Boat Show Season - Florida Yacht Brokers Association_ Inc

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					C mpass
publication for the members of the florida yacht brokers association         august/september 2012




                                              Global Marketplace Pitfalls
                                                  Speak Their Language!
                                                              Boat Show Season:
                                                                       Planning Pays Off




              amver: Your Client’s Yacht Could Save Lives
                                          COMPASS                  august/september 2012




                                       Contents
                                          p u b l i c at i o n f o r t h e m e m b e r s o f t h e f l o r i d a ya c h t b r o k e r s a s s o c i at i o n




                                                                                                                  Features
                                                                                                                      4     Fall Boat Show Season Arrives:
                                                                                                                            Challenges and Opportunities
                                                                                                                      8     The ABC’s of SEO
                                                                                                                     17     AMVER: How the Yacht World
                                                                                                                            Can Save Lives
                                                                                                                     18     Changes to MARPOL Annex V
                                                                                                                     23     Information Advisory – Florida
                                                                                                                            Electronic Lien and Title Program


                                                                                                                  Departments
                                                                                                                      3     Note from Executive Director
                                                                                                                     6-7    Member News




                                                                                                12
                                                                                                                      9     Bulletin Board
                                                                                                                     10     Maritime Law:
                                                                                                                            The Sun Never Sets
                                                                                                                     15     On the Move
                                                                                                                     20     Charter News


                                                                                                                    Membership
                                                                                                                    14-15   New Members


                                                                                                                  Events & Seminars

                         13                                                                         20
                                                                                                                     12     July Brokers Open House
                                                                                                                     13     August Brokers Open House

                                                                                                                   Calendar of Events

Ad Index                                         To advertise in Compass please contact fyba
                                                 at 954.522.9270 or e-mail fyba@fyba.org.
                                                                                                                  September
                                                                                                                      11    West Coast Yacht Sales Summit
                                                                                                                      27    Brokers Open House
Concord Marine Electronics .................19          Moore & Company, P.A.........................11
Dockwise Yacht Transport ....................16         Pioneer Linens ......................................16
                                                                                                                   October
Foster’s Yacht Services ........................22      Simex International ............................. 22          3    Yacht Sales & the Law Seminar
Howard S. Reeder, Inc............................9      Steven H. Hibbe Maritime Attorney .....18
                                                                                                                      10    2012 Charter Seminar
Interglobal Yacht Sales .........................22     Turnkey Communications .....................22
                                                                                                                      18    Brokers Open House
JP Reynolds Company, Inc. ................ 19           World Yacht Survey ..............................22
                                                                                                                            at Palm Harbor Marina
Lost River Marine .................................20   Yacht Closer ........................................15
                                                                                                                    25-29   Fort Lauderdale International
Monocle Yachts ....................................20
                                                                                                                            Boat Show

2   august/september 2012 | florida yacht brokers association | www.fyba.org
 From the Desk                                                                                              C MPASS
                                                                                                              PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION                  AUGUST/SEPTEMBER 2012




 of the Executive                                                                                                                                           Global Marketplace Pitfalls
                                                                                                                                                                Speak Their Language!




DIrECtOr
                                                                                                                                                                            Boat Show Season:
                                                                                                                                                                                      Planning Pays Off




         IS IT BOAT SHOw SeASOn ALreAdy?
                         By Ann Vernon, FYBA Executive Director



H       ot and humid, humid and hot! This is South Florida in
        August! The summer doldrums! Maybe next summer
I’ll take a trip to Alaska. Those brokers who head up north for
                                                                                                                            AMVER: Your Client’s Yacht Could Save Lives



                                                                                                                           AMVER: Your Client’s Yacht Could Save Lives


the summer know what they’re doing! But it’s already back                                                  Inside This Issue
to school for kids though, and back to work for the rest of
                                                                                                           Are you ready for FLIBS? Once
us, especially with boat show season quickly approaching.
                                                                                                           again, the world economy is going to
      Boat show season will begin with Cannes on September
                                                                                                           make this year’s show a challenge
11-16 for the FYBA. For any members going over to the
                                                                                                           for brokers – not to mention the
Med, we will have a booth in the Florida Pavilion thanks
                                                                                                           fact that it falls right before the
again to Enterprise Florida. We would also like to welcome
                                                                                                           Presidential election. The article,
Larry Bernaski who has taken over Julie Balzano’s position
                                                                                                           “2012 Boat Show Season Arrives”,
as Regional Manager of International Trade Development &
                                                                                                           on page 4, offers tips from President
                                                                                                            Planning Pays Off

Marine Industry Export Marketing for Enterprise Florida. Our booth will be located just in
                                                                                                            Boat Show Season:

                                                                                                           of IYC Yachts and current FYBA
                                                                                                                Speak Their Language!
front of the Gare Maritime at the corner of the north dock at the Vieux Port (Old Port). All
                                                                                                           Board Member Bob Saxon on how to
                                                                                                            Global Marketplace Pitfalls
                                                                                                            Global Marketplace Pitfalls

members are welcome to come by!
      Then it will be on to the Monaco Yacht Show for a couple of days, no booth but lots of
                                                                                                           C MP
                                                                                                           C MPASS
                                                                                                               ASS
                                                                                                           maximize sales at this year’s show.
                                                                                                               How visible are you to clients,
walking the docks!
                                                                                                           really? Today, it’s not enough to fly
                                                                                                            AUGUST/SEPTEMBER 2012                   PUBLICATION FOR THE MEMBERS OF THE FLORIDA YACHT BROKERS ASSOCIATION




      The Fort Lauderdale International Boat Show, commonly known to our members as
                                                                                                           your banner on the boat show docks
FLIBS, will be just around the corner after the Med shows on October 25-29. The FYBA will
                                                                                                           and advertise in yachting magazines
have a new location and new booth for FLIBS! Other surprises are to come, and all will be
                                                                                                           and on brokerage websites. You also
revealed in the next issue of COMPASS.
                                                                                                           need to make your own website “pop
      Fall also means seminar season and we have them lined up for you! On September 11th,
                                                                                                           up” when prospective buyers Google
there will be the West Coast Yacht Sales Summit in Sarasota. It promises to be as much of
                                                                                                           for the services you offer and yachts
a success as the East Coast Yacht Sales Summit was in June.
                                                                                                           you represent. Check out “The ABCs
      The Yacht Sales and The Law seminar takes place on October 3rd, followed by the
                                                                                                           of SEO” on page 8 for some valuable
Charter Seminar on October 10th. Both of these seminars will be held at the Bahia Mar.
                                                                                                           advice on how to optimize your site
Watch for our email blasts with more details. The Seminar Committee and Charter
                                                                                                           for search engines.
Professionals Committee hope that all members will clear their calendars for these dates
                                                                                                               Each year, the yachting industry
as they are working hard to bring interesting speakers and topics.
                                                                                                           becomes increasingly global. Today,
      Not to be too idle for too long, we are organizing a Third Thursday Open House once
                                                                                                           brokers work with clients to purchase
again in Palm Beach. This will take place on October 18th.
                                                                                                           new and pre-owned yachts not only
      Last but not least, FYBA has finally gone mobile! Thanks to our new app, you may now
                                                                                                           in The Netherlands, Italy and other
access the member’s directory, events, and much more from your mobile phones. Go to the
                                                                                                           European countries, but also in
fyba.org website on your phone, then save the FYBA Mobile icon to your phone for easy
                                                                                                           China and developing nations. In our
reference. For your information, the FYBA website had almost 5,000 hits in July, with over
                                                                                                           “Maritime Law” column on page 10,
24,000 pages viewed! I would like to continue to urge all members to use the site as we are
                                                                                                           Scott Wagner of Moore & Co. shares
constantly updating it with interesting articles.
                                                                                                           some insights on doing deals in
                                                                                                           someone else’s backyard that could
See you at the boat shows!
                                                                                                           save you and your clients headaches
                                                                                                           and money.

                                                                                                           On the Cover
Ann Vernon
                                                                                                           A bird's eye view of the Fort Lauderdale
                                                                                                           International Boat Show by photographer
                                                                                                           Forest Johnson.


