General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2012-2018

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Publishing Market - Global
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Industry Size, Market
Share, Trends, Analysis
And Forecast, 2012-2018                                               Published Date: Jan 2013



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     REPORT DESCRIPTION


     General Medicine Education Publishing Market - Global Industry Size, Market
     Share, Trends, Analysis And Forecast, 2012-2018

     The General Medicine or internal medicine is a branch of medicine which deals with the
     prevention, diagnosis and subsequent treatment of adult diseases. The specialists who deal
     with this branch of medicine are called “internists” and ones who work with children are
     called pediatricians. General Medicine is further specialized depending on the organ or organ
     systems, such as cardiology, anesthesiology, endocrinology, nephrology etc. On an average
     75,000 medical students choose internal medicine as a career option annually around the
     world.



     The global publishing market for general medicine education is highly dynamic in nature
     since there is a strong disparity in the availability and adoption of modern technology along
     with its cost. It is estimated that in the Asian and developing European regions along with
Browse Report:General Medicine Education Publishing Market

RoW, more than half of the people do not have access to internet as a source of education
in their homes. This severely undermines the quality of education. Printed books and
literature are thus the major tools of spreading education here.



The report presents an excellent environmental analysis with emphasis on market drivers,
restraints and future opportunities. It gives an impact of various factors on the market with
a business perspective and highlights potential shortcomings, advantages for key players
and new entrants as well. The global publishing market for general medicine education is
highly dynamic in nature since there is a strong disparity in the availability and adoption of
modern technology along with its cost. It is estimated that in the Asian and poorer
European regions along with RoW, more than half of the people do not have access to
internet as a source of education in their homes. This severely undermines the quality of
education. Printed books and literature are thus the major tools of spreading education
here.



The key players in the medical publishing market include Reed Elsevier, Wolters Kluwer,
Thomson, Mc Graw-Hill, and Optum Health among others. Elsevier is currently considered as
overall market leader with popular contributions to books in internal medicine such as
Davidson’s Principles and Practice of medicine. It also has popular online platforms such as
MDConsult and mobile apps such as Procedures Consult, which are highly accepted in the
medical community. McGraw-Hill’s Harrison’s Principles of Internal Medicine is also
considered a gold standard amongst a large student population.



A comprehensive assessment of key players and their strategies along with winning
imperatives have been analyzed by segmenting the market as below:



Electronic & Online publishing market for general medicine education

      Online Reference Tools
      Mobile Applications
      Electronic & Digital textbooks and reference books
      Multimedia Content
      Testing & Self-Assessment
      Hospital Training
      Distance Learning
Browse Report: http://www.transparencymarketresearch.com/general-medicine-
education-publishing.html

Print publishing market for general medicine education Custom content publishing

      Print textbooks and reference books
      Testing & Self-Assessment
      Hospital Training
      Distance Learning



In addition a detailed cross sectional analysis of the above segments with respect
to the following geographical markets has been performed:

      North America
      Europe
      Asia
      Rest of the World (RoW)



TABLE OF CONTENTS



CHAPTER 1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 MARKET SEGMENTATION: PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

