SDL and Specialty Fashion Group Create Winning Project

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					                   SDL and Specialty Fashion Group Create Winning Project

New York, N.Y. - United States
January 14 2013



Recognized for initiative to deliver higher levels of service and improved experience to customers

SDL (LSE: SDL) today announced that its client, Speciality Fashion Group (SFG), has won the Customer Engagement
Award from Retail TouchPoints in the category of Cross-Channel Analytics, powered by the SDL Intelligent
Marketing Suite.

SFG is Australia’s largest women’s apparel group, delivering mass personalization to over 7 million loyalty
members across 6 brands in 893 stores and 7 transactional websites. By implementing the SDL Intelligent
Marketing Suite, SFG was able to drastically reduce production times for electronic direct marketing from 24 hours
to less than two hours. The company then leveraged this improved efficiency to interact with data captured
through customer interactions in new ways. For the first time SFG was able to gain a single-view of their customers
and deliver personalized, targeted communications based on the behavior of individual customers. Since
implementing the SDL solution, SFG has seen an ROI of 2,200 percent on its most recent electronic direct
marketing campaigns.

“We are thrilled to congratulate SFG for their foresight and vision in creating what can only be described as an
‘omni-channel’ approach,” said Bob Hale, CEO of SDL Campaign Management and Analytics Division. “SFG’s results
are impressive and show how retailers can optimize individual customer experiences and drive engagement by
looking at a single view of customers across the multiple channels.”

“SFG is honored to be recognized by Retail TouchPoints,” said Alison Henriksen, CFO of SFG. “Data is a critical
component of our business, but too much data or the wrong data can be detrimental to our relationships with our
customers. Working with SDL, we are able to better understand our customer data and as a result deliver
promotions and information through the right channel at the right time.”

The Retail TouchPoints awards recognize retailers for their unique customer engagement strategies and analytics.
Winners include large, national retailers as well as smaller, regional companies.
“We are proud to honor retail companies that have embraced customer engagement and implemented solutions
and services that are delighting customers and improving the bottom line,” said Debbie Hauss, Editor-in-Chief of
Retail TouchPoints. “The award winners are ahead of the curve and are achieving business success in this
increasingly competitive and challenging marketplace.”

About SDL

SDL enables global businesses to engage with their customers in the language, the media and at the moment they
choose. We help businesses manage their brands, drive global revenues, accelerate speed to market and enrich
their customers’ experience. SDL’s enterprise-ready innovative technology and service solutions span the entire
customer journey and include social listening and marketing analytics, campaign management, language
management and services, video and written content creation, web content management, dynamic technical
documentation publication and eCommerce. SDL solutions drive global reach across multiple languages, cultures,
channels and media. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70
offices in 38 countries. For more information, visit www.sdl.com.

Contacts

Rusty Warner

SDL Campaign Management & Analytics

rwarner@sdl.com

Vicky Ryce

SDL Corporate Headquarters

vryce@sdl.com

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Description: SDL today announced that its client, Speciality Fashion Group (SFG), has won the Customer Engagement Award from Retail TouchPoints in the category of Cross-Channel Analytics, powered by the SDL Intelligent Marketing Suite.