SPONSORSHIP PACKAGE.pdf by longze569





1 Profile and Readership
  MM&M: the magazine and its audiences

2 Haymarket Media, Inc.
  The publisher with the right credentials

3 The MM&M Awards
  A prestigious event for the healthcare marketing industry

4 Photo Highlights
  Photos from the 2008 MM&M Awards Ceremony

5 Promotion & Publicity

6 Judges
  The 2008 Awards judges at-a-glance

7 Sponsorship Outline
  The benefits of sponsoring the MM&M Awards

8 Sponsorship Timeline
  A calendar of events and contact info

                       Magazine Profile
Medical Marketing & Media (a division of Haymarket Media, Inc.) offers a compre-
hensive resource of balanced and relevant editorial to leaders, thinkers, marketers
and creative executives involved in the commercialization of prescription drugs and
                          other medical products and services in North America.
                          Through a combination of news, analysis, opinion, feature
                          stories and reports, MM&M arms its readers with the tools
                          they need to make crucial decisions in this dynamic and
                          highly complex market.
                            At the heart of the brand is the quality monthly print title,
                          MM&M, first published in 1966. Editorial topics run the full
                          gamut of medical marketing, including advertising, public
                          relations, direct marketing, government regulation, marketing
                          research and media. Content is accurate, balanced, relevant
and digestible, and packaged with a high design value. Throughout the year, annual
surveys, special reports and themed issues deliver important analysis and fresh
insight, providing decision-makers with invaluable reference tools.
  Complementing the print edition is the online property, mmm-online.com, featuring
daily news stories and archived articles; the semi-weekly electronic newsletter,
MM&M News Brief, which is e-mailed to subscribers; and the industry’s definitive
annual awards program, The MM&M Awards.
  MM&M is produced with independence and authority, and with the highest regard
to editorial standards and innovative design. An advisory board of seasoned experts,
representing all areas of the medical marketing space, helps identify key trends and
issues, ensuring that the MM&M finger is firmly on the pulse of the industry.

Medical Marketing & Media has the most current circulation of healthcare manufac-
turers and agency executives in the industry. Our audience is composed of key indus-
try decision makers. MM&M delivers a 1 year qualified audience of 14,750* by BPA
standards. 100% of MM&M’s total circulation is qualified within the first year, a
claim no other title serving the industry can make. As a result, through the MM&M
channel, advertisers reach influential healthcare marketing managers on both the
brand and agency side, delivering maximum penetration on advertising dollars.

*Source: BPA Statement, June 2008

Haymarket is a specialist publishing company operating in many of the
world’s major markets.

Haymarket is the largest private magazine publisher in the United
Kingdom, with titles published in 23 languages across almost 100 nations.
Haymarket’s global expansion has come from wholly owned subsidiaries
from joint ventures, from extensive licensing of key magazines to other
publishers and through enterprises managed from the United Kingdom.

Subsidiaries and joint ventures are based in strategic world business centers
in Germany, the US, China, Australia and Malaysia. Licensed editions are
produced and distributed throughout Latin America, Europe, India, Asia,
Australia and Africa, putting Haymarket titles on sale from the Artic Circle
to the tip of South America.

Haymarket’s US publishing group, Haymarket Media, Inc., is one of the
nation’s fastest growing publishing companies. It publishes market-leading
specialist magazines for the marketing, media and medical professions,
computer security experts and motor sports fans. This program is backed
by the worldwide expertise of the Haymarket Publishing Group, Britain’s
leading independent publisher, with magazines in almost 100 companies.

Founded in the 1950’s, Haymarket group employs 1,700 staff across five
continents. This growth has been achieved by pursuing two basic strategies:
to launch and develop new publications, and to purchase and revitalize
existing ones. In both cases, the goal has been to establish market leadership
as rapidly as possible.

Haymarket Media first established operations in New York in 1985 with the
essential prescribing bible for family physicians, Monthly Prescribing
Reference. Now in 2009, Haymarket Media publishes an array of successful
business, consumer and medical publications and has divisional offices in
New York, California, Illinois and Florida.

