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					                               Phoenix, Arizona
                               Community Day Follow-up:
                               Competency Models and Career Pathways


                               SCSEP Goes Green Training
For more information:          Goodwill Industries International, Inc.
Deborah Edmonds                Published: January 11, 2013
Senior Community Service       Version: 1.0
Employment Program
Senior Specialist
                               Abstract
deborah.edmonds@goodwill.org
                               In the fall of 2010, GII collaborated with O’Brien & Company and Reach, Inc. to

Kristin Ortun                  facilitate “Community Days” at six Goodwill subgrantee sites. The purpose of

Senior Community Service       these events was to: gather current and potential community partners; present
Employment Program             initial green jobs findings and background information about the local job
National Director              climate, competency models, and career pathways; identify three locally-
kristin.ortun@goodwill.org     significant occupations related to green building and sustainable agriculture;
                               and generate enthusiasm among community partners related to green jobs and
                               SCSEP program participation.


                               Following each community day, O’Brien & Company, Reach, Inc., and Seattle
                               Tilth utilized CareerOneStop’s Competency Model Clearinghouse, O*Net
                               Online, state workforce job search sites, as well as additional internet job
                               search resources and employment and training resources to generate
                               competency models and career pathways for each of the locally-identify
                               occupations.


                               This document summarizes the information gathered during the community day
                               and presents the output from the Competency Model Clearinghouse.
2



    Table of Contents
    Table of Contents ........................................................................................................................................................................... 2
    Phoenix, AZ .................................................................................................................................................................................... 3
       Local Green Job Demand/Economic Activity .............................................................................................................................. 3
    Phoenix, AZ: Weatherization .......................................................................................................................................................... 6
       Table 1. Weatherization Competency Model with Detailed Industry Tiers: Phoenix, AZ ............................................................. 7
       Figure 1.Weatherization Career Lattice: Phoenix, AZ ............................................................................................................... 10
       Table 2. Job Information for Weatherization Career Lattice Jobs: Phoenix, AZ ........................................................................ 11
    Phoenix, AZ: Solar Design Estimator............................................................................................................................................ 20
       Table 3. Solar Design Estimator Competency Model with Detailed Industry Tiers: Phoenix, AZ .............................................. 21
       Figure 2. Solar Design Estimator Career Lattice: Phoenix, AZ ................................................................................................. 24
       Table 4. Job Information for Solar Design Estimator Career Lattice Jobs: Phoenix, AZ ........................................................... 25
    Phoenix, AZ: Agriculture Resource Liaison .................................................................................................................................. 32
       Table 5. Agriculture Resource Liaison Competency Model with Detailed Industry Tiers: Phoenix, AZ ..................................... 33
       Figure 3. Agricultural Resource Liaison Career Lattice: Phoenix, AZ ....................................................................................... 40
       Table 6. Job Information for Agricultural Resource Liaison Career Lattice Jobs: Phoenix, AZ ................................................. 41




          ‘‘This workforce solution was funded by a grant awarded by the U.S. Department of Labor’s Employment
          and Training Administration. The solution was created by the grantee and does not necessarily reflect the
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                                                                                                                       3




Phoenix, AZ
SCSEP Goes Green Community Day: October 27, 2010

Local Green Job Demand/Economic Activity
According to the Community Days attendees, new construction in Phoenix has decreased (the industry
unemployment rate is generally high) but has increased in nearby Tucson. However, the local sustainable
agriculture job development has been on the rise since 2007.
There is local evidence of Green Building Activity: Locally, Phoenix is experiencing an increased interest in
green retrofits and weatherization of existing homes and supports solar rebates and incentives. In conjunction with
a national focus on energy efficiency, local utilities providers such as Arizona Public Service (APS) and Salt River
Project (SRP) are providing affordable ($99) home energy audit reports. Additionally, homes sizes are decreasing
based on available lot size and a focus on non-traditional residential designs, such as shipping container
modification, is increasing. The Foundation for Senior Living, an organization dedicated to improving the local
housing stock, is an affiliate of the Building Performance Institute (BPI), and provides contractor certifications
required to participate in local and federal energy programs.
There is local evidence of Sustainable Agriculture Activity: With a strong existing focus on local agriculture,
the Phoenix area is ready for more sustainable agriculture. Most existing farmer’s markets (and grocery chains)
are small, locally owned and family operated, and they seem to have increased dramatically in numbers over the
past decade. Internet and information technology (IT) support of farmers markets and Community Supported
Agriculture (CSA) programs is a potential area of growth that could contribute handsomely to the success of a local
sustainable food system. The Master Gardener Program at the University of Arizona is offered at an affordable
price and lends itself well to a non-traditional, older workforce. There is great, intergenerational support for
sustainable agriculture through the local Senior Garden club, YMCA and Culinary Arts school.
Identified Occupations: Competency Models, Career Lattices, and Job Information are included in the summary
for each of the following occupations:
       Weatherization
       Solar Design Sales
       Agriculture Resource Liaison
4



    Additional Resources

    Phoenix, AZ
                                                    GREEN BUILDING
    Name                   Area of Focus                                        Website
                           Non-profit organization composed of leaders from
    USGBC Arizona          across the building industry implementing green
                                                                                www.usgbcaz.org/
    Chapter                building practices and promoting LEED
                           certification
    Home Builders
                           Trade association of builders and members of
    Association of                                                              www.hbaca.org/
                           related industries
    Central Arizona
                           Non-Profit ecumenical Christian housing
    Habitat for Humanity
                           organization that works in partnership with people   www.habitatcaz.org/
    of Central Arizona
                           in need to build and renovate affordable housing
    City of Phoenix
                                                                                http://phoenix.gov/greenphoenix/sustai
    Green Buildings and    Description of City Green Building Programs
                                                                                nability/summary/green.html
    Energy Webpage
                                             SUSTAINABLE AGRICULTURE
    Name                   Area of Focus                                        Website
                           A quarterly publication that promotes and
    Edible Phoenix         celebrates the abundance of local foods in the       www.ediblecommunities.com/phoenix/
                           valley of the sun.
                           The Sustainable Food Systems program is              Certificate of Completion (CCL)
                           designed for a diverse student population and        www.maricopa.edu/programs/index/sho
    Sustainable Food       provides students with an overview of the nation’s   w/id:5158
    Systems Program        current food model and alternative methods for       Associate in Applied Science (AAS)
                           altering this model and creating more sustainable    www.maricopa.edu/programs/index/sho
                           foods.                                               w/id:3127
    Sustainability and
    Ecological Literacy    A program that enhances students’ understanding
                                                                           www.maricopa.edu/programs/index/sho
    interdisciplinary      of sustainable living practices associated with
                                                                           w/id:6232
    Academic Certificate   economics, equity and the environment.
    (AC)
    Maricopa County
                           Education, Community Gardens, Training & Jobs,
    Cooperative                                                                 http://cals.arizona.edu/maricopa/
                           Agriculture
    Extension
                           Arizona Cooperative Extension’s mission is to
    Arizona Cooperative    engage people through applied research and
                                                                                http://extension.arizona.edu/
    Extension              education to improve lives, families, communities
                           and the environment in Arizona and beyond.
    Arizona Farmers
                           Farmers Markets in Maricopa County                   www.azfarmersmarkets.us/Home.html
    Markets
                           Farmers Markets, Food Systems, Nutrition, Food
    Community Food
                           Stamps, includes links to other groups and           www.foodconnect.org/
    Connections
                           resources
                           Sustainability, gleaning, food justice, community;
    Arizona Homegrown
                           Community based networking tool for Arizona          http://azhomegrownsolutions.ning.com/
    Solutions
                           food community
    Slow Food Phoenix      Local food                                           www.slowfoodphoenix.org/
                                                                                                      5



Arizona Dept. of
                     Agriculture                                          www.azda.gov/
Agriculture
                     Local and Organic produce, including list of farms
Arizona Local Food                                                        www.arizonalocalfood.com/
                     and small scale growers, buying clubs, retail, etc


Appendices
Appendix E01_ TacomaExpandedCompetencyModels.pdf
6



    Phoenix, AZ: Weatherization
    The Community Day attendees noted that weatherization workers need the ability to load/unload materials from a
    vehicle, engage in clean-up activities, potentially check on helpers’ work, and possess good interpersonal skills.
    More advanced HVAC-related workers need to know and follow mold best practices and balance pressure within a
    house. Relevant training may include administrative skills development and business development training.
    Potential partners include:
           Chicanos Por La Causa, Inc. (www.cplc.org)
           Foundation for Senior Living provides Home Repair and Weatherization Services
            (www.fsl.org/services/hi/index.html)
           Community Colleges have various training courses (see Appendix E02 and the training descriptions within
            the job descriptions in Table 2).


    Appendices
    AppendixE02ChandlerCommunityCollegeBuildingGreenProf.pdf
                                                                                                                    7



Table 1. Weatherization Competency Model with Detailed Industry Tiers: Phoenix,
AZ
      Tier Name                                               Tier Block

F 1 Personal            Interpersonal Skills        Integrity            Dependability & Reliability
O   Effectiveness
U                      Willingness to Learn                             Social Skills
N
D 2 Academic
A   Competencies    Reading           Mathematics                Communication-Visual & Verbal
T
I
    Workplace
O 3                          Teamwork             Following Directions Problem Solving & Decision Making
    Competencies
N                 Working with Tools & Technology             Checking, Examining, & Recording

    Industry-Wide
I 4 Technical
N                         Building & Construction Design             Material Resources         Health & Safety
    Competencies
D
U
S   Residential
T 5 Construction
                          Customer Service &            Green Building     Weatherization Principles and Building
R   Technical
                         Homeowner Relations              Practices                  Science Theory
Y   Competencies

Tier 4 - Industry-   Building & Construction Design: Understand the steps involved in designing
Wide Technical       construction projects (e.g., planning, generating layouts, developing & interpreting
                     drawings).
Competencies
                     Blueprints/Drawings/Specifications
                      Recognize elements and symbols of blueprints, drawings, and specifications
                      Interpret dimensions, symbols, types of lines, views, and scales
                      Locate worksite features included on a construction plan

                     Material Resources: Identify, move, store, and supply construction and building
                     materials for all types of construction activities.

