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Chinese Markets for Alcohol _ Wine

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					                  2013 || Chinese Markets for Alcohol & Wine ||

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China's demand for alcohol & wine has grown at a fast pace in the past decade. In the
next five years, both production and demand will continue to grow. This new study
examines China's economic trends, investment environment, industry development,
supply and demand, industry capacity, industry structure, marketing channels and major
industry participants. Historical data (2001, 2006 and 2011) and long-term forecasts
through 2016 and 2021 are presented. Major producers in China are profiled.

I. INTRODUCTION

Report Scope and Methodology
Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Alcohol & Wine Industry Structure
Market Size
Major Producer Facility Locations and Output
Market Share of Key Producers
Labor Costs
Potential Entrants
Major Distributors
Major Foreign Investments
Technology Development

IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Overview
Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Alcohol & Wine Markets Outlook Overview
Government Packaging Regulations
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market

VI. MARKETING STRATEGIES

Distribution System in China
China's Distribution System
Alcohol & Wine Distribution Channels
Transportation and Freight Infrastructure
Communications
Market Entry Channels

VII. ALCOHOL & WINE PRODUCER DIRECTORY

Alcohol & Wine Producer Profiles
Distributors
Major Supermarkets
Trading Companies
Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary
Alcohol & Wine Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators
Industrial Output
Population and Labor Force Trends
Foreign Investment and Loans
Foreign Trade
Key Commodity Exports from China

III. ALCOHOL & WINE INDUSTRY ASSESSMENTS

Major Producer Facility Locations and Output
Market Share of Key Producers
Major Distributors
Major Foreign Investments
IV. ALCOHOL & WINE PRODUCTION AND DEMAND

Alcohol & Wine Production and Demand
Chinese Style Alcohol
Wuliangye
Maotai
Luzhou
Jiannanchun
Quanxing
Gujing Gong
TuoPai
Xinghuacun

V. ALCOHOL & WINE CONSUMPTION BY MARKET

Total Alcohol & Wine Consumption by Market
Population by Age Group
Consumer Spending Trends
Alcohol & Wine Consumption by Region
Alcohol & Wine Demand by Market

LIST OF CHARTS

Alcohol & Wine Production and Demand Summary
China's GDP and Industrial Output
Population Trends
Industrial Output by Ownership
Foreign Investments and Loans

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