                                                                      www.fyba.org | florida yacht brokers association | august/september 2012                                                                              3
                                                                 Boat
            BOArd Of dIreCTOrS


                    PreSIdenT
                                                          ShOw tIPS
         Lon McCloskey, The Marine Group

                 VICe PreSIdenT
         Gary Smith, Sarasota Yacht & Ship

                   TreASUrer                              2012 Fall Boat Show Season Arrives Offering
   Bob Zarchen, Ardell Yacht & Ship Brokers

                   SeCreTAry
                                                            Challenges as Well as Great Opportunity
          Paul Flannery, HMY Yacht Sales

                    dIreCTOrS
        Jonathan Burkard, Allied Marine


                                                          I
       Bob Denison, Denison Yacht Sales                     t’s hard to believe, but the fall boat show season is once again upon us. While the
   Whit Kirkland, Bradford Marine Yacht Sales
   Crom Littlejohn, Merle Wood & Associates
                                                            U.S. economy remains mired in a slow, but steady growth pattern, many markets
   Bob Saxon, International Yacht Collection              in Europe are in recession. Elsewhere, the once hot-growth Asian economies -
            Bruce Schattenburg, Y.CO                      especially in China and India - are beginning to show signs of slowing down.
                                                               All this, naturally, is having an impact on worldwide demand for yachts and
             COMMITTee CHAIrMAn                           megayachts. While most FYBA members say the market is better than it was two
               Advertising/Publicity:
                                                          or three years ago, especially in the charter segment, yacht buyers remain cautious.
        Crom Littlejohn and Frank De Varona               That means brokers have their work cut out for them as the fall boat show season
                                                          approaches.
                 Arbitration ethics:
  Gary Smith, Paul Flannery, Jonathan Burkard                  As always, advance planning is key. Major boat shows, such as the Fort
                & Bob Zarchen                             Lauderdale International Boat Show (FLIBS), which this year runs from Oct. 25-29,
                Boat Show Liaison:
                                                          offer huge opportunities to generate sales and meet new customers. But you can’t
   Lon McCloskey, Crom Littlejohn, Gary Smith,            just show up with a display full of hot offerings and expect prospects to flock to
          Bob Denison & Bob Saxon                         your booth.
         Charter Professionals Committee:
                                                               Now is the time to start reaching out to past clients and current prospects,
            Crom Littlejohn, Bob Saxon,                   and engage in some aggressive pre-show marketing and promotions. And, as Bob
           Daphne D’Offay & Jeff Shaffer                  Saxon, President of IYC Yachts and current FYBA Board Member, suggests in the
                      forms:                              Q&A that follows, it pays to maintain a positive attitude.
         Paul Flannery & Jonathan Burkard
                  Charter forms:
                                                             In addition to discussing IYC’s plans for the upcoming fall boat show season,
        Crom Littlejohn & Bruce Schattenburg              Saxon offers some tips that the brokerage community might find helpful.
                   Membership:
   Bob Saxon, Paul Flannery, Frank De Varona              fyBA: For this year’s fall boat show season, do you plan to display as many boats
               & Shay Fortman                             as in previous years, or are you cutting back?
         Seminars, Sponsorship & events:
Gary Smith, Bob Saxon, Jon Burkard, Bob Denison           Saxon: IYC has exactly the same number of slips and display configuration as we
               & Lon McCloskey                            had last year. We’ve not cut back at all. In fact, we have made numerous changes to
                   Public Affairs:                        our display that will enhance the boat show experience for our customers.
Lon McClosky, Jeff Erdmann, Bruce Schattenburg,
         Jon Burkard & Crom Littlejohn
        Marine Organizations & Associations:              fyBA: In terms of promotions, are you doing anything special this year to drive
Crom Littlejohn, Bruce Schattenburg, Whit Kirtland,       sales?
                 & Lon McCloskey
                       MLS:                               Saxon: We’ve reached out to some of the emerging markets with our advertising,
     Bob Denison, Gary Smith, Whit Kirtland               and we are running ads in local upscale publications in order to drive the affluent
              & Lon McCloskey                             resident sector to our display. We tend to forget that there is a lot of wealth between
              exeCUTIVe dIreCTOr
                                                          the Fort Lauderdale and Palm Beach regions and expect them to attend without
                    Ann Vernon                            prompts. We’re hoping this strategy will get them excited about attending.
            dIreCTOr Of OPerATIOnS
                    Randi Myers
                                                          fyBA: Are you inviting more prospects to shows, especially FLIBS, this year?
        dIreCTOr Of MeMBer SerVICeS
                   Shay Fortman                           Saxon: All of our salespeople are inviting their “A” lists of qualified customers, but
                                                          that is not a shift in marketing strategy at all. We do it every year.



    4    august/september 2012 | florida yacht brokers association | www.fyba.org
                                                                                                                                    SPONSOrS
                                                                                                                               p l at I n u m S p o n S o r S


                                                                                                                          ALLey, MAASS, rOgerS & LIndSAy, P.A.
                                                                                                                          17th Annual Yacht Sales & the Law Seminar
                                                                                                                         wILLIS MArIne SUPeryACHT InSUrAnCe
                                                                                                                          17th Annual Yacht Sales & the Law Seminar
                                                                                                                             MOOre & CO.               weSTPOrT
                                                                                                                           2012 Annual Dinner       2012 Annual Dinner
                                                                                                                                      yACHTwOrLd.COM
                                                                                                                                      2012 Events Sponsor
                                                                                                                         SHOw MAnAgeMenT             rOBerT ALLen LAw
                                                                                                                          2012 Golf Scramble          2012 Golf Scramble


                                                                                                                                   gold SponSorS


                                                                                                                                SCOTT fInAnCIAL SerVICeS
                                                                                                                                 3rd Thursday Broker Shows
                                                                                                                                     yACHT COnTrOLLer


                                                                                                 Photo by Gary Beckett
                                                                                                                                   3rd Thursday Broker Shows


                                                                                                                                  S I lV E r S p o n S o r S


The Monaco Yacht Show is one of the major events on the fall boat show calendar.                                               fOwLer wHITe BUrneTT, P.A.
                                                                                                                                 2012 Yacht Sales Summit

                                                                                                                                  HOwArd S. reeder, InC.,
fyBA: Overall, how has 2012 looked as compared to last year?                                                                       2012 Yacht Sales Summit

Saxon: It’s a down market, according to the market analysis statistics disseminated                                                  BAnk Of AMerICA
                                                                                                                                  Annual Dinner Meeting (band)
throughout the industry, but we’ve seen some recent activity, and charter has livened
up considerably. Chartering is often the entry portal, and we see this as a good sign.                                          TOTAL dOLLAr InSUrAnCe
                                                                                                                             2012 West Coast Yacht Sales Summit

fyBA: Is the ongoing Euro-crisis having a negative impact on business?
                                                                                                                                   BronZE SponSorS
Saxon: There are so many factors impacting our market presently that I can’t point the
finger at the Euro-crisis as the single element having an adverse effect. It’s become
                                                                                                                                         Igy MArInAS
a cliché, but it’s all about ‘uncertainty.’ Our stock market has peaked out and well
                                                                                                                                      2012 Charter Seminar
beyond where it was five years ago, yet high-end buying is somewhat drowsy. I feel
that once we are past the Presidential election, regardless of the outcome, business                                            BOAT InTernATIOnAL MedIA
will pick up because our clients will have a sense of certainty about where our country                                             2012 Charter Seminar
is headed, even if it’s a bitter pill they have to swallow. Nobody likes uncertainty.                                           dOUgLAS' yACHT SerVICeS
                                                                                                                                   2012 Charter Seminar

fyBA: What’s the most important advice you’d offer brokers right now heading into
the fall shows?