1.3 RESEARCH METHODOLOGY

1.4 ASSUMPTIONS



CHAPTER 2 EXECUTIVE SUMMARY



CHAPTER 3 OVERVIEW OF PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION

3.1 ACADEMICS FRAMEWORK OF GENERAL MEDICINE

3.2 ROLE OF STATUTORY BODIES IN GENERAL MEDICINE

3.3 MARKET DYNAMICS

   3.3.1 DRIVERS
         3.3.1.1 Online Education Market to boost the growth of General Medicine

         3.3.1.2 Custom content publishing market drives medical publishing

         3.3.1.3 Increasing global prevalence of lifestyle induced illnesses such to increase
primary care market

    3.3.2 RESTRAINTS

          3.3.2.1 Higher pay for other specialized courses deters students from opting for
internal medicine

           3.3.2.2 Macroeconomic policies such as reimbursement, work quality a major
factor in choosing other specializations

    3.3.3 OPPORTUNITIES

          3.3.3.1 Opportunities in hospital collaborations

3.4 PORTER’S FIVE FORCES ANALYSIS

    3.4.1 COMPETITIVE RIVALRY

    3.4.2 THREAT OF SUBSTITUTES

    3.4.3 BARGAINING POWER OF SUPPLIERS

    3.4.4 THREAT OF NEW ENTRANTS

    3.4.5 BARGAINING POWER OF BUYERS



CHAPTER 4 GLOBAL PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

4.1 OVERVIEW

4.2 GLOBAL ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION

    4.2.1 ONLINE REFERENCE TOOLS

    4.2.2 MOBILE MEDICAL APPS

    4.2.3 ELECTRONIC AND DIGITAL TEXTBOOKS

    4.2.4 MULTIMEDIA CONTENT

    4.2.5 TESTING & SELF-ASSESSMENT

    4.2.6 HOSPITAL TRAINING

    4.2.7 DISTANCE LEARNING
Browse Report: http://www.transparencymarketresearch.com/general-medicine-
education-publishing.html



4.3 GLOBAL PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

   4.3.1 TEXTBOOKS & REFERENCE BOOKS

   4.3.2 TESTING & SELF-ASSESSMENT

   4.3.3 CUSTOM CONTENT

   4.3.4 HOSPITAL TRAINING

   4.3.5 DISTANCE LEARNING



CHAPTER 5 NORTH AMERICA PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION BY SEGMENTS

5.1 NORTH AMERICA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

5.2 NORTH AMERICA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL
MEDICINE EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

   5.2.1 ONLINE REFERENCE TOOLS

   5.2.2 MOBILE MEDICAL APPS

   5.2.3 ELECTRONIC AND DIGITAL TEXTBOOKS

   5.2.4 MULTIMEDIA CONTENT

   5.2.5 TESTING & SELF-ASSESSMENT

   5.2.6 HOSPITAL TRAINING

   5.2.7 DISTANCE LEARNING

5.3 NORTH AMERICA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

   5.3.1 TEXTBOOKS & REFERENCE BOOKS

   5.3.2 TESTING & SELF-ASSESSMENT

   5.3.3 CUSTOM CONTENT

   5.3.4 HOSPITAL TRAINING

   5.3.5 DISTANCE LEARNING
CHAPTER 6 EUROPE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION
BY SEGMENTS

6.1 EUROPE PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

6.2 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

6.3 EUROPE ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION

   6.3.1 ONLINE REFERENCE TOOLS

   6.3.2 MOBILE MEDICAL APPLICATIONS

   6.3.3 ELECTRONIC & DIGITAL TEXTBOOKS

   6.3.4 MULTIMEDIA CONTENT

   6.3.5 TESTING & SELF-ASSESSMENT

   6.3.6 HOSPITAL TRAINING

   6.3.7 DISTANCE LEARNING

6.4 EUROPE PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION:
SEGMENT ANALYSIS 2012 & 2018 (%)

6.5 EUROPE PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

   6.5.1 TEXTBOOKS & REFERENCE BOOKS

   6.5.2 TESTING & SELF-ASSESSMENT

   6.5.3 CUSTOM CONTENT

   6.5.4 HOSPITAL TRAINING

   6.5.5 DISTANCE LEARNING



CHAPTER 7 ASIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION BY
SEGMENTS

7.1 ASIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION
7.2 ASIA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

7.3 ASIA ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION BY SEGMENT

   7.3.1 ONLINE REFERENCE TOOLS

   7.3.2 MOBILE APPLICATIONS

   7.3.3 ELECTRONIC & DIGITAL TEXTBOOKS

   7.3.4 MULTIMEDIA CONTENT

   7.3.5 TESTING & SELF-ASSESSMENT

   7.3.6 HOSPITAL TRAINING

   7.3.7 DISTANCE LEARNING

7.4 ASIA PRINT MEDIA PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION:
SEGMENT ANALYSIS 2012 & 2018 (%)

7.5 ASIA PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

   7.5.1 TEXTBOOKS & REFERENCE BOOKS

   7.5.2 TESTING & SELF-ASSESSMENT

   7.5.3 CUSTOM CONTENT

   7.5.4 HOSPITAL TRAINING

   7.5.5 DISTANCE LEARNING



CHAPTER 8 REST OF THE WORLD PUBLISHING MARKET FOR GENERAL MEDICINE
EUDCATION

8.1 ROW PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

8.2 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION: SEGMENT ANALYSIS 2012 & 2018 (%)

