more than two million people. By taking The U.S. Department of Education accepts office that promote and encourage a healthy and
paper from forests certified to SFI or comparable cer- environmentally friendly learning environment.
this step in recognizing the importance of wood in
tification standards in the evaluation criteria for its Schools are also recognized for new construction
green building and the role of forest certification in
Green Ribbon Schools program. or renovations to green building programs including
verifying sustainability, Secretary Vilsack and the USDA Green Ribbon Schools is an award program Green Globes, which recognizes all independent
are promoting a major investment in an essential part that recognizes schools for participating in activities forest certification programs.
of our nation’s infrastructure.”
ENDORSE SFI FOREST
THE SFI FOREST STANDARD HAS
ONCE AGAIN met the rigorous third-
party assessment of the Programme for the
Endorsement of Forest Certification (PEFC).
“PEFC International’s endorsement
reinforces our position as an internationally
respected program with tough requirements
to strengthen forest practices and support
communities across North America,” said SFI
President and CEO Kathy Abusow. “We are
proud to be recognized by PEFC, and to be
part of a global network with national mem-
bers in 34 countries who share our commit-
ment to sustainable forest management.”
“The SFI program is an important certifi-
cation program in addressing the unique If you are one of the millions of people traveling through Sacramento International Airport, check out the rotating display
needs of North America’s forests and com- ads in the baggage areas and alongside flight information monitors promoting Sierra Pacific Industries and SFI certification.
munities, and it is an important contributor “Sacramento is the state capital so a lot of opinion leaders, legislators and appointed officials pass through the airport,”
to working with PEFC to address the chal- says Mark Pawlicki, Director of Corporate Affairs and Sustainability for Sierra Pacific Industries. “This is a great way to
lenges facing forests globally,” says PEFC remind them that Sierra Pacific is based in California, and that we not only create jobs and great products, our sustainable
forest management also lets us provide clean water, wildlife habitat and so much more.” The ads are displayed on rotating
Secretary General Ben Gunneberg. “Only
basis on 21 screens — 14 in the baggage area and seven alongside boards displaying flight information.
forest certification schemes like SFI that meet
our rigorous meta-standard and are devel-
oped in an open, transparent manner Talking to BC Foresters about SFI
through a multi-stakeholder process are Certification
endorsed by PEFC.”
The PEFC endorsement means fiber from THE 5,600 FOREST PROFESSIONALS in Standards Association Z809 certification —
SFI-certified forests — which accounts for British Columbia had the opportunity to and since lands certified to CSA are recognized
one third of PEFC’s 602 million acres/244 read about SFI certification and audits in the by SFI, this means products from 95 percent of
million hectares of certified forests — will November/December issue of BC Forest British Columbia’s certified lands are eligible
continue to be accepted as certified content Professional magazine. to use the SFI chain-of-custody label.
for both PEFC and SFI chain-of-custody The magazine featured third-party certifi- In An SFI Audit: How it Works and What's
labels. Three-quarters of all certified forests cation, and included articles by Chris Ridley- Involved, Ridley-Thomas said the key factors
in Canada and the United States are to PEFC- Thomas, who leads KPMG Performance that drive successful SFI audits are competent
endorsed standards and are eligible for SFI Registrar Inc.’s forest certification practice, auditors, clear standards, reliable audit
and PEFC chain-of-custody labels. and Gerry Fraser, Interfor’s Manager of processes and transparent reporting.
Sustainable Forestry and a founding member In Interfor: 10 Years of SFI Certification,
of the Western Canada SFI Implementation Fraser said Interfor chose to be certified to the
Committee. SFI standard in 2000 for a number of reasons.
More than 40 percent of the more than “It meant we could integrate performance
130 million acres/53 million hectares of cer- measures and objectives into the environ-
tified forests in British Columbia are certified mental management systems we had in place
to the SFI standard. Most forest professionals and SFI had broad recognition in the United
in the province choose SFI or Canadian States — our largest market.”