Saxon: Maintain a positive attitude and always speak to your clients in terms of their                                         C ON tAC t US FOr
being validated for having the wherewithal to charter, build, or buy. They’ve worked                                      SPONSOr Sh I P I N FOr M At ION
hard to get where they are, and they deserve the incredible rewards that the yachting
                                                                                                                         fLOrIdA yACHT BrOkerS ASSOCIATIOn
experience can deliver.
                                                                                                                           1550 S.E. 17th St., #1, Ft. Lauderdale, FL 33316
                                                                                                                              Tel: 954.522.9270 | Fax: 954.764.0697
                                                                                                                             www.FYBA.org | e-mail: fyba@fyba.org


                                                                          www.fyba.org | florida yacht brokers association | august/september 2012                    5
           fyba
MEMBER NEWS
» yACHTIng exPerTS, which was named exclusive sales and                       » CAMPer & nICHOLSOnS is delighted to welcome the
    marketing representative for Riviera Yachts in Florida’s Monroe and        following yachts to its sales fleet: 36.47m (119’7) LADY AIDA
    Miami/Dade counties in 2010, announces that Riviera has expanded           from Bugari Custom Yachts; 34.75m (114’) CORTINA from
    the dealership’s territory north to Atlantic Boulevard in Delray Beach,    Newcastle Marine; 29.57m (97’) STARSHIP from Ferretti.
    including the greater Fort Lauderdale area. In addition to providing
    sales and service for the entire Riviera Yachts line of yachts from       » wOrTH AVenUe yACHTS is pleased to announce the delivery
    38 to 75 feet, Yachting Experts also will represent the Australian         of PERCHERON, 86’ Darwin Class by Cantiere delle Marche.
    manufacturer’s new 52-foot Belize Motoryacht Series.                       PERCHERON will be on display at both the Cannes and Fort
        Yachting Experts also is proud to announce that Sea Force IX,          Lauderdale International Boat Shows.
    builder of custom sport yachts ranging from 61 to 116 feet, has named
    it Central Exclusive Agent for Florida’s Dade and Monroe County,          » LAZZArA InTernATIOnAL yACHT SALeS announces
    the Bahamas, Caribbean, Central and South America. Sea Force IX,           the following:
    located on Florida’s Gulf Coast, offers two yacht lines combining            Sales: New build of 9505, a LSX95 Lazzara, sold by Peter Lenton
    advanced naval architecture with luxurious custom interiors: the Sport     and Rich Lazzara.
    Yacht series and the Global Series.                                          New Listings: Michael Stevenson announces two new Central
                                                                               Listings; M/Y HAIL MARY, 80’ 2004 Lazzara Sky Lounge & M/Y
» nOrTHrOP & JOHnSOn is delighted to announce the sale of                      ENIGMA L, and 94’ 2002 Lazzara Sky Lounge.
    CARYALI, the 86’ (26m) Nordhavn. Michael Nethersole from the
    Fort Lauderdale office represented the seller and JP Shipman from the     » MerLe wOOd & ASSOCIATeS reports the following activity
    Northrop & Johnson Boston office represented the buyer. CARYALI            for the month of July:  
    sleeps eight owners and guests in four ensuite staterooms.                    New Central Agencies for Sale: 205’ (62.50m) Icon Yachts
                                                                               Motoryacht, 2012 MAIDELLE ( Joint with Burgess).
                                                                                  New Price Reductions: 102’ Oceanfast Motoryacht, 1989/2011
                                                                               GAZELLE  (was $1,900,000, now $ 1,800,000.)
                                                                                  Sold: 105’ (32m) Azimut, 2010 LA RUBIA.

                                                                              » BrAdfOrd MArIne yACHT SALeS reports the following
                                                                               recent activity:
                                                                                  New Central Listings: TRANQUILITY, 130’ 1995/07 Hatteras,
                                                                               Joint CA Whit Kirtland CPYB; CAMELOT, 123’ 1985 Royal
                                                                               Huisman, CA Whit Kirtland CPYB; RESILIENCE, 112’ 1999
                                                                               Westport, CA Tucker Fallon CPYB; MOON RIVER, 101’ 1997
                                                                               Palmer Johnson, Joint CA Tucker Fallon CPYB; ESSENCE, 88’
                                                  BADONKADONK
                                                                               1997/98 Broward, CA Whit Kirtland CPYB; SEA VISTA, 80’ 1990
HMy yACHTS has just completed yet another sale of the                          Hatteras, CA Steve Fill; CASA BLANCA, 67’ 1996/97 Hatteras,
Viking Yachts flagship, the 82’ Convertible. SCOOTER was                       CA Parker Bogue; VENTURESUM IV, 67’ 1988 Hatteras, CA
listed by Rob Spano and sold by Brian S. Nopper from the                       Whit Kirtland CPYB; LADY LINDSEY III, 63’ 1990 Viking, CA
Dania Beach office. The sale concluded days before the 4th of                  Carlos Navarro; DALEK, 60’ 2008 Sea Ray, CA Chris Saumsiegle;
July, when the Viking did a shakedown cruise to the Bahamas.                   AMNESIA, 59’ 2004 Carver Marquis, CA Doug Smith; ANDIAMO,
The boat is now BADONKADONK.                                                   56’ 2001/02 Sunseeker, CA Tucker Fallon CPYB; ATLANTIC
                                                                               RANGER, 55’ 1996 Fleming, CA Steve Fill; MISS BRADFORD,
                                                                               55’ 1970 Rybovich, CA Shaun Mehaffey; ISLAND BREEZE, 55’
» InTergLOBAL yACHT SALeS’ Joel Brakha and his team are                        1998/99 Neptunus, CA Parker Bogue.
    proud to announce the price reduction on the Central Listing Azimut            Price Reductions: CONTRARIAN, 105’ 1993 Broward, reduced
    85’ 2007 to a new asking price of $2,369,000. The Bertram 63’ 2005         to $2,250,000, CA Doug Smith; TIN LADY, 94’ 1987 Broward,
    Enclosed Bridge also is reduced to $1,659,000. Lastly, a “cherry pie”      reduced to $649,000, CA Whit Kirtland CPYB; *LA SIRENA,
    among others, Sea Ray 47 Sundancer 2010 is reduced to $619,000,            90’ 1984/03 Broward, Joint CA Doug Smith; MARY, 87’ 2001
    and probably will be on display at the upcoming 2012 Fort Lauderdale       Queenship, reduced to $2,250,000, Joint CA Parker Bogue;
    International Boat Show.                                                   SILVER CLOUD, 80’ 1974 Burger, reduced to $585,000, Joint CA


6   august/september 2012 | florida yacht brokers association | www.fyba.org
                                                                                                                           Send your news and
                                                                                                                 announcements to fyba@fyba.org




