Alzheimer s Association Minnesota 鈥North Dakota Walk to End

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					        Alzheimer's Association Minnesota – North Dakota
             Walk to End Alzheimer’s™ Walker Guide
The Alzheimer's Association Walk to End Alzheimer’s is the nation’s largest event to raise
awareness and funds for Alzheimer’s care, support and research. Held annually in more
than 600 communities nationwide, this inspiring event calls on participants of all ages and
abilities to reclaim the future for millions. Together, we can end Alzheimer’s disease, the
nation’s sixth-leading cause of death. With 14 Walks across Minnesota and North Dakota
in 2012, you can participate in a Walk near you. JOIN US!

The end of Alzheimer’s starts here.
By teaming up with the Alzheimer's Association, you can walk with a purpose – and move
us closer to a world without Alzheimer's.


      2012 The Walk to End Alzheimer’s Dates and Locations
                      Brainerd, MN – Saturday, September 22, 2012
                       Duluth, MN – Saturday, September 29, 2012
                    Bismarck, ND – Saturday, September 15, 2012
                      Dickinson, ND – Saturday, September 8, 2012
                        Fargo, ND – Saturday, September 15, 2012
                     Grand Forks, ND – Saturday, September 8, 2012
                      Mankato, MN – Saturday, September 15, 2012
                        Red Wing, MN – Saturday, October 6, 2012
                      Rochester, MN – Saturday, September 8, 2012
                      St. Cloud, MN – Saturday, September 29, 2012
                     Twin Cities, MN – Saturday, September 22, 2012
                        Warroad, MN – Saturday, September 15, 2012
                         Willmar, MN – Saturday, October 6, 2012
                       Winona, MN –Saturday, September 22, 2012




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                                           Welcome!
We are delighted that you are joining us for the 2012 Walk to End Alzheimer’s! Thank you for
taking the first step towards making the Walk to End Alzheimer’s a great success. This kit is
designed to provide you with the tools to make your team’s experience fun, successful and
rewarding.

About Alzheimer’s disease
   •       Alzheimer's is a brain disease that causes problems with memory, thinking and
           behavior. Symptoms usually develop slowly and get worse over time, becoming severe
           enough to interfere with daily tasks.
   •       Alzheimer's is the most common form of dementia, a general term for memory loss
           and other intellectual abilities serious enough to interfere with daily life. Alzheimer's
           disease accounts for 60 to 80 percent of dementia cases.
   •       Alzheimer's is not a normal part of aging, although the greatest known risk factor is
           increasing age, and the majority of people with Alzheimer's are 65 and older.
   •       Alzheimer's worsens over time. Alzheimer's is a progressive disease, where symptoms
           gradually worsen over a number of years.
   •       Alzheimer's has no current cure, but treatments for symptoms are available and
           research continues. Although current Alzheimer treatments cannot stop Alzheimer's from
           progressing, they can temporarily slow the worsening of symptoms and improve quality of
           life for those with Alzheimer's and their caregivers. Today, there is a worldwide effort
           under way to find better ways to treat the disease, delay its onset, and prevent it from
           developing.

The Alzheimer’s Association Minnesota-North Dakota                 is one of seven founding
chapters of the National Alzheimer's Association, headquartered in Chicago. It was started by
family caregivers who came together around a common need of getting support and help for their
loved ones with dementia. Since 1979, our donor-supported, nonprofit Alzheimer’s Association
has provided reliable information and care consultation; created supportive services for families;
increased funding for dementia research; and influenced public policy changes.

The mission of the Alzheimer’s Association is to eliminate Alzheimer's disease through the
advancement of research; to provide and enhance care and support for all affected; and to reduce
the risk of dementia through the promotion of brain health. Our vision is a world without
Alzheimer’s disease.

Funds raised through Walk to End Alzheimer’s support programs and services for those
individuals facing Alzheimer’s disease and related disorders, as well as programs and services for
their families and care partners. In addition, funds support advocacy for better care and research
toward treatments and a cure. The Association’s core programs and services include:

       •   a 24/7 multilingual telephone Information Helpline
       •   a Safe Return® program for individuals with memory loss
       •   support groups for individuals and families facing the disease
       •   classes and workshops for individuals and families
       •   education programs for professional caregivers
       •   family care consultations for one-on-one support
       •   public advocacy to legislative bodies and other interested parties

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    • a public Web site for people with dementia, their families and their caregivers
    • a speakers bureau to educate civic groups
    • research into better treatments and a cure

There is no registration fee or minimum to raise to participate in Walk to End
Alzheimer’s, but it is a fundraiser. By setting and reaching your personal fundraising
goal, you are doing your part to end Alzheimer’s disease and help support those living
with the disease now.



