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Manipulate Data Based on Tactical Changes and Prioritize Tactics Based on Expected Results and Risks Involved The next step is basically to try out your Excel template by plotting in data based on the different tactics or opportunities you listed down in Step 1.
A Unique Approach to Optimize Your PPC Campaigns for Profit Pay per click management has evolved into a highly complex and sophisticated online marketing tactic that several strategies and tactics are available to marketers at any given day. How to choose from this broad spectrum is to identify a goal or a business objective. One of the possible objectives is to maximize profits from your ad campaigns. Here is a five-pronged approach for you to do this. Overall, this approach leverages on the use of Excel and on focusing on tactics that produce maximum results with minimum efforts. Enumerate the List of Tactics Related to Profit Maximization This step entails listing down all PPC-related brand management services that directly impacts profit maximization. A few examples are: Minimizing CPC or cost per click Boosting CTR or click through rate Pulling up Impressions Augmenting conversion rate All these can contribute to your goal of maximizing profits. However, the more pertinent question is, which should you do first? For Each Tactic, List Down the Possible Scenarios The elements involved in pay per click management is so intertwined that it is quite impossible to alter one thing and expect the other elements not to be affected. Creating a chain reaction or a domino effect is quite easy. For example, if you reduce CPC, you can expect that the number of impressions will also drop. This can be considered as the most important and vital step in this five- pronged because the correlations you will establish will serve as the foundation for the succeeding steps. Plot All Variables on an Excel Sheet Using Formulas that Will Show their Correlation This is the concrete demonstration of how PPC-related brand management services can be sophisticated backed by strong quantitative data. Your excel sheet should reflect two kinds of variables – those that manipulate or change and those that show the changes in lieu of your data manipulation. To an extent, this Excel sheet will serve as a template that can show you projections based on certain strategic and tactical adjustments. Manipulate Data Based on Tactical Changes and Prioritize Tactics Based on Expected Results and Risks Involved The next step is basically to try out your Excel template by plotting in data based on the different tactics or opportunities you listed down in Step 1. For example, what will happen if you increase Impressions by 40% under the assumption that CPC will also increase by 20%. Based on the numbers you’re getting, you can now determine which pay per click management tactics should be prioritized. But this decision is based on many factors. These include the resources in terms of budget, time and human capital you have, the allowable room for risks and your company’s overall business objectives just to name a few. At the end of the day, advertising brand management services such as pay per click management are being held more accountable for real business results and profit optimization is one of these business outcomes. Being able to methodically and scientifically prioritize which tactics will give the desired business results is highly advantageous. Author is working as an Internet Marketing professional in an SEO company SF, San Francisco. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire an Internet marketing agency for their businesses.
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