SFI HOSTS CONSERVATION PLANNING WEBINAR
The SFI program hosted a webinar last month which provided an overview of a recent report by the National Council for Air and
Stream Improvement (NCASI) and Ecosystem Management Research Institute about conservation planning efforts at the national,
PEFC Secretary General Ben Gunneberg (left) and Chair regional and state levels in the United States. The webinar presented many resources related to conservation planning in the
Bill Street present the PEFC Certificate of Endorsement to United States that SFI Program Participants can use to meet SFI Standard requirements and to better inform management
decisions. The webcast is posted on the SFI website at www.sfiprogram.org/SFI-webinars/index.php
SFI President and CEO Kathy Abusow
SFI RECOGNIZES SFI Conference Celebrates the Bigger
EXCELLENCE Picture with Highest Attendance Ever
THE SFI 2011 ANNUAL CONFERENCE in munities of all sizes, Aboriginal communities,
The Boy Scouts of America, The Lyme Timber Company, Burlington, VT lived up to its name: The Bigger government agencies and conservation
the Wildlife Management Institute and the Mississippi SFI Picture — Conservation. Integrity. Community. groups. They included academics, students,
Implementation Committee were honored at the 2011 The 226 delegates made it the largest SFI auditors, biologists, printers, landowners
conference for adding value to the SFI program in a conference ever, and sessions explored the and forest professionals. Speakers included
variety of ways. integrity of the program and its contributions Kathryn Fernholz, Executive Director,
The Boy Scouts of America received the SFI to conservation and communities. Dovetail Partners Inc.; Scott McDougall,
President’s award for promoting the value of sustainable There were many highlights, including a President and CEO of TerraChoice; Mary
forestry, including a Forestry merit badge and supporting keynote address by Larry Selzer, President White, Director, Sustainable Package Sourcing,
forest certification – their Philmont Scout Ranch in New and CEO of The Conservation Fund, who PepsiCo Inc.; Adam Grant, Senior Associate,
Mexico is certified to the SFI Standard; Boys’ Life maga- called for responsible environmentalism and World Resources Institute, and Michael Luzier,
zine is printed on SFI chain-of-custody certified paper; an urgent need to start seeing the social, President and CEO, NAHB Research Center.
and they are using SFI-certified wood for facilities in West environmental and economic value of “I was constantly reminded that it’s the
working forests. A long-time supporter of the passion, the enthusiasm, the knowledge and
Virginia where the 2013 Scout Jamboree will be held.
SFI program and a member of the board of the diversity of our many participants and
In the official blog of Scouting magazine, Eagle Scout
directors, Selzer issued some tough chal- supporters that make the SFI program so
Bryan Wendell wrote: “Yep, we need our nation’s forests.
lenges to environmental activists, corporate strong,” says SFI President and CEO Kathy
And the forests need us, too. So hat’s off to us, the Boy
leaders and elected officials. Abusow. “That’s why we are able to achieve
Scouts of America, for helping protect this valuable
“If well-managed forests are the goal, we so much in forests and communities across
national resource. We do that so well, in fact, that last
should all be celebrating the remarkable North America.”
month the Sustainable Forestry Initiative honored the BSA victory of having millions of acres of forests The 2012 conference will be held Sept. 11 to
with its President’s Award.” across North America certified,” he said. “We 13 in Milwaukee, WI. Copies of presentations
The Lyme Timber Company and Wildlife Management should not be wasting precious resources from this year’s event are posted on the SFI
Institute received an SFI Conservation Leadership Award while millions of acres of forests disappear.” conference website at www.sfiprogram
for Biodiversity Research for a project that is improving Delegates came from across North .org/AnnualConference/2011 along with
forest habitat for the American woodcock in northern New America, representing companies and com- videos and photos.
York State. As always, there are a lot of other partners
involved — including New York State Department of
Environmental Conservation; U.S. Fish and Wildlife
Service; U.S. Geological Survey; National Fish and
Wildlife Foundation; and Northeast Association of Fish
and Wildlife Agencies.