      A Night to Remember...
                                   In 2008, MM&M held its fifth annual Awards
                                   program to recognize the healthcare market-
                                   ing sector for its accomplishments throughout
                                   the year. The MM&M Awards stands out for
                                   both its independence and its authority. The
                                   Awards have quickly won industry recogni-
                                   tion as the only program of its kind. In 2008
                                   we recruited an unrivaled panel of 43 judges
                                   to review over 830 entries across a range of
                                   marketing disciplines. The Awards event itself
                                   was held last November at Tavern on the
                                   Green in New York. It was deemed a
resounding success, selling out with 800 guests in attendance.

The 2008 MM&M Awards honored winners in fields ranging from Media to
Publishing, to Public Relations and Advertising. It collectively acknowledged
all facets of the pharmaceutical marketing industry. Exclusive, category spon-
sorships provided advertisers with marketing opportunities before, during and
after the Awards, providing both a credible platform and a captivated audience.

The 2009 MM&M Awards are shaping up to be a smashing success on the heels
of the previous five. Once again, a panel of independent judges, representing
a cross section of the industry, will choose winners after evaluating hundreds
of entries submitted against 24 categories. As the only independent awards cer-
emony serving the medical marketing domain, sponsorship of the MM&M
Awards offers an ideal compliment to any integrated marketing plan.

The MM&M Awards were designed and executed to communicate a great
appreciation for exceptional work in marketing. Its objectivity and vitality is
synergistic with the same fundamental values embraced by MM&M the maga-
zine. Attendance of the Awards by hundreds of the industry’s leaders in each of
the past four years is a strong testament to the impact delivered by the event.
In an industry where awards programs are abundant, it is our challenge to
deliver one that imparts both impact and credibility. We’re glad to say we have
executed on both fronts, and we have high expectations for continued success
and growth of the MM&M Awards.

                 The MM&M Awards 2008
                 Highlights of the 2008 MM&M Awards held on October 30th at Tavern on the Green.

1. John Piccone and Courtney
Kline of HealthiNation enjoy
the “after glow”

2. HealthStar PR picks up a
gold for its work with GSK

3. Marlon Samuels and
Katherine Baker of Draftfcb

4. Winners Christine Clark of    1                  2                                    3
Ogilvy Healthworld and Julie
Holcombe of Wyeth

5. Dancing the night away

6. Harte-Hanks’ Julian Parreño
and David Zaritsky

7. Debbie Harvey (l) and Mark
Polisky (r) of Golin Harris;
Angela Williams and Gustavo
Sanchez of GSK

8. MM&M editor-in-chief          4                                 5                          6
James Chase with Kristin
Patton of HealthEd

                                 7                                                  8

                            Promotion & Publicity 2008
Below are some excerpts from feature articles and collateral materials illustrating the awards over the
course of the year, and recognizing its sponsors.

                                                                                                                                                                                                                                                                                    1. Guests assemble for the
                                                                                                                                                                                                                                                                                    dinner and ceremony

