Role of Instant Translation in Global Communication
Over the past few years cyberspace has been gaining momentum with every company launching their corporate
websites online. The question is how is it that some companies manage to consistently stay amongst the “most
visited” list. One can attribute it to the content quality and SEO work. However, when it comes to content quality
most entrepreneurs think that it is sufficient to have web content that is grammatically correct and well written. So
what is it that companies need to do in order to garner greater web traffic? The answer is resorting to advanced
website translation services.
With the advancement in internet technology, global communications has radically changed. Language plays an
important role in connecting businesses with their target audience and potential clients. According to a Forrester
Research, people today have a preference for websites that have content in their native language as it helps to
establish the trust factor. When a company is planning to foray into a new region, apart from market research and
brand building initiatives website translation is an essential component for proper brand awareness. The moment
a website is available to people in their native language, they automatically develop an interest to browse and read
more. In order to make this happen companies today are resorting to automated translation.
Simply put, automated translation is the method of translating text or web content with the help of a computer. It
was initiated way back in 1950 and is commonly known as instant translation.
How Instant Translation functions?
Instant translation is essentially of two types, namely rule based and statistical. The rule based translation system
uses language and grammar rules in addition to dictionaries for common words to do content translation. Whereas
the statistical translation system is efficient enough to automatically learn the rules by evaluating huge portions of
data for every language mix. In addition to that, these systems are also trained for specific industry domains with
the help of additional data relevant to the domain.
Companies specializing in global information management have introduced instant translation solutions with
multiple benefits. The solution helps organizations to make their corporate website and other relevant online
content available to the audience at large. This can be done by using tools such as on-demand translation of
support knowledge base content, cross-language chat and multilingual email assistance. It further enhances
employee collaboration, by allowing them to have a better understanding of non-native content in the form of
emails, websites and documents through general translation. Simultaneously, innovative instant translation
solutions offer various language options that facilitate fast services, assist the present consumer base and help to
generate revenues from newly ventured markets.
Read more on - Translation Management System, Automated Translation