 Whit Kirtland CPYB; SEA VISTA, 80’ 1990 Hatteras, reduced                     East Coast and will be available for viewing at numerous coastal
 to $599,000, CA Steve Fill; YTO, 74’ 2010 Sunseeker, reduced to               hotspots during her journey. Although she already has visited some
 $3,295,000, CA Chris Saumsiegle; COMPROMISE 72’ 2008                          of her destinations, there is still plenty of time to see her at her next
 Hatteras, reduced to $3,199,000, CA Parker Bogue; GLOBAL                      stop…her schedule is below. The Horizon EP69 will be available
 ONE, 70’ 1990 Hatteras, reduced to $629,000 CA Chris Surprenant;              for viewing at each location during the weekend, and yacht brokers
 TIGER VI, 70’ 1999/2000 Hatteras, reduced to $1,250,000, CA                   and guests are welcome aboard. For more information on the
 Whit Kirtland CPYB; ALWAYS SOMETHING. (*NOT FOR                               Horizon EP69 or her East Coast tour, please contact Horizon
 SALE TO U.S. RESIDENTS WHILE IN U.S. WATERS.)                                 Yacht USA at 561.721.4850 or email info@horizonyachtusa.com.
    Sold Vessels: THE HIGHLANDER, 1985 Feadship, listing and selling
 broker Whit Kirtland CPYB; TEMPTATION, 65’ 1992 Hatteras,                     Aug 29 - Sept 3, 2012 | Third Street Marina in Annapolis, MD
 listing broker Steve Fill; LADY LINDSEY III, 63’ 1990 Viking, listing         Sept 13 - 16, 2012        | Newport Boat Show, RI
 broker Carlos Navarro; JUST REWARD, 61’ 1998/99 Queenship, listing
                                                                               Sept 28 – 30, 2012        | Henderson’s Wharf Resort Marina
 and selling broker Parker Bogue.
                                                                                                           in Baltimore, MD
» gILMAn yACHTS announces the following news:
    New Listings: Jim McKee just signed MAGIC TIME, 103’
 Christensen 1988 as a Central Listing. The yacht has been
 immaculately maintained by her previous and present owner. She
 sleeps six in three staterooms and has a Captain’s cabin. MAGIC
 TIME is asking $1,895,000 and is located in Fort Lauderdale. Jeff
 Stanley has signed X SALANT, 47’ Sea Ray 2008 for sale. Packed
 with amenities and features, this two-stateroom yacht has a unique
                                                                                                                                    HORIZON EP69
 aft galley, a huge master cabin and an air-conditioned flybridge built
 for entertaining. X SALANT is located in Aventura, Florida and is          » fOSTer’S yACHT SerVICe’s private, interactive and
 asking $499,000.                                                              customized website tracking system, which is updated regularly
     Price Reductions: LADY BARBARA, 2008, has been reduced to                 throughout a project, allows clients to track the progress and
 $1,550,000; THUMPER, 61’ Blackwell Boatworks 2002, has been                   schedules from anywhere in the world, right from their computers.
 reduced to $559,000; please contact Central Agent Jeff Stanley for            Clients simply log on to a private, dedicated website to view weekly
 additional information at cell, 954.249.0360; office, 954.525.8112, or        updated tracking schedules, job status updates and photos, offering
 email jeff@gilmanyachts.com. MATTANZA, 51’ Heritage Boatworks                 them an easy and worry free way to monitor progress. For more
 2008 just coming out of winning the Bermuda Billfish Tournament,              information please visit, www.fostersyachtservices.com or call,
 has been reduced to $649,000; contact Joe Majcherek for further               954.524.9098 or toll free at 877.733.4887.
 details, by calling 561.346.2367 or email joe@gilmanyachts.com.
 BEECH N’IT, 30’ Tiara 3000 Open 2007, is back on the market and            » dwIgHT TrACy & frIendS (dT&f) yACHT SALeS
 reduced to $139,000; contact Wayne Cannava for further details by             announces that Garrett Schwartz has joined the growing DT&F
 calling 954.646.5099 or email wayne@gilmanyachts.com.                         yacht sales team. Garrett brings a wealth of digital technology &
    Gilman Yachts is full of New Sales! Wayne Cannava has just                 media expertise to “Team DT&F”; expertise that has captured the
 delivered to his clients a new 2012 82’ Viking Convertible. Look              interest of sophisticated yacht sellers and buyers, and has in turn
 for this stunning sportfish at the next tournament! Also, Wayne               led to numerous yacht sales.Welcome aboard, Garrett!
 recently went to Horizons Open House in Taiwan with his client
 who just signed contract for a new build 80’ Horizon due to deliver        » LUke BrOwn yACHTS is pleased to report the following
 March 2013. Joe Majcherek just sold KOKOMO, 69’ Real Ships                    notable sales in July: Marc Thomas sold TIN MAN’S PRIDE,
 Expedition Yacht 2000. For further details please contact him at the          70’ Malle Sportfish, 2010. Dana Cambon sold 95’ Astondoa tri-
 phone number provided above. John Noone sold 63’ Hatteras 2003.               deck PHOENICIA II, 95’ Astondoa, 2001. Steve Deane sold
 For more information, please contact him by calling 561.307.6353 or           PATRIOT, 58’ West Bay Sonship, 1997.
 email johnp@gilmanyachts.com.                                                      Jason Dunbar of Luke Brown Yachts has secured the central
                                                                               listing on INSATIABLE 98’ Broward, 1985 and VIAGGIO, 90’
» HOrIZOn yACHT USA announces that the Horizon EP69                            Cheoy Lee, 2006.
 expedition yacht is currently on a summer expedition up the U.S.

                                                                     www.fyba.org | florida yacht brokers association | august/september 2012        7
marketing
                                                 The ABC’s of SEO
                           How to Make Your Website More Searchable

    S
            earch Engine Optimization (SEO) is the art and science of          offer to write guest articles and blog posts for prominent websites
            developing your website so it performs well in searches            in your industry. Make sure to include your site link with your
            on Google and other search engines online. The ABC’s               author byline.
    are three basic strategies designed to give your website the best              Google also is rewarding sites with a new type of backlink
    chance for search success!                                                 called “social signals” – when someone on Facebook “Likes”
                                                                               something on your website, “Tweets” about you or uses another
                          A – ArCHITeCTUre                                     signal from a social site, this is a new type of link or endorsement.

    The Architecture or technical design of your website will affect
                                                                                                         C – COnTenT
    how easy it is for the automated search engine “spiders” to read
    your site. Simple html web code is easy for an automated function              The C in SEO is creating lots of great Content for your website.
    like a search engine spider to navigate. If it’s easy for the spider       Google reads up to 1,000 words per page and the best way to
    to read the words and the code on your site, then it will effectively      be found by a user searching for a word phrase is to include
    record words it finds, which is the first step to being shown in a         that word phrase on your site. For example, I won’t be found for
    search result.                                                             “internet marketing agency” if I don’t have the word phrase on my
        If you are designing a new website, the blog software from             site. I recommend creating a page named with an important word
    Wordpress is an excellent option. The search engine spiders                phrase. The title of the page should use the target phrase, and
    easily navigate Wordpress; it is a flexible solution for creating          the phrase should be repeated two or three times in the copy on
    contemporary-looking designs, and anyone can update a                      the page. In addition, you could name a photo using your target
    Wordpress website.                                                         phrase (Google can’t ‘see’ photos but it can read the name and
        On the other hand, one of the worst architectures to use for a         alt-tag). Plus, you can use the phrase in navigation and links from
    website is a Flash design. Flash is very difficult for the spiders to      other pages on the site.
    read and it is not read by iPhones and iPods.                                  Google’s search spokesperson Matt Cutts has a great tip
        A final tip for your site architecture is to use keyword phrases       for content creation. He calls it the “apple a day” method. The
    in your site navigation. For example, “internet marketing services”        old expression “an apple a day keeps the doctor away” refers to
    is better than “services”. You also should include a Site Map page         eating healthy fruits and vegetables. Adding a page of content to
    with links to all of the other pages on your site. This makes it easy      your site every day (or at least several pages per month) allows
    for the spiders to find and read the entire site.                          you to add several new targeted phrases on a regular basis,
                                                                               and it tells Google your site is alive and fresh. Adding newsletter
                             B – BACkLInkS
                                                                               articles, press releases and new product description pages is a
    Backlinks are activated links from other websites to your website.         great way to “apple a day” your site.
    Each backlink tells the search engines that there is something                 Good luck with your ABC’s and SEO results!
    worth seeing on your website, a virtual endorsement for your site.
    Backlinks from important sites such as industry associations or
    media sites are better than links from small sites unrelated to
    your industry. Free tools and other compelling content are the
    type of things other sites will link to. Can you create a calculator       By Jay Berkowitz, Founder and CEO of Internet Marketing Agency http://
    or a free guide for your industry that bloggers and the media              www.TenGoldenRules.com. Mr. Berkowitz is an author and a keynote
    would refer to via a link? Another great way to get backlinks is to        speaker at industry events.



8   august/september 2012 | florida yacht brokers association | www.fyba.org
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                                                                                         CRUISING PERMITS



                                                                                            MARINE CLEARANCES



                                                                                                              CUSTOMS ENTRIES
» SALeSPerSOn: THe MOOrIngS yACHT
  BrOkerAge is looking for additional sales agents for its
  brokerage team in Dania Beach, Florida. The ideal candidates
  will be multilingual with an emphasis on French, have a proven                                                               IMPORT GUIDANCE
  track record of high-end sales (yacht sales not a prerequisite), and
  a working knowledge of yachts and yacht systems. Please forward
  your resume to: swoodruff@mooringsbrokerage.com.

» yACHT SALeSPerSOn: Opportunity with well-established
  (19 years at same waterfront location in Ft. Pierce, Florida) Yacht
  Brokerage. We are looking for a quality salesperson to help with
  our powerboat division. We have been in the yacht sales business
  for over 33 years and know how to get deals closed. Please contact
  Dennis Kennedy at 561.756.2628 or email resume in confidence to
  dkennedy@fcmyachts.com.