8.3 ROW ELECTRONIC & ONLINE PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION BY SEGMENT

   8.3.1 ONLINE REFERENCE TOOLS

   8.3.2 MOBILE APPLICATIONS

   8.3.3 ELECTRONIC & DIGITAL TEXTBOOKS
 Browse Report: http://www.transparencymarketresearch.com/general-
medicine-education-publishing.html



  8.3.4 MULTIMEDIA CONTENT

   8.3.5 TESTING & SELF-ASSESSMENT

   8.3.6 HOSPITAL TRAINING

   8.3.7 DISTANCE LEARNING

8.4 ROW PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION: SEGMENT
ANALYSIS 2012 & 2018 (%)

8.5 ROW PRINT PUBLISHING MARKET FOR GENERAL MEDICINE EDUCATION

   8.5.1 TEXTBOOKS & REFERENCE BOOKS

   8.5.2 TESTING & SELF-ASSESSMENT

   8.5.3 CUSTOM CONTENT

   8.5.4 HOSPITAL TRAINING

   8.5.5 DISTANCE LEARNING



CHAPTER 9 KEY PLAYERS IN PUBLISHING MARKET FOR GENERAL MEDICINE
EDUCATION

9.1 COMPETITIVE LANDSCAPE

   9.1.1 HEAT MAP ANALYSIS

   9.1.2 MARKET SHARE ANALYSIS - GLOBAL

9.2 COMPANY PROFILES

   9.2.1 REED ELSEVIER

        9.2.1.1 Company overview

        9.2.1.2 Business strategies

        9.2.1.3 Financial overview

        9.2.1.4 product portfolio

        9.2.1.5 Recent developments
9.2.2 KAPLAN

     9.2.2.1 Company overview

     9.2.2.2 Business Strategies

     9.2.2.3 financial Overview

     9.2.2.4 Product portfolio

     9.2.2.5 Recent Developments

9.2.3 MCGRAW-HILL

     9.2.3.1 Company overview

     9.2.3.2 Business Strategies

     9.2.3.3 Financial overview

     9.2.3.4 Product portfolio

     9.2.3.5 Recent developments

9.2.4 SPRINGER BOOKS

     9.2.4.1 Company Overview

     9.2.4.2 Business Strategies

     9.2.4.3 Financial Overview

     9.2.4.4 Product Portfolio

     9.2.4.5 Recent Developments

9.2.5 THIEME MEDICAL PUBLISHERS

     9.2.5.1 Company Overview

     9.2.5.2 Business Strategies

     9.2.5.3 Financial Overview

     9.2.5.4 Product portfolio

     9.2.5.5 Recent Developments

9.2.6 JOHN WILEY & SONS, INC

     9.2.6.1 Company overview

     9.2.6.2 Business strategies
           9.2.6.3 FINANCIAL ANALYSIS

           9.2.6.4 Product portfolio

   9.2.7 WOLTERS KLUWER

           9.2.7.1 Company Overview

           9.2.7.2 Business Strategies

           9.2.7.3 Financial Overview

           9.2.7.4 Product portfolio

           9.2.7.5 Recent Developments



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Description: The General Medicine or internal medicine is a branch of medicine which deals with the prevention, diagnosis and subsequent treatment of adult diseases. The specialists who deal with this branch of medicine are called “internists” and ones who work with children are called pediatricians. General Medicine is further specialized depending on the organ or organ systems, such as cardiology, anesthesiology, endocrinology, nephrology etc. On an average 75,000 medical students choose internal medicine as a career option annually around the world. Source:http://www.transparencymarketresearch.com/general-medicine-education-publishing.html