Publishing University Web Addresses Policy
Approving authority Pro Vice Chancellor (Information Services)
Approval date 2 March 2005
Advisor Manager, Web and Content Management Services | Information Services
Richard.Powell@griffith.edu.au | (07) 373 53839
Next scheduled review 2012
Document URL http://policies.griffith.edu.au/pdf/Publishing University Web Addresses
TRIM document 2005/0010344
Description This policy supports the branding and overall communication strategies
within Griffith University by setting standards for publishing and otherwise
referencing web addresses for web based information and services at Griffith
University. The policy ensures that published web addresses are consistent
with the University's branding and marketing strategies.
Web Collection Management Policy
Web Services Naming Policy
[Scope] [Policy] [Responsibilities] [Requirements] [Monitoring] [Review]
This policy applies to any publication produced by Griffith University containing or otherwise
referencing a web address for a Griffith University web service or site. Publications include but are
not limited to:
a) Printed documents such as brochures, flyers, posters, reports, etc.
b) All commercial/advertising items including print, outdoor (billboards), broadcast media (television,
c) All publicity material.
d) All promotional items such as pens, hats, mugs, etc.
e) Griffith owned websites and other websites that include references to Griffith URLs (web
f) Email (content and signature) and other electronic communications.
Only approved Griffith University web addresses are to be used in publications. The Web Services
Naming Policy describes how an appropriate Griffith University web address is to be constructed and
approved. In almost all situations, web addresses should include the standard Griffith web service
domain of www.griffith.edu.au.
Suitable redirections and/or directories should be created following final approval as per the Web
Services Naming Policy and should be in place prior to publication.
All published web addresses should refer to a page that uses the Griffith University corporate web
branding and navigation.
1 Publishing University Web Addresses Policy
Web addresses with access restrictions should not be published directly. They should be referred to
within existing Griffith University pages.
Information Services is responsible for developing and implementing a set of guidelines, standards
and tools that support the day-to-day operations of this policy.
External Relations Marketing Managers are responsible for reviewing and approving all external
publications in order to ensure that references to web services comply with this policy.
4.1 Selecting and Configuring Web Addresses
a) All published web addresses should be checked before publication to ensure that they
b) Published references to the University's web site should use the domain
www.griffith.edu.au. Special approval is required to use addresses that point directly to
web services not contained on the corporate web server at www.griffith.edu.au.
c) Links should take a user to the most general relevant address.
d) Published web addresses should not, where possible, include filenames or standard web
port numbers. Where possible complex addresses should be replaced by appropriate
University web redirections.
e) Published web addresses should refer to web sites that present with the Griffith University
corporate web look or an External Relations approved look.
f) Web addresses that refer to a web page that requires authentication for access should
clearly indicate that authentication is required alongside the web address.
4.2 Specific Exclusions
a) FrameIt web addresses are long and complex and are not suitable for use as a published
web address for the University.
b) Non-production web servers should not be referenced in a published URL.
Staff within the Portals and Electronic Access team work with staff in External Relations to monitor
policy compliance and develop exception reports as appropriate.
The Pro Vice Chancellor (Information Services) reviews the relevance and effectiveness of this
Policy at least annually.
2 Publishing University Web Addresses Policy