• Started with Sunsail in 1989 as Water sports
instructor in Mediterranean
• 6 Seasons in Greece and Turkey
• 1995 Sales Manager ~ UK
• 1999 Sales Manager ~ Annapolis USA
• 2002 General Manager ~ Annapolis USA
• 2006 Brand Manager ~ Sunsail Worldwide
• For people who love sailing and have a passion
for fun and new experiences. Sunsail is the
perfect sailing vacation at a great value
• Delivered with high quality yachts and friendly
• Sunsail makes my experience fun
• Sunsail caters to my sailing needs
• Sunsail has the right boat for me
Sunsail makes my experience fun:
• Sunsail makes my experience fun because they share
my love of sailing
• Team Sunsail is fun because they are always friendly
• Sunsail maximizes my experience because they
understand how precious my vacation time is
• Sunsail’s love of sailing means they better understand
• Sunsail is a pleasure to sail with because I only pay for
the things I want
Sunsail caters to my sailing needs:
• Sunsail provides the right sailing vacation experience for
all abilities, by offering bareboat and skippered charter,
sailing schools, beach clubs, flotillas, and corporate
• With Sunsail, I have the flexibility I need to personalize my
vacation because they offer a wide range of a la carte
services and options
• Sunsail makes planning my vacation easy because they
advise on every aspect from cruising area, type of yacht
and equipment options to meet my personal needs
• Sunsail allows me to explore new, unique cruising
Sunsail has the right boat for me
• Sunsail’s range of yachts represents the best value in
sailing because it offers me the most choice to fit my
• Sunsail’s yachts are built and equipped to custom
specifications, ensuring easy handling, performance and
comfort, both under way and at anchor
• Sunsail’s yachts are maintained to high standards
ensuring that you make the most of your sailing time
• Sunsail’s commitment to quality yachts and maintenance
is backed by our 4 hour service guarantee
Sunsail does NOT:
• Cut corners in any way that diminishes the
sailing vacation experience
• Address the customer in an impersonal
• Make novice sailors feel uncomfortable
• Use size or age of company as a primary
measure of performance
• Let fleet or equipment issues go unresolved.
Sunsail Product offering
• 0-3 and 4+ year old yachts
• 30’ and up
• Focus on small to midrange Catamarans and Monohulls
• Restricted charter dates
• Generator/AC charged per hour and not available on
• A/C shore power not available
• Repeat customer discounts
The Sunsail offering:
• Flotillas available globally
• Portable DVD players available
• Blenders available
• Beach towels not included
• Skippers available for hire
at daily rates
• Pay for fuel (inc in charter pack)
• Sunsail sends a taxi driver to • Sunsail’s taxi driver greets you
meet you. with a hand shake.
• Sunsail’s taxi service provides • Sunsail’s taxi service requires
luggage assistance. payment onsite.
• Sunsail Customers are assisted • Sunsail customers follow signage
with their luggage into a cart by to customer service with luggage
the taxi driver and directed to the in cart.
• Sunsail welcome customers in • Sunsail customers are offered
reception and offers to store options until their yacht is ready.
luggage until boat is ready for (Bar, pool, provisioning etc)
• Sunsail customer service are • Sunsail customer service,
friendly, welcoming and attentive welcomes customer with a
to customers questions. genuine smile and handshake.
• Sunsail paper work is all • Sunsail provides a full chart brief
completed ahead of time and given and personal tips /
to them at check in, in a basic recommendations for the cruising
• Sunsail provides a detailed • Sunsail yacht presentation is
yacht briefing, which is booked uniform and clean for all
upon arrival on a slot basis. yachts.
• Sunsail does not provide a • Sunsail will provide quality
personal welcome board. cockpit cushions for all
• Sunsail provides a clean • Sunsail provides high quality
presentable yacht with masks, fins and snorkels in a
cushions stowed. full range of sizes.
• Sunsail presentation is a
standard welcome card and
bottle of water.
• Sunsail provisioning is either • Sunsail starter pack is
line item, packaged or self additional option as part of
purchased. “Charter pack.”
• Sunsail linens are provided • Sunsail bath towels are
and beds only made if “Charter provided and beach towels can
pack” is purchased. be purchased in reception.
• Sunsail only provides toiletries • Sunsail customers can rent
and soap if charter pack is DVD players and blender
purchased. where available.
• Sunsail customers can hire a • Sunsail provides on dock
skipper for the first day if they assistance for all charter
wish. departures and arrivals.
• Sunsail provides prompt • Sunsail rectifies the issue in a
friendly and professional friendly efficient manor.
Arrival Back at Base
• Sunsail customers can return to • Sunsail will meet all returning
the base anytime for free and customers for docking assistance.
replenish ice, fuel and water at
their own cost.
Arrival Back at Base
• Sunsail provides digital • Sunsail, thanks customers for
pictures which are emailed to sailing with us and says good
customers. by at the debrief.
• Sunsail’s professional and
For people who love sailing and have a
passion for fun and new experiences
Sunsail provides the perfect sailing
vacation at a great value
Delivered on high quality yachts and
friendly personalized services
Sunsail ~ The Brand of Choice