                                                                                                                                                                                                                                                                                    2. Actor and comedian Elon
                                                                                                                                                                                                                                                                                    Gold emcees the show
                                                                                                                                                                                                                                                                                    3. Joe Shields of Wyeth with                                                                     Best Healthcare Consumer                    Best Use of Direct Marketing
                                                                                                                                                                                                                                                                                    Forest’s Jennifer Rinaldo                                                                        Publication                                 to Healthcare Professionals
                                                                                                                                                                                                                                                                                    4. Heidi Youngkin of J&J                                                                           ■ Caring4Cancer                             ■ Cline Davis & Mann Princeton and Novo
                                                                                                                                                                                                                                                                                                                                                                                       ■ Fit Pregnancy                               Nordisk for NovoSeven—SevenSECURE
                                                                                                                                                                                                                                                                                    with Doug Burcin and Donna
                                                                                                                                                                                                                                                                                                                                                                                       ■ Patient Resource Cancer Guide               Direct Mail Series
                                                                                                                                                                                                                                                                                    Murphy of Euro RSCG Life
                                                                                                                                                                                                                                                                                                                                                                                       ■ SELF Magazine                             ■ Colle+McVoy and Johnson & Johnson
                                                                                                                                                                                                                                                                                                                                                                                       ■ Shape Magazine                              Vision Care for 1-Day Acuvue Moist—
                                                                                                                                                                                                                                                                                    5. Anne Devereaux of                                                                                                                             Give Your Glasses the Day Off Program
                                                                                                                                                                                                                                                                                    LyonHeart with Kristin                                                                                                                         ■ Goble & Associates and Phadia for
                                                                                                                                                                                                                                                                                    Patton of HealthEd
                                                                                                                                                              8                                         9                                                                                                                                                                            Best Healthcare Business                        ImmunoCAP Specific IgE blood test
                                                                                                                                                                                                                                                                                                                                                                                                                                   ■ ICC and sanofi pasteur—Travelers
  More than 750 healthcare marketing and communications execs flocked to the MM&M Awards gala                                                                                                                                                                                        6. MM&M editor-in-chief                                                                          Publication                                     Postcard Direct Mail Piece
  presentation dinner at New York’s Tavern on the Green on October 30, where all 48 gold and silver                                                                                                                                                                                 James Chase greets guests                                                                          ■ Clinical Schizophrenia & Related
  winners were revealed for the first time. Guests enjoyed cocktails, conversation, live entertainment,                                                                                                                                                                              7. Pfizer’s Ray Kerins in                                                                           ■ Contemporary Cancer Care                Best Professional Sales Aid
                                                                                                                                                                                                                                                                                    discussion with Richard                                                                            ■ Endocrine Today
  dinner and, of course, the Awards ceremony itself, before kicking back for the “after glow” party                                                                                                                                                                                 Nordstrom of McCann                                                                                ■ Medical Economics
                                                                                                                                                                                                                                                                                                                                                                                                                                   ■ Brand Pharm and Galderma for Tri Luma
                                                                                                                                                                                                                                                                                                                                                                                                                                     Cream Visual Aid
                                                                                                                                                                                                                                                                                    Healthcare Worldwide                                                                               ■ Orthopedics
                                                                                                                                                                                                                                                                                                                                                                                                                                   ■ Corbett and Alcon for AcrySof Ballerina
                                                                                                                                                                                                                                                                                                                                                                                       ■ Retail Clinician
                                                                                                                                                                                                                                                                                                                                                                                                                                     Sales Aid
                                                                                                                                                                                                                                                                                    8. Marlon Samuels and                                                                                                                          ■ ICC and sanofi pasteur—Travelers
                                                                                                                                                                                                                                                                                    Katherine Baker of Draftfcb                                                                                                                      Sales Aid
                                                                                                                                                                                                                                                                                                                                                                                     Best Healthcare Online                        ■ Saatchi & Saatchi Healthcare Advertising
                                                                                                                                                                                                                                                                                    9. Mangos’ Jacqueline
                                                                                                                                                                                                                                                                                    Gelman and Patti Monaco
                                                                                                                                                                                                                                                                                                                                                                                     Media Brand                                     and Amgen/Wyeth for Enbrel—Black and
                                                                                                                                                                                                                                                                                                                                                                                                                                     White Safety Campaign
