Sure Fire Tips to Making a Strong SEO
One of the common sources of misunderstanding between an SEO company and a
business organization is the failure of the former to speak in business jargons. When
someone says SEO, one would imagine a computer geek who can speak
programming codes and search engine algorithms, but not about ROI and other
One thing that businessmen are looking for that is hard to come by when tapping
into professional SEO services is the ability to anticipate or project the future value
that search engine optimization can bring to their business. Sometimes, this can
mean whether an SEO company will land a client or not. Not being able to show
business executives the positive results SEO can bring in terms that they would
understand and appreciate is a catalyst for misunderstanding in the future.
Making a strong business case for search engine optimization can be summarized in
Establish the Problem SEO Can Solve
An SEO company can’t just say “you need SEO because we say so.” There should be
specific problems, issues or business objectives that search engine optimization
should address. Identifying this should be the first step in making your projections.
Identifying the Relevant Success Metrics
The operative term here is relevant. A lot of SEO firms during a presentation or other
instances would be pushing for metrics that are not relevant to the business
objectives. For example, you cannot brag about how the SEO services you are
offering will be able to increase traffic if this is not the success indicator that will
impact the growth of a company’s business.
Understanding the Variables that Affect SEO Success
After pinpointing which metrics you will use to measure the success of your SEO
campaign, the next thing you have to do is to understand the different variables that
will affect whether you will hit your targets or not. For example, if you are looking to
increase the conversion value of a website, you may need to find out the correlation
between it and the site’s rank.
Once you have identified these variables, you need to quantify the relationship.
Business executives love numbers and it would be perfect if you will be able to
quantify your execution and your expected outcomes. For example, if the site’s
Google ranking will improve by 10 positions, the conversion optimization value will
go up by at least 50%.
Identifying Different Scenarios and Opportunities
One of the characteristics of a great SEO business forecast is if an SEO company is
able to create multiple scenarios and the corresponding results for each. For one,
outlining these scenarios is like giving business executive's options and also manages
their expectations. It also shows that you are able to plan ahead before the actual
execution of SEO services.
Along with these scenarios, you should also identify opportunities where SEO can
come in. For example, if you are working for an online retailer, you should identify
peak online shopping seasons (i.e. The holidays, Black Friday, Cyber Monday) and be
able to recommend tactics to leverage on these.
Conveying the Value of SEO in a Language that Business Executives Would
Even the best SEO company can get caught up in its own world that it forgets that
there are business executives who need to appreciate the value of search engine
optimization. Following the tips above will help you to create a strong business case
for SEO in a manner that business executives would appreciate.
Author is an expert in Internet marketing and wants to give advice peoples who are
about to hire Internet marketing agency for their businesses. He has also given words
to many articles where one can find information about Boston seo.