Sure Fire Tips to Making a Strong SEO Business Case
Conveying the Value of SEO in a Language that Business Executives Would Understand Even the best SEO company can get caught up in its own world that it forgets that there are business executives who need to appreciate the value of search engine optimization.
Sure Fire Tips to Making a Strong SEO Business Case One of the common sources of misunderstanding between an SEO company and a business organization is the failure of the former to speak in business jargons. When someone says SEO, one would imagine a computer geek who can speak programming codes and search engine algorithms, but not about ROI and other business terms. One thing that businessmen are looking for that is hard to come by when tapping into professional SEO services is the ability to anticipate or project the future value that search engine optimization can bring to their business. Sometimes, this can mean whether an SEO company will land a client or not. Not being able to show business executives the positive results SEO can bring in terms that they would understand and appreciate is a catalyst for misunderstanding in the future. Making a strong business case for search engine optimization can be summarized in seven steps. Establish the Problem SEO Can Solve An SEO company can’t just say “you need SEO because we say so.” There should be specific problems, issues or business objectives that search engine optimization should address. Identifying this should be the first step in making your projections. Identifying the Relevant Success Metrics The operative term here is relevant. A lot of SEO firms during a presentation or other instances would be pushing for metrics that are not relevant to the business objectives. For example, you cannot brag about how the SEO services you are offering will be able to increase traffic if this is not the success indicator that will impact the growth of a company’s business. Understanding the Variables that Affect SEO Success After pinpointing which metrics you will use to measure the success of your SEO campaign, the next thing you have to do is to understand the different variables that will affect whether you will hit your targets or not. For example, if you are looking to increase the conversion value of a website, you may need to find out the correlation between it and the site’s rank. Once you have identified these variables, you need to quantify the relationship. Business executives love numbers and it would be perfect if you will be able to quantify your execution and your expected outcomes. For example, if the site’s Google ranking will improve by 10 positions, the conversion optimization value will go up by at least 50%. Identifying Different Scenarios and Opportunities One of the characteristics of a great SEO business forecast is if an SEO company is able to create multiple scenarios and the corresponding results for each. For one, outlining these scenarios is like giving business executive's options and also manages their expectations. It also shows that you are able to plan ahead before the actual execution of SEO services. Along with these scenarios, you should also identify opportunities where SEO can come in. For example, if you are working for an online retailer, you should identify peak online shopping seasons (i.e. The holidays, Black Friday, Cyber Monday) and be able to recommend tactics to leverage on these. Conveying the Value of SEO in a Language that Business Executives Would Understand Even the best SEO company can get caught up in its own world that it forgets that there are business executives who need to appreciate the value of search engine optimization. Following the tips above will help you to create a strong business case for SEO in a manner that business executives would appreciate. Author is an expert in Internet marketing and wants to give advice peoples who are about to hire Internet marketing agency for their businesses. He has also given words to many articles where one can find information about Boston seo.