Fundraising Tips
Use these simple rules to guide your fundraising and you are sure to succeed!

                                       1. Make the first donation!
                                           • Donors are more motivated if they know you have also
                                             personally contributed to the cause. Consider that
                                             potential donors will look at how much you have
                                             personally given when making their donation.

                                       2. Conduct a letter writing campaign.
                                           • This is the easiest and most effective way to raise
                                              money!
                                           • You can do it online or through the mail—or both!
                                           • If there is someone you come into contact with on a
                                              daily basis, don’t be afraid to ask face-to face— that
                                              works too!

3. Make it as easy as possible for someone to give you money.
    • Utilize the team Web page where they can donate online. Donors then receive an automatic
      receipt via email upon donating to your page.
    • Pick up checks from people.
    • Enclose a stamped envelope in the snail mail letters you send out.
    • If you are talking to someone directly, offer to take a check right then and there.
    • Let your family members and/or work colleagues know what you are doing so they can field
      messages for you.

4. Make it clear why you are raising money.
    • Share your story.
    • You are raising money that directly contributes to better the lives of those affected by
      Alzheimer's and other related disorders. It’s something to be proud of. Tell everyone!

5. Tailor your pitch to meet your donor’s needs.
    • Think about what is going to motivate donors to reach for the checkbook.
    • To someone who is your close friend you ask, “Will you please sponsor me?”
    • To someone with an Alzheimer’s connection you say, “I’m raising money for Walk to End
        Alzheimer’s so that we can make sure there are programs and services to help people like my
        mother/uncle/spouse. Will you please sponsor me?
    • To someone who owes you money you say, “I’ll forgive that loan if you sponsor me for $X.”
    • To someone you sponsored in a past fundraiser you say, “I really enjoyed the opportunity to
        sponsor you for $50 last month. Will you return the favor to me?”
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6. Ask for a specific dollar amount rather than letting the donor decide.
    • Fundraising is not a “one size fits all” effort. Asking for a specific amount works best when you
        know the person fairly well. Think about your donor, and then ask for an amount that is a
        stretch, but not impossible.

7. You have to ask for money to get money.
    • It’s on your shoulders to do the asking. Unless you hang out with a bunch of mind readers,
       you’ll have to tell them what you want and why.
    • Always end with a question. Will you sponsor me? Will you join my team and help those in our
       community living with the disease? Will you donate to my Walk page?

8. “Maybe” or “I’ll think about it” does not mean “No!”
    • If someone says that they have to “think about it”, give them something to think about! Let
      them know how Walk to End Alzheimer’s funds education and support services, and why.
      Remind them of how good it will make them feel to help such a great organization. Let them
      know that your personal goal is $X for Alzheimer’s advocacy, research, education and support,
      and you want them to be a part of that effort.

9. Follow-up, follow-up, follow-up!
    • Following up with all the people whom you have asked for money will help you “seal the deal”.
        Things you can do to follow-up on a pledge request:
            o Call
            o Call again
            o Stop by the person’s office and ask them what they decided
            o Ask if there is any more information you can supply to that person
            o The most important thing you can say is, “thank you”
    • Whether someone tells you yes or no, you have the ability to accomplish something with a
        “thank you.” Either you can acknowledge their generosity and support, or you can leave the
        door open for them to join your team or donate next week or next year.




Fundraising Ideas for Corporate Teams
Many companies promote internal fundraising events. The following are ideas that can easily be
implemented in most corporate environments:

Recruitment: Post team/event information in these places so people know how to join your team:
restrooms, break rooms, bulletin boards, elevators, your own cubicle, kitchens, internal
newsletters and staff meetings. You can order materials on page 16 of this packet.

Jeans/Casual Day Campaign: For a donation of $5, employees dress casual on a designated day.
Or, sell a year’s worth of Jeans Day privileges for $100, or one month for $25. Casual stickers can
be ordered on page 16 of this packet.