Mississippi received the 13th Annual SFI THANK YOU TO ALL OUR SPONSORS!
Implementation Committee Achievement Award for GOLD SPONSORS
meeting a broad range of criteria — including leadership,
logger education, landowner outreach and education, SFI
program integrity, and SFI program growth.
SAVE THE DATE
Conference STUDENT SPONSORS CONSERVATION CORNER SPONSORS
SEPT. 11 TO 13
Conservation Grants Update
AUDUBON WORKSHOP BENEFITS BIRD HABITAT
AUDUBON NEW YORK organized a workshop Cornell University Human Dimensions Research Tug Hill is part of the New York State
last month to show 30 woodlot and forest owners Unit, Molpus Timberland Management, Cornell Department of Environmental Conservation’s
and managers in the Tug Hill region of northern Cooperative Extension, Tug Hill Commission, designated Northern Forest Legacy Area.
New York State how to have positive impact on New York State Department of Environmental Audubon New York has designated about 80,000
bird and other wildlife habitat by embracing Conservation, Tug Hill Tomorrow Land Trust, acres of Tug Hill Plateau as an Important Bird
sustainable forest management practices. and The Nature Conservancy. Area, and about 90% of this area is forested.
Tug Hill, one of the largest tracts of forest left The workshop included speakers from
in New York State, provides critical habitat for a Cornell University, Cornell Cooperative
great diversity of bird species, including Canada Extension, the New York State Department of
warbler, American woodcock and ruffed grouse. Environmental Conservation, and the Tug Hill
The workshop, funded in part by an SFI conser- Tomorrow Land Trust who discussed recent
vation grant, the New York SFI Implementation declines in bird populations in the region, the
Committee and SFI program participants, economic benefits of timber management,
brought together landowners and experts on and the resources and incentives available
birds, other wildlife and forest management. to landowners, such as conservation easements,
Other workshop sponsors included the who wish to conserve and manage their
Empire State Forest Products Association, forest land.
SAF CHAPTER SPONSORS GRANT SUPPORTS 4-H AND FFA TEAMS
WALK IN THE FOREST
THE MISSISSIPPI SFI IMPLEMENTATION Committee Coordinator Tom Monaghan. The
MORE THAN 130 BOY AND GIRL SCOUTS COMMITTEE received a grant to support state 4-H team achieved its highest ranking ever, finish-
from the Troops in the metropolitan Atlanta FFA and 4-H champions in their national com- ing fourth. The SFI Implementation Committee
region joined the Chattahoochee Chapter of the petitions. “We were able to show these youth also received about 500 entries when it invited
Society of American Foresters on A Walk in the they had support from the Mississippi forestry FFA and 4-H forestry programs in the state to
Forest at Stone Mountain Park in October. The community, and we were proud of them,” says submit essays about why SFI is important.
event gave the youth a chance to learn about the
forestry profession and the SFI program in a
region of the state where there is not a lot of
exposure to forestry – and also gave them a
chance to earn a Forestry Merit badge. Members
of the Georgia SFI Implementation Committee
were among the volunteers who guided each
group through nine educational stations focusing
on topics such as watersheds, urban forestry,
forestry products, careers and tree identification.
23,000 SEEDLINGS PLANTED IN WISCONSIN
WITH THE HELP OF AN SFI COMMUNITY Annual monitoring of the trees will involve
GRANT, the Hardwood Forestry Fund began the youth who will learn about tree identification
process of turning an old soybean field in Devil’s and handle the tally sheets. As the trees — which
Lake State Park into a forest by planting 23,000 were four to 18 inches high this summer,
hardwood seedlings. The SFI conservation grant depending on the species — grow, they will
project will maintain the ecological and eco- create habitat for plants and animals needing
nomic success of the forest and respond to forest deep forest conditions to survive, as well as pro-
fragmentation. viding forest products for economic benefits.
