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my Cola The Leader in Entire Beverages Market June 2020 These Are How My Cola Became the Leader in Entire Beverage Market Targeted the Children (for sustainable growth & penetration) Positioned and Branded Each Product as Different Brand with Different Brand Name Introduced MY… Cola Man® with Their Existing Character Changed and Updated Plastic Containers and Labels Used Proper Advertisements in Proper Media at Proper Time Marketed My Beverages with Glass Container o this will helps customers to purchase our brands with least cost in Restaurants, Bars, Hotels, Canteens, and other places where customers are purchasing and consuming other products and services; alternatively we should introduce new mod of distribution with new brand name of My Cola Factory® for facilitating customers who purchase in these areas o advertising for Glass Container Soft Drinks will help to easily position our brand among potential and existing customers compare to plastic container. because the Professional based advertisement mostly suitable for plastic container soft drink such as family oriented purchase; however, fun and youth based advertisements for using glass container soft drink will easily reach our target market (however, with positive thoughts, we can produce new purchasing behaviour for our plastic container soft drinks with new advertising styles and practices o the investment which invest on producing glass container will be circulated among our customers and distributors whenever and wherever the products are sold; however, there will be additional cost for producing a plastic container if it is sold o glass Container will helps us to position our brand, but, it will not mostly be purchased for household use and our plastic container soft drink will be sold for such purpose as our glass container already positioned in customers mind; otherwise customers will be purchasing our competitive brands (plastic container) as our competitors were positioned by their glass containers Encountered with Sales Promotional Activities at District, Provincial, and National Level Maintained & Enhanced Present Distributors Motivating Schemes for Building Good Relationship with Part & Partial Organization i.e. Distributors Empowered Sellers Recommendation by Providing Additional Commission and Profit Killed their Existing (confusing) Brand Name and Introduced / Promoted New Brand Name Launched New Website for My Cola Launched New Websites for All Brands Which We Market Motivated Customers to Logon Their Brand Websites with Loyalty Scheme and Sales Promotional Activities Encouraged Cost Cutting Strategies Introduced My Cola Mobile Apps (Games and Loyalty Reward software) with Leading Mobile Communication Network Service Providers Subject Oriented CSR and Sponsorship Activities Had Proper Public Relational Strategies Introduced New Taste Soft Drinks and Fruit Juices and some more incomparable marketing strategies………..
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