Team Spirit Day: For a donation of $5, employees wear a jersey, t-shirt, sweatshirt or cap of their
favorite sports team.

Clean Out the Corporate Closet: Offer employees the opportunity to purchase excess inventory
items such as coffee mugs, t-shirts, lap top computer bags, etc., with sales benefiting your Walk
to End Alzheimer’s team.
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Extra Change Collection near the register in the cafeteria or at the reception desk.

Wii Bowling or “Rock Star” tournament during lunch.

Drawing for gift certificates, tickets or prime parking space(s) at the office.

Food/Beverage Sales: Cookies, donuts, bagels, breakfast burritos, popcorn, muffins, hot dogs,
pizza, ice cream, smoothies, etc.

Break A Balloon Contest: Buy a dart for $1- $5 and throw it at a wall of balloons to collect the
prize inside. Prizes can include casual day stickers, prime parking spots, free lunch, gift
certificates, etc.

Recognition Day: Sell balloons, cupcakes, flowers, cards, etc. to be given to a co worker on a
designated day as a show of thanks or appreciation.

Button Drawing: Each employee receives a sticker after participating in a Walk to End
Alzheimer’s fundraising activity with a printed number assigned. Weekly, one number is selected
for a prize.

Manager Job Switch Sale: For an hour, day or afternoon.

Jail A Manager: Place a management employee “under arrest," charging $1-$5 a minute to keep
him/her in jail.

Cook Off: Charge an entry fee and donation to Walk to End Alzheimer’s to cast your vote.

Executive Dunk Tank or Pie Throwing Event: Employees make a donation to Walk to End
Alzheimer’s for each toss.

Relaxation/Spa Day: Bring in a massage therapist to perform neck and back massages for
everyone who makes a donation to your team.

                            Meeting Etiquette: Fine co-workers a $1 or $5 donation to Walk to
                            End Alzheimer’s for arriving late, not turning off cell phones, having
                            side conversations, etc.

                            Lunch with the Boss: Employees who donate to Walk to End
                            Alzheimer’s are entered into a drawing for lunch with a top level
                            executive.

                            Manager Cook Out: For a $10 donation, employees dine on food
                            prepared by the management team.

                            Special Event: If you have a birthday or anniversary approaching, host
                            a party and ask that guests provide a donation to Walk in lieu of gifts.


Incentive Ideas - Help your team maximize their potential by offering prizes!
 Prime parking space                   Special casual day                     Group pizza party
 Sporting event tickets                Gift certificates                      Concert tickets
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 Executive job switch              Car wash                           Babysitting
 Lunch with high level             Time off                           Lunch pick up
 executive                         Movie tickets


Ten Fundraising Tips for Family Teams
Use the ideas below to enhance your participation in Walk to End Alzheimer’s and
increase team fundraising to surpass your goal! In addition to implementing these ideas,
be sure to encourage your team members to raise at least $200 each!

1. When writing a letter requesting Walk donations, make it personal. The more
emotionally vulnerable you are when sharing your experiences with Alzheimer’s, the more
responsive your donors will be. Share your story. Be certain to send your letter not only to
family, friends, co-workers, and club, committee and religious organization members; but
to those who provide you with services throughout the year and are grateful for your
business, such as drycleaners, hair stylists, manicurists, dentists, accountants, lawyers,
stock brokers and teachers. Sample letters and more ideas on starting a letter writing
campaign can be found online in the “Send E-mail” section of your Walk to End
Alzheimer’s Web site headquarters and on page 11 of this packet.

2. Widen the reach of your letter writing campaign by requesting the address
books/email lists of your family and friends. You can send a different version of your letter
to these lists, introducing yourself and making a new connection, e.g., “I am Mary’s
sister, and you may know that our father has Alzheimer’s….” Or, ask your family and
close friends, as well as your service providers and business associates with corporate
emailing lists, to forward your donation request on to their friends and colleagues, or club,
committee and religious organization members, adding their own plea on your behalf.

3. Try keeping in touch with your donor list throughout the year, not just during the Walk
season. Send updates and progress reports regarding Alzheimer’s research, photos of
inspirational experiences, or the Alzheimer’s Association’s Public Policy Alerts notifying
your donors of pending legislation that affects people with Alzheimer’s, their families, and
caregivers. To learn more about getting involved as an advocate, visit
www.alz.org/mnnd and click on “Advocate”.