                                                                                                                                                                                                                                                                                    claim the first of two golds                                                                        ■ HealthDay News                            ■ Saatchi and Saatchi Healthcare
                                                                                                                                                                                                                                                                                                                                                                                       ■ HemOncToday.com                             Innovations and sanofi-aventis for
                                                                                                                                                                                                                                                                                    10. Winners Christine Clark                                                                        ■ POZ.com                                     BenzaClin Breakout Performance
                                                                                                                                                                                                                                                                                                                                                                                       ■ SpineUniverse.com                           Sales Aid
                                                                                                                                                                                                                                                                                    of Ogilvy Healthworld and
                                                                                                                                                                                                                                                                                                                                                                                       ■ WebMD
                                                                                                                                                                                                                                                                                    Julie Holcombe of Wyeth
                                                                                                                                                              11                                        12                               13
                                                                                                                                                                                                                                                                                    11. MM&M editor-in-chief
                                                                                                                                                                                                                                                                                    James Chase with Kristin                                                                         Best Use of Direct Marketing                Best Use of PR to Consumers
                                                                                                                                                                                                                                                                                    Patton of HealthEd                                                                               to Consumers                                  ■ Chandler Chicco Agency and Bristol-
                                                                                                                                                                                                                                                                                                                                                                                       ■ EvoLogue, part of CommonHealth, and         Myers Squibb for Orencia—I Can with
                                                                                                                                                                                                                                                                                    12. John Piccone and                                                                                 AstraZeneca for Symbicort—Measures of       RA in the Kitchen Campaign
                                                                                                                                                                                                                                                                                    Courtney Kline of HealthiNa-                                                                         Success                                   ■ GolinHarris and GlaxoSmithKline
  1                                                    2                                    3                                                                                                                                                                                       tion enjoy the “after glow”                                                                        ■ Hamilton Communications and Baxter          Consumer Healthcare for Breathe Right
                                                                                                                                                                                                                                                                                                                                                                                         BioScience for RPM: Road To Pro Moves       Nasal Strips—Don’t Be a Snore Loser:
                                                                                                                                                                                                                                                                                    13. Dancing the night away                                                                           Transition Kit                              Stick it To Your Snorer Promotional
                                                                                                                                                                                                                                                                                                                                                                                       ■ Harte-Hanks and Teva Neuroscience for       Support
                                                                                                                                                                                                                                                                                    14. HealthStar PR picks up                                                                           Azilect—Life in Balance                   ■ HealthStar Public Relations and
                                                                                                                                                                                                                                                                                    a gold for its work with GSK                                                                       ■ MicroMass Communications and Merck          GlaxoSmithKline Consumer Healthcare
                                                                                                                                                                                                                                                                                                                                                                                         for Singulair—A.I.R. (Asthma                for alli—Sparking a Weight-Loss
                                                                                                                                                                                                                                                                                                                                                                                         Information Resource) Program               Revolution: the Launch of alli
                                                                                                                                                                                                                                                                                    15. Harte-Hanks’ Julian
                                                                                                                                                                                                                                                                                                                                                                                       ■ Saatchi & Saatchi Consumer                ■ Manning Selvage & Lee and Eli Lilly &
                                                                                                                                                                                                                                                                                    Parreño and David Zaritsky                                                                                                                       Company—Strength in Knowing: The
                                                                                                                                                                                                                                                                                                                                                                                         Health+Wellness and AstraZeneca for
                                                                                                                                                                                                                                                                                                                                                                                         Pulmicort Respules—AsthmaKidCare            Facts and Fiction of Breast Cancer Risk
                                                                                                                                                              14                                                                         15                                         16. Debbie Harvey (l) and                                                                                                                      ■ Waggener Edstrom Worldwide and Shire
  4                                                                                                                                                                                                                                                                                 Mark Polisky (r) of Golin
                                                                                                                                                                                                                                                                                                                                                                                                                                     Human Genetic Therapies for Elaprase—
                                                                                                                                                                                                                                                                                    Harris; Angela Williams and                   From the top: Stephen Neale of AbelsonTaylor,                                                      Shire HGT: Tiny Patient Population, Big
                                                                                                                                                                                                                                                                                    Gustavo Sanchez of GSK                        Steven Michaelson of Wishbone/ITP and Chet                                                         Stories, Big Impact
                                                                                                                                AWARDS PHOTOS: DAN D’ERRICO