                     Identification
                      Identify materials necessary to complete tasks in the trade
                      Evaluate waste of resources/materials
                      Evaluate necessity for additional/alternative resources/materials
                      Differentiate between compatible and incompatible substances
                     Selection
                      Evaluate and select building materials and assemblies to meet project
                         specifications (e.g., metals, woods, ceramics, concrete, rubber, plastics,
                         polymers, composites, etc.)
                     Use
                      Handle, install, position, move, and store materials properly
                      Use appropriate combinations of building materials and components
8



                           Health & Safety: Recognize and mitigate safety hazards including hazardous
                           materials, environmental hazards, and accident conditions at any type of
                           construction site.

                           Personal Safety
                           Select, inspect, and use personal protective equipment such as respiratory
                           protection and fall protection equipment:
                            Work to create a hazard-free, accident-free environment
                            Know effects of and how to deal with temperature extremes and weather
                               conditions
                            Work safely in confined spaces or at heights
                           Safety Procedures
                           Follow rules and regulations to comply with personal and jobsite safety standards:
                            Identify workplace/jobsite environmental hazards to promote workplace/jobsite
                               safety
                            Understand shop and worksite safety, fire safety, electrical safety, and
                               chemical safety
                            Follow ladder and scaffold safety procedures
                            Demonstrate knowledge of hazardous properties of materials such as
                               radiation, toxicity, flammability, reactivity, corrosivity, and limits of fire
                               resistance exposure
                            Complete accident reports in accordance with required standards; file reports
                               with appropriate personnel
                            Use Material Safety Data Sheets (MSDS) information to manage, use, and
                               dispose of hazardous materials
    Tier 5 - Residential   Customer Service & Homeowner Relations: Asses and meet the needs and
    Construction           expectations of the customer (homeowner) while maintaining open
                           communication with key participants in the project.
    Technical              Customer Service
    Competencies            Effectively handle difficult builder/homeowner situations (e.g.,
                              delivery/completion date negotiations)
                            Respond to customer inquiries and resolve customer/homeowner complaints
                            Ensure that appropriate actions are taken to assist customer /homeowner

                           Green Building Practices: Knowledge and application of green building
                           practices to the construction or renovation of residential buildings.
                           Efficiency
                            Perform home energy audits to determine the energy efficiency of a structure
                            Develop strategies to provide or increase natural lighting
                            Select sustainable construction materials and products
                            Minimize wastewater by using water conserving fixtures
                           Waste Management
                            Follow waste management plans per contract requirements
                            Minimize construction waste and demolition debris
                            Understand waste management terminology including: construction waste,
                              demolition debris, land clearing debris, disposal, recycling, salvage, reuse,
                              deconstruction, commingled, source separation
                            Reuse or recycle materials, e.g.: concrete, masonry scrap, metals, clean
                              wood, plastics, insulation material, un-tempered glass, carpet and carpet pad,
                              ceiling tiles, plumbing fixtures and equipment, lighting fixtures and electrical
                              components, cardboard packaging
                                                                                     9




Weatherization Principles and Building Science Theory: Recognize the
importance of the "house as a system;" identify how heat, air, and moisture flows
affect a building assembly; and describe how weatherization activities are
responses to these building science principles.

Concepts and Procedures Accessing Building Cavities
 Construct & Install Access Door
 Install & patch dry wall
Air Sealing/Weatherstripping Materials & Techniques
 Knee wall
 Basement Band Joist
 Thresholds
 Door Sweeps
 Caulking
Identify Air Loss
 Blower door components
 Causes/effects of air leakage
 Air Barrier/Thermal Barrier
Insulation Materials & Techniques: Attics, Floors
 Identify the different types of basic construction, potential air leakage, and
    areas requiring new or additional insulation required for effective energy
    retrofits
Lead Safe Work Practices
 Identify materials in existing buildings that could become potential lead
    hazards.
 Be familiar with ventilation and indoor air quality issues and how they apply to
    safety on the job.
 Indicate potential hazards and recommend remediation through action and
    materials in documentation.
 Incorporate proper safety practices into everyday processes and tasks.
 Recognize potential safety hazards to self and fellow crew members and take
    proactive action to remediate.
 Recognize measure and monitor for proper CO levels.
 Identify different types of insulation and demonstrate proficiency in operation
    of insulation blowing machinery.
Learn About HVAC Ducts
 Supply and Return Ducts
 Vented crawl spaces
 Attics / Basements
 Potential duct leakage
 Duct leakage testing equipment and procedures
Ventilation & moisture control
 Moisture Movement / Identifying moisture problems
 Vapor Barriers
 Crawl Spaces & Attics
10



 Figure 1.Weatherization Career Lattice: Phoenix, AZ
                                                                                                              11



Table 1. Job Information for Weatherization Career Lattice Jobs: Phoenix, AZ
     Weatherization Helper

     Job Information               Job Content
     Job Title                     Weatherization Helper
     Level                         Entry Level
     Description                   Perform a variety of activities to help weatherize homes and make
                                   them more energy efficient. Duties could include repairing windows,
                                   insulating ducts, and performing heating, ventilating, and air-
                                   conditioning (HVAC) work. LOCAL Arizona INFO states there is a
                                   definite need for insulation and caulking helpers; they load and
                                   unload materials in truck, take to the job site, and perform site clean-
                                   up work.
     Perform supervisory duties?   No
     Education                     Less than high school Diploma
     Workforce Preparation         On-the-job training
                                   Over 1 month, up to and including 3 months
     Work Experience               Over 1 month, up to and including 3 months
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification                 Criteria used are from Construction and Related Workers In Arizona
                                   requires moderate on-the-job training. Most employees have H.S. or
                                   GED, some hired without.
     Salary/Wages                  Arizona Beginning wage: $7.60, Median wage:$13.29, High: $22.23
     Employment Outlook            Arizona predicted growth (4%) is lower than national average. there
                                   may be additional opportunities in the weatherization category of
                                   construction. Only 2 actual job orders on arizonavirtualonestop.
     References                    O*Net, Occupational Outlook Handbook, arizonavirtualonestop.com
     Critical Developmental
     Experiences                   For HVAC Trainee
                                   To move to HVAC trainee, need basic knowledge of electrical system.
                                   Apprenticeship programs offer excellent training benefits.
                                   For Insulation Worker

                                   High School diploma or GED to move upward. At least 3 months work
                                   experience and on-the-job training required.

                                   For Customer Service Representative - Clerical
                                   HS Diploma or GED to move to Customer Service Rep. Work
                                   Experience and additional on-the-job training required to advance.
                                   Computer skills. Training available at all Arizona Community
                                   Colleges.
12



     HVAC Trainee
      Job Information               Job Content
      Job Title                     HVAC Trainee
      Level                         Entry Level
      Description                   Learn to Install, service, and repair heating and air conditioning
                                    systems in residences and commercial establishments. Assist
                                    Technicians
      Perform supervisory duties?   No
      Education                     Less than high school Diploma
      Workforce Preparation         On-the-job training
                                    Over 3 months, up to and including 6 months
      Work Experience               None
      Can experience and
      education balance each        No
      other?
      Licensure                     Regular driver's license usually required
      Certification                 Some knowledge of plumbing or electrical work and a basic
                                    understanding of electronics are beneficial for an HVAC trainee.
                                    Apprenticeship programs offer excellent training benefits.
      Salary/Wages                  Arizona: $8.88 - $13.39 hr.
      Employment Outlook            Growth predicted is 12%,
      References                    O*Net, Occupational Outlook Handbook,
      Critical Developmental
      Experiences                   For HVAC Technician
                                    Post-secondary certificate and/or apprenticeship training. Courses
                                    offered Chandler-Gilbert and other community colleges in Arizona.


      Insulation Worker
      Job Information               Job Content
      Job Title                     Insulation Worker
      Level                         Entry Level
      Description                   Line and cover structures with insulating materials. May work with
                                    batt, roll, or blown insulation materials. Read blueprints and select
                                    appropriate insulation, based on space characteristics and the heat
                                    retaining or excluding characteristics of the material.
      Perform supervisory duties?   No
      Education                     High school diploma, GED, or High School Equivalence Certificate
      Workforce Preparation         On-the-job training
                                    Over 1 month, up to and including 3 months
      Work Experience               Over 3 months, up to and including 6 months
      Can experience and
                                    Yes
      education balance each
                                    Apprenticeship programs could substitute for experience.
      other?
                                                                                                      13



Licensure
Certification                 The Environmental Protection Agency offers mandatory certification
                              for insulation workers who remove and handle asbestos.
Salary/Wages                  In Arizona: Begin: $7.72, Median: $11.64, High: $20.20. Actual job
                              order: $14.25 hr. with 36 months experience.
Employment Outlook            No growth predicted in Arizona.
References                    O*Net, Occupational Outlook Handbook, arizonavirtualonestop.com



Customer Service Representative - Clerical
Job Information          Job Content
Job Title                     Customer Service Representative - Clerical
Level                         Entry
Description                   Will perform general clerical functions & other related tasks as
                              needed. Must possess basic computer knowledge. Interact with
                              customers to provide information in response to inquiries about
                              weatherization and to handle and resolve complaints.
Perform supervisory duties?   No
Education                     High school diploma, GED, or High School Equivalence Certificate
Workforce Preparation         On-the-job training
                              Over 1 month, up to and including 3 months
Work Experience
Can experience and
education balance each        No
other?
Licensure
Certification                 Moderate on-the-job training.
Salary/Wages                  $9.77 - $14.53. Some actual job orders state $9.50 to $11.00 hr.
Employment Outlook            +30% job growth predicted in Arizona. O*Net labels as Bright
                              Outlook.
References                    O*Net; Occupational Outlook Handbook, arizonavirtualonestop.
Critical Developmental
Experiences                   For Weatherization Auditor
                              Post-secondary certificate, at least 3 years experience in the field,
                              One year performing diagnostic testing and energy audits. BPI
                              Building Analyst & Envelope-Shell Professional course at Chandler-
                              Gilbert prepares workers for BPI Certification.