Forester Paul L. Kloppenburg of the In addition to the Hardwood Forestry Fund
Wisconsin Department of Natural Resources and state Division of Forestry, project partners
(WDNR) Division of Forestry in Sauk County, include the WDNR Bureau of Parks &
one of the project partners, says a study this Recreation; WDNR State Nurseries Program;
summer found the overall survival of the red Sauk County Conservation, Planning & Zoning
oak, white oak, black walnut and black cherry Department, and Youth Environmental Projects
seedlings at more than 95 percent. of Sauk County.
SFI SUPPORTS BMP MANUAL TO RESTORE AMERICAN CHESTNUT
THE AMERICAN CHESTNUT FOUNDATION are to eventually restore the American chestnut SFI program participants MeadWestvaco and
(TACF) has released an easy-to-read best man- to its former range,” TACF President and CEO Georgia Pacific. Quality Deer Management
agement practices manual at www.acf.org/ Bryan J. Burhans says. “The manual provides Association and the Pennsylvania Department
resources.php so landowners can help restore advice so landowners can work with us, and of Conservation and Natural Resources also
American chestnut trees. the SFI grant also lets us create a web-based helped with the manual production.
The manual outlines best practices for database so volunteers and partners can track The American chestnut once produced high-
planting and raising chestnut trees, including their progress.” value wood products, such as furniture and rail
site preparation, fertilization, deer and pest The manual is part of a project funded ties, and was a valuable food source in the
management, identifying and treating diseases, through the SFI grant program, which led to Appalachian hardwood forest ecosystem for a
and more. The goal of the guide is to help the first plantings of some of the most wide variety of wildlife from bears to birds. An
planters of all types significantly improve the advanced blight-resistant American chestnuts estimated four billion trees were lost to an exotic,
success rate of their chestnut plantings. in the southeastern United States. Earlier this Asian, fungal disease (chestnut blight) during
“We will need to plant a lot of trees if we year, seedlings were planted on lands owned by the first half of the 20th century.
BRIEFS Benefits of Certification as a Trade Tool
Study Highlights Key FSC-PEFC Differences CERTIFICATION WAS ONE OF THE risk information tool,
A professional paper published in the latest issue of the TOPICS explored during a lunchtime seminar created with the help of
Canadian Institute of Forestry’s Forestry Chronicle says on Forest Products Trade and Sustainability: an SFI conservation
third-party forest certification has improved forest man- Global Challenges and Opportunities spon- partnership grant. Al Goetzl, an International
agement, accelerated the implementation of sustainable sored by Resources for the Future. Trade Analyst with the U.S. International
forest management, and increased customer and public Nadine Block, SFI Senior Director of Trade Commission discussed global trade and
awareness of the importance of good forest manage-
Government Outreach, one of three panelists, forest products.
ment. It also notes key differences between FSC and
offered an overview of certification and The 130 people who attended included
PEFC from a North American perspective. The article, by
explained how it can be used as a tool to sup- representatives from government agencies and
Canadian professional forester Tony Rotherham, says
aspects of forest certification that are not beneficial port due diligence in complying with illegal non-government organizations. The Nov. 2
include campaigns that use market pressure to promote logging legislation. Adam Grant, Senior event is posted on the Resources for the Future
specific certification programs. Associate of the World Resources Institute, website at www.rff.org/Events/Pages/Trade-
talked about the Forest Legality Alliance’s new and-Sustainability-of-Forest-Products.aspx.
SFI Featured in Bureau Veritas Webinar
Jason Metnick, SFI Senior Director, Market Access and
Product Labeling, will be take part in a free Bureau Veritas New SFI Position Promotes Value
webinar on Dec. 7 about LEED, SFI fiber sourcing and FSC of Certification
controlled wood. Information about how to register for the
one-hour session is posted under training programs on the
Bureau Veritas U.S. website. Bureau Veritas North America
BARRY GRADEN LOVES “I am honored to be part of the SFI program
uses the webinar format for general information sessions BEING A FORESTER — because I know how much SFI and its partners have
for customers and others interested in third-party certifica- and he loves to tell people achieved for forests and communities across North
tion. Past webinar presentations are available on the about his work. America – and I am confident we can do a lot more,” he
company website at www.us.bureauveritas.com/wps So he’s well suited to the says. “I have seen first-hand how both markets and
/wcm/connect/BV_USNew/local/home/our-services/man- new position of SFI Director, customers are becoming more attuned to the drivers
agement_systems_certification/training_programs/webi- Southeast United States and trends supporting sustainable forest management.
