# storyboard by huangyuarong

VIEWS: 0 PAGES: 4

• pg 1
```									Gas Savings Theme: How can a person save at the pump from the
Luther Advantage? In this example we use the up to 10 cents per gallon
saving to illustrate this.

Luther Gas Savings
Calculator            “I save up to 10 centers per
This form with give the     gallon on gas for ALL of my
customers the ability to    cars because I bought from
see how they can save on    Luther”
gas in a year.                                             Image of person
from Luther
We could also have a link   John Doe, St. Peter, MN        Advantage branding
to the SA locater                                          brochure
Car Wash Savings Theme: How can a person save at a car wash
from the Luther Advantage? In this example we use the “up to \$4 off each
car wash”. This is almost half of the cost of a premium car wash.

Luther Car Wash
Savings Calculator         “I save up to \$4 per car wash
Customers can save a           each time. That really adds
certain amount of money on
car washes each year from      up especially in the winter
the Luther advantage. This     when I protect my car from
form with give the customers   the salt on the road”           Image of person
from Luther
the ability to see how much
they can save, depending on                                    brochure
Jane Doe, Mankato, MN
ow many car washes a year.
VIP treatment theme: What kind of VIP treatment do people get
from the Luther Advantage? In this example we provide a compelling
example as well as bullet points that talk about all of the advantages you
get.

customer service around
Possibly could have bullet      from Luther. They treat me
points that talk about all of
the different VIP
like family. Luther Honda in
treatments you can get          Mankato is a great new               Image of person
from the Luther                 dealership ”                         from Luther
brochure
Beth Doe, Kasota, MN
\$200 savings card: What advantages can a person get from a \$200
about giving the card away to a friend or a family member as a gift?

Luther \$200 savings
“I needed a trailer hitch on
coupon               my new Ford Truck to pull my
fishing boat. Since I bought
This could be an image of
a coupon of sorts.           from Luther I was able to use
Something that would         my \$200 Luther advantage
entice the customer to get   reward towards the new          Image of person
an image of \$200 dollars