HVAC Technician
Job Information               Job Content
Job Title                     HVAC Technician
14



     Level                         Mid Level
     Description                   Install, service, and repair heating and air conditioning systems in
                                   residences and commercial establishments. This position performs
                                   routine tasks including, but not limited to, HVAC, electrical, plumbing,
                                   carpentry, etc. Additional duties include assisting with preventive
                                   maintenance and repair, including minor remodeling and construction
                                   of buildings and related utilities support services equipment.
     Perform supervisory duties?   Yes
     Education                     Post-secondary certificate
     Workforce Preparation         Apprenticeship training
                                   Over 2 years, up to and including 4 years
     Work Experience               Over 2 years, up to and including 4 years
     Can experience and
                                   No
     education balance each
                                   Employers prefer journey level workers.
     other?
     Licensure                     Arizona Job Order: Must have 3-5 years experience installing sheet
                                   metal and ducts on commercial jobs. Must have AZDL.
     Certification                 Various certifications - BPI, Journeyman, many training courses
                                   available through community college; especially Chandler Gilbert.
     Salary/Wages                  Arizona beginning: $11.20, median $19.40, high $28.82. Actual Job
                                   Orders state: DOE.
     Employment Outlook            Outlook is 7% growth, compared to 28% nationally.
     References                    O*Net, arizonavirtualonestop.com. www.maricopa.edu/


     Weatherization Installer
     Job Information               Job Content
     Job Title                     Weatherization Installer
     Level                         Mid Level
     Description                   An Installer is a crew member or contractor that installs
                                   weatherization measures in eligible dwellings. Working under the
                                   supervision of the onsite Weatherization Crew Chief, the
                                   Weatherization Installer conducts the structural assessment, testing
                                   and installation of energy efficiency weatherization measures in
                                   accordance with the Weatherization Assistance Program's guidelines
                                   and specifications. Work includes but is not limited to: blower door
                                   guided air sealing, installation of sidewall, attic, and foundation
                                   insulation, pipe and duct sealing and insulation, doors and window
                                   repair or replacement.
     Perform supervisory duties?   Yes
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation         Vocational education
                                   Over 1 month, up to and including 3 months
     Work Experience               Over 3 months, up to and including 6 months
     Can experience and            Yes
                                                                                                          15



education balance each
other?
Licensure
Certification                 Several certifications offered by Arizona Community Colleges.
Salary/Wages                  $13-$15 hourly per job orders on arizonavirtualonestop.
Employment Outlook            In Arizona: 12% growth rate for Installers in general; with stimulus
                              grants, weatherization should become an in-demand occupation.
References                    O*Net,arizonavirtualonestop.com, www.maricopa.edu/.


Maintenance and Repair Technician
Job Information           Job Content
Job Title                     Maintenance and Repair Technician
Level                         Mid Level
Description                   Perform work involving the skills of two or more maintenance or craft
                              occupations to keep machines, mechanical equipment, or the
                              structure of an establishment in repair. Duties may involve pipe fitting;
                              boiler making; insulating; welding; machining; carpentry; repairing
                              electrical or mechanical equipment; installing, aligning, and balancing
                              new equipment; and repairing buildings, floors, or stairs
Perform supervisory duties?   No
Education                     High School diploma, GED, or High School Equivalence Certificate
Workforce Preparation
Work Experience               Over 2 years, up to and including 4 years
Can experience and            No
education balance each        In Arizona, all similar to Weatherization Installer and Insulation
other?                        Worker.
Licensure                     May be required: A Master Electrician license, HVAC technician
                              license or EPA Universal Certification under section 608
Certification
Salary/Wages                  $20,800 - $43,600 year
Employment Outlook            11% nationally, 15% in Arizona; 470 projected job openings annually
References                    O*Net(49-9042.00 - Maintenance and Repair Workers, General),
                              CareerOneStop


Weatherization Auditor
Job Information               Job Content
Job Title                     Weatherization Auditor
Level                         Mid Level
Description                   An auditor is a weatherization worker that assesses an eligible
                              dwelling for potential weatherization services. Auditors visually
                              inspect the building shell and mechanical systems; conduct
                              diagnostic, health, and safety tests; record the location, condition, and
16



                                   dimensions of walls, ceilings, floors, windows, doors, and mechanical
                                   systems; enter data into a computerized energy audit or use a priority
                                   list to select cost-effective measures; and prepare clear and accurate
                                   work orders to ensure the most appropriate measures are installed
                                   properly
     Perform supervisory duties?   Yes
     Education                     Post-secondary certificate
     Workforce Preparation         Vocational education
                                   Over 1 month, up to and including 3 months
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and            No
     education balance each        Phoenix Job Order: Provide assistance to Lead Weatherization
     other?                        Auditor on energy audits and coordinate sub contractors to perform
                                   cost effective energy saving measures. Services include assisting
                                   Lead WAP Auditor on Home Performance audits using approved
                                   diagnostic equipment, tests shall include visual inspections along with
                                   blower door diagnostics to determine duct and envelope leakage,
                                   combustion appliance and combustion appliance zone test, gas leak
                                   and draft tests. Documents all pre/post results and completes reports
                                   per WAP or EPA Home Performance contracts.
     Licensure                     KNOWLEDGE, SKILLS AND ABILITIES Minimum Required: -
                                   General knowledge in carpentry, heating/cooling, plumbing, electrical,
                                   handicap modifications and energy and water conservation - Must
                                   have valid AZ driver's license - Must keep current auto insurance -
                                   Must be able to perform work that requires stooping and bending -
                                   Must be able to lift 35 pounds on a regular basis - Must be able to lift
                                   50 pounds on an occasional basis Preferred: - Bilingual
                                   WORK EXPERIENCE AND EDUCATION Minimum Required: - At
                                   least three years experience in general repairs Preferred: - High
                                   school diploma or GED - More than five years experience in general
                                   repairs - One year performing diagnostic testing and energy audits
     Certification                 Association of Energy Engineers offers the Residential Energy
                                   Auditor (REA) certification program, not always a requirement.
     Salary/Wages                  Median wages $27.64 hr., Actual Job Order states "Depending On
                                   Experience - DOE".
     Employment Outlook            Bright Outlook according to O*Net. Labeled a Business Operations
                                   Specialist, predicted a 26% growth in Arizona.
     References                    O*Net, Arizona Workforce Connection, and Arizona Virtual OneStop.


     Building Inspector
     Job Information               Job Content
     Job Title                     Building Inspector
     Level                         Mid Level
     Description                   Inspect structures using engineering skills to determine structural
                                   soundness and compliance with specifications, building codes, and
                                   other regulations. Inspections may be general in nature or may be
                                   limited to a specific area, such as electrical systems or plumbing.
                                                                                                         17



                              Review and interpret weatherization plans, blueprints, specifications,
                              and construction methods to ensure compliance to legal requirements
                              and safety regulations
Perform supervisory duties?   Yes
Education                     Bachelor's degree
Workforce Preparation         On-the-job training
                              Over 6 months, up to and including 1 year
Work Experience               Over 2 years, up to and including 4 years
Can experience and            Yes
education balance each        Most require Bachelor's degree, but in some instanced, experience
other?                        will be a substitute.
Licensure                     Per Job Order: Experience in MS Office (Word, Excel,
                              Outlook).Strong written communication skills. Ability to work
                              independently and as part of a team
Certification                 Residential Building Inspector (RBI) certification available through
                              International Code Council. Training available through Maricopa
                              Community College Network.
Salary/Wages                  Arizona beginning: $15.16, median, $23.96, high $35.26.
Employment Outlook            Arizona predictions equal national - 17% growth. Designated Green
                              Job according to O*Net.
References                    O*Net, arizonavirtualonestop.com
Critical Developmental
Experiences                   For Weatherization Crew Chief
                              Building Inspector could move to Crew Chief with little or no additional
                              education. Supervisory skills required.



Occupational Health & Safety Specialist
Job Information            Job Content
Job Title                     Occupational Health & Safety Specialist
Level                         High Level
Description                   Review, evaluate, and analyze work environments and design
                              programs and procedures to control, eliminate, and prevent disease
                              or injury caused by chemical, physical, and biological agents or
                              ergonomic factors. May conduct inspections and enforce adherence
                              to laws and regulations governing the health and safety of individuals
Perform supervisory duties?   No
Education                     Bachelor's degree
Workforce Preparation
Work Experience               Over 2 years, up to and including 4 years
Can experience and
education balance each        No
other?
Licensure                     Knowledge of applicable federal, state and local laws, ordinances,
18



                                     statutes, regulations, rules, policies and procedures.
      Certification                  World Safety Organization offers a WSO - certified Safety Specialist
                                     certification.
      Salary/Wages                   Arizona: Beginning: $18.10, median $29.89, high $47.84 hr.
      Employment Outlook             Only 5% growth predicted for Arizona, compared to 11% nationally.
      References                     O*Net, World Safety Organization, arizonavirtualonestop.com




     Weatherization Crew Chief
     Job Information                 Job Content
      Job Title                      Weatherization Crew Chief
      Level                          High Level
      Description                    A Crew Chief is a weatherization worker that supervises a crew of
                                     installers and directs their efforts to weatherize eligible dwellings
      Perform supervisory duties?    Yes
      Education                      Associate's degree
      Workforce Preparation          Vocational education
                                     Over 1 year, up to and including 2 years
      Work Experience                Over 2 years, up to and including 4 years
      Can experience and
      education balance each         No
      other?
      Licensure
      Certification                  Multiple courses are available through the Community College
                                     Network: www.maricopa.edu/.
      Salary/Wages                   Mid level is $15.46 hr. for Arizona
      Employment Outlook             Although there is some growth in Arizona (3%) predicted, this is lower
                                     than National average of 11%.
      References                     O*Net, www.arizonavirtualonestop.com/. www.maricopa.edu/
      Critical Developmental
      Experiences                    For Construction Supervisor
                                     Four to six years work experience.