» BrOker/SALeSPerSOn: rOSS yACHT SALeS
  is looking for brokers; experienced or will train. Positions
  open to work in our Dunedin, Florida, headquarters or work
  out of your house. Ross Yacht Sales has brokers from Naples,
  Florida to Gulfport, Mississippi. Be part of a dynamic company
  celebrating its 50-year anniversary. Look over our website at www.
                                                                                               WE’LL TAKE IT
  rossyachtsales.com. Interested parties email Rick Grajirena at rick@
  rossyachtsales.com.                                                                           FROM HERE
» yACHT BrOkerS: SUnSeeker fLOrIdA is looking
  for experienced brokers to join its developing Florida offices, with                   Howard S. Reeder, Inc. has been providing
  current locations in Miami and Fort Lauderdale. Candidates will                         unsurpassed personalized expertise in
  be reputable and motivated to represent this premier manufacturer
  in new sales, brokerage sales and securing listings. All applications                  U.S. Customs procedures and entries for
  handled in confidence. Please contact Paul Burgess at pburgess@                       over 50 years. Trust the leader and navigate
  sunseekerfla.com.
                                                                                                 customs with confidence.
» APPrenTICe BrOker: LUke BrOwn yACHTS
  is looking for an apprentice broker. We would be interested in
  interviewing any candidates who have extensive computer skills,
  excellent product knowledge and a strong work ethic. No previous
  yacht brokerage experience required. Contact andrew@lukebrown.com

» yACHT BrOker/SALeSPerSOn: BrAdfOrd
  MArIne yACHT SALeS is seeking an experienced Yacht
  Sales Broker for its Yacht Showroom in Fort Lauderdale.
  Candidates must be energetic and professional with at least
  five years’ experience, a proven track record in yacht sales, and a
  seasoned knowledge of the yachting industry. Visit our website at
  www.brafordmarineyachtsales.com. For more information, please                               Navigating Customs with Confidence Since 1940
  contact Gene Douglas via email to gene@bradfordmarineyachtsales.com.
  All inquiries are kept strictly confidential.
                                                                                              Licensed U.S. Customs Brokers
» yACHT BrOker: BUrger yACHT SALeS in Fort                                                  BOAT SHOW BONDS / MEGA YACHT ENTRIES
  Lauderdale is seeking highly motivated individuals with excellent                         DRAWBACK ENTRIES / IMPOR T CONSULTING
  communication skills, attention to detail, the highest of ethical
  standards, exceptional work practices, and who thrive in team
  performance. Resumés will be accepted from candidates who have
  five-plus years of brokerage sales experience with large yachts, and                    T:305-371-8431 F:305-381-6795
  have working knowledge of Microsoft Excel, Word, and Outlook.                                   www.howardsreederinc.com
  Please visit www.burgerboat.com, to apply in confidence online.


                                                                          www.fyba.org | florida yacht brokers association | august/september 2012   9
                                                                          HSR-4331-FLYachtBrokersAdvFinal.indd 1                                 1/14/11 10:49 AM
                                                                                                                            By Scott wagner, esq.
                                                                                                                 attorney at Moore & Company, P.a.




MaritiMe Law
                                              The Sun Never Sets


 T
         he world is getting smaller. And you are going global in          representative to remain onsite at all times during any build
         places like Italy, Germany, Brazil, Singapore, Australia and      or construction period. And, while we all know that brokerage
         China. You’ve been dealing in these countries for almost          commissions should be received up front, it is imperative for
 20 years. After all, that’s the nature of the yacht brokerage             the health of your long term relationship with the purchaser that
 business. It’s inherently international.                                  your are not completely absent from the deal moving forward.
     But have you stopped to ask yourself what the ramifications           So proceed with caution.
 are for you and your client with regard to the different laws that            Another notable risk is the perceived inability to perform
 apply country to country?                                                                                 due diligence on the yard and/or
     As we progressively move toward                                                                       construction because it is taking
 a more international business model,                                                                      place on Mainland China. To counter
 we rarely take notice of the fact that                                                                    this risk, insist on arranging for your
 each country we step into has a                                                                           client and an expert to visit the yard,
 different set of laws and regulations                                                                     inspect its capabilities and verify its
 with very different remedies, and                                                                         prior work and operations. Finally, be
 consequences than we may be                                                                               sure to hire an owner’s representative,
 accustomed to.                                                                                            capable of conversing in Mandarin
     Let’s take China as an example.                                                                       and English, who can remain onsite
 Doing business there is very                                                                              during the build.
 appealing. The lure of labor arbitrage,                                                                       Asking tough questions up front
 quick builds, and cheap prices on                                                                         will protect you (and your client) on
 the front end of a transaction can                                                                        the back end. Not only do you want
 persuade savvy purchasers to enter                                                                        to protect your commission, your
 Chinese waters. But the path to happiness on a Chinese deal is            relationship with your client, and your exposure to possibly
 never on the front end; it’s on the back end.                             being sued for negligent referral, but you also want to preserve
     Protecting yourself in any business transaction is important.         your reputation.
 However, when the stakes are high and the deal is in a country                Another potential risk in dealing with China is that there are limited
 like China, it becomes even more important to take proper                 remedies should a breach occur. Contract provisions that simply call
 precautions.                                                              for a venue in Florida and for the application of Florida law are simple
     Notable risks include the use of exotic financing instruments         but flawed because U.S. judgments cannot be enforced in China.
 for the purchase and/or construction of vessels, such Letters of          More intricate structures, sometimes involving arbitration tribunals
 Credit, which allow a U.S. purchaser to forestall ultimate payment        and predetermined escrowed funds can be used.
 until the end of the construction period, but also run the risk               China is a robust economy with tremendous opportunity, but
 of coming due even though your vessel was not constructed.                it must be met with a degree of caution and a legal process to
 One way to protect yourself when using a Letter of Credit is to           adequately protect you from the inherent risk of a cross-border
 secure a valid, highly rated, verified Performance Bond to cover          transactions. Knowledge of the laws and regulations in China is
 a construction default.                                                   an important part of the due diligence process in any deal.
     Also consider utilizing deal-specific escrow accounts, as
 well as currency hedging. Deals should be done with proper                Scott Wagner is a litigation and trial attorney handling domestic and
 due diligence and should include a provision for an owner’s               international maritime issues at Moore & Company, P.A.



10   august/september 2012 | florida yacht brokers association | www.fyba.org
Moore & Company, P.A.
 Moore & Company, Law
Maritime • Art • Aviation P.A.
Maritime • Art • Aviation Law




    www.moore-and-co.com
    www.moore-and-co.com
             www.fyba.org | florida yacht brokers association | august/september 2012   11
 brokers
                   JULy




open house
                                                                                                The July Brokers Open House was
                                                                                                held on July 19 at Bahia Mar in ft.
                                                                                                Lauderdale. Just under 100 industry
                                                                                                professionals attended the event and
                                                                                                enjoyed networking amongst their
                                                                                                peers while viewing the 19 yachts that
                                                                                                were displayed.

                                                                                                yacht participants ranged from the
                                                                                                110’ LAdy A to the 48’ nO PrOBLeM.
                                                                                                Thanks to Mayra’s Personal Touch
                                                                                                Catering, attendees enjoyed delicious
                                                                                                hors d’oeuvres and beverages.

                                                                                                fyBA would like to thank yachtworld.
                                                                                                com, Scott financial & yacht Controller
                                                                                                for sponsoring the open house.
                                                                                                Congratulations go to Charlie king of
                                                                                                Merritt yacht Brokers for winning the
                                                                                                iPad3 drawing. Thank you to Scott
 iPad3 winner Charlie King with sponsors Melanie Jolles (Scott financial                        financial Services and yacht Controller
 Services) & alex Harrison (yacht Controller)                                                   for sponsoring the iPad3 drawing.

                                                                                                watch your emails and the fyBA
                                                                                                website for information on the next
                                                                                                open house!




 M/y NaTaliTa iii                                   M/y HUC-A-Bee




 Members networking on the docks                                     Neil Emmott, Jake Stratman & Mike Scalisi


12   august/september 2012 | florida yacht brokers association | www.fyba.org
 brokers
                   AUgUST




open house
                                                                                                 More than 75 people attended the
                                                                                                 brokers open house held on August 16
                                                                                                 at the Bahia Mar fort Lauderdale Beach
                                                                                                 Hotel, in fort Lauderdale. The clouds
                                                                                                 and rain held off, and members were
                                                                                                 able to enjoy networking while viewing
                                                                                                 the 20 yachts on display, which ranged
                                                                                                 in size from the 33’ rampage 33 to the
                                                                                                 110’ LAdy A. Thanks to Mayra’s Personal
                                                                                                 Touch Catering, attendees enjoyed
                                                                                                 delicious hors d’oeuvres and beverages.

