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Publishing University Web Addresses Policy Approving authority Pro Vice Chancellor (Information Services) Approval date 2 March 2005 Advisor Manager, Web and Content Management Services | Information Services Richard.Powell@griffith.edu.au | (07) 373 53839 Next scheduled review 2012 Document URL http://policies.griffith.edu.au/pdf/Publishing University Web Addresses Policy.pdf TRIM document 2005/0010344 Description This policy supports the branding and overall communication strategies within Griffith University by setting standards for publishing and otherwise referencing web addresses for web based information and services at Griffith University. The policy ensures that published web addresses are consistent with the University's branding and marketing strategies. Related documents Web Collection Management Policy Web Services Naming Policy [Scope] [Policy] [Responsibilities] [Requirements] [Monitoring] [Review] 1. SCOPE This policy applies to any publication produced by Griffith University containing or otherwise referencing a web address for a Griffith University web service or site. Publications include but are not limited to: a) Printed documents such as brochures, flyers, posters, reports, etc. b) All commercial/advertising items including print, outdoor (billboards), broadcast media (television, radio), etc. c) All publicity material. d) All promotional items such as pens, hats, mugs, etc. e) Griffith owned websites and other websites that include references to Griffith URLs (web addresses). f) Email (content and signature) and other electronic communications. 2. POLICY Only approved Griffith University web addresses are to be used in publications. The Web Services Naming Policy describes how an appropriate Griffith University web address is to be constructed and approved. In almost all situations, web addresses should include the standard Griffith web service domain of www.griffith.edu.au. Suitable redirections and/or directories should be created following final approval as per the Web Services Naming Policy and should be in place prior to publication. All published web addresses should refer to a page that uses the Griffith University corporate web branding and navigation. 1 Publishing University Web Addresses Policy Web addresses with access restrictions should not be published directly. They should be referred to within existing Griffith University pages. 3. RESPONSIBILITIES Information Services is responsible for developing and implementing a set of guidelines, standards and tools that support the day-to-day operations of this policy. External Relations Marketing Managers are responsible for reviewing and approving all external publications in order to ensure that references to web services comply with this policy. 4. REQUIREMENTS 4.1 Selecting and Configuring Web Addresses a) All published web addresses should be checked before publication to ensure that they work appropriately. b) Published references to the University's web site should use the domain www.griffith.edu.au. Special approval is required to use addresses that point directly to web services not contained on the corporate web server at www.griffith.edu.au. c) Links should take a user to the most general relevant address. d) Published web addresses should not, where possible, include filenames or standard web port numbers. Where possible complex addresses should be replaced by appropriate University web redirections. e) Published web addresses should refer to web sites that present with the Griffith University corporate web look or an External Relations approved look. f) Web addresses that refer to a web page that requires authentication for access should clearly indicate that authentication is required alongside the web address. 4.2 Specific Exclusions a) FrameIt web addresses are long and complex and are not suitable for use as a published web address for the University. b) Non-production web servers should not be referenced in a published URL. 5. MONITORING Staff within the Portals and Electronic Access team work with staff in External Relations to monitor policy compliance and develop exception reports as appropriate. 6. REVIEW The Pro Vice Chancellor (Information Services) reviews the relevance and effectiveness of this Policy at least annually. 2 Publishing University Web Addresses Policy
"Publishing University Web Addresses Policy"