      Construction Supervisor
     Job Information                Job Content
     Job Title                      Construction Supervisor
     Level                          High Level
     Description                    Directly supervise and coordinate activities of construction or extraction
                                    workers. Examine and inspect work progress, equipment, and
                                    construction sites to verify safety and to ensure that specifications are
                                                                                                         19



                              met. Read specifications, such as blueprints, to determine construction
                              requirements or to plan procedures. Estimate material or worker
                              requirements to complete jobs. Supervise, coordinate, or schedule the
                              activities of construction or extractive workers. Confer with managerial
                              or technical personnel, other departments, or contractors to resolve
                              problems or to coordinate activities. Coordinate work activities with
                              other construction project activities. Order or requisition materials or
                              supplies. Locate, measure, and mark site locations or placement of
                              structures or equipment, using measuring and marking equipment.
                              Record information such as personnel, production, or operational data
                              on specified forms or reports. Assign work to employees, based on
                              material or worker requirements of specific jobs.
Perform supervisory duties?   Yes
Education                     Some college courses
Workforce Preparation         Vocational education
                              Over 1 year, up to and including 2 years
Work Experience               Over 4 years, up to and including 6 years
Can experience and
                              No
education balance each
                              Some job orders require a Bachelor's degree.
other?
Licensure                     Training courses available through Arizona community college network.
Certification                 Apprenticeship training could substitute for educational requirements.
Salary/Wages                  Arizona beginning: $18.76 - Median: $27.41 - $43.77 hr.
Employment Outlook            Bright Outlook according to O*Net, but only a 4% growth predicted in
                              Arizona.
References                    O*Net. Occupational Outlook Handbook, arizonavirtualonestop.com;
                              www.maricopa.edu/
20



 Phoenix, AZ: Solar Design Estimator
 Community Days attendees identified two skill sets that could assist an individual seeking this type of position. One
 set focuses on the hands-on, site visit responsibilities and the other focuses on post-site visit evaluation of
 information gathered. For example, someone who provided on-site solar design consultation may need to have a
 working knowledge of construction, know how to use 3-D design software, and/or know how to manage a solar
 array in conjunction with existing building systems. On the other hand, someone who is providing guidance on
 solar array installation may need to know how to read blueprints, how to use a computer and associated software,
 the internet, have excellent communication and sales skills, as well as be able to negotiate with product vendors.
 The pathway included for this occupational area includes these skills and many more.
 Transferrable skills/experiences include: General contractor, carpenter, electrician, plumber, pipefitter, or
 mechanic, including job experience in retail (such as a local hardware store or Home Depot), builders supply
 companies, or plumbing/electrical supply companies.
 Potential partners include: Habitat for Humanity, community college training programs, housing authorities,
 municipalities, home builders associations, and educational foundations.
 Resources:
        “Fluidic Energy, a growing renewable energy storage company, has committed to bringing a manufacturing
         facility to Maricopa County along with several hundred jobs.”
         www.bizjournals.com/phoenix/news/2010/10/28/fluidic-energy-commits-to-
         facility.html?ana=e_vert#ixzz143Eq5n5J (Included in Appendices).
        12 Green Pioneers in the Phoenix area: www.bizjournals.com/phoenix/news/2010/10/28/Green-Pioneers-
         help-usher.html?ana=e_vert#ixzz143ENk0l6 (Included in Appendices).
        www.findsolar.com helps consumers find providers of solar products and services, but is also a great
         source for finding companies with potential jobs.
        The American Solar Energy Society www.ases.org specifically lists solar-related jobs and provides
         information about solar industry professionals around the world. Click on “jobs” from their homepage.
        Solar Today www.solartoday.org is a magazine with articles about current technologies and businesses.
 Appendices
 AppendixE03.AZFluidicEnergyFacilityUpdate.pdf
 AppendixE04PhoenixGreenPioneers.pdf
                                                                                                                   21



Table 3. Solar Design Estimator Competency Model with Detailed Industry Tiers:
Phoenix, AZ
         Tier Name                                               Tier Block

                           Interpersonal
                                                        Integrity             Professionalism        Reputation
        Personal               Skills
    1
        Effectiveness
F
                                                    Dependability/                                    Ability to
O                            Motivation                                       Self-Development
                                                      Reliability                                      Learn
U
N
                                              Locating, Reading and Using
      Academic            Mathematics                                                Writing        Listening
D                                                      Information
    2
      Competencies
A
                                                                                      Critical and Analytical
T                          Speaking              Information Technology
                                                                                             Thinking
I
O                            Business                            Following
                                                Teamwork                       Planning/Organizing/ Scheduling
      Workplace            Fundamentals                          Directions
N   3
      Competencies
                             Problem
                         Solving/Decision-         Ethics           Employability and Entrepreneurship Skills
                              Making

I     Industry-Wide
    4 Technical                                                           Quality
N                           Safety         Industry Principles
      Competencies                                                  Control/Continuous         Troubleshooting
                          Awareness          and Concepts
D                                                                     Improvement
U
S
      Solar Design
T   5 Sales Technical
      Competencies        Product Knowledge         Project Estimation        Solar Sales and Communication
R
Y

Tier 4 - Industry-Wide Safety Awareness: Complying with the procedures necessary to ensure a
Technical              safe and healthy work environment
Competencies
                       Calls attention to potential and actual hazardous conditions as they arise
                        Complies with safety procedures and proper ways to perform work
                        Notifies person in charge and/or co-workers of unsafe work conditions

                        Industry Principles and Concepts: Knowing the basic and emerging
                        principles and concepts that impact the energy industry, including: energy
                        production, energy transmission and alternative energy technologies

                        Demonstrates an awareness of alternative and renewable energy
22



                             technologies, including geothermal energy, solar energy, wind energy, water
                             energy and biofuel
                             Is able to explain the flow of energy from generation through distribution to
                             the customer

                             Quality Control/Continuous Improvement: Demonstrating the ability to
                             design, analyze and effectively use systems, components and methods with
                             a framework of quality and continuous improvement

                             Determines how a system should work and how changes in conditions,
                             operations and the environment will affect outcomes
                             Uses logic and reasoning to identify the strengths and weaknesses of
                             alternative solutions, conclusions or approaches to problems

                             Troubleshooting: Diagnosing and correcting abnormalities and
                             malfunctions in equipment and production processes

                             Demonstrates knowledge of normal equipment operation (how the individual
                             pieces of equipment relate to each other) in order to spot potential
                             equipment problems before they occur
     Tier 5 - Solar Design   Product Knowledge:
     Sales Technical         Determine PV or solar thermal system designs or configurations based on
     Competencies            factors such as customer needs, expectations, and site conditions.
                             Distinguish product and installation differences between PV and solar
                             thermal systems.
                             Identify individual products and product components.
                             Keep up to date with terminology in the solar energy field.

                             Project Estimation:
                             Arrange actions in a certain order or pattern according to a specific rule or
                             set of rules.
                             Distinguish unique characteristics of each client or application and adapt
                             client consultation accordingly.
                             Estimate size and quantities associated with solar design installations in
                             order to determine time, costs, resources, or materials required to complete
                             an installation.
                             Provide estimations to supervisors, co-workers, and subordinates by phone,
                             in written form, e-mail, or in person.

                             Solar Sales and Communication:

                             Collaborate with colleagues to exchange information such as selling
                             strategies and marketing information.
                             Emphasize product features based on analyses of customers' needs, and on
                                                                                 23



technical knowledge of product capabilities and limitations.
Excellent customer service including discussing client needs, project goals,
and how needs/goals can be met by specific products and services.
Identify prospective customers by using business directories, following leads
from existing clients, participating in organizations and clubs, and attending
trade shows and conferences.
Negotiate prices and terms of sales and service agreements.
Prepare sales contracts for orders obtained, and submit orders for
processing.
Quote prices, credit terms, and other bid specifications.
24



 Figure 2. Solar Design Estimator Career Lattice: Phoenix, AZ
                                                                                                              25



Table 4. Job Information for Solar Design Estimator Career Lattice Jobs: Phoenix,
AZ

     Telemarketer of Solar Installations
     Job Information              Job Content
     Job Title                     Telemarketer of Solar Installations
     Level                         Entry
     Description                   Contact local homeowners; schedule at least 2 or more qualified
                                   appointments per day; provide friendly and professional customer
                                   service.
     Perform supervisory duties?   No
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and            No
     education balance each        6 months call center experience desired; must be comfortable
     other?                        working in sales and call center environment; excellent
                                   communication skills; energetic and sales driven attitude
     Licensure
     Certification
     Salary/Wages                  Per CareerOneStop: $15,600 - $32,600.
     Employment Outlook            Nationally declining 11%, declining in Arizona 6%, with 330 job
                                   openings projected annually
     References                    Actual job posting with CallMe Staffing found on
                                   www.arizonavirtualonestop.com Job Order # JC17447220; O*Net 41-
                                   9041.00 - Telemarketers
     Critical Developmental
     Experiences                   For Solar Sales Representative / Customer Service
                                   Representative
                                   Increased knowledge of solar PV and solar thermal systems as a
                                   whole; additional customer service experience, knowledge of
                                   principles and processes for providing customer and personal
                                   services; knowledge of principles and methods for showing,
                                   promoting, and selling products or services.

                                   For Cost Estimator
                                   Demonstrate competency in mathematics, attention to detail, learning
                                   industry-specific software or financial analysis software, increasing
                                   responsibility interacting with clients; consideration of relative costs
                                   and benefits of system components.