                                                                                                 fyBA would like to thank yachtworld.
                                                                                                 com, Scott financial and yacht Controller
                                                                                                 for sponsoring the open house.
                                                                                                 Congratulations go to Jeff erdmann, of
                                                                                                 Bollman yachts, for winning the iPad3
                                                                                                 drawing. Thanks go to Scott financial
                                                                                                 Services and yacht Controller for
                                                                                                 sponsoring the iPad3 drawing.

fyba august brokers Open House                                                                   The next open house will be September
                                                                                                 27 at Bahia Mar. Please watch your
                                                                                                 email and the fyBA website for more
                                                                                                 information!




                                            Sponsors anthony Valiente and Melanie Jolles
Chris Saumsiegle & bobby Parker                                                                   M/y LAdy eLISe
                                            with iPad3 winner Jeff Erdmann




Jeffrey Spector, Jackie Hargett, John Keenan, Ned bruck & Jenny Wicker    M/y Lyken LIfe



                                                                   www.fyba.org | florida yacht brokers association | august/september 2012   13
         fyba
NEW MEMbErs                                       neil Plummer – MarineMax                            August new Members
        July new Members                          18025 US Hwy 19 N, Clearwater, FL 33764
                                                  Phone: 727-536-2628, Fax: 727-532-8367
      proFESSIonal actIVE                         Roger Hansen & Justin Williams                  proFESSIonal aSSocIatE

richard Augusto* - R.A. Marine Brokerage,         Bill Shewbridge – Ferretti Group              donald Campbell – Tom George Yacht
Inc., 4617 SW 34 Terrace, Ft. Lauderdale,         1445 SE 16th St., Ft. Lauderdale, FL 33316    Group; 748 Broadway, #201, Dunedin, FL
FL 33312, Phone: 954-249-7565, Fax: 954-          Phone: 954-303-4033, Fax: 954-462-5563        34698; Phone: 727-734-8707, Fax: 727-
989-4904; Peter Kehoe & Andrew Cilla              Pete Woods & Jon Burkard                      734-8723; Tom George & Gary Smith
Steve Buckley* - Steve Buckley Yacht              Jason wood – Ferretti Group                   Michael C. galati – Galati Yacht Sales
Sales & Charters, Inc.; 1201 River Reach          3660 NW 21st St., Miami, FL 33142             900 S. Bay Blvd, Anna Maria, FL 34216
Dr., #519, Ft. Lauderdale, FL 33315               Phone: 305-638-8495, Fax: 305-634-9071        Phone: 941-778-0755, Fax: 941-778-3084
Phone: 954-494-8383, Fax: 954-494-8383            Jeff Erdmann & Jon Burkard                    Carmine Galati & Steve Moynihan
Mack Carroll & Neil Emmott
                                                          aFFIlIatE actIVE                      Brent Hermann – The Catamaran Company
     proFESSIonal aSSocIatE                                                                     4005 N Federal Hwy, #200, Ft. Lauderdale,
                                                                                                FL 33308; Phone: 954-449-4653, Fax: 954-
                                                  eric goldring* - Goldring & Goldring, P.A.    727-0024; Hugh Murray & Scott Woodruff
rafael Bosch – Luke Brown Yachts                  9 Professional Circle, #202, Colts Neck, NJ
1500 Cordova Rd., Ft. Lauderdale, FL              Phone: 732-414-6600, Fax: 732-414-6599        Jack nitabach – Bradford Marine Yacht
33316; Phone: 954-525-6617, Fax: 954-             Peter Insull & Craig Cadwalader               Sales; 3051 W St. Rd 84, Ft. Lauderdale,
525-6626; Andrew Cilla & Jeff Erdmann
                                                                                                FL 33312; Phone: 954-377-3900, Fax: 954-
                                                  Baron rohl* - Marine Surveyor Group           377-3901; Paul Engle & Bob Denison
walter Catalano – Tom George Yacht                401 Southwest first Ave., Suite 301, Ft.
Group; 748 Broadway, #201, Dunedin, FL            Lauderdale, FL 33301; Phone: 9547-376-        Tony Mondello – Pier One Yacht Sales
34698; Phone: 727-734-8707, Fax: 727-             4813, Fax: 954-651-6413; Pete Woods &         1200 W Retta Esplanade #43, Punta Gorda,
734-8723; Tom George & Gary Smith                 John Cohen                                    FL 33952; Phone: 941-639-7777, Fax: 941-
                                                                                                639-7778; Len Garofoli & Ed Benson
John f. dane – International Yacht                nick Vanoff* – Outback Yachts
Collection; 1850 SE 17th St., #301, Ft.           19840 Foggy Bottom Rd, Bluemont, VA
Lauderdale, FL 33316; Phone: 954-522-                                                                 aFFIlIatE aSSocIatE
                                                  20135; Phone: 310-880-3003, Fax: 954-
2323, Fax: 954-522-2333; Bob Saxon &              522-2207; Andrew Cilla & Charles Datlen
Bruce Schattenburg                                                                              Samantha weiler – Pioneer Linens
                                                        aFFIlIatE aSSocIatE                     1388 SE 17th St., Ft. Lauderdale, FL 33316
Collin Heimensen – MarineMax                                                                    Phone: 954-990-4842, Fax: 954-990-4846
18025 US Hwy 19 N, Clearwater, FL 33764                                                         Brent DeSellier & Andrew Cohen
Phone: 727-536-2628, Fax: 727-532-8367            Sergio Botifoll – Steven H. Hibbe, P.A.
Justin Williams & Bob Fritsky                     1390 S Dixie Hwy, #1104, Coral Gables, FL     Joey gottfried – Newcoast Financial
                                                  33146; Steven Hibbe & Amalia Noguera          Services; 18167 US Hwy 19 N., #300,
Jay Hendrix – HMY Yacht Sales                                                                   Clearwater, FL 33764; Phone: 678-523-
400 N Flagler Dr., Ste C, West Palm Beach,                        Support                       7350, Fax: 813-402-0448; Vernon Blanc &
FL 33401; Phone: 561-833-6060, Fax:                                                             Kyle Vollenweider
561-833-6070; Steve Moynihan & Lon
McCloskey                                         Heather Hatcher – Worth Avenue Yachts
                                                  150 Worth Avenue, #136, Palm Beach, FL        Jennifer Christ – YachtCloser
                                                  33480; Phone: 561-833-4462, Fax: 561-         P.O. Box 950478, Lake Mary, FL 32795
Susan kipta – Woods & Associates                                                                Phone: 321-800-4801; Brad Parker & Kevin
2301 SE 17th St., Ft. Lauderdale, FL 33316        833-4463; Brian Tansey & Michael Mahan
                                                                                                Bush
Phone: 954-764-4880, Fax: 954-764-4995
Pete Woods & Chris Holtzheuser                    Vanessa Jiron – Northrop & Johnson
                                                                                                Maggie Hinesley – Camper & Nicholsons
                                                  Yachts-Ships, Inc.; 17 Rose Dr., Ft.
                                                                                                801 Seabreeze Blvd, Ft. Lauderdale, FL
gregory kovsky – Ocean Blue Yacht Sales           Lauderdale, FL 33316; Phone: 954-522-
                                                                                                33316; Phone: 954-462-1462, Fax: 954-
602 SW Anchorage Way, Stuart, FL 34994            3344, Fax: 954-522-9500; Kevin Merrigan &
                                                                                                462-1442; Janina Martinsen & Dee Kraley
Phone: 772-219-1981, Fax: 772-219-1982            Bruce Leffers
Bryan Boyd & Bill Watson
                                                  karina Lopez – Northrop & Johnson                    chartEr aSSocIatE
James Martin – Merritt Yacht Brokers              Yachts-Ships, Inc.; 17 Rose Dr., Ft.
2890 St. Rd 84, Ft. Lauderdale, FL 33312          Lauderdale, FL 33316; Phone: 954-522-
Phone: 954-761-1300, Fax: 954-463-8617            3344, Fax: 954-522-9500; Kevin Merrigan &     Charmaine du Plessis – Burgess Yachts
Charles King & Bob Denison                        Bruce Leffers                                 390 Alton Rd., Ste B, Miami Beach, FL
                                                                                                33139; Phone: 305-672-0150, Fax: 305-
                                                  daniel walsh – Yachting Experts               672-5050; Keith Maling & Tom Collins
Bobby nofsinger – Nautikos
2550 S Bay Shore Dr., #4, Coconut Grove,          2550 S Bayshore Dr., #205, Coconut Grove,
FL 33133; Phone: 305-856-4050, Fax: 305-          FL 33133; Phone: 786-228-8928, Fax: 786-
856-4030; Paul Burgess & Bobby Stotler            470-7404; Frank DeVarona & Gary Smith
                                                                                                * denotes the firm representative

