How to run successful marketing campaigns

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How to run successful marketing campaigns Powered By Docstoc
					How to Run




         Successful Marketing Campaigns
Steps to create a Successful
Marketing Campaign

                      Creating compelling offer

                     Placing the offer on website

                Promoting it via blogs and social media

                          Measuring results
Creating
Compelling
Offer
Questions to create a compelling offer
    1                   3                           5
What is the                                     What issues
offer               Why does it
                                                does it
promoting?          matter to
                                                address for
                    your
                                                your buyers?
                    audience?
                                      4
              2                   What are
       Who is it                  your
       targeting?                 audience’s
                                  priorities?
Once you get the answers,
Create offers without sidestepping
‘Presentation’
Placing
Offer on
Website
                Landing
Offer
                 Page
        Click
 Making effective Landing Pages

The Headline
     The Body
       The Image
           The Form
             The Call-to-action
Promoting
Via Blogs and
Social Media
Using blog for promoting offer
   Adding a
compelling image

                   Including a catchy
                        headline
                                        Follow systematic
                                         pattern for text
Using social media for promoting offer
 Zeroing on
 the social
   media
  channels    Planning the
              timing of the
                promotion     Mapping
                              different
                              networks       Using
                                          hastags and
                                           mentions
Measuring
Results
Measure every element of the campaign
 Views
                          Shares
         Clicks

                                   Conversions
                  Submissions
         Page
         Views
 Make all the
 components
   valuable,
consistent and
    timely!
   Create
Marketing Your
Prospects will
    Love!
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posted:1/15/2013
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Description: creating compelling offer,landing pages,marketing campaigns,promoting offers,running successful marketing campaigns,website offers