     Demonstrator/Product Promoter
     Job Information          Job Content
     Job Title                     Demonstrator/Product Promoter
26



     Level                         Entry to Mid-level
     Description                   Demonstrate merchandise and answer questions for the purpose of
                                   creating public interest in buying the product. May sell demonstrated
                                   merchandise. Demonstrate and explain products, methods, or
                                   services in order to persuade customers to purchase products or
                                   utilize services; Provide product samples, coupons, informational
                                   brochures, and other incentives to persuade people to buy products;
                                   Keep areas neat while working, and return items to correct locations
                                   following demonstrations; Record and report demonstration-related
                                   information such as the number of questions asked by the audience
                                   and the number of coupons distributed; Sell products being promoted,
                                   and keep records of sales; Set up and arrange displays and
                                   demonstration areas to attract the attention of prospective customers;
                                   Suggest specific product purchases to meet customers' needs.
     Perform supervisory duties?   No
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification                 None specified, but knowledge of equipment is desired. Courses such
                                   as "AEN100 Survey of Alternative Energy" offered through
                                   www.maricopa.edu would provide additional relevant knowledge.
     Salary/Wages                  From CareerOneStop, in Arizona $16,600 - $45,700
     Employment Outlook            Very bright for Arizona, 26% increase (compared to 7% nationally),
                                   with 110 job openings projected annually.
     References                    O*Net 41-9011.00 Demonstrators and Product Promoters
     Critical Developmental
     Experiences                   For Solar Sales Representative / Customer Service
                                   Representative
                                   Increased knowledge of solar PV and solar thermal systems as a
                                   whole; additional customer service experience, knowledge of
                                   principles and processes for providing customer and personal
                                   services; knowledge of principles and methods for showing,
                                   promoting, and selling products or services.

                                   For Cost Estimator
                                   Demonstrate competency in mathematics, attention to detail, learning
                                   industry-specific software or financial analysis software, increasing
                                   responsibility interacting with clients; consideration of relative costs
                                   and benefits of system components.


     Office Receptionist for Alternative Energy Company
     Job Information              Job Content
     Job Title                     Office Receptionist for Alternative Energy Company
                                                                                                         27



Level                         Entry to Mid-level
Description                   Answer inquiries and obtain information for general public, customers,
                              visitors, and other interested parties. Provide information regarding
                              activities conducted at establishment; location of departments, offices,
                              and employees within organization. Tasks may include: Operate
                              telephone switchboard to answer, screen and forward calls, providing
                              information, taking messages and scheduling appointments; Greet
                              persons entering establishment, determine nature and purpose of
                              visit, and direct or escort them to specific destinations; Transmit
                              information or documents to customers, using computer, mail, or
                              facsimile machine; Hear and resolve complaints from customers and
                              public; Perform administrative support tasks such as proofreading,
                              transcribing handwritten information, and operating calculators or
                              computers to work with pay records, invoices, balance sheets and
                              other documents; File and maintain records; Provide information
                              about establishment such as location of departments or offices,
                              employees within the organization, or services provided.
Perform supervisory duties?   No
Education                     High school diploma, GED, or High School Equivalence Certificate
Workforce Preparation         On-the-job training
                              Anything beyond short demonstration, up to and including 1 month
Work Experience               Over 1 year, up to and including 2 years
Can experience and            Yes
education balance each        In some cases, additional experience (as many as 5 years) and
other?                        education may be required depending on the technical requirements
                              of the job.
Licensure
Certification
Salary/Wages                  $17,600 - $37,400
Employment Outlook            Bright: 15% nationally, 22% in Arizona; 1,070 projected job openings
                              in Arizona annually
References                    O*Net: 43-4171.00 Reception and Information Clerks; also job posting
                              on www.arizonavirtualonestop.com, including Job Order
                              #JC18075266 and "Office Receptionist" for Blue Oak Energy, Inc.
                              www.blueoakenergy.com/documents/Receptionist - November
                              2010.pdf accessed on November 7, 2010;
Critical Developmental        For Solar Sales Representative / Customer Service
Experiences                   Representative
                              Increased knowledge of solar PV and solar thermal systems as a
                              whole; additional customer service experience, knowledge of
                              principles and processes for providing customer and personal
                              services; knowledge of principles and methods for showing,
                              promoting, and selling products or services.
                              For Cost Estimator
                              Demonstrate competency in mathematics, attention to detail, learning
                              industry-specific software or financial analysis software, increasing
                              responsibility interacting with clients; consideration of relative costs
                              and benefits of system components.
28




     Parts Salesperson
     Job Information               Job Content
     Job Title                     Parts Salesperson
     Level                         Entry to Mid-level
     Description                   Determine replacement parts required, receive and fill telephone
                                   orders for parts, fill customer orders from stock, receive payment or
                                   obtain credit authorization, take inventory of stock, advise customers
                                   on substitution or modification of parts when identical parts are not
                                   available, mark and store parts in stockrooms according to
                                   prearranged systems
     Perform supervisory duties?   No
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation         On-the-job training
                                   Over 3 months, up to and including 6 months
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification
     Salary/Wages                  Per CareerOneStop, in Arizona: $20,400-$49,900
     Employment Outlook            Average Projected Growth, 3% increase in Arizona, with
                                   approximately 60 job openings projected annually.
     References                    O*Net 41-2-22.00;
     Critical Developmental        For Cost Estimator
     Experiences                   Demonstrate competency in mathematics, attention to detail, learning
                                   industry-specific software or financial analysis software, increasing
                                   responsibility interacting with clients; consideration of relative costs
                                   and benefits of system components.

                                   For Solar Sales Representative / Customer Service
                                   Representative
                                   Increased knowledge of solar PV and solar thermal systems as a
                                   whole; additional customer service experience, knowledge of
                                   principles and processes for providing customer and personal
                                   services; knowledge of principles and methods for showing,
                                   promoting, and selling products or services.


      Cost Estimator
     Job Information               Job Content
     Job Title                     Cost Estimator
     Level                         Mid- to Upper-Level
     Description                   Prepare cost estimates for product manufacturing, construction
                                   projects, or services to aid management in bidding on or determining
                                                                                                          29



                              price of product or service. May specialize according to particular
                              service performed or type of product manufactured, such as solar PV
                              or solar thermal systems. Present submittals, ongoing review of job
                              costs, provide material take off, and develop bill of materials for
                              projects.
Perform supervisory duties?   Yes
Education                     Some college courses
Workforce Preparation
Work Experience               Over 4 years, up to and including 6 years
Can experience and            Yes
education balance each        One actual job posting required a minimum of 5 years experience in
other?                        project management and estimating in commercial construction.
                              Preference given to experience in electrical/solar commercial
                              construction. Also, high school degree required, college degree in
                              construction preferred; Knowledge of blueprints and CAD drawings;
                              Experience assisting management during construction, holding
                              meetings and documenting construction proceedings; Ability to
                              manage time effectively and handle multiple projects concurrently.
                              Must be able to respond to rapidly changing priorities; Basic
                              understanding of construction contracts, insurance issues, permitting
                              issues and project scheduling; Proficiency and familiarity with
                              computers and software programs including: Word, Excel, PowerPoint,
                              AutoCAD, McCormick, and American Contractor.
Licensure
Certification                 NABCEP certification a plus (www.nabcep.org/)
Salary/Wages                  per CareerOneStop: $33,200 - $89,500
Employment Outlook            Bright - nationally +25% increase, expected growth in Arizona is 15%,
                              with 170 projected job openings annually
References                    O*Net 13-1051.00 Cost Estimators; actual job posting viewed 11/7/10
                              at www.nukejobs.com/nucdetailjobs/2887183/Project-Manager-
                              Estimator--Solar-Construction.html
Critical Developmental
Experiences                   For Sales Manager
                              Increasing responsibility, supervisory experience, as well as
                              coordination, management of others and multiple projects.


 Solar Sales Representative / Customer Service Representative
Job Information             Job Content
Job Title                     Solar Sales Representative / Customer Service Representative
Level                         Mid-Level
Description                   Select solar energy products, systems, or services for customers
                              based on electrical energy requirements, site conditions, price, or other
                              factors. Assess sites to determine suitability for solar equipment, using
                              equipment such as tape measures, compasses, and computer
                              software. Sell goods for wholesalers or manufacturers where technical
                              or scientific knowledge is required in such areas as biology,
30



                                   engineering, chemistry, and electronics, normally obtained from at
                                   least 2 years of post-secondary education. Tasks may include: Contact
                                   new and existing customers to discuss their needs, and to explain how
                                   these needs could be met by specific products and services; Answer
                                   customers' questions about products, prices, availability, product uses,
                                   and credit terms; Quote prices, credit terms and other bid
                                   specifications; Emphasize product features based on analyses of
                                   customers' needs, and on technical knowledge of product capabilities
                                   and limitations; Maintain customer records, using automated systems;
                                   Negotiate prices and terms of sales and service agreements; Identify
                                   prospective customers by using business directories, following leads
                                   from existing clients, participating in organizations and clubs, and
                                   attending trade shows and conferences.
     Perform supervisory duties?   Yes
     Education                     Some college courses
     Workforce Preparation
     Work Experience               Over 1 year, up to and including 2 years
     Can experience and
     education balance each        Yes
     other?
     Licensure
     Certification                 Potentially desired, but not required, courses/trainings include: "Solar-
                                   Fundamentals of Solar Hot Water Heating" at
                                   www.theknowledgebase.org/cgc; "Solar Power Professional" at
                                   www.gatlineducation.com/cgc; or "Solar Paneling Photovoltaic System
                                   Installation" at Chandler-Gilbert Community College
     Salary/Wages                  per CareerOneStop: for Sales Reps, Wholesale and Mfg, Technical,
                                   and Scientific Products: $32,100 - $118,600
     Employment Outlook            Bright: +10% nationally, +14% in Arizona; 400 projected openings
                                   annually in Arizona
     References                    O*Net: 41-4011.07 Solar Sales Representatives and Assessors and
                                   41-4011.00 Sales Representatives, Wholesale and Manufacturing,
                                   Technical and Scientific Products; actual job openings, including:
                                   "Technical Customer Service Representative, Job#090326"
                                   www.unirac.com/company/customer-service-tech.php; "Customer
                                   Service Support Representative"
                                   www.sharpusa.com/AboutSharp/Careers/SearchForJobs.aspx;
     Critical Developmental
     Experiences                   For Sales Manager
                                   Increasing responsibility, supervisory experience, as well as
                                   coordination, management of others and multiple projects.




