The Top SEO Lessons from 2012
2012 was a tumultuous year for every SEO agency and if you don’t agree with this
stamen, it’s either you’ve been living under the rock, totally in denial or one of those
wallflower firms that have deliberately ignored the many developments that
transpired in the SEO sphere.
There were definitely ups and downs and a few days into 2013, here is a quick recap
of the top SEO lessons of 2012.
Ranking Fades into the Background and Conversion Occupies the Foreground
This is not to say that search engine optimization is at the brink of extinction.
However, what separates an everyday SEO agency from a proficient SEO company is
the ability of the latter to focus ranking efforts on keywords or tactics that produce
real and tangible business results. This is why it is no longer enough to talk about
ranking and traffic. These metrics should be closely tied in with the conversion.
Treat Social Signals as Major Ranking Factors
The correlation between social signals and SERP performance is still one of the most
highly controversial topics in search engine optimization. Yahoo and Bing have
already confirmed that social signals are definitely factors in their algorithms, but
Google has been rather vague about this.
That being said, basing solely on the growing base of social network users and the
growing number of social channels, it is safe to say that social media marketing will
continue to gain momentum. Hence, it would not be surprising if one day social
signals will be the primary ranking factors. So, build your social presence as if you
were building links.
Link Building without Good Content is a Frail SEO Tactic
It’s not uncommon for an SEO agency to sound like a broken record reiterating over
and over again the centrality of content in SEO success. You will be surprised though
that despite Google’s witch hunt for bad content, there are still online marketers
who are focusing primarily on the number of links they can build rather than the
number of links they can earn by dedicating significant resources on content
Further, when you talk about content marketing, don’t be confined to articles or
white papers. Work with a proficient SEO company and you will get a plethora of
content execution including infographics, explainer videos, podcasts and viral pieces.
Social Networks as Search Engines
Ask yourself: how many times have you used social networks to search for a topic,
brand or service you were interested in? Shocked to realize that there were multiple
instances? You are not alone. Online marketing has been teeming with synergistic
relationship across several channels and this is an example.For crying out loud,
YouTube is the second largest search engine next to Google!
As such, you don’t just need to create a strong social media presence to improve
your SERP performance. You also need to implement SEO practices when doing so.
For example, if you know the search terms or keywords that your target market or
audience is using on search engines. There is a high possibility that they are using the
same when searching on social channels.
It’s another year for SEO and whether you were successful or not in 2012, the year
that was taught every Internet marketing company vital lessons to march forward
Author is an expert in Internet marketing and wants to give advice peoples who are
about to hire Internet marketing agency for their businesses. He has also given words
to many articles where one can find information about New York SEO.