                                                                                                                                                                                                                                                                                                                                  Moss of ICC study the wall of creative; Jack
                                                                                                                                                                                                                                                                                    17. Haymarket Media CEO                       Barrette of WEGO Health demonstrates a talent
                                                                                                                                                                                                                                                                                    William Pecover with Mike                     for multi-tasking; Frederick Rescott of Centron
                                                                                                                                                                                                                                                                                    Pucci of GlaxoSmithKline                      mulls over the merits of a print campaign; Cindy
                                                                                                                                                                                                                                                                                                                                  North of Bayer, Meryl Weinreb of AstraZeneca,
                                                                                                                                                                                                                                                                                    18. Gary Walker of Eli Lilly                  Cara Wood of DMNews and Benjamin Lei of
                                                                                                                                                                                                                                                                                    with Ellen Yuen and Terry                     Genentech pore over a direct marketing piece
  5                                6                   7                                                                                                      16                                        17                               18                                         Voltz of Draftfcb

                                                                                                                                                                                                                                                                                                                                94 MM&M ❘ SEPTEMBER 2008 ❘ mmm-online.com
  38 MM&M DECEMBER 2008 mmm-online.com                                                                                                                                                                                                                                      mmm-online.com DECEMBER 2008 MM&M 39

                                                                                                                                                                                                                                                                                                                              Top Left: Highlights from the 2008 Awards.
                                                                                                                                                                                                                                                                                    1. Consumer marketing experts
                                                                                                                                                                                                                                                                                    Anne Devereux of LyonHeart,
                                                                                                                                                                                                                                                                                    Deborah Dick-Rath of FactorTG,
                                                                                                                                                                                                                                                                                    Joe Shields of Wyeth and Julie
                                                                                                                                                                                                                                                                                    Lister of DDB NY discuss entries

                                                                                                                                                                                                                                                                                    2, Award-winning work from
                                                                                                                                                                                                                                                                                    Palio and Adheris
                                                                                                                                                                                                                                                                                                                              Top Right: Announcement of the shortlist of
                                                                                                                                                                                                                                                                                    3 Mangos’ Jacqueline Gelman
                                                                                                                                                                                                                                                                                    and Patti Monaco claim the first
                                                                                                                                                                                                                                                                                    of their two golds
                                                                                                                                                                                                                                                                                                                              finalists in the September 2008 issue.
                                                                                                                                                                                                                                                                                    4 and 5. HealthStar PR picks up
                                                                                                                                                                                                                                                                                    a gold in recognition of its work
                                                                                                                                                                                                                                                                                    with GlaxoSmithKline Consumer

                                                                                                                                                                                                                                                                                                                              Left: The launch of the 2009 Awards program
                                                                                                                                                                                                                                                                                    Healthcare on the Alli account

                                                                                                                                                                                                                                                                                                                              from the February 2009 issue.

                                                                                                                                                                                                                                                                                                                              Bottom Left: MM&M Book of the Night 2008.
                                                                                                                                                                                                                                                                                                                              The left-hand page of the Book of the Night is a
  1                                                                                                                                                           2                                                                          4

                                                       The road to success in the MM&M Awards starts                                                          5
                                                                                                                                                                                                                                                      MM&M AWARDS INFORMATION
                                                       here with the launch of the 2009 program. And
                                                       it promises to be bigger, better, fairer and more
                                                       meaningful than ever. James Chase reports
                                                                                                                                                                                                                                          Categories and submissions
                                                                                                                                                                                                                                          The program will once again
                                                                                                                                                                                                                                          offer a wide choice of categories
                                                                                                                                                                                                                                                                                       The presentation dinner
                                                                                                                                                                                                                                                                                       Winners will be revealed for the
                                                                                                                                                                                                                                                                                       first time at a gala presentation
                                                                                                                                                                                                                                                                                                                              display ad from the category sponsor. The right-
                                                                                                                                                                                                                                                                                                                              hand page highlights the winner and honorable
                                                                                                                                                                                                                                          spanning advertising, direct                 dinner at Tavern on the Green in
                                                                                                                                                                                                                                          marketing, digital marketing, PR,            New York on Oct. 29, 2009.
                                                                                                                                                                                                                                          media and marketing effective-
                                                              espite an increasingly difficult environmental for healthcare                                                                                                                ness. For specific categories,                Deadline for entries
                                                              marketers, the MM&M Awards program continues to grow                                                                                                                        criteria and entry information,              Friday, May 29, 2009
                                                              in size, stature and relevance—as evidenced by last year’s
                                                       record-breaking 830 submissions. So why such a clamor to win
                                                       gold? It’s because this program is judged fairly, independently and
                                                       with the authority of a large panel of industry experts. We go to
                                                                                                                                                                                                                                          please download the MM&M
                                                                                                                                                                                                                                          Awards 2009 Entry Kit at www.
                                                                                                                                                                                                                                                                                       Entry kits
                                                                                                                                                                                                                                                                                       www.mmm-online.com/awards              mention. A spread is assigned to each respective
                                                                                                                                                                                                                                          Judging                                      Entry and event information:

                                                       extraordinary lengths to make sure that the best work wins. Just                                                                                                                   We will assemble an independent              Shital Patel, 646-638-6157
                                                       ask a seasoned judge:                                                                                                                                                              panel of judges to review and
                                                          “Many areas of marketing
                                                       communications are highly sub-
                                                       jective, more art than science,”
                                                                                                MMM                                                                                                                                       score all your entries.                      Sponsorship opportunities:
                                                                                                                                                                                                                                                                                       Jessica Todd, 646-638-6141

                                                       says Joe Shields, product direc-
                                                       tor for Enbrel at Wyeth. “How-                          2009
                                                       ever, the judges for the MM&M
                                                       Awards do their level best to assess fairly entries based on objective
                                                       criteria and business impact, when provided. I continue to serve
                                                       as a judge (three times so far) because it is a valuable part of my
                                                       continuing marketing education. I can count on a few entries each
                                                       year that make me say, ‘Wow, I wish I had done that!’”
                                                          For more information, please refer to the panel (far right).

  38 MM&M FEBRUARY 2009 mmm-online.com                                                                                                                                                                                                                                      mmm-online.com FEBRUARY 2009 MM&M 39

                                                                                                                                                                                                                                                                                                 Digital Marketing

                                                                                                                                                                                                                                                                                       The Award
                                                                                                                                                                                                                                                                                       Recognizes excellence in interac-
                                                                                                                                                                                                                                               Sponsored by WebMD
                                                                                                                                                                                                                                                                                       tive initiatives targeting consumers
                                                                                                                                                                                                                                                                                       with CRM programs, social media
                                                                                                                                                                                                                                                                                       efforts, online video, viral cam-
                                                                                                                                                              GOLD AWARD                                                                                                               paigns, CD-ROMs and/or gaming.
                                                                                                                                                              Ignite Health and Advanced
                                                                                                                                                              Medical Optics
                                                                                                                                                                                                                                                                                       The Finalists
                                                                                                                                                              Intralase—Reality LASIK: Reaching                                                                                           Cadient Group and Novartis
                                                                                                                                                              Gen Y through Video, Social Network-                                                                                        Vaccines and Diagnostics
                                                                                                                                                              ing and Viral Marketing                                                                                                     for Fluvirin—FluFlix Video

                                                                                                                                                                                                                                                                                          DazMedia and Bayer Pharma-
                                                                                                                                                              Ignite Health wowed the judg-                                                                                               ceuticals for Betaseron—The
                                                                                                                                                              es with this digital campaign.                                                                                              Real World of MS Multimedia
                                                                                                                                                              To promote the LASIK eye                                                                                                    Patient Commercial
                                                                                                                                                              surgery to this young, media-
                                                                                                                                                                                                                                                                                          DKI Direct and Genentech
                                                                                                                                                              savvy and skeptical demo-                                                                                                   USA for Herceptin—HER2
                                                                                                                                                              graphic, the agency turned to                                                                                               Sisterhood
                                                                                                                                                              their preferred media—video,                 The resulting campaign        view them right there without
                                                                                                                                                              blogs and social networking—              aimed to leverage generational   jumping to an external site. To                  DKI Direct and Genentech
                                                                                                                                                              to create a viral phenomenon              learning preferences—for         round out the media mix, more                    USA for Pulmozyme—
                                                                                                                                                                                                                                                                                          CF Living
                                                                                                                                                              that could pass the authenticity          video, interactivity and real-   traditional measures including
                                                                                                                                                              “sniff test” with them.                   life examples—and reach them     rich media advertising, search                   Edelman and CHPA for
                                                                                                                                                                 Intralase (now part of Ad-             where they live, through plat-   engine marketing and in-office                    Five Moms—Stopping Cough
                                                                                                                                                              vanced Medical Optics) chose              forms like YouTube, Facebook     marketing were employed.                         Medicine Abuse Before
                                                                                                                                                              to focus on Gen Y because                 and iTunes. The team tapped        One judge pronounced it                        It Starts

                                                                                                                                                              as the second-largest genera-             reality star Kristin Cavallari   “One of the best uses of social                  Ignite Health and Advanced
                                                                                                                                                              tional population, they make              of MTV’s Laguna Beach fame       networks I’ve seen—a well-                       Medical Optics for Intralase
                                                                                                                                                              up nearly half of prospec-                to star in a series of weekly    integrated online campaign                       —Reality LASIK: Reaching
                                                                                                                                                              tive LASIK candidates, are                webisodes tracking her LASIK     that supports the brand strat-                   Gen Y through Video, Social
                                                                                                                                                              educated and have discretion-             journey. The series was pushed   egy.” Another glowed: “This is                   Networking and Viral
                                                                                                                                                              ary income, but were not yet              through social media pow-        truly a contemporary form of
                                                                                                                                                              having the surgery.                       erhouses whose users could       advertising and the future.”