      Sales Manager
     Job Information               Job Content
     Job Title                     Sales Manager
     Level                         Upper-Level
                                                                                                          31



Description                   Train, motivate, and support Dealer Sales personnel, advise customers
                              or clients, advise retail dealers in use of sales promotion techniques.
                              Direct the actual distribution or movement of a product or service to the
                              customer. Coordinate sales distribution by establishing sales
                              territories, quotas, and goals and establish training programs for sales
                              representatives. Analyze sales statistics gathered by staff to determine
                              sales potential and inventory requirements and monitor the
                              preferences of customers. Additional tasks may include: conduct
                              market research, conduct sales presentations, develop budgets, direct
                              and coordinate activities of workers or staff, discuss advertising
                              strategies, evaluate information from employment interviews, evaluate
                              product quality for sales activities.
Perform supervisory duties?   Yes
Education                     Some college courses
Workforce Preparation
Work Experience               Over 4 years, up to and including 6 years
Can experience and            Yes
education balance each        One position required a bachelor's degree at 5 years minimum sales
other?                        experience, solar industry experience preferred. Another position
                              required a minimum of 2 years of solar sales experience. Experience in
                              renewable/alternative energy industry is highly preferred.
Licensure
Certification                 Renewable Energy Classes are preferred, but not absolutely required.
Salary/Wages                  per CareerOneStop: in Arizona $41,300 - $166,400+
Employment Outlook            Bright: nationally +15%, in Arizona +13%, with 320 general sales
                              manager openings projected annually
References                    O*Net 11-2022.00 Sales Managers; actual job postings: Sales
                              Manger-Grid Tie viewed 11/7/10 at
                              www.kyocerasolar.com/about/job_details.cfm?key=175; Sales
                              Professional - Power Systems Group viewed 11/7/10 at
                              www.aessolarenergy.com/Sales Professional Position.pdf; and
                              Territory Sales Manager - Solar with PrincetonOne in Phoenix - Job
                              Order #JC17268447 at www.arizonavirtualonestop.com
32



 Phoenix, AZ: Agriculture Resource Liaison
 Attendees identified an Agriculture Resource Liaison (ARL) as a position for someone with great communication
 skills, and a passion for sustainable living. As a ‘connector’ between the community and its agricultural resources,
 this person needs to have a firm understanding of the local climate for funding, interest, and affordability as well as
 the layout of the surrounding areas. An ARL needs experience dealing with the media and should be familiar with
 the organization of a non-profit entity. With an understanding of general business practices, this person would also
 understand the specifics of restaurant procedures and the regulations of local food and water agencies.

 Attendees also noted a stunning increase in the number of farmers markets over the decade. In conjunction with a
 renewed focus on local food production and local grocery chains, Phoenix is burgeoning with community support
 for sustainable agriculture.

 The ARL pathway contains many positions with varying degrees of skill requirements, knowledge, and experience.

 Many opportunities were identified during the Community Day, including:
 Organizations / Examples of What’s Going On
     Tigermountain Community Foundation www.tigermountainfoundation.org/
             o    “Tigermountain brought these assets together by creating community gardens as a meeting place
                  to not only bring nutritious, affordable, accessible foods but to also educate and stimulate the same
                  community.”
        U of A Master Gardener Program http://cals.arizona.edu/maricopa/garden/html/general/hort.htm
             o    $300, 16 weeks
        Agritourism – farms open to public, such as Schnepf Farms in Queen Creek http://schnepffarms.com/, and
         Queen Creek Olive Mill http://queencreekolivemill.com/
        Farmers markets – small, often family operated
        Goodwill – Community garden
        Phoenix Permaculture Guild www.phoenixpermaculture.org/
        Hands On Phoenix Volunteer Coordinators http://handsonphoenix.org/
 Ideas
        Approach/tap into local restaurants, hotels, food banks
        Aquaponics, hydroponics, vertical farming
        Urban agriculture/acres of land
        Restaurants along the light rail
 In the workplace:
      Encourage employees to build ‘sustainable agriculture’ mentality


 Please see the Sustainable Agriculture Additional Resources within the Introduction.
                                                                                                                           33



    Table 5. Agriculture Resource Liaison Competency Model with Detailed Industry
    Tiers: Phoenix, AZ
           Tier Name                                            Tier Block

         Personal            Interpersonal Skills            Initiative           Ambition    Adaptability & Flexibility
     1
F        Effectiveness
                          Willingness to Take Risks    Willingness to Learn             Connection to Food
O
U                                                                                                       Science &
N                                   Reading                     Writing             Mathematics
    Academic                                                                                            Technology
D 2 Competencies
A                         Communication- Listening &      Critical & Analytical
                                                                                        Sustainable Agriculture
T                                  Speaking                    Thinking

I
                                                                             Planning &          Problem Solving &
O                            Creative Thinking          Networking
         Workplace                                                           Organizing            Decision Making
     3
N        Competencies
                           Checking, Examining,          Business
                                                                                     Computer Applications
                              and Recording           Fundamentals

I                              Principles of          Innovation &
    Industry-Wide                                                                  Planning                Marketing
N                            Entrepreneurship           Invention
  4 Technical
D   Competencies                                        Business          Risk Assessment and              Business
                          Financial Management
U                                                      Operations             Management                   Practices
S
    Sustainable
T
    Agriculture                     Industry Laws & Regulations                         Practical Application
R 5 Technical
Y   Competencies

Tier 4 -Sustainable      Principles of Entrepreneurship: Knowledge of processes and characteristics that are
Agriculture Technical    central to entrepreneurial activities.
Competencies             Entrepreneurial Process
                          Implement processes associated with successful entrepreneurial performance
                              Discovery - stage in which the entrepreneur generates ideas, recognizes
                                  opportunities, and determines the feasibility of ideas, markets, ventures, etc.
                              Concept Development - stage in which the entrepreneur plans the venture,
                                  identifies needed resources using a business plan, identifies strategies to protect
                                  intellectual property, etc.
                              Resourcing - stage in which the entrepreneur identifies and acquires the financial,
                                  human, and capital resources needed for the venture startup, etc.
                              Actualization - stage in which the entrepreneur operates the venture and utilizes
                                  resources to achieve its goals/objectives
                              Harvesting - stage in which the entrepreneur decides on the venture's future
                                  (growth, development, demise)
34



     Leadership & Team Building
      Exhibit passion for goal attainment
      Take responsibility for the enterprise
      Lead others using positive statements
      Encourage creative thinking and innovation
      Determine the roles and responsibilities that leaders and members bring to an
     organization
      Enlist others in working toward a shared vision
      Build consensus
      Evaluate characteristics of effective team players and effective teams
      Build a team to compliment one's own skills and talents
      Select people who are committed, interested, and capable of undertaking the task at hand
      Recognize others' efforts
     Managing Growth
      Use a replicable process to create enterprises that are sustainable
      Manage the implementation and execution of the business plan to grow the enterprise
      Recognize when to seek outside help and use available resources
      Follow advice from trusted sources
      Recognize when the enterprise has reached its potential
      Develop a continuation plan
      Pass over leadership to others when the organization needs change
     Innovation & Invention: Formulating new ideas for and applications of processes and
     products.
     Opportunity Orientation
      Identify changes in tastes, preferences, and trends as they are evolving
      Identify needs, wants, and problems as they are changing
      Identify smaller niche markets within larger markets
      Seek out opportunities to develop and offer new products and services
      Seek out opportunities to improve, streamline, reinvent work processes
      Maintain fit between business concept and opportunity
      Evaluate opportunities
      Create and undertake new business ventures
     Research and Development
      Analyze the failure of other projects as research for a possible new venture
      Conduct research and development
      Conduct experiment and application
      Practice invention and innovation
      Identify design trends
      Incorporate human, environmental, and technological factors in the design process
      Design a system, product, or service
     Technology Transfer
      Identify scientific research which has potential commercial value
      Analyze the consequences of societal or technological change
      Develop practical applications for the results of scientific research
      Apply newly created technology to new, innovative, productive uses
     Planning: Determining the direction of an organization/enterprise and identifying a strategy
     to achieve that direction.
     Stages of Planning
      The Visionary Plan
                                                                                           35



    Identify a clear entrepreneurial opportunity
    Demonstrate research to support the viability of the idea
    Develop a rudimentary cash-flow projection
    Describe personnel requirements
 The Concept Plan
    Describe and explain the market opportunity the venture will address
    Explain how the product or service will work and how it is innovative
    Identify competition and describe strategy for meeting or beating
    Prepare a concise summary of the venture
    Review the plan and evaluate its effectiveness
 The Detailed Plan
    Develop a detailed description of the venture and of market opportunity
    Prepare complete plans: financial plan, accounting plan, legal plan, management
       plan, production plan, and operational plan
 The Strategic Plan
    Provide the vision and key strategic elements of the plan
    Provide continuing guidance at a strategic level
    Keep the strategy focused
    Sell others on completed plans and on the process of continuous strategic planning
Venture Analysis
 Determine feasibility of ideas
 Assess start-up requirements
 Assess risks associated with venture
 Determine break-even point in venture
 Determine potential for profit or loss
 Estimate costs and potential revenues for planning purposes
Marketing: Planning and executing a strategy to promote and sell products, services, and
ideas.
Marketing Analysis and Strategy
 Conduct an environmental scan to obtain marketing information
 Identify a customer base
 Define a target market
 Conduct market analysis and customer profiling
 Determine unique selling proposition
 Calculate breakeven point
 Forecast sales
 Plan strategies for meeting sales quotas
 Analyze sales reports
 Monitor internal records for marketing information
 Develop a marketing plan
 Determine image business is to project (positioning)
Pricing
 Establish pricing objectives
 Select pricing strategies
 Set prices and adjust as necessary to maximize profitability
Product/Service Management
 Implement various methods to generate a product/service idea
 Plan product/service mix
 Choose product/service name
 Build brand/image
36



