Zycon.com Introduces Pay-Per-Click Marketing Option: Program Would be First Among the Leading Industrial Search Engines

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					Zycon.com Introduces Pay-Per-Click Marketing Option: Program Would be
First Among the Leading Industrial Search Engines

Zycon, a search engine for manufacturers worldwide, is the first online industrial directory to
embrace a "Pay Per Click" advertising program.

Warren, MI, January 09, 2013 --(PR.com)-- Zycon, a global industrial manufacturers directory, has
officially announced the availability of a 'Pay-Per-Click' (PPC) option as part their marketing program
line-up. Zycon has offered annual programs with guaranteed actions for many years and now with the
introduction of this PPC program as an additional marketing choice, Zycon will be the first industrial
directory and manufacturing search engine to offer both annual programs with guaranteed actions and
PPC programs.

"We have always had a tradition of providing a great value for our advertisers," said Ron Bargman,
President of Zycon, "and this program allows companies to get quality exposure, control their monthly ad
budget, and get a valuable direct link from an authoritative source without committing to an annual
program."

Pay-Per-Click (PPC) has been an online advertising option for businesses for sometime now and offers
two primary benefits over traditional media formats, such as print or TV. Users of PPC marketing
programs are only charged when a potential customer clicks on an ad or link that redirects to their site. As
a result, the company is paying for actual results instead of perceived results. Also, the potential customer
is typically looking for that item and may be planning an immediate purchase versus traditional
advertising that broadcasts the company name and products or services to a large audience hoping that a
percentage within that audience will be influenced to purchase.

Zycon experimented with PPC in the early 2000's but found that at that time most industrial companies
preferred the more conventional annual programs, and as a result, Zycon decided not to actively market it.
However in today's marketplace, PPC has become an accepted and often preferred means of managing
the cost of advertising. Bargman adds that "the advantage Zycon's PPC program offers over PPC
programs in Google, Yahoo, and Bing is that the purchaser has more information before deciding what to
click on than in the search engines." The typical search engine PPC ad allows a maximum of about 70
characters (not counting the title), whereas Zycon allows 350 characters. Thus, a click within the Zycon
PPC system should result in a better return-on-investment (ROI) than most PPC programs.

Zycon, like other industrial and manufacturing directories, has a variety of advertising options ranging
from a free simple listing that only contains a company's name and contact info, up to a more detailed
display ad program that has a company's entire catalog on the site. With Zycon's industry-first
Pay-Per-Click offering, product and contract manufacturers, suppliers, and industrial service companies
that have normally shied away from paid directories due to their upfront cost now have a means to
economically and effectively find new customers.

"Companies always appreciate a great value," Bargman added. "With the addition of our PPC program,

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Zycon is offering possibly the best advertising value in the industry."

For more information or to sign up, please contact Zycon's sales department at +1 586-755-2500 or via
email at advertise@zycon.com.

Zycon.com was founded in 1999 and has over half a million product and contract manufacturers,
distributors, service companies, and other industrial suppliers from around the world as members. It
offers advertising programs for free, on a pre-paid annual basis, or on a pay-per-click model. Zycon is
located in the suburban Detroit city of Warren, MI. For information relating to the site, please visit
www.zycon.com or call +1 586-755-2500. For media inquiries, please contact John Rasmussen at
johnr@zycon.com.




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Contact Information:
Zycon
John Rasmussen
586-755-2500
Contact via Email
www.zycon.com


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/465658


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