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DEVELOPING ADVOCACY MESSAGES - Ancefa

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DEVELOPING ADVOCACY MESSAGES - Ancefa Powered By Docstoc
					DEVELOPING ADVOCACY MESSAGES
ADVOCACY COMMUNICATION: GOAL
• TO INFORM
• TO PERSUADE
• TO MOVE TO ACTION
Determine: Target Audience (Primary or Influentials)
Select:
Specific Messenger
Determine specific message Content
Format/Media to deliver the message
Time/Place for the message
      Advocacy Communication
Characteristics of Effective Messages
Simple
Concise
Appropriate Language
Content is consistent/appropriate for format
Credible messenger (Spokesperson)
Tone and language consistent with the message
    Advocacy Communication
5 Elements of a Message to Consider
Content/Ideas
Appropriate Language
Messenger/Source (credible/trusted)
Format/Medium to Convey Message
Time/Place
 TO HELP COMMUNICATE YOUR
          MESSAGE
You could develop:

• A position paper
• A core message
• A one-minute message
  Advocacy Communication
The One Minute Message

Statement
Evidence
Example
Call to Action

				
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posted:1/10/2013
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