      Evaluate customer experience
     Promotion
      Explain the role of promotion
      Prepare a promotional budget
      Develop a promotional plan
      Write a news release
      Obtain publicity
      Select sales-promotion options such as coupons, display, email
      Compare types of advertising media
      Conceptualize and design advertisements
      Evaluate effectiveness of advertising
     Selling
      Establish relationship with the client/customer
      Determine customer/client needs and motives
      Recommend specific product
      Convert customer/client objections into selling points
      Close the sale
      Manage online sales process
     Financial Management: Managing and controlling money and assets to successfully carry
     out entrepreneurial activities.
     Accounting
      Implement regular accounting procedures and financial reports
      Prepare estimated/projected income statement
      Estimate cash-flow needs
      Prepare estimated/projected balance sheet
      Determine and deposit payroll taxes
      File tax returns
     Financing
      Determine financing needed to start a business
      Determine risks associated with obtaining business credit
      Identify sources of financial assistance
      Establish relationships with financial institutions
      Explore opportunities to secure venture capital
     Money Management
      Establish financial goals and objectives
      Develop and monitor budget
      Manage cash flow
      Record deposits and withdrawals
      Implement procedures for managing debt
     Business Operations: Carrying out ongoing activities involved in the running of a business.
     Human Resource Management
      Develop a personnel organizational plan
      Determine hiring needs
      Recruit new employees
      Interview job applicants
      Select new employees
      Orient new employees
      Delegate responsibility for job tasks
      Encourage team building
                                                                                            37



   Build organizational culture
   Develop compensation and benefits plans
   Conduct performance evaluations
   Dismiss/fire employees
Operations Management
 Plan business layout
 Determine equipment needs
 Establish operating procedures
 Select business location and distribution channels
 Manage computer-based operating systems
 Establish company buying/purchasing policies
 Choose vendors and negotiate contracts
 Carry out daily operations: schedule staff, maintain inventory, organize shipping/receiving
Risk Assessment and Management: Developing a structured approach to managing
uncertainty and evaluating, assuming, and mitigating risks.
Legal Considerations
 Protect intellectual property rights
 Select form of business ownership (e.g., sole proprietorship, partnership, corporation)
 Obtain legal documents for business operations
 Explain businesses' reporting requirements
 Adhere to personnel regulations
 Implement workplace regulations (e.g., OSHA, ADA)
 Identify resources to keep current on business related laws and regulations
Risk Management
 Explain types of business risk
 Evaluate potential risks
 Determine ways that small businesses protect themselves against loss
 Determine business's liabilities
 Obtain insurance coverage
 Develop safety and security policies and procedures
 Establish parameters for staff responsibility/authority
Business Practices: Concepts, tools and practices used in business.
Administration and Management
 Knowledge of business and management principles involved in strategic planning,
resource allocation, human resources modeling, leadership technique, production methods,
and coordination of people and resources.
Evaluation and Assessment
 Knowledge of common models and tools for conducting and evaluating operational
assessments.
Production and Processing
 Knowledge of raw materials, production processes, quality control, costs and other
techniques for maximizing the effective manufacture and distribution of goods.
Purchasing
 Familiarity with standard purchasing models, tools and processes for obtaining goods.
Sales and Marketing
 Knowledge of principles and methods for showing, promoting and selling products or
services.
 This includes marketing strategy and tactics, product demonstration, sales techniques,
and sales control systems.
38



                        Transportation
                         Knowledge of principles and methods for moving people, or goods by air, rail, sea, or
                        road, including relative costs and benefits.
                        Non-Profit Organizations: Key elements of non-profit 501(c)3 organizations.
                        Fundraising and Development
                         Familiarity with common sources of funding for non-profit organizations.
                         Knowledge and experience with grant writing and awareness of various funding sources.
                        Organizational Structure
                         Familiarity with basic non-profit organizational structures.
                         Understanding of roles for Board of Directors, Executive Director and other staff, and
                        volunteers.
Tier 5 -Industry-Sector Industry Laws & Regulations: Knowledge of local, state, and federal laws and regulations
Technical               that impact the industry.
Competencies            Organic Certification Standards
                         Familiarity with regulations, application and compliance requirements for national organic
                        certification program.
                        Public Health Laws
                         Knowledge of local laws and regulations on processing, preparation, storage and
                        distribution of food and food products.
                         Ensure systems are in place to comply with all regulations and pass inspections.
                         Ensure staff have proper certification for food handling, if applicable.
                        Water
                         Knowledge of local water providers, regulatory agencies and restrictions to water usage in
                        work area.
                        Practical Application: Application of methods and techniques for sustainable farming or
                        ranching.
                        Direct Sales
                         Experience selling farm products direct to consumers at farm stands, farmer's markets, or
                        other means.
                        Distribution
                         Familiarity with various sustainable distribution models including, farmer's markets, farm
                        stands, Community Supported Agriculture (CSA) and wholesale markets.
                         This also includes knowledge of end user markets such as groceries, food banks,
                        restaurants, hotels and institutional cafeterias.
                        Farming practice
                         Familiarity with concepts and practices used to cultivate, maintain and harvest food using
                        sustainable methods.
                         Includes soil and land management, pest management, crop planning,
                        production and harvesting
                         Familiarity with alternative production methods such as aquaponics, hydroponics, vertical
                        farming is helpful.
                        Marketing
                         Familiarity with common marketing methods and promotional campaigns employed in the
                        field.
                         This includes "buy local" and "eat local" campaigns, directories, and use of internet and
                        social media.
                        Resources
                         Knowledge of local and national organizations and programs that support sustainable
                                                                                  39



agriculture enterprises.
 Knowledge of funding sources including loans and grants.
 Knowledge of emerging research on sustainable small farm systems and business
enterprise.
40



 Figure 3. Agricultural Resource Liaison Career Lattice: Phoenix, AZ
                                                                                                               41



Table 6. Job Information for Agricultural Resource Liaison Career Lattice Jobs:
Phoenix, AZ

     Farmer's Market Sales Representative
     Job Information            Job Content
     Job Title                     Farmer's Market Sales Representative
     Level                         Entry
     Description                   Direct selling products in an open air environment, providing
                                   information and answering questions, setting up and tearing down
                                   display table, cash handling, recording information and storing
                                   products between events.
     Perform supervisory duties?   No
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation         On-the-job training
                                   Anything beyond short demonstration, up to and including 1 month
     Work Experience               None
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification
     Salary/Wages                  $7.76 - $17.55 per hour 10%-median hourly wage for Phoenix.
     Employment Outlook            Unknown specifically for Farmer's Market Sales Representatives;
                                   Outlook for Sales and related workers, all other in Arizona is +12%
     References                    Career One Stop Occupation Profile: SALES AND RELATED
                                   WORKERS, ALL OTHER: ARIZONA O*NET Summary Report for:
                                   41-9099.00 - Sales and Related Workers, All Other
     Critical Developmental
     Experiences                   For Farmer's Market Assistant
                                   Transferrable skills include:
                                   Sales, customer service, and events coordination




     Farmworker
     Job Information               Job Content
     Job Title                     Farmworker
     Level                         Entry
     Description                   Manually plant, cultivate, and harvest vegetables, fruits, nuts and field
                                   crops. Use hand tools, such as shovels, trowels, hoes, tampers,
                                   pruning hooks, shears, and knives. Duties may include tilling soil and
                                   applying fertilizers; transplanting, weeding, thinning, or pruning crops;
                                   cleaning, packing, and loading harvested products. May construct
                                   trellises, repair fences and farm buildings, or participate in irrigation
                                   activities.
42



     Perform supervisory duties?   No
     Education                     Less than high school Diploma
     Workforce Preparation         On-the-job training
                                   Anything beyond short demonstration, up to and including 1 month
     Work Experience               Over 1 month, up to and including 3 months
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification
     Salary/Wages                  $17,600 Median salary in Arizona
     Employment Outlook            Average annual projected change in Arizona is 0%
     References                    O*NET Summary Report for: 45-2092.02 - Farmworkers and
                                   Laborers, Crop Career One Stop Occupation Profile:
                                   FARMWORKERS AND LABORERS, CROP, NURSERY, AND
                                   GREENHOUSE: ARIZONA
     Critical Developmental
     Experiences                   For Farmer
                                   Business, management and crop production education are necessary
                                   for this transition. This can be obtained through a certificate or AA
                                   degree program or extensive on the job training or apprenticeship.
                                   Locally available certificate and Associate's Degree programs include
                                   Horticultural Science, Agribusiness/Agricultural Business Operations,
                                   Agricultural Business and Management, and General
                                   Crop Production




     Administrative Assistant
     Job Information               Job Content
     Job Title                     Administrative Assistant
     Level                         Entry
     Description                   Provide administrative support by conducting research, preparing
                                   statistical reports, handling information requests, and performing
                                   clerical functions such as preparing correspondence, receiving
                                   visitors, arranging conference calls, and scheduling meetings.
     Perform supervisory duties?   No
     Education                     Post-secondary certificate
     Workforce Preparation         On-the-job training
                                   Over 3 months, up to and including 6 months
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and            No
     education balance each        Employees in these occupations usually need one or two years of
     other?                        training involving both on-the-job experience and informal training
                                   with experienced workers. A recognized apprenticeship program may
                                                                                                         43



                              be associated with these occupations.
Licensure
Certification
Salary/Wages                  Median salary in Phoenix is $37,100.
Employment Outlook            Bright Outlook - 18% projected growth over next 10 years
References                    O*NET Summary Report for: 43-6011.00 - Executive Secretaries and
                              Administrative Assistants Career One Stop Occupation Profile -
                              EXECUTIVE SECRETARIES AND ADMINISTRATIVE ASSISTANTS:
                              ARIZONA
Critical Developmental
Experiences                   For Green Marketers
                              Specialized training in marketing obtained on the job or through
                              schooling will be required to make this job transition. Completion of an
                              associate’s degree or bachelor’s degree in Marketing/Marketing
                              Management, General or Public Relations would provide educational
                              credentials.

