Radical hovercraft aims to rise Eccentricity and genius are often at the heart of great inventions. And so it was with the invention of the hovercraft, which began with an empty tin of cat food, an empty tin of coffee and a hairdryer.Sir Christopher Cockerell’s 1950’s experiments using this set up would eventually give rise to the SR.N1, a flying-saucer like vehicle that proved its worth by crossing the channel between France and England. It would be followed by the SR.N4 which could carry more than 250 passengers and 30 cars, introducing a new era of air-cushioned travel.Fast forward to today and, on paper, the hovercraft still seem like the perfect vehicle for a lot of situations. They are relatively fast. They can glide over land and water. And they rely on well understood technology. But, unlike other types of transport, they have never caught on in a big way. The military, coast guards and specialists like the off-shore oil industry use them, but attempts to bring them to the masses have failed to take off. Passenger services in everywhere from the UK to Japan have gradually shut down over the years, leaving few in operation. Today, with the exception of a few small firms building recreational hovercraft, it appears that these levitating vehicles are on the cusp of becoming a 20th century relic. Now though inventors are trying to breathe new life into the technology by proposing radical designs that aim to bring the hovercraft flying into the 21st century. Late last year, industrial designer Yuhan Zhang proposed a radical concept for a Volkswagen hovercraft called aqua. And now, following in her footsteps is another vehicle that takes its design cues from the automotive industry, with sleek lines, high gloss paint jobs, and futuristic LED lighting.“I’ve had a fascination with hovercraft for 12 plus years, building, designing them, working on them” says its designer, Michael Mercier, CEO and co-founder of Mercier-Jones. “But hovercraft have been stuck, in design terms. There haven’t been any exciting developments. I think there is a huge potential for a vehicle that can go on water, and land, as well as ice and snow, as an all seasons recreation vehicle. He has proposed and designed a small, sleek two-seater machine that people could use as recreational vehicles, in the same way they might have a boat or motorbike. The design is futuristic, taking cues from sports cars rather than tin cans. Certainly his renderings captured a lot of attention online after he appealed for $50,000 to fund the project on the crowd-funding website Indiegogo. In the end, he barely reached 10% of that goal, proof that crowd-funding does not work for every project, despite the recent rash of enthusiastic coverage of more successful projects.