                                                                                                                                                                                                                                                                                         WebMD is the leading pro-
                                                                                                                                                                                        SILVER                                           To combat cough medicine abuse
                                                                                                                                                                                                                                                                                         vider of health information
                                                                                                                                                                                        AWARD                                            among teens, Edelman and the Con-               services, serving consum-
                                                                                                                                                                                                                                         sumer Healthcare Products Associa-              ers, physicians, healthcare
                                                                                                                                                                               Edelman and CHPA
                                                                                                                                                                                                                                         tion launched a targeted awareness              professionals, employers and
                                                                                                                                                                               Five Moms—Stopping
                                                                                                                                                                                                                                         campaign to educate mothers online              health plans through our pub-
                                                                                                                                                                              Cough Medicine Abuse
                                                                                                                                                                                     Before It Starts                                    with an easy-to-find, simple web                 lic and private online portals
                                                                                                                                                                                                                                         presence, straightforward informa-              and health-focused publica-
                                                                                                                                                                                                                                         tion and a call to action. The resulting        tions. The WebMD Health
                                                                                                                                                                                                                                         campaign, making use of “mommy                  Network reaches more than
                                                                                                                                                                                                                                                                                         48 million visitors a month
                                                                                                                                                                                                                                         bloggers,” tell-a-friend emails, an
                                                                                                                                                                                                                                                                                         through its leading owned
                                                                                                                                                                                                                                         email list and viral video, has reached
                                                                                                                                                                                                                                                                                         and operated health sites
                                                                                                                                                                                                                                         tens of thousands. One judge called             that include WebMD Health,
                                                                                                                                                                                                                                         it “Word-of-mouth marketing at its              Medscape, MedicineNet,
                                                                                                                                                                                                                                         best,” while another praised its “very          eMedicine, eMedicine Health,
                                                                                                                                                                                                                                         smart use of Web 2.0.”                          RxList and theheart.org.

                                                                                                                                                                                                                                                                                                 MM&M AWARDS 2008 23

                                                   The 2008 Judges

Jack Barrette, CEO, WEGO Health                                              Kevin Nalty, marketing director, dermatology, Merck
Ken Begasse, Jr., COO, Concentric Pharma                                     Stephen Neale, SVP, executive creative director, AbelsonTaylor
Jay Bigelow, president, MicroMass Communications                             Richard Nordstrom, CEO, McCann Healthcare Worldwide
Doug Burcin, worldwide managing director, Euro RSCG Life Worldwide           Cynthia North, consumer marketing director, Bayer HealthCare Pharmaceuticals
Stephen Calabrese, associate director, eMarketing, Novartis Oncology         Peter Pitts, senior vice president, Manning Selvage & Lee
Becky Chidester, president, Wunderman New York                               Mike Pucci, VP, external advocacy, GlaxoSmithKline
Phil Deschamps, president and CEO, GSW Worldwide                             Anshal Purohit, director, strategy and new business, Donahoe Purohit Miller
Anne Devereux, CEO, TBWA World Health and Lyonheart                          Frederick Rescott, SVP, creative director, Centron
Deborah Dick-Rath, healthcare marketing communications consultant            Jennifer Rinaldo, marketing director, Forest Laboratories
Carol DiSanto, president, Cline Davis & Mann                                 Mark Robinson, chief operating officer, EvoLogue
Deborah Dunsire, president & CEO, Millennium Pharmaceuticals                 Lita Sands, chief marketing officer, Ogilvy Healthworld
Marita Gomez, partner, HealthInfo                                            Robin Shapiro, SVP, exec. creative dir., Corbett Worldwide Healthcare Communications
Dan Hassan, EVP, executive creative director, Regan Campbell Ward • McCann   Joe Shields, consumer product director, Enbrel, Wyeth
Louisa Holland, president, Sudler & Hennessey                                Amy Sullivan, creative director, HC&B Healthcare Communications
Dennis Jakubowicz, vice president, marketing solutions, Cegedim Dendrite     Sheila Thorne, president and CEO, Multicultural Healthcare Marketing Group
Benjamin Lei, group product manager, eMarketing, Genentech                   Alexandra von Plato, EVP, chief creative officer, Digitas Health
Julie Lister, account director, DDB NY                                       Meryl Weinreb, director of patient programs, oncology, AstraZeneca
Marjorie Martin, SVP, general manager, health, About.com                     Sam Welch, CEO, Saatchi & Saatchi Healthcare Communications Group
Steven Michaelson, founding partner, CEO, Wishbone/ITP                       Keith Yocum, director, online advertising, New England Journal of Medicine
Joan Mikardos, media director, Sanofi-Aventis                                David Zaritsky, managing director, pharmaceuticals, Harte-Hanks
Chet Moss, EVP, chief creative officer, Integrated Communications Corp       Bob Ziltz, VP, publisher-Prevention, Rodale
Elizabeth Mutisya, MD, president, board of directors, HBA