14   august/september 2012 | florida yacht brokers association | www.fyba.org
                                              Learn more about the
                               florida yacht Brokers Association at
                                                  www.fyba.org




                             Support

            rebecca Adams – Total Marine
            821 NE 3rd St., Dania Beach, FL 33004
            Phone: 954-924-1688, Fax: 954-924-1689
            Jim Renfrow & Brian Tansey

            deborah Carbery – Tom George Yacht
            Group; 748 Broadway, #201, Dunedin, FL
            34698; Phone: 727-734-8707, Fax: 727-
            734-8723; Tom George & Gary Smith

            kristen engelmann – Northorp & Johnson
            17 Rose Dr., Ft. Lauderdale, FL 33316
            Phone: 954-522-3344, Fax: 954-522-9500
            Gregg Child & Kevin Merrigan




           on the
           move
» 26 nOrTH yACHTS has moved its office to 2525 Marina Bay
   West, Ft. Lauderdale, FL 33312. Phone: 954.372.7026; email:
   info@26northyachts.com.

» STeVe eLArIO has joined y.CO at its office located at 945
   E. Las Olas Blvd, 2nd Floor, Fort Lauderdale, FL 33301. Phone:
   954.830.0288; email: steve.e@ycoyacht.com.

» HMy yACHT SALeS, InC.’s Palm Beach Gardens office is
   moving out of its present location at the end of the July. The expected
   move-in date to the new location is the 27th of August. We are only
   moving to a new suite in the same plaza. Our new address will be
   2401 PGA Blvd., Suite 100, Palm Beach Gardens, FL 33410. Phone:
   561.775.6000.

» rOB CArrOn, previously with MARSH, is now with wILLIS,
   located at 1500 Cordova Rd., #308. Fort Lauderdale, FL 33316.
   Phone: 954.524.9399; email: Rob.Carron@willis.com.




                                                                        www.fyba.org | florida yacht brokers association | august/september 2012   15
                                From Crew Quarters to Owner Suites
                                                      Anytime l Anywhere




                                                954.990.4842 LetsTalkLinens.com
                                                Come visit our new showroom at 1388 SE 17th Street Fort Lauderdale
                                                Worldwide Shipping

                                                Please visit us at booth 630 at the 2012 Fort Lauderdale International Boat Show



         S!    2
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                                   WWW.YACHT-TRANSPORT.COM • 1-888-SHIP-DYT (744-7398)


BENEFITS OF SHIPPING YOUR YACHT WITH DYT
SAFEST LOADING METHOD—FLOAT ON, FLOAT OFF • LESS WEAR AND TEAR ON YACHT • SAVE
ON ENGINE HOURS, MAINTENANCE, AND FUEL COSTS • MAINTAIN RESALE VALUE • LIGHT
MAINTENANCE POSSIBLE WHILE YACHT IS UNDERWAY • RELIABLE SET SCHEDULES • IDEAL
FOR YACHT OWNERS WITH CHARTER COMMITMENTS • GIVE CREW A VACATION BREAK •
ENVIRONMENTALLY FRIENDLY—CUTS ON CARBON EMISSIONS


DYT_FYBA_Compass_08&09-2012.indd 1                                                                                        8/9/2012 3:44:45 PM
 16    august/september 2012 | florida yacht brokers association | www.fyba.org
                                                                                                                     By Christina whitehurst
                                                                                                                                   Moore & Co.




currents
          AMVer: How The yacht world Can Save Lives


O
          n October 4, 1980: a fire broke out in the engine room        yachtswoman Florence Arthaud after her trimaran capsized,
          of the Dutch-flagged cruise ship MS PRINSENDAM,               resulting in the program’s exposure on NBC’s “Today Show”
          in the Gulf of Alaska. Over 500 passengers and crew           and other network television programs. A similar incident shortly
members were onboard and in clear and present danger. In                thereafter landed AMVER in a National Geographic magazine
response, the Coast Guard orchestrated a massive response               feature. Yet, the system is still undersubscribed by Vessels that
in which nearby vessels of all sizes and classes arrived at the         could do so much to respond and save life at sea. Thus, the
scene within hours to take on survivors.                                purpose of this article: Enrolling the Yacht World.
    The vessel sank soon after, but by then, every single person            It can be easily understood that the success of the program
who had been on board just hours beforehand was alive,                  is directly tied to participation. The more enrolled Vessels, the
accounted for, and safe. In large part this great success story         greater the chance of search and rescue authorities locating a
was due to the close proximity of cruise ships in the Alaskan           vessel nearby to help, and the more effective AMVER becomes.
trade.                                                                  Luckily, there are plenty of incentives to register: enrolling
    This incident was also the entrance of AMVER to the global          in AMVER is free, voluntary, and open to vessels of all flags.
media but this was not the first use of this little known system in     Vessels incur no additional obligation to respond to a distress
recovery effort on the high seas. Established in 1958 at the NYC        call than what already exists under international law of the sea.
Customs House, the Automated Mutual-Assistance Vessel                   All information is protected and only used in true emergency
Rescue System or AMVER has always been in a league of its               situations. A vessel simply sends a sail plan electronically to
own as a worldwide ship reporting system. Today AMVER’s                 AMVER, reporting its location every 48 hours until arriving at its
goal is still the same: to arrange for assistance to persons and
    aFFIlIatE aSSocIatE                                                 destination. With this basic information, the system can predict
vessels in distress at sea. Time and time again it has served as        vessel locations at any given time, and greatly improve chances
a valuable asset to search and rescue authorities across the            of quick aid in the case of an emergency by finding the best ship
world, locating nearby vessels that are able and willing to help        to respond to a situation and allowing all others to continue their
in a particular situation.                                              voyage.
    It began as an experiment, confined to the waters of the                Today, over 22,000 vessels from over 100 nations are
North Atlantic for its first few years. As maritime computer            enrolled in AMVER. Around 4,000 are on plot each day, and
technology advanced, so did the program. Its computer-based             these numbers are only growing but the yacht world is under
software produces surface pictures, which display all AMVER-            represented. Enrollment was originally limited to merchant ships
participating ships near any given area of the ocean. With              only, but has been recently expanded to allow cruise ships,
this technology, it became much simpler and easier to locate            research vessels, FPSO’s, fish processors, and private yachts
not only a ship in distress, but also any other vessels in its          to participate.
vicinity. Furthermore, radio stations from California to Sweden             More than 3,000 lives have been saved by AMVER-
joined the network, increasing the system’s already-expansive           participating ships in the past decade. The program has been
coverage.                                                               lauded worldwide, with many governments actively encouraging
    AMVER has orchestrated assistance in a variety of                   participation. For more information, or to register your or your
situations, ranging from crew injuries or passenger medical             client’s yacht in the AMVER system, simply log onto www.amver.
emergencies to fires and floods onboard. Specifically, a                com and click on “Enrollment”.
nearby vessel may have a doctor on board, or the capacity                   Once you’ve completed this step, you are officially enrolled in
to take in survivors, as in the case of MS PRINSENDAM. In               the program, and AMVER will be there anytime you or someone
1992, an AMVER-participating ship recovered famed French                in distress needs help!




