Agreement to License Business Trade Name by pellcity27

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									                      Agreement to License Business Trade Name

THIS AGREEMENT made as of (date), by and between (Name of Licensor), a (insert
state of incorporation) corporation having its principal place of business at (street
address, city, state, zip code), hereinafter called Licensor, and (Name of Licensee), a
(insert state of incorporation) corporation having its principal place of business at (street
address, city, state, zip code), hereinafter called Licensee;

WHEREAS for many years, Licensor has used (Name of Mark), hereinafter called the
Mark, as a trade name, such use as a trade name having commenced at least as early
as (date), such use having been continuous and extensive down to the present time
throughout the United States;
WHEREAS, over the years since at least as early as (date), public recognition, favorable
reputation and goodwill have been associated with and embodied in the Mark,
principally in connection with Licensor’s business of (describe type of business) which
business has been conducted under the Mark throughout the United States;
NOW, THEREFORE, in consideration of the mutual covenants and promises herein
provided, the parties hereto agree as follows:
1.     Grant of Rights. Licensor grants to Licensee the nonexclusive right to use the
Mark as a trade name in connection with goods or services, including but not limited to
(describe type of business).
2.     Compensation. In consideration of the rights granted to Licensee under
Paragraph 1 of this Agreement, Licensee agrees to pay to Licensor for so long as this
Agreement shall remain in effect, a royalty of $____________ per month. Such
payments shall be made on or before the 15th day of each month beginning on the 15th
day of (month and year).




                                             -1-
3.     Quality Control
       A.     Licensee recognizes that Licensor has built up a reputation as a provider
       of the highest quality (Goods or Services) and that Licensor’s reputation and
       goodwill associated with the Mark extend throughout the United States. Licensee
       also recognizes that Licensor is so well known throughout the United States by its
       trade name to purchasers of its (Goods and users of its Services) that any
       business using the Mark, is likely to be thought to be associated with or
       sponsored by Licensor. The foregoing factors are understood to require Licensee
       to conduct its business activities using the Mark so as to maintain the high
       standards of quality that the purchasing public has come to expect over the years
       and not to damage the reputation for quality and the public recognition thereof
       that has been established in the Mark.

       B.      The parties recognize that Licensee, by virtue of its relationship to
       Licensor, has an interest equal to that of Licensor in protecting and fostering the
       good reputation and public perception of high quality associated with the Mark;
       accordingly, Licensee will conduct and direct its business in the use of the Mark
       as to maintain said good reputation and the public perception of high quality
       associated with the Mark. The parties recognize that the burden of control of the
       nature and quality of its goods, services and business operations with respect to
       which the Mark is used must fall on Licensee because of the impracticality of
       Licensor establishing and maintaining control of the nature and quality of the
       (Goods or Services), and Licensee agrees to assume that burden and to carry it
       out in such a manner as to prevent the Mark from being used on or in connection
       with goods, services or business activities of such a nature or quality as could
       damage the reputation and goodwill associated with the Mark.

       C.     Licensee accepts the obligations set forth in this Paragraph 3 to maintain
       proper control of the nature and quality of (Goods or Services) sold or rendered
       and the business carried on by itself and/or its subsidiaries under or associated
       with the Mark; failure of Licensee to fulfill
								
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