How To Understand Analytics On YouTube: Using
Traffic Source Information To Improve Results
Many people fail to make use of available analytical information to help them make informed strategic
decisions on your video output on YouTube. Knowing how and from where your visitors reach your
YouTube videos has an impact on affect your search engine optimisation (SEO) strategy, video title
choices, raise your profile, and help establish connections within your niche.
This second in a two-part article looks at how YouTube's free Traffic Source tools will help you quantify
your return on your YouTube video investment (ROI) and reveal the effectiveness of your campaigns and
traffic boosting strategies.
Suggested Videos: after a video is seen by a viewer, YouTube suggests a range of other videos related by
subject and genre which they can go on to watch. It suggests content which YouTube's algorithm
software believes might also be of interest. This tool indicates the number of viewers who watched your
videos as a consequence of these suggestions and informs you which video drove the viewer to click
onto your material.
This can provide you valuable information in terms of the sort of content your target viewer is also
watching. Lateral searches results are a very useful way to improve your SEO rankings. This should
inspire you into various actions - create similar content if appropriate, include tags to cover the
keywords that might have been used for the original video, form relationships with the suggested video
creator (if appropriate), as well as use the information to strengthen your SEO links outside YouTube.
YouTube, Channel Page: this statistical tool tells you the number of times that a viewer reached your
video via your Channel page or clicked through from another user's Channel page. Again, creating
relationships with other users and encouraging subscriptions increases your exposure within the
YouTube community. Without question, the more often other people see your work from other peoples
Channels, the higher your click-through rate will be.
YouTube, Featured Video: if you are a YouTube Partner then your video might well appear as a Featured
Videos (FV). FVs are not adverts or paid placements, and are rotated throughout the day to keep the
main site's content new and innovative. Occasionally, videos which have suddenly become very popular
or talked about might be chosen as an FV. Featured Videos are shown as a video thumbnail. This tool
indicates the number of click-throughs that your FV thumbnail has generated.
YouTube, Other: you can learn which other pages on YouTube are pushing viewers to your content. This
will include the home page, other people's channel pages, a play-list which a YouTube user has set up or
YouTube's category pages. By improving your tags and keywords(using tools referred to in Part 1), you
can improve your prospects of appearing on the search results of category listings.
Engaging with other members of your niche community will help you raise the visibility of your content
so it is more likely to appear on channel pages and playlists.
YouTube, Search and Search Link: Again, this is a very useful analytic tool which discloses the number of
viewers who have reached your video thanks to your presence on YouTube search results. This is
another source of data to guide you on all aspects of tagging and keyword selection for your publishing
programme on YouTube as well as what to create content on.
The tool will indicates the number of click-throughs you've gained from each specific keyword. By
identifying what keywords were used to find your video, you can ensure future titles, descriptions, URL
options, tags, and keywords include the most popular or lateral keywords. In refining your titles to
include words that people respond to, you can boost your rankings in search results and establish the
topics and subjects to concentrate on.
YouTube Subscription Modules: as indicated in the title, this refers to views you've received from your
subscribers. It shows you when your subscribers clicked your video within one of the subscription
notification modules. All content publishers hope for active subscribers who are engaged with the
material you create.
Seeing what topics and themes are most popular with your subscribers will guide your future editorial
programme. Spend time and resources creating videos that your subscribers want to see. As the tool
also tells you how soon after uploading each video your subscribers clicked to watch, you can get an
indication of the best times to upload content to ensure maximum views.
Video Annotation: this tool will tell you whether your viewer reached you via a link embedded in a
footnote in another YouTube video. Interacting with others in your community will increase the
likelihood that other content creators will refer to your video in their content. Create momentum by
making references to people you recommend (and let them know you've done so).
It is another way to see how popular your content is becoming within your niche community so you can
judge whether or not to produce more of the same sort of material in the future.
Using the free Traffic Source tools provided by YouTube can give you real and valuable appreciation on
your viewers' activities and behaviour. The data can show you where you should concentrate your
resources in producing content which is of genuine value and interest to your niche community. It can
guide your investment decisions on resources and equipment, as well as indicate how best to maximise
your SEO approaches to make your videos known to its target audience.
Sumi Olson (author of the Amazon five-star rated, "How to Manage Your Social Media Marketing in 30
Minutes A Day"), is an author, speaker, diamond-rated article writer, consultant and trainer on social
media, content creation strategies, and business development.
With 25 years' experience in book publishing, business development, online selling, sales & marketing,
Sumi is committed to reducing overwhelm and turning insights into implementation. Through speaking
events,books, programmes & workshops, she helps you further your publishing or writing aspirations,
meet sales, marketing & management objectives, or master social media & online branding.
As a working mother herself, she's passionate about helping people create a great work-life balance so
that they can spend more time on the things that matter in life - hobbies, friends, and family.
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