4. Remember to profusely thank individuals who
have donated to your team in the past. Offer to
provide their previous giving amounts in case they
have forgotten. Donors often meet or exceed past
donation levels when reminded of their own
generosity and of how greatly it was appreciated.

5. Take advantage of online Walk to End
Alzheimer’s fundraising tools available on the


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Walk to End Alzheimer’s Web site – www.alz.org/walk. Online tools provide team captains
and walkers a personalized, fun, easy and effective way to recruit walkers, register and
fundraise online.

6. Utilize existing fundraising programs in your community such as designated
charitable donation days or organizations which focus upon charitable giving such as
religious organizations, Lion’s Clubs, Shriners, etc., or existing programs in your schools
and religious organizations which require students to earn and meet community service
requirements or credits.

7. Take advantage of fundraising kits such as pizza sales kits or of the multitude of
candy, beauty products, jewelry and gift wrap sales kits and home parties available to
bolster your team total.

8. Organize your own fundraising event such as a bowl-a-thon, spaghetti dinner, car
wash, bake sale, black tie event, concert, golf outing and garage sale; or honor a private
event such as a birthday, bar/bat mitzvah, first communion, confirmation or wedding by
accepting donations to Walk in lieu of gifts or flowers.

9. Involve as many people as possible. Bring a friend to every Walk to End Alzheimer’s-
related event and invite everyone you know to join your team by registering online. If they
are unable to participate on Walk day, ask them to be a “virtual walker” who joins your
team, has a Web site and requests donations on your team’s behalf without actually
walking the day of the event.

10. Create team spirit by designing a team T-shirt and promote a playful competitive
spirit by rewarding the highest contributing team member … And, NEVER forget to
remind your team members, those you ask for donations and everyone you meet exactly
why you are so devoted to fighting Alzheimer's disease!


Matching Gifts
Don't forget to ask your donors if their employer offers matching gifts. Ask your HR
manager if your company will match gifts to the Alzheimer's Association. Encourage your
donors to do the same. Their gifts can be matched too! Visit www.matchinggifts.com/walk
for more information.




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Information for Team Captains
Gather your coworkers, friends and family for Walk to End Alzheimer's! Forming a team for the
Walk to End Alzheimer's can enhance your experience and multiply your impact in the fight against
Alzheimer's. Together as a team, you are a force much greater than what you can accomplish
alone. Make sure to also visit your Walk to End Alzheimer’s personal Headquarters page to view
tools for Walk teams that will help get you started.

New this year! Funds raised per person will continue to be counted together to
create a team total but each person will need to register, collect and turn in money
for themselves on the day of the Walk.

Primary Responsibilities of a team captain
   • Register online and take advantage of easy-to-use online fundraising tools. Go to
      www.alz.org/walk to find the Walk nearest you, create your own team Web site, send
      personal e-mails to donors and team members, track online and off-line donations and
      share your story. Ask all of your team members to also join your team online.

   •   Recruit friends, family members and business associates to participate as members of
       your Walk to End Alzheimer’s team.

   •   Encourage team members to set and surpass their fundraising goals. Every Walk
       participant is encouraged to set a minimum $200 goal, and every walker who raises $100
       will receive an official 2012 Walk to End Alzheimer’s T-shirt!

   •   Plan a team-building kick-off of your own, or attend one of the Association’s kick-off
       parties, scheduled throughout the summer. Please call the Alzheimer's Association at 952-
       830-0512 for more details.


           Team Captain Checklist
                 12-14 Weeks prior to Walk to End Alzheimer’s
                         Assign a team captain or several team captains (recommended for
                              teams over 25 people).
                             Register, set a goal and create a team web page at
                                 www.alz.org/walk.
                              Create a timeline for a team kick-off, fundraising events, team
                                  meetings, etc.
                                Hold an internal team kick-off event, invite people to join your
                                   team or e-mail invitations to join your team.

      For corporate teams, send a memo from a senior-level executive to recruit team members.
      Find your company’s matching gift policy.