Community Outreach, where As a result, there is a need for more certified forests,
he will build on both his and SFI with its science-based, consensus-based
HABITAT BUILD ATTRACTS passion and SFI community activities to promote and program is in a strong position.”
MEDIA ATTENTION strengthen forest certification throughout the United Graden says he looks forward to supporting the
States, with emphasis on the south. work of SFI Implementation Committees, forestry asso-
Media reports highlighted the Build Day in Lauderdale, MS, in A registered forester in South Carolina, Graden ciations and family forest owners, as well as working
November for a Habitat project involving The Campbell Group,
joined SFI Inc. from AbitibiBowater Inc. where he with customers who want to support forest certification.
the state SFI Implementation Committee, and other members
worked for the past 31 years, most recently as He welcomes the opportunity to spread the word that
of the Mississippi forest industry. The coverage included a
news report on WTOK in Meridian (www.wtok.com/video Manager, Sustainable Forestry. He has been foresters — and the SFI program — understand and
/?autoStart=true&topVideoCatNo=default&clipId=6471222). involved with SFI since its inception, and was support responsible forest management.
Lauderdale County Habitat for Humanity received an SFI responsible for making sure his company opera- Graden’s office is in Greenville, SC, and he can be
community grant for part of the cost of the home and to tions met the principles of sustainability that reached by email at Barry.Graden@sfiprogram.org or
certify it to the National Green Building Standard. became the nucleus of the SFI Standard. 864-451-7958.
SFI HELPS BUILD
HABITAT HOME IN NEW SFI IMPLEMENTATION COMMITTEES
ALABAMA PILOT Mississippi Committee
The AV Group, an SFI-certified company in New Brunswick,
coordinated a Habitat for Humanity build for SFI program RESULTS IN Backs Children’s
participants in Fredericton last month. The two-family home CERTIFIED LANDS Museum Exhibit
is the first in New Brunswick to be certified to the Built Green
Canada green rating program. The SFI Implementation
Close to 800,000 acres/324,000 hectares of Arnulfo Zendejas, Chair of the Mississippi SFI
Committee donated $4,000 and three of its members, J.D.
privately owned Alabama forestlands have been Implementation Committee, coaches children
Irving Ltd., Huber Engineered Woods LLC and Louisiana
Pacific also donated products.To date, SFI and its participants certified through an innovative pilot where forest on equipment operation at a working forest
have been involved in 10 Habitat for Humanity projects. owners who are part of the state’s “Treasure exhibit at the Mississippi Children’s Museum in
Forest” program are eligible now for certification Jackson, MS, which was designed and funded by
to the American Tree Farm System (ATFS). committee members and others in the
The pilot, involving the Alabama Forestry Mississippi forest resources community. There
Commission, The Alabama Forestry Association, have been more than 230,000 visitors since the
Alabama SFI Implementation Committee and museum opened in December 2010.
ATFS, involves 1,313 different forest properties.
The SFI Implementation Committee paid for a risk
assessment by PriceWaterhousecoopers that
showed forest management practices required
by Alabama’s Treasure Forest program met Tree
Farm’s strict standards.
“We invested in this project because we
wanted to have a larger basket of certified wood
for our customers, and to make people more
aware of the value of certification,” says Sam
SFI GRANT CONNECTS
Hopkins of the Westervelt Company, who chairs
the SFI Implementation Committee. “With
HUMANITY AND NAHB
demand for certified wood increasing, this helps
The National Housing Endowment has announced 10 of the us maintain desirable markets.”
