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					Gas Savings Theme: How can a person save at the pump from the
Luther Advantage? In this example we use the up to 10 cents per gallon
saving to illustrate this.




      Luther Gas Savings
          Calculator            “I save up to 10 centers per
    This form with give the     gallon on gas for ALL of my
    customers the ability to    cars because I bought from
    see how they can save on    Luther”
    gas in a year.                                             Image of person
                                                               from Luther
    We could also have a link   John Doe, St. Peter, MN        Advantage branding
    to the SA locater                                          brochure
Car Wash Savings Theme: How can a person save at a car wash
from the Luther Advantage? In this example we use the “up to $4 off each
car wash”. This is almost half of the cost of a premium car wash.




         Luther Car Wash
       Savings Calculator         “I save up to $4 per car wash
   Customers can save a           each time. That really adds
   certain amount of money on
   car washes each year from      up especially in the winter
   the Luther advantage. This     when I protect my car from
   form with give the customers   the salt on the road”           Image of person
                                                                  from Luther
   the ability to see how much
                                                                  Advantage branding
   they can save, depending on                                    brochure
                                  Jane Doe, Mankato, MN
   ow many car washes a year.
VIP treatment theme: What kind of VIP treatment do people get
from the Luther Advantage? In this example we provide a compelling
example as well as bullet points that talk about all of the advantages you
get.



      Luther VIP treatment          “I really feel like I get the best
                                    customer service around
    Possibly could have bullet      from Luther. They treat me
    points that talk about all of
    the different VIP
                                    like family. Luther Honda in
    treatments you can get          Mankato is a great new               Image of person
    from the Luther                 dealership ”                         from Luther
    Advantage.                                                           Advantage branding
                                                                         brochure
                                    Beth Doe, Kasota, MN
$200 savings card: What advantages can a person get from a $200
savings card. What about talking about saving on accessories? How
about giving the card away to a friend or a family member as a gift?




      Luther $200 savings
                                 “I needed a trailer hitch on
            coupon               my new Ford Truck to pull my
                                 fishing boat. Since I bought
    This could be an image of
    a coupon of sorts.           from Luther I was able to use
    Something that would         my $200 Luther advantage
    entice the customer to get   reward towards the new          Image of person
    an image of $200 dollars
    in their head, which is
                                 hitch! ”                        from Luther
                                                                 Advantage branding
    ultimately the focus.                                        brochure
                                 Bill Doe, Traverse, MN

				
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posted:1/16/2013
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