8-12 Weeks
    If you haven’t yet, register, set a goal and create a team web page at www.alz.org/mnnd.
    Attend an Alzheimer’s Association team captain kick-off party. Call 952-830-0512 to find
      one in your area.
    Start fundraising and asking for donations by using the e-mail templates online and
      personalizing your letters with your own story. Additional fundraising tools can be found at
      www.alz.org/walk and starting on page 11.
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      Hold planning committee meetings if you have more than one team captain.
      Continue recruiting team members.
      Corporate teams; remind employees to join the team at a staff meeting or by staffing a
       sign up table during lunch.

4-8 Weeks
     E-mail your team with important Walk updates and information.
     Let your team know money turn-in deadlines to receive incentive prizes!
     Begin collecting donations – it’s never too early!
     Think about and order matching t-shirts, hats or carrying a team banner at the walk.


2-4 Weeks
     Host a team fundraiser – cook-off, garage sale, etc. (see page 3 for more ideas).
     E-mail your team with weekly incentives and updates.
     Be sure your team members are registered.


Week before the Walk
   Develop a plan for your team on the day of the walk and share those details with your
      team. Assign a meeting place so everyone can meet up easily!
   Mail or drop off funds at the Alzheimer’s Association before Walk day so you have less to
      do on the day of the event. Encourage your team members to do the same. Some of the
      Chapter’s Walks have pre-event deadlines to be eligible for team awards.

Walk Day
   Meet your team at the assigned location.
   Turn in additional pledges and collect earned merchandise.
   Take a team picture.
   Enjoy the day and celebrate the difference you are making with your team.


After the Walk
    Collect and turn in additional pledges.
    Congratulate and thank team members for their hard work.
    Host a thank you wrap up party and recognize top team members.




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Registering for Walk to End Alzheimer’s is quick and easy!
  1. Visit the Alzheimer's Association Walk website - www.alz.org/walk
         •   Find your walk using the zip code searcher (you can search by chapter and state too).
         •   Click on the walk location in your area to be directed to the registration Web site. You
             will be directed to that walk’s Web site.

  2. Register
     • Click on “Start a Team,” “Join a Team,” or “Walk as an Individual.”




     •   Enter your team or personal details in the boxes provided.
     •   To start a Team: If you are a Team Captain starting a team, select “Start a Team”
         and type in your team name and your team fundraising and recruitment goals.
             o Please note: You do not have to have your entire team in place to register
                as a team captain! You can change your team name, fundraising and
                recruitment goal at any time and neither affects your ability to participate in
                the walk!
     •    To join a team: Click “Join a Team”. You will then search for the team to join by
         name. Enter the team name, or find the company using the drop down box. Then
         click “Search for a Team.”
     •   To join as a participant NOT on a team: Select “Walk as an Individual”.

  3. Now that you are registered, you have your own Personal Walk Headquarters Page
     to customize tools to explore! You will receive a confirmation e-mail helping you with
     the next steps. Team Captains also have their own Team Page to help manage their
     team.

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Sample Fundraising Letter or E-mail
Dear __________,

It’s a helpless feeling, watching someone you love battle Alzheimer's disease. So, I decided to take action. I
am participating in a very special event called the Alzheimer’s Association’s Walk to End Alzheimer’s.

I am walking for the more than 5.4 million Americans currently living with Alzheimer’s disease. I am walking
because I can, and because I should.

The Alzheimer’s Association, the world leader in Alzheimer’s research, care and support, is dedicated to
finding prevention methods, treatments and an eventual cure for the disease. I hope to be able to raise at
least $XXX to support the local Alzheimer’s Association, which provides consultation, information and
referral, and support programs to those affected by Alzheimer’s.

I know I can do this with the support of friends like you. Would you please consider making a donation?
Please visit my online fundraising headquarters at (Enter Personal Web Page address), to learn more and to
make a donation directly online, or mail in a donation using the enclosed pledge form. Please note that
checks should be made payable to the Alzheimer's Association, and are tax deductible.

Thank you in advance for your time and generosity. Please also ask your employer if they have a matching
gift program. They may double your donation.

Sincerely,
(Your Name)

                                                     OR
Dear __________,

Millions of American families are caring for a loved one with Alzheimer’s. The Alzheimer’s Association, the
world leader in Alzheimer’s research, care and support, is dedicated to finding prevention methods,
treatments and an eventual cure for the disease.

For all of those millions of people fighting this disease, I’m participating in the Alzheimer’s Association Walk
to End Alzheimer’s. I hope to be able to raise at least $XXX to support the local Alzheimer’s Association,
which provides consultation, information and referral, and support programs to those affected by
Alzheimer’s.

