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Future of digital media and role of standardisation

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					The Open Connected TV
    (OCTV) project


        2011/08/28
                            Connected TV:
                           dream and reality
        The dream
            Connected TV: the means to provide the much sought-
                after convergence between traditional broadcast
                television and various new forms of video delivery

        The reality
            The largely proprietary implementations of Connected TV
                impede the development of a promising new market of
                content, products, services and applications.




The long path to the digital media age                     2010/03/31
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                              The OCTV goal
        The Open Connected TV (OCTV) project has the goal
           to develop
            a technical specification and
            an industry-grade implementation (platform)
           of OCTV that is based on international standards.

        The OCTV Specification will enable the creation and
           the OCTV Platform will accelerate the development of a
           broad market of products, content, services and
           applications designed to enrich one-way TV services
           with interoperable multichannel two-way content
           access and delivery.
The long path to the digital media age                  2010/03/31
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              The Open Connected TV
                   specification
        The Open Connected TV (OCTV) specification
           supports interactive rich media streaming services in a
           plurality of application domains, e.g. to enrich one-way
           TV services with support to interoperable multichannel
           two-way content access and delivery, interactive video
           service on mobile networks etc.

        OCTV creates the conditions for the development of a
           global market for video services by providing a
           technical specification based on international standards
           and an industry-grade implementation of an Open
           Connected TV platform.

The long path to the digital media age                2010/03/31
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                DMP – goals and results
        The Digital Media Project (DMP) was established on 1st
            December 2003 with the mission to
        …promote continuing successful development,
            deployment and use of digital media that respect
             Creator and rights holders rights to exploit their works
             End user wish to fully enjoy the benefits of digital media
             Various value-chain player interest to provide products
                and services
        DMP has specified an “Interoperable DRM Platform” by
             Adopting most MPEG-21 technologies
             Adding a few that were missing
             Making an OSS implementation (Chillout®)

The Digital Media Project status report                    2010/10/24
                                                                           5
          Interoperable DRM Platform
            (IDP) specification v. 3.3
      #                                   Title
      1     Value-Chain Functions and Requirements
      2     Architecture
      3     Interoperable DRM Platform
      4     Use Cases and Value Chains
      5     Registration and Certification Authorities
      6     Terminology
      7     Reference Software
      8     End-to-end Conformance
      9     Mapping of Traditional Rights and Usages to the Digital Space

The Digital Media Project status report                    2010/10/24
                                                                            6
                                   IDP reference software
                                            Chillout software

      Devices

        LPD       CPD       TPD       CCD      EUD   DMD     RVD   DID   DoID     CID



      Libraries

                P2P                   Auxiliary            Core     Media Framework




                                          OS + Java platform + dependencies

The Digital Media Project status report                              2010/10/24
                                                                                        7
                        An extended
                   digital media platform
       Recent developments show that successful businesses
          can be built around proprietary ecosystems of services,
          content, devices and users

       The Digital Media Project (DMP) envisions a world of
          end-to-end interoperable digital media value chains
          serving the needs of a large number of users

       So far DMP’s focus has been the Digital Rights
          Management component of digital media value chains

       It is time for DMP to extend its coverage by enabling
          interoperable digital media value chains

The Digital Media Project status report              2010/10/24
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           A collaborative project for a
              digital media platform
       Development of a commercial-grade implementation of
          an extended MPEG-M platform
           To speed up market friendly deployment of advanced
            multimedia services
           To be made available for exclusive use by DMP members
            who have contributed to its development

       P21-2: a digital media platform for the second decade
          of the 21st century

       MPEG-M: a joint ISO/IEC/ITU standard called
          Multimedia Service Platform Technologies

The Digital Media Project status report              2010/10/24
                                                                    9
                          OCTV master plan
       Platform architecture and modules
       List of software modules assigned to P21-2 members
       Specification of development environment
              OS/platform
              Software language(s)
              Project design tools
              Repository

       P21-2 project manager overseeing
           Master plan execution
           Integration of contributed modules
The Digital Media Project status report            2010/10/24
                                                                10
                                    OCTV IPR/1
       DMP members who wish to get a licence of the P21-2
          software shall become P21-2 members and develop
          an agreed amount of P21-2 software

       Software modules developed by P21-2 members shall
          be assigned to DMP for free and integrated into the
          P21-2 platform

       DMP shall
           License the P21-2 platform for free to P21-2 members
           Not license the P21-2 platform to non-P21-2 members


The Digital Media Project status report               2010/10/24
                                                                   11
                                    OCTV IPR/2
       DMP shall license the P21-2 software for free
          according to a licence having the following as initial
          elements
           P21-2 software modules may be used for commercial
            purposes
           P21-2 software modules may be modified
           No right to further license P21-2 software modules other
            than to end user
           The task of obtaining licences of any patents relevant to
            the use of P21-2 software modules is the responsibility of
            P21-2 platform users


The Digital Media Project status report                 2010/10/24
                                                                     12
                                    OCTV IPR/3
       DMP licenses current P21-2 members all past and
          current P21-2 releases

       P21-2 members discontinuing their P21-2 membership
          will not be eligible for licenses of subsequent P21-2
          releases but will retain the previously obtained licences

       Upon decision of the itsGeneral Assembly DMP may
          help P21-2 members negotiate licensing terms for
          patents relevant to the use of P21-2 software modules




The Digital Media Project status report               2010/10/24
                                                                   13
                 The first OCTV steps
                (Guangzhou, Oct. 2010)
        Use case adopted
               User selects content
               Resources may be protected or ad-supported
               Resources are streamed over DASH
               No payment involved (yet)

        Select technologies for P21-2
             MPEG-M parts 2 and 4
             Dynamic Adaptive Streaming over HTTP (DASH) for
              transport
             No service aggregation (yet)

The Digital Media Project status report                2010/10/24
                                                                    14
        The 2nd OCTV steps - Daegu
        Call for Participation issued




The long path to the digital media age   2010/03/31
                                                      15
      The 3rd OCTV steps - Geneva
        First draft of OCTV spec adopted




The long path to the digital media age      2010/03/31
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         The 4th OCTV steps - Torino
        Second draft OCTV spec adopted
        OCTV test bed adopted




The long path to the digital media age    2010/03/31
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