VSEM – The Virtual 3D Social
Max Arends, Doron Goldfarb, Dieter Merkl, Martin Weingartner
Electronic Commerce Group
VSEM – The Virtual 3D Social Experience Museum
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188-1 . 1040 Vienna . Austria/Europe
Tel: +43 (1) 58801 - 18815
Funded by the Austrian Science Fund (FWF)
Duration of Project: April 2009 - April 2012
... What does VSEM stand for?
What is the function of a Museum?
Purpose of a museum (according to ICOM):
the heritage of humanity and its environment
for the purpose of:
ICOM: International Council of Museums
so at first we were looking...
...at actual museums
then we wanted to find out...
how museums make use of WEB Features to provide a social
We looked at...
69 websites of art museums
Analised them according to 48 categories like:
Audio and Video information
Internal WEB 2.0 Services like Wiki, Blog, Tagging,etc.
External WEB 2.0 Services like Twitter, Facebook, etc.
Virtual 3D User Environments
And found out that:
Many museums make use of WEB 2.0 features
Integration of WEB 2.0 features like tagging, rating and
comments has just begun
Very few museums make use of virtual 3D environments
Issues about copyrights are of growing concern
Many features could be applied successfully to a realtime
online collaborative platform as proposed in VSEM
... and the results were published and presented at the
IADIS WWW/Internet 2009 Conference in Rome
Then we got interested in...
» Mobile Devices in a Museum
And we found out that...
The number of applications on the Itunes-Appstore are
... and that there are very
with Features like
Behind the Scenes Information
We represented our research results at the
JITT Workshop 2009 in San Sebastian
A JITT Journal-paper will be written until March 2010
We combined our experience...
Handbook of Research on Technologies and Cultural Heritage:
Applications and Environments
published in IGI Global
still in review
Marius at Minturnae, DROUAIS,
It fixed me like a statue a quarter of a hour or half an
hour, I don‘t know which, for I lost all ideas of time, even
the consciouness of my existence.
Aesthetic Experience and Learning
The Art of Seeing
Perceptual Provide as many bridges a
possible between the
Emotional viewer and the art
Some Facts about Games
The average game player is 35 years old
Forty percent of all game players are women.
In 2009, 25 percent of Americans over the age of 50 play
video games, an increase from nine percent in 1999.
Entertainment Software Association (ESA). 2008. Industry facts. http://www.theesa.com/facts/index.asp
Informal Learning and Web 2.0
the principles of informal learning and social media match
museum visitors use these tools,
visitors want to have more two-way interactions with
the physical and on-line experiences are very closely linked
Kelly, L., 2008. Museum 3.0: informal learning and social media. Social Media and Cultural Communication Conference,
February, 2008. http://museum30.ning.com/forum/topics/2017588:Topic:22
Second Life O3D
Diversity of Languages & Terminologies
Huge volume of Data
Quality of Data
CIDOC CRM (Conceptual Reference Model)
since 2006: ISO 21127:2006 (http://cidoc.ics.forth.gr/)
Thesauruses as „controlled vocabulary“
Event centered approach
Getty Vocabularies (http://www.getty.edu/research/conducting_research/vocabularies/)
AAT ( Arts & Architecture Thesaurus )
ULAN ( Union List of Artist Names )
TGN ( Thesaurus of Geographic Names )
Classification system designed for art and iconography
VSEM DB follows
CRM-based MUSINFO scheme
proposed by (Crofts, 2004)
Usually not publicly accessible, Proprietary Collection
Museum Websites ( browsable online collections )
Variations in content and display style
Data Aggregator Webservice (http://www.hoard.it)
Web Gallery of Art (http://www.wga.hu)
Web Gallery of Art
Provides information about ~17.000 artworks by ~2.200
(b. 1483, Urbino, d. 1520, Roma);
The Transfiguration;1518-20;Oil on wood, 405 x 278 cm;
Transformation of WGA data to VSEM DB
Cooperation with museum professionals
Incorporate mobile devices