I know I can do this with the support of friends like you. Would you please consider making a donation?
Please visit my online fundraising headquarters at (Enter Personal Web Page address), to learn more and to
make a donation directly online, or mail in a donation using the enclosed pledge form. Please note that
checks should be made payable to the Alzheimer's Association, and are tax deductible.

Thank you in advance for your time and generosity. Please ask your employer if they have a matching gift
program. They may double your donation.

Regards,
(Your Name)




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Sample Letter or E-mail Asking People to Join Your Team
Dear ___________,

I am writing to tell you about an important event in which I am participating. This fall I will be walking in the
Alzheimer’s Association’s Walk to End Alzheimer’s to help raise money for the fight against Alzheimer’s
disease, and I have decided to form a team.

Will you join me? I know it will be a lot of fun, and together we can make a difference.
Here are the details:

When: Insert The Walk to End Alzheimer’s date

Where: Insert The Walk to End Alzheimer’s location

How: Let me know if you are interested and I will send you all of the materials and information you need to
start fundraising today. My goal is for each team member to raise $XXX, and for our team to raise a total of
$XXXX.

Everyone is welcome, so please invite a friend or two. Proceeds from Walk to End Alzheimer’s are used to
support Alzheimer care, support and research. For more information, visit my Web page at: (insert your
Web page address here) or contact me at insert number.

Thank you for joining my team!

Best regards,
Your Name
                                                        OR
Dear __________,

Alzheimer's disease is the sixth-leading cause of death in the United States today. I've decided to get moving
to stop it – and I'm asking you to join me!

Our company is participating in the 2012 Alzheimer's Association’s Walk to End Alzheimer’s, the nation's
largest event to raise awareness and funds to fight Alzheimer’s disease. By joining the company name team,
you can help end this epidemic and show your support for the more than 5 million Americans living with the
disease.

The Alzheimer's Association is the largest voluntary health organization in Alzheimer care, support and research,
and the funds we raise will go directly toward supporting their efforts.

I hope you’ll join the team! To register, visit (insert your team Web page address here) or contact me at
insert number.

Thank you for your support!

Sincerely,
Your Name




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MOVE the Cause Forward – Tools to help create a world without Alzheimer’s


                       Go casual for a cause
                       For a small donation (usually $5), employees choose a day to dress
                       casually and display their commitment to the Alzheimer’s
                       Association. Stickers are available for order on page 16.



                 Are you on Facebook? Twitter? Do you blog? Social networking is one of
                 the fastest ways to spread the word about Walk to End Alzheimer’s. Visit
                 http://alz.org/walk/get-social.asp for more ideas around social networking.


                           Each year, thousands of paper Forget me Nots are sold across
                           the country. You can sell the flowers to patrons for $1 per
                           flower at the point of purchase and then display the flowers as a
                           community-driven visual display.




               Candy Sale - Who doesn’t need a little sugar from time to time? Candy can
               be purchased inexpensively in bulk and sold to friends and co-workers. Put
               the proceeds towards your Walk to End Alzheimer’s team.



                    Restaurant Night – Partner with a local chain restaurant to donate a
                    portion of proceeds from the day. Advertise your “restaurant night” to
                    your team, friends, family and co workers. Everyone loves to go out to
                    eat, especially when they are also supporting your fundraising efforts.



              Organize a friendly poker tournament with all of the winnings going
              towards your fundraising efforts.




                       Throw a party! Ask your workforce to wear purple, raising
                       awareness about Alzheimer’s. You could combine a “Go Purple”
                       day with “Casual for a Cause” or other fundraisers.


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Walk to End Alzheimer’s FAQ
1. Is there a minimum amount that needs to be raised to walk? Is there a registration fee?
   No, there is no minimum to participate in the Walk, and there is no registration fee. However, we
   encourage every walker to set a personal goal of $200. Participants who raise a minimum of $100
   will receive an official 2012 Walk to End Alzheimer’s T-shirt.

2. I’ve walked before but have forgotten my Username and/or Password.
   Go to www.alz.org/walk. At the very top right-hand corner of the page, click the link “Forgot your
   password? Click here.” If you still have questions, please contact 952-830-0512.