25 Habitat for Humanity homes that will be certified to the The SFI program recognizes fiber from any
ANSI/ICC 700-2008 National Green Building Standard standard operating in North America endorsed
thanks to an SFI community grant. by PEFC, which means fiber from forests certi-
The NAHB Research Center will receive funds through fied to ATFS and the Canadian Standards
the National Housing Endowment to certify 25 Habitat for Association can be counted as certified content
Humanity homes in Bettendorf, IA; Bay Saint Louis, MS; for SFI label use.
Wilmington, DE; Pittsboro, NC; Lexington, KY; Traverse City,
MI; Greensboro, NC; Smyrna, GA; Moscow, ID; and New
Michael Luzier, President and CEO of the NAHB Research
Center, says the SFI support means his organization can Check Out SFI Calendars
expand efforts to make green certification accessible for
IF YOU’RE LOOKING FOR A HOLIDAY
homes in all price ranges “That’s why our certification is
GIFT, you might want to order an SFI
more affordable and not as time consuming as other
15-month calendar, featuring stunning
national certifications while delivering the same third-party
photos contributed by SFI program partici-
credibility and rigor.”
pants and our partners.
“Our partnership with Habitat for Humanity is a fantastic
way to help communities across North America, and with The calendars can be ordered through the
the support of the NAHB Research Center we’re able to SFI website (www.sfiprogram.org/promo-
make sure more Habitat homes are built with SFI-certified tion/promote-order-form.php#bumper-
products,” says Danny Karch, SFI National Director, Green stickers). The first 10 are free for SFI program
Building. “The National Green Building Standard recognizes participants and certificate holders, and any
wood from all credible third-party forest certification additional ones cost $5 US each. Thanks to
standards, including SFI, making it easier for builders to Verso Paper for supporting the production of
build with North American wood.” the calendars.
SFI INC. CONTACTS: NEW SFI CERTIFICATIONS (EFFECTIVE NOV. 30, 2011)
• KATHY ABUSOW, More than 2,500 individuals and organizations are meeting SFI requirements and/or working with the program to
202-596-3453 (United States) strengthen forest practices and fiber sourcing. They include forest products companies, industrial and family forest
613-722-8734 (Canada) owners, conservation groups, universities, public agencies, manufacturers, retailers, printers, resource professionals and
many others who share a passion for responsible forest management. You can find lists of all SFI program participants
President & CEO and certifications on the SFI website under resources.
NEW SFI CHAIN-OF-CUSTODY CERTIFICATIONS
• JENNIFER FARANT, 613-722-8734
3M Company, Alexander Lumber Company, Atlas Trading International, Bennett Packaging of Kansas City Inc., Canadian Wood
Executive Assistant to Kathy Abusow Products - Montréal Inc., CartonCraft Inc., Cascades Canada ULC Div. Cascades Boxboard Group – Mississauga, Craftmaster
Jennifer.Farant@sfiprogram.org Printers Inc., Everett Graphics, Georgia Biomass, Gorham Paper and Tissue LLC, Hasbro Global Operations - East Longmeadow,
Imprimerie Lebonfon Inc., J R Cole Industries - Carton Division, Kaweah Container, Pioneer Packaging Inc., South Coast Paper,
• RICK CANTRELL, 864-653-7224 UPM Raflatac, Walker360, Washburn Graphics Inc, dba Cadmus, Western Web Envelope
Vice President & COO
Rick.Cantrell@sfiprogram.org NEW SFI PROGRAM PARTICIPANTS
Carrier Lumber, Coulson Group of Companies, Coulson Forest Products, Joe N. Miles & Sons Inc, Mackenzie Fibre
• KAREN BRANDT, Management Corporation
+46 070 289 1012 (Europe)
NEW SFI CERTIFIED SOURCING CERTIFICATES
Vice President, Market Affairs (INCLUDES SFI REQUIREMENTS: SECTION 2 – SFI 2010-2014 STANDARD, OBJECTIVES 8-20, AND SFI
Karen.Brandt@sfiprogram.org REQUIREMENTS: SECTION 4 – RULES FOR USE OF SFI ON-PRODUCT LABELS)
• JASON METNICK, 602-374-6539 Coastal Container Corporation, DanHil Containers II Ltd., Northern Sheets LLC, PhilCorr LLC, South Coast Paper,
Tolleson Lumber, Trebio Inc.