 2009 Sponsorship Opportunity

■ Sole and exclusive sponsorship of your selected category(ies)
■ Sponsors will be included in the MM&M shortlist issue published in September.
■ The opportunity to include the MM&M Awards logo in your marketing
  collateral to highlight your involvement in this premier event.
■ Entry kits will be available for sponsors to send to current or potential
  clients to further promote your involvement and association with
  the MM&M Awards.
■ Your company will be included in editorial promoting the MM&M Awards.
■ Logo and hyperlink will be included in the Awards section of mmm-online.com.

■ A table of 10 guests at the Awards show.
■ Sponsors will have a designated, fully branded reception area in which to greet
  their guests.
■ Copies of the Book of the Night will be distributed at the event.
■ A company representative will appear on stage to present the winner
  their award.
■ Your corporate logo and/or company name will be included in the script, shown
  on the screen during the event, printed on all certificates and engraved on the
  winner’s trophy.
■ Text acknowledgement of your company in the guest directory and
  evening program.

■ A full page, color advertisement to run opposite the editorial detailing your
  sponsored category within the Book of the Night. This will be published in
  conjunction with the November issue of MM&M and will be circulated to
  MM&M’s full print run.

                   Sponsorship Timeline
■Sponsors receive a full-page advertisement in the Book of the
                                                                          SPONSOR TIMELINE—
Night, opposite their respected category which is first distributed at
                                                                          KEY DATES TO REMEMBER
the MM&M Awards on Thursday, October 30. Artwork materials
for the full-page are due by Wednesday, October 1. (Note: the Book        Date         Item Due to MM&M
of the Night is also distributed to the entire circulation of MM&M
                                                                          Upon         Sponsor logos for
with the November issue.)                                                 booking      mmm-online website
■ You will also receive a complimentary table for 10 guests at the                     posting
event. Please provide the list of attendees to MM&M by Friday,
                                                                          Upon         Banner ad for
October 10.                                                               booking      mmm-online
■ As a sponsor, your company logo will be displayed throughout
                                                                          Aug. 13      Sponsor logos & write-
the event and program. Artwork materials must be provided to                           ups for inclusion in the
MM&M upon booking.                                                                     September issue of

                                                                          Upon         Artwork for company
                                                                          booking      logo to go on Awards
                                                                                       certificate and on
KEY CONTACT LIST                                                                       screen at event
MM&M Award Table Reservations:
Shital Patel,                                                             Sept. 29     Artwork for Book of
                                                                                       the Night full page
Events Manager                                                                         advertisement
Haymarket Media, Inc.
                                                                          Oct. 29      MM&M Awards
646-638-6157                                                                           Ceremony

Sponsorship Reservations:                                                PRODUCTION MATERIALS:
Edward Berrang,                                                          Shannan Miller,
Senior Account Executive, MM&M                                           Group Production Manager,
646-638-6027                                                             MM&M
Edward.Berrang@haymarketmedia.com                                        646-638-6065

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