3. How do I e-mail current/potential donors from my personal page?
   You can compose e-mails when you are logged in to your Participant Center. Click on the Send
   Email tab on the top of your Participant Center page. Manually enter your recipients or click
   “Contacts” and then click “Import Contacts” to upload your Outlook, Gmail, Yahoo or Netscape
   address book or CSV file. Create your own e-mail message or select one of the templates we’ve
   started for you. Potential donors will receive an e-mail from you that leads them directly to the
   donation tool on your personal page.

4. I would rather send an e-mail directly from my e-mail account. How can I lead donors to
   my personal Walk page?
   When you set up your personal page, you are asked to create a “friendly URL.” This URL
   should be a combination of words or numbers that is easy to remember. Make sure to include
   this URL in your e-mail so recipients can easily visit your personal Walk page and donate. You
   can find and edit your friendly URL at any time in your Participant Center page under the Edit
   My Page tab. The URL is then listed first in a gray-shaded box. To edit this URL, click the link in
   the box labeled “URL Settings” and insert a new personal page URL there.

5. How can I see who has donated to me or thank my donors?
   To see your donations, log in to your Participant Center. Click on the “Check Progress” tab and
   scroll down to “Donation History, which lists each donor name and amount. To thank donors, log
   in to your Participant Center, click on the “Send E-mail” tab, and click on “Contacts”. To see a list
   of your donors, click on the “Groups” box (as the “Individuals” box is the default view). The click
   on “Donors.” Click on the name of the donor you want to thank via e-mail. Then click “Compose”
   to write and send a message. Choose a Subject (ex. Thank you!). Click on “Use a Template” drop
   down box and chose one of the “Thank you for your donation” e-mail templates or create your
   own. Preview the e-mail and proof. Once it is finalized, hit send!

6. How do I turn in donations?
   Donations can be mailed to the Alzheimer's Association or turned in on the day of the Walk. Make
   sure all donors are clearly listed, and can be include the first and last name of the participant who
   should be credited for these donations and which Walk you are walking in.
               All donations, for any walk, should be mailed to:
               Alzheimer's Association, Attn: Walk to End Alzheimer’s
               7900 West 78th Street, Suite 100, Minneapolis, MN 55439

7. What if my donors need a receipt?
   When a donor gives online, they will receive an automatic thank you letter via e-mail that can be
   used as a receipt. All “offline” donations of $100 or more will receive a receipted letter from the
                                                                                                     14
   Alzheimer's Association. Any donors giving less than $100 should include a note requesting a
   receipt with their donation. Please call 952-830-0512 with any additional questions.

8. I mailed a donation in but it’s not listed on my honor scroll.
   Please allow 5-10 business days for processing. If the donation does not appear after 10 business
   days, please contact us at 952-830-0512.

9. Can I send in donations for more than one participant in one envelope?
   Yes, but please be very specific as to how the donations should be credited, including the walk
   location, walker first and last name and team name (if applicable). The more information you
   provide the faster we can process your donations.

10. Can people register on the day of the walk?
    Yes, day-of registration is permitted. Those needing to do so should
    visit the registration area to fill out a quick registration form. Donations
    may also be made at that time.

11. If I’m registered online but don’t have any money to turn in on
    the day of the walk, do I need to go through registration?
    Yes, all walkers need to go to the registration area to check in and
    receive their registration bracelet. Also, if you have raised $100 or
    more, you’ll need to pick up your merchandise voucher at the registration tent.

12. Will the money I turn in on the day of the walk show up online?
    Yes, day-of donations will be entered online but please allow at least one month after the Walk
    for any day-of donations to appear your Walk page.

13. Other ways to get involved
    If you're unable to participate in the actual walk, there are still plenty of ways you can get
    involved to move the cause forward. Contact us at 952-830-0512 to learn how to help.
            Event day: On the day of the event, we need volunteers to help set up, clean up, sign
            walkers in, run activities, serve food and more!
            Sign up as a virtual walker: If you are unable to join us on the day of the Walk, you
            can still rally a team, raise funds, and increase awareness.
            Team captains: You don't have to walk to be a team captain! As a captain, your big job
            is rallying walkers and motivating them to raise funds and awareness for our cause.
            Team builders: Join staff and other volunteers as we help teams raise money! You can
            help us recruit new teams, motivate walkers and provide assistance for those who need
            some help with fundraising.