                                                                www.fyba.org | florida yacht brokers association | august/september 2012   17
STEVEN H. HIBBE                                                                         The New Year Will Bring
 Maritime Attorney
           “Guidance in the right direction”
                                                                                      Changes to MARPOL Annex V
                                                                                             By: Will Nock, Safety and Technical Manager
                                                                                      International Registries, Inc. / The Marshall Islands Registry




                                                                                      R    evisions to the International Convention for the Prevention
                                                                                           of Pollution from Ships (MARPOL) Annex V (Garbage)
                                                                                      will come into force on January 1, 2013. The revisions were
                                                                                      adopted through Resolution MEPC.201(62) during 62nd session
                                                                                      of The Marine Environment Protection Committee (MEPC) of
                                                                                      the International Maritime Organization (IMO), which was held
                                                                                      in July 2011.
                                                                                        The most notable of these revisions is that the discharge of
                                                                                      all garbage into the sea will be prohibited, except as provided
                                                                                      otherwise in Regulations 4, 5, 6, and 7. This means that items
                                                                                      such as dunnage, lining, metal, bottles, and other items can no
                                                                                      longer be thrown overboard, regardless of the vessel’s distance
                                                                                      from shore; which may require some creative storage solutions
                                                                                      for smaller vessels.
                                                                                        In addition, 10.2 of Annex V will require that every vessel of 100
                                                                                      gross tons (GT) and above, and every vessel which is certified
                                                                                      to carry 15 or more persons, have a Garbage Management
                                                                                      Plan. This lowers the tonnage requirement from its current level
      VESSEL REGISTRATIONS                                                            of 400 GT, which will have implications for a large number of

      OFFSHORE COMPANIES                                                              smaller vessels; such as offshore supply vessels (OSV), tugs,
                                                                                      and yachts.
      MARINE LENDING                                                                    The establishment of the Garbage Management Plan may be
                                                                                      challenging for the yachting community given that there may
  Initial Consultation                                                                be a learning curve for many owners, crews, and managers
  without cost or obligation                                                          whose yachts fell below the 400 GT requirement. Guidance on
                                                                                      how to properly create and implement a Garbage Management
                                                                                      Plan can be found in Resolution MEPC.220(63).
                                                                                        Other changes have also been made to Annex V, including
                                                                                      updates of definitions, the addition of regulations pertaining to
                                                                                      the discharge of animal carcasses, and an expansion of the
                                                                                      requirements for placards onboard. Comprehensive guidelines
                                                                                      for implementing the revised MARPOL Annex V can be found
                                                                                      in Resolution MEPC.219(63).
                                                                                        Although these revisions may be relatively minor when
                                                                                      compared to other pending regulations affecting the industry,
                                                                                      it is good to be aware and prepared in advance of the New
    OFFICE: (305) 375-0966 • FAX: (305) 375-0967•SH@YACHTCOUNSELOR.COM
GABLES WATERWAY CENTER 1390 S. DIXIE HWY. SUITE 1104 • CORAL GABLES, FL 33146         Year. Please visit the IMO’s website (www.imo.org) to obtain
                                                                                      additional information and guidance that can help in their
        WWW.YACHTCOUNSELOR.COM                                                        proper implementation aboard your yacht.




     18    august/september 2012 | florida yacht brokers association | www.fyba.org
  EXPERIENCE, KNOWLEDGE & PERSONAL SERVICE
                       40 YEARS SERVING SOUTH FLORIDA . FORT LAUDERDALE . MIAMI . WEST PALM BEACH


      Boat Show Bonds


      Import/Duty Paid Entry

      Yacht and Boat Shipping


      Yacht Entrance & Clearance


      Temporary Import Bond Entry




           CUSTOMS BROKER / FREIGHT FORWARDER             101 SE 21 Street, Fort Lauderdale, Florida 33316 | 954-522-3763 | www.jpreynolds.com




     adding a                     new
  dimension
                   to
                          3D
                                                          Concord Marine Electronics
                                             Integrated Navigation, Entertainment & Communication Systems
                                             2233 S Federal Highway • Fort Lauderdale, FL 33316 • 954.779.1100 • 954.779.7090 Fax
                                                      www.concordelectronics.com • email: sales@concordelectronics.com



Concord_Marine_FYBA_2012.indd 1                                                                                             1/13/12 10:18:19 AM
                                                            www.fyba.org | florida yacht brokers association | august/september 2012   19
 fyba
charter news                                     n   yACHTZOO is delighted to welcome             n CAMPer & nICHOLSOnS is
                                                     Charter   Broker,   June   Montagne,   to        delighted    to     be    appointed   Charter
                                                     its retail charter division in the Fort          Central Agency for the 55m (180’5)
                                                     Lauderdale office. June started as a             motor       yacht        OBSESSION      from
                                                     Yacht Charter Broker in 1996 and with her        Oceanfast. OBSESSION is a motor yacht
                                                     experience as a sailor, charter crew and         with very distinctive styling and sleek lines.
                                                     a crew placement agent she is a natural          Her Aileen Rodriguez-designed interior
                               CHILLS                asset to the YACHTZOO team.                      offers opulent and chic surroundings in
                                                                                                      which to entertain or relax, along with
                                                 n   nePTUne        grOUP        yACHTIng             spacious accommodation for up to 10
                                                     announces a new addition to its all-star         guests. OBSESSION has a weekly rate of
                                                     Charter Fleet: CHILLS, a 2012 85’ Pacific        €180,000 and is available in the Western
                                                     Mariner by Westport. This brand new yacht        Mediterranean this summer.
                                                     sleeps up to eight guests in four elegant
                                                     staterooms, attended by a full-time crew
                                                     of three, including culinary-trained Chef
                                                                                                                  For information
                                                     Adora Wisdom. For more details, please
                                                                                                                on membership, visit
                                                     visit www.nygi.com.                                          www.fyba.org
                             OBSESSION




                                                                                Lost River Marine
                                                                            Professional workmanship at competitive prices!
                                                                           www.lostrivermarine.com • Tel: 772.283.1154

                                                                                Custom Boat Building &
                                                                                        Marine Renovations

                                                                                                              Lost River Marine Express 45’
                                                                                                       Featuring the Volvo IPS Vector Drive Trane
                                                                                                          “It’s what you don’t see that counts!”




                                                                                Complete Motoryacht & Sportfish Refurbishing...
                                                                                      Insurance Claims ✥ Cabinetry & Furniture
                                                                                     Veneer & Corian ✥ Complete Marine Systems
                                                                                 Composite & Fiberglass Fabrication ✥ Awlgrip & Varnish

20   august/september 2012 | florida yacht brokers association | www.fyba.org
         MARK YOUR CALENDARS!
  Watch for more information on these exciting seminars!


     17th Annual Yacht Sales & the Law Seminar
Wednesday, October 3, 2012 – Bahia Mar, Ft. Lauderdale
        8:00-5:00 followed by Cocktail Reception


                       Sponsored by
     Alley, Maass, Rogers & Lindsay, P.A. &




                2012 Charter Seminar
Wednesday, October 10, 2012 – Bahia Mar, Ft. Lauderdale
   9:00-4:30 followed by Charter Brokers Open House


                       Sponsored by




                           www.fyba.org | florida yacht brokers association | august/september 2012   21
Referrals For Yacht Repair
In Fort Lauderdale Just Got A




When You Refer A Job To Foster’s Yacht Services, YOU CHOOSE:                                Refer Work To Foster’s With Confidence:

     Commissions Paid                                                                           Only Fosters Provides A Private Website Progress

     Client Discount                                     7%                                     Tracking System Available 24/7

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     Donation to Your Favorite Charity

Call (954) 524-9098 to Enroll | www.FostersYachtServices.com                                    Over 26 Years of Making Our Demanding Customers
                                                                                                Happy Time & Time Again
2019 SW 20th Street, #102 Fort Lauderdale, FL 33315 | Located at Lauderdale Marine Center




                                                                                                                    Joel Brakha
                                                                                                                    President
                                                                                                                    Cel +1.305.608.8310
                                                                                                                    Of +1.305.858.0818
                                                                                                                    Fax +1.305.858.0817
                                                                                                                    joel.b@interglobalys.com
                                                                                                                    2665 South Bayshore Drive, Suite 600
                                                                                                                    Coconut Grove, FL 33133

                                                                                                                    www.interglobalys.com




                                                                                                             PR and Communications Solutions
                                                                                                             From Yachting Industry Experts




                                                                                              Louisa & Gary Beckett
                                                                                              Office: 772-232-6457 ≈ Cell: 954-599-9355
                                                                                              louisa@turnkeywords.com ≈ www.turnkeywords.com



22   august/september 2012 | florida yacht brokers association | www.fyba.org
                                                                                   Your Ad Here!
                                                                                  Advertising on the back cover of
                                                                                COMPASS places your ad directly in the
                                                                                   hands of your target audience!


                                                                                   Contact Randi Myers at 954.522.9270
                                                                                      or by e-mail at fyba@fyba.org
                                                                                          for more information.




24   august/september 2012 | florida yacht brokers association | www.fyba.org

				
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