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					Social Networking
 Twitter, Facebook,
  LinkedIn & More
         Xander Becket
  Internet Marketing Specialist
           WebpageFX
   Company Introduction
Specializing in Internet Marketing, WebpageFX
offers comprehensive services for clients’ online
needs, including award-winning Web Design and
Web Development.

WebpageFX, Inc has been recognized as a global
leader in Internet Marketing. Topseos, the industry’s
independent authority on search vendors, ranked
WebpageFX 19th in the World for Organic
Optimization.
                      Me
• 5 years of internet marketing experience
• Specialize In:
  – SEO
  – PPC
  – Social Media
  – Local Search
  – Conversions
  – Email Marketing
             Today’s Class
1.   Jargon
2.   Conceptualizing
3.   Rock Stars
4.   Solid Connections
5.   Killer Tips
6.   Corporate Culture
7.   *What I Would Do If I Were You
Social What? Sifting through the
            Jargon
  Social Media
        vs
Social Networking
Social Networking - A Thing You
              Do
Connect   Maintain   Create
Social Media - A Thing You
        Consume
Social Media on the Web
Social Sharing via AddThis
Social Sharing via Gigya
Facebook
 • 400 million users (!)
 • 50% log on to Facebook
   in any given day
 • 25 billion monthly shares
Facebook
LinkedIn
 • 65 million users
 • Executives from all
   Fortune 500 companies
 • 200 countries
LinkedIn
  Twitter
• 75 million users
• Tons don't participate
• 15 million active users
Twitter
Follow your brand
New customer relationships
Killer Concepts
Not only growing, but growing UP
- Born in '85
- Always had a
  computer
- AIM
- Facebook
  throughout college
- Twitter now
Leverage giving away information
Memes and Social Objects
Dunbar's Number
                                         150
...there is a cognitive limit to the number of individuals with whom any
    one person can maintain stable relationships, that this limit is a
    direct function of relative neocortex size, and that this in turn limits
    group size...
          -from Co-evolution of neocortex size, group size and language in humans by Robin Dunbar
Social Media Rock Stars – Companies That
      Get It Right (and Make Money)
The Susquehanna Photographic
UberTwitter
Dover Downs
How to Form Rock-Solid Connections with
         Your Best Customers
1.) Go Where They Are
2.) Respect The Space
3.) Provide Value
4.) Be a Human
5.) Get Obsessed
Top 10 Qualities of a Killer Social Networking
                  Presence
Humanity
Availability
Being the Village Baker
Selflessness
Awesome Content
Accessible Content
Rock Star Manager
Immersion
Commitment
Tips for Adding Social Media to Your
              Business
Get an awesome social media
 manager to run everything

    Ask your kids
    College kids
    Interns
    People love this stuff
    Intermediary (salesman) for the company
    Lay groundrules for her (him)
   Loosen the reins
   Communicate what's not OK
   Templatize responses to common
    situations
   Set goals/targets

   Matt Cutts is the best on the planet
              GO CRAZY
Get as popular as you can

Post like you have 1 million followers

Make it a competitive advantage, not an
 expense
What I Would Do If I Worked for
             You
   Get a Twitter account yesterday
   Facebook page - ask friends to join
   Fill out everything everywhere
   Encourage online reviews in real life
   Website with tons of useful content
   Interesting blog
   Connect with influencers in your area
Thank you!
              Contact Info
email: xander@webpagefx.com

phone: 717 609 0408

twitter: twitter.com/xanderbecket

blog: webpagefx.com/blog

				
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posted:1/8/2013
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