                              Transferrable skills include:
                              Customer service, public relations, advertising, sales, marketing and
                              web development.




Community Outreach Worker
Job Information         Job Content
Job Title                     Community Outreach Worker
Level                         Entry
Description                   Conduct outreach and education to community members on a specific
                              topic or issue. This may include door-to-door canvassing, tabling at
                              community events, conducting educational presentations, or other
                              types of outreach.
Perform supervisory duties?   No
Education                     Less than high school Diploma
Workforce Preparation         On-the-job training
                              Anything beyond short demonstration, up to and including 1 month
Work Experience               Over 1 month, up to and including 3 months
Can experience and
education balance each        No
other?
Licensure
Certification
Salary/Wages                  Hourly wage for Community and Social Service Specialists, All Other
                              in Arizona is $11.27 - $17.81.
Employment Outlook            Employment outlook for Community and Social Service Specialists,
                              All Other in Arizona is +28%
44



     References                    Career One Stop Occupation Profile: COMMUNITY AND SOCIAL
                                   SERVICE SPECIALISTS, ALL OTHER: ARIZONA
     Critical Developmental
     Experiences                   For Administrative Assistant
                                   Demonstrated experience using office machines and with general
                                   office administration is necessary for this transition. A certificate in
                                   Administrative Assistance and Secretarial Science, General obtained
                                   from a local community college would substitute for work experience.




     Farmer's Market Assistant
     Job Information               Job Content
     Job Title                     Farmer's Market Assistant
     Level                         Entry
     Description                   Provide assistance managing the Farmer's Market and assist with
                                   planning, organizing, promoting and evaluating vendors.
     Perform supervisory duties?   No
     Education                     High school diploma, GED, or High School Equivalence Certificate
     Workforce Preparation         On-the-job training
                                   Over 3 months, up to and including 6 months
     Work Experience               Over 6 months, up to and including 1 year
     Can experience and
     education balance each        No
     other?
     Licensure
     Certification
     Salary/Wages                  $13-$15 per hour
     Employment Outlook            Unknown
     References                    www.govjobstoday.com/Jobs/JobAnnouncement.aspx?jid=822
     Critical Developmental
     Experiences                   For Farmer's Market Manager
                                   On the job training or education in the areas of project management,
                                   program coordination, and events coordination will help build
                                   necessary skills for job advancement. Local certificate and Bachelor
                                   of Arts programs in Business Administration and Management,
                                   General would provide needed education.




     Farmer
     Job Information               Job Content
                                                                                                             45



Job Title                     Farmer
Level                         Intermediate - Medium Preparation Needed
Description                   Farmers and Ranchers - On an ownership or rental basis, operate
                              farms, ranches, greenhouses, nurseries, timber tracts, or other
                              agricultural production establishments which produce crops,
                              horticultural specialties, livestock, poultry, finfish, shellfish, or animal
                              specialties. May plant, cultivate, harvest, perform post-harvest
                              activities, and market crops and livestock; may hire, train, and
                              supervise farm workers or supervise a farm labor contractor; may
                              prepare cost, production, and other records. May maintain and
                              operate machinery and perform physical work.
Perform supervisory duties?   Yes
Education                     Bachelor's degree
Workforce Preparation         On-the-job training
                              Over 1 year, up to and including 2 years
Work Experience               Over 2 years, up to and including 4 years
Can experience and            Yes
education balance each        Employees in these occupations usually need one or two years of
other?                        training involving both on-the-job experience and informal training
                              with experienced workers. A recognized apprenticeship program may
                              be associated with these occupations.
Licensure
Certification                 USDA Organic Certification
Salary/Wages                  Not available for Arizona; National median salary is $32,300
Employment Outlook            Not available for Arizona; National outlook is -8%
References                    National Organic Program (NOP) www.ams.usda.gov/AMSv1.0/nop
                              O*NET Summary Report for: 11-9012.00 - Farmers and Ranchers
                              Career One Stop Occupation Profile: FARMERS AND RANCHERS:
                              ARIZONA
Critical Developmental
Experiences                   For Farm and Home Management Advisor
                              Formal education in the area of adult learning, teaching methods,
                              curriculum development and similar topics will be required for this
                              transition.




Green Marketers
Job Information               Job Content
Job Title                     Green Marketers
Level                         Intermediate to Experienced
Description                   Green Marketers - Create and implement methods to market green
                              products and services.
Perform supervisory duties?   Yes
46



     Education                     Bachelor's degree
     Workforce Preparation         On-the-job training
     Work Experience               Over 2 years, up to and including 4 years
     Can experience and            No
     education balance each        Green Marketers usually require at least Work experience, plus
     other?                        bachelor's degree. However, not all employers may make this a hiring
                                   requirement.
     Licensure
     Certification
     Salary/Wages                  Median salary range for Arizona is $73,500
     Employment Outlook            Average annual percent change in jobs for Arizona is +6%
     References                    O*NET Summary Report for: 11-2011.01 - Green Marketers Career
                                   One Stop Occupation Profile for ADVERTISING AND PROMOTIONS
                                   MANAGERS: ARIZONA




     Farmer's Market Manager
     Job Information               Job Content
     Job Title                     Farmer's Market Manager
     Level                         Intermediate - Medium Preparation Needed
     Description                   Responsible for on-site management during the market season as
                                   well as a number of necessary pre-season and post-season tasks.
     Perform supervisory duties?   Yes
     Education                     Bachelor's degree
     Workforce Preparation         On-the-job training
                                   Over 1 month, up to and including 3 months
     Work Experience               Over 2 years, up to and including 4 years
     Can experience and
                                   Yes
     education balance each
                                   Equivalent work experience may substitute for education.
     other?
     Licensure
     Certification
     Salary/Wages                  10% of pay scale in Arizona $43,500 or $20.91 per hour. Salaries will
                                   be based on number of hours worked and gross market sales and
                                   may be lower than listed above.
     Employment Outlook            Arizona expects a +6% for General and Operations Managers over
                                   the next 10 years.
     References                    Farmer's Market Coalition - Market Manager & Organizer FAQ
                                   http://farmersmarketcoalition.org/managerfaqs/#marketingstaff
                                   O*NET Summary Report for: 11-1021.00 - General and Operations
                                   Managers Career One Stop Occupation Profile GENERAL AND
                                   OPERATIONS MANAGERS: ARIZONA
                                                                                                       47




Farm and Home Management Advisor
Job Information        Job Content
Job Title                     Farm and Home Management Advisor
Level                         Intermediate - Medium Preparation Needed
Description                   Farm and Home Management Advisors - Advise, instruct, and assist
                              individuals and families engaged in agriculture, agricultural-related
                              processes, or home economics activities. Demonstrate procedures
                              and apply research findings to solve problems; instruct and train in
                              product development, sales, and the utilization of machinery and
                              equipment to promote general welfare. Includes county agricultural
                              agents, feed and farm management advisers, home economists, and
                              extension service advisors.
Perform supervisory duties?   Yes
Education                     Bachelor's degree
Workforce Preparation         On-the-job training
                              Anything beyond short demonstration, up to and including 1 month
Work Experience               Over 2 years, up to and including 4 years
Can experience and            Yes
education balance each        Employees may need some on-the-job training, but most of these
other?                        occupations assume that the person will already have the required
                              skills, knowledge, work-related experience, and/or training.
Licensure
Certification
Salary/Wages                  Information not available for Arizona; National median salary is
                              $44,180 annual
Employment Outlook            Information not available for Arizona; National projected growth is
                              Little or no change (-2% to 2%)
References                    O*NET Summary Report for: 25-9021.00 - Farm and Home
                              Management Advisors




Sustainable Agriculture Liaison
Job Information             Job Content
Job Title                     Sustainable Agriculture Liaison
Level                         Intermediate to Experienced
Description                   Develop market for locally produced food. Identify and develop
                              production and sales opportunities within the local community. Recruit
                              and train farmers, ranchers, and other producers to participate in new
                              market opportunities. Facilitate networking between production and
                              sales sectors in Phoenix, including farmers and ranchers, Farmer's
                              Markets, farm stand and green grocery operators, Community
                              Supported Agriculture (CSA) operators, chefs and other emerging
                              outlets.
48



     Perform supervisory duties?   Yes
     Education                     Bachelor's degree
     Workforce Preparation         On-the-job training
                                   Over 1 month, up to and including 3 months
     Work Experience               Over 2 years, up to and including 4 years
     Can experience and
                                   Yes
     education balance each
                                   Equivalent work experience may substitute for education.
     other?
     Licensure
     Certification
     Salary/Wages                  Unknown
     Employment Outlook            Unknown
     References




     Sales Manager
     Job Information               Job Content
     Job Title                     Sales Manager
     Level                         Experienced
     Description                   Direct the actual distribution or movement of a product or service to
                                   the customer. Coordinate sales distribution by establishing sales
                                   territories, quotas, and goals and establish training programs for sales
                                   representatives. Analyze sales statistics gathered by staff to
                                   determine sales potential and inventory requirements and monitor the
                                   preferences of customers.
     Perform supervisory duties?   Yes
     Education                     Bachelor's degree
     Workforce Preparation         On-the-job training
     Work Experience               Over 4 years, up to and including 6 years
     Can experience and            No
     education balance each        Employees in these occupations usually need several years of work-
     other?                        related experience, on-the-job training, and/or vocational training.
     Licensure
     Certification
     Salary/Wages                  Entry level salaries in Virginia range from $41,300 - $52,700
     Employment Outlook            +13% average annual percent change in Arizona
     References                    O*NET Summary Report for: 11-2022.00 - Sales Managers Career
                                   One Stop Occupation Profile for SALES MANAGERS: ARIZONA

				
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