Senior Director, Market Access
and Label Use NEW SFI FOREST MANAGEMENT CERTIFICATIONS
Jason.Metnick@sfiprogram.org Mackenzie Fibre Management Corporation, Coulson Group of Companies, Coulson Forest Products, Greenmantle Forest Inc.
• NADINE BLOCK, 202-596-3456
Senior Director, Government Outreach CURRENT PROGRAM STATISTICS (AS OF NOV. 30, 2011)
SFI PROGRAM PARTICIPANTS: 242
• BARRY GRADEN 864-451-7958 AREA THIRD-PARTY CERTIFIED TO THE SFI 2005-2009
Director, Southeast U.S. Community Outreach STANDARD OR SFI 2010-2014 STANDARD: 195 MILLION ACRES/79 MILLION HECTARES
Barry.Graden@sfiprogram.org CHAIN-OF-CUSTODY CERTIFICATES: 1,021
CHAIN-OF-CUSTODY CERTIFIED LOCATIONS (A company with multiple facilities, such as a
• ALLISON WELDE, 202-596-3452 paper merchant or printer, has the option of including more than one facility under its certificate.): 2,524
Director, Conservation Partnerships CERTIFIED SOURCING CERTIFICATES ISSUED TO PRIMARY PRODUCERS CERTIFIED TO
Allison.Welde@sfiprogram.org SECTION 2 - SFI 2010-2014 FIBER SOURCING OBJECTIVES 8-20: 97
CERTIFIED SOURCING CERTIFICATES ISSUED TO SECONDARY PRODUCERS CERTIFIED TO
• PAULA WARDLE, 778-433-2144 SECTION 4 - SFI CERTIFIED SOURCING LABEL USE REQUIREMENTS: 117
Acting Director, Marketing PEFC ANNEX 4 (U.S.) CHAIN-OF-CUSTODY CERTIFICATIONS: 363
• DANNY KARCH, 514-629-7405 SFI BROCHURE FOCUSES ON CANADA
National Director, Green Building
Danny.Karch@sfiprogram.org The SFI program has produced a new brochure illustrating the benefits SFI certification offers to forest managers, communities
and consumers in Canada. Supporting Responsible Forestry with SFI points out that almost three quarters of the certified lands
• AMY DOTY, 202-596-3458 in Canada are eligible to use the SFI on-product label.
Manager, Community Outreach This complements a publication produced earlier this year that shows how the SFI program supports governments at all
Amy.Doty@sfiprogram.org levels in the United States. Both publications are posted on the resources section of the SFI website (www.sfiprogram.org/for-
• JULIA HERSHBERGER, 202-596-3450
SFI Inc. (www.sfiprogram.org) is an independent 501(c)(3) non-profit charitable organization, and is solely
• RACHEL DIEROLF, 613-274-0124 responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry
Initiative (SFI) program. Across North America, about 195 million acres/79 million hectares are certified to the
ABOUT SFI INC.
Secretary, PEFC US Governing Body
Manager, Statistics and Labeling SFI forest management standard, making it the largest single forest standard in the world. SFI chain-
Rachel.Dierolf@sfiprogram.org of-custody certification tells buyers the percentage of fiber from certified forests, certified sourcing and/or
The SFI program is endorsed by the post-consumer recycled content. The SFI program’s unique fiber sourcing requirements promote responsible
Programme for the Endorsement of Forest forest management on all suppliers’ lands. SFI Inc. is governed by a three-chamber board of directors
Certification schemes (PEFC), an international representing environmental, social and economic sectors equally.
umbrella organization recognizing rigorous
forest certification programs. PEFC and its PEFC/29-1-1
endorsed standards are accepted by govern- Search for SFI-certified products on the SFI Certification Database at www.sfiprogram.org/sfidatabase.
ments around the world.