Using All the Tools Available
The spirit of entrepreneurship and the emergence of
small business with their own ideas, products, and
services is what has driven the modern market into the
thriving machine that it is. Small business owners the
world over have seen their companies grow and
expand to become industrial giants and corporate
Others, however, have seen their enterprises fail at a
remarkable rate, decaying and crumbling under the
capitalistic pressures of modern business. Both have
their place in the industry and both can be experienced by the same individual or group of
entrepreneurial go getters.
Motivating your business
The point is, no matter what the outcome or no matter where on the spectrum of success a small
business finds itself, the desire and motivation to open one’s own small business is a good and
worthwhile pursuit that should not be crushed by any pre-perceived notions of failure.
Success in the world of small and enterprising business depends greatly on the use and allocation of
resources by the managing parties. Sadly, however, most fail to see the importance, and honest need,
of one free resource—the World Wide Web.
The modern and public internet has been in existence now for around two decades. With it has come a
fundamental change to the way in which business are run.
Major corporations have all accepted this fact and have aligned themselves with the practices of the
internet or else they have faded into obscurity, so why should small business be any different? The
ability that the internet has of reaching billions of potential consumers of the small business product, or
at least its ability to market locally to all within an area of the small business, is a tool that cannot simply
Social media sites are a prime example of this marketable wonder provided by the internet. By using
social media as a marketing campaigning resource, the small business owner has the capability to reach
all of the local market for his product with a simple (and typically free) social media account.
But the available resources of business available online are not limited to just online marketing. With
the capabilities offered online, a small business can conduct their daily operations with little more than
a screen, keyboard, and wireless hotspot.
Everything from sales to shipping can be accomplished with the help offered by online services and
other business. Equally crucial to an expanding small business will be the proper management of
employees and customer
This field is generally referred
to as the human resources
department in larger
corporations, but smaller
expanding business have
little need , and less
committable resources, to
fund a whole department
with this dedication. Yet the
services and certifications
offered by human resources
departments are required by
even a small company.
Again, the services available
online come to the aid of the
small business owner. Online
compliance training such as
sexual harassment and
customer relations are both offered and certified by online compliance training organizations.
By using all of the available tools that the online community offers, a small business will be able to one
day add its name on the list of small business success stories and find its niche in the modern global
Photo credit: Et Han Hein, Dok1