14. What if I want to raise funds but I can’t participate in the actual walk? Will I still have
    access to fundraising tools?
    Being a virtual walker is a great way to show your support if you can't attend the event. You will
    have the same access to fundraising tools as other participants, and all of the dollars you raise will
    go toward the support, care and research efforts of the Alzheimer’s Association. Visit
    www.alz.org/mnnd to choose the Walk you want to support and become a virtual walker.

Additional FAQ can be found by visiting the Minnesota-North Dakota Walk web page,
www.alz.org/mnnd, and clicking on the Walk to End Alzheimer’s logo.

                                                                                                       15
                         2012 WALK TO END ALZHEIMER’S MATERIALS REQUEST FORM
                                      Use this order form to request the materials below.
      Items Requested                                                                         Quantity

      Walk to End Alzheimer’s Brochures
      Walk to End Alzheimer’s Posters (8 ½ x 11)
      “Casual for a Cause” Stickers
      Forget Me Nots

Name___________________________________________ Walk Site______________________________________________

Mailing Address _________________________________________________________________________________________

City ___________________________________             State ________________         Zip_______________

Phone _____________________________ Email _____________________________________________________________

                               E-mail, mail or fax to your nearest Alzheimer’s Association office:


    MINNESOTA                                                     NORTH DAKOTA
    Metro Office (Twin Cities Walk to End Alzheimer’s)            Eastern North Dakota (Fargo & Grand Forks Walks)
    Ashley Snell, Associate Director, Constituent Events          Gretchen Dobervich, Regional Director
    7900 West 78th Street, Suite 100                              4357 13th Avenue SW, Suite 203
    Minneapolis, MN 55439                                         Fargo, ND 58103
    Phone: 952-830-0512; Fax: 952-830-0513                        Phone: 701-277-9757; Fax: 701-277-9785
    E-mail: ashley.snell@alz.org                                  E-mail: gretchen.dobervich@alz.org

    Northern Minnesota (Duluth & Brainerd Lakes Area              Western North Dakota (Bismarck, Dickinson, Minot &
    Walks)                                                        Williston Walks)
    Wendy Ruhnke, Community Engagement Manager                    Krista Headland, Regional Director
    1301 Rice Lake Road, Suite 101                                1110 College Drive, Suite 216
    Duluth, MN 55811                                              Bismarck, ND 58501
    Phone: 218-733-2560; Fax: 218-733-2565                        Phone: 701-258-4933; Fax: 701-258-4914
    E-mail: wendy.ruhnke@alz.org                                  E-mail: krista.headland@alz.org

    Southern Minnesota (Rochester, Red Wing, Mankato &
    Winona Walks)
    1001 14th Street NW, Suite 800
    Rochester, MN 55901
    Phone: 507-289-3950; Fax: 507-289-4666
    E-mail: gerise.thompson@alz.org

    Western Minnesota (St. Cloud, Willmar & Warroad Walks)
    Carol Thelen, Regional Director
    1301 West St. Germain Street, Suite 104
    St. Cloud, MN 56301
    Phone: 320-257-0699; Fax: 320-257-3020
    E-mail: carol.thelen@alz.org

                                                                                                                       16
                   2012 Walk to End Alzheimer’s Signs of Support
Signs of Support are signs placed along the walk route. They can be purchased in advance in memory or in
honor of a loved one with dementia. Companies may also purchase signs to show their support for the
Alzheimer's Association and Walk. Please send this form to your nearest regional office (contact info on page16).

Name_________________________________________________________________________________

Company Name (if applicable)__________________________ Address__________________________

City __________________________________ State______________ Zip __________________________

Phone ______________________ E-mail_____________________________________________________

Walk Site _______________________________________________________________________________


       I/We would like to purchase ____ # of Sign(s) of Support at $100 each.


       My credit card information is below OR                   My check is enclosed

       Visa/Mastercard/Discover # _________________________________________________________

       Exp Date_____________         Last 3-4 digits on back of signature panel _____________________

       Name as it appears on credit card___________________________________________________


            Check the sign(s) that you would like and write what the sign should say:



                                           Supports Walk to End Alzheimer’s
                                (Limit 25 Characters; can be used for a Company Name)

                                                   In Memory Of
                                                (Limit 25 Characters)




                                                    In Honor Of
                                                (Limit 25 Characters)

				
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