Chamber s Mega Raffle - Caloundra Chamber of Commerce by pengxuebo



                  Christmas Summer Edition

                                 MEMBER ON
                                  THE MOVE
                                      BENDIGO BANK

                         kINgS Of CLEAN
                       cAlOuNDrA NAmED tIDy
                           tOwN wINNEr 2011


                           Chamber of Commerce & Industry Inc.

           Chamber’s Mega Raffle
                 KINGS OF CLEAN                             MEMBER ON THE MOVE

                                                                                                                        BUSINESS AWARDS

features                                                                          regulars
Major Retailers Optimistic About Caloundra                          6             President’s Pen                                    4
The Kings of Clean                                                  9             Your Committee                                     5
The Big Issues Affecting Sunshine Coast Tourism                    10             Member on the Move                                 7
Health Precent Business Development                                11             Tourism Update                                 16-17
Caloundra Business Awards 2011                                 12-13              Member Prole - Seaview Art Gallery                21
Beerwah Locksmiths                                                 15             Join the Caloundra Chamber of Commerce            22
Finding your Soul Purpose                                          18
Caloundra South Development                                        19
Twilight Markets                                                   20

Caloundra Chamber of CommerCe
and Industry InC.

PO Box 117 Caloundra Qld 4551
11 Caloundra City Centre,
51-55 Bulcock St, Caloundra 4551

P 07 5492 5977 F 07 5499 7633

Advertising and Content Submissions
To enquire or book advertising space, or to submit an article for consideration
please contact the Caloundra Chamber of Commerce Marketing Manager,
Kelly Smith

Graphic Design and Production by Coastal Copy and Print
Cover image supplied by Caloundra Chamber of Commerce
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presidents pen
from alan porter

I am fortunate to be able to                  members. Here in Caloundra we currently          socialise with like-minded people with
take the helm of a Chamber                    have 298 members and over the coming             similar interests.
that Is In great shape.                       year would like to at least take that over
                                              500.                                             In addition,the Chamber is always looking
the work achieved by the Immediate past                                                        at ways to promote Member’s Events or
president bob thompson, and before            since becoming president at the agm              to sponsor events that will bring visitors
him, Loretta Searchfield have positioned      held in September, the most commonly             to Caloundra. With involvement in the
the Chamber with very strategic alliances     asked question I hear is “What’s in it for       Bulcock Street Sunday Markets, The
on the Sunshine Coast including The           me?” And this is a question I will try to        Caloundra Music Festival, Music on Kings,
Sunshine Coast Council (SCC), Sunshine        answer in this article.                          and many other events throughout the
Coast Destination Ltd and the Urban                                                            year we are definitely working to promote
Development Industry Association (UDIA)       I spoke with Cr tim Dwyer a few years            Caloundra and support business.
to name three, but there are many             back in regards to Chambers and business
others.                                       groups and the best lesson I learnt from         At the AGM I mentioned that for the
                                              this is that one voice representing one          260 members we had at the close of
Loretta Searchfield established the current   business may only achieve so much,               the financial year, it would be great if
internal structure of the Chamber which       where as one voice representing many             the other 259 members knew who they
includes various portfolios including–        businesses will always achieve much              were, where their business are located
Tourism Development, Chaired by Bill          more. It is the same in work place               and most of all supported each other.
Darby; Industrial Development, Chaired        disputes, one employee against an                Just in the last week I have referred a
by Vice President, Will Casey; Events         employer is one thing but the voice of a         “future member” to a “current member”
and sponsorship, Chaired by rebecca           Trade Union representing the one voice           on two occasions and on both occasions
Bain; Economic Development, which is          is another.                                      the savings to the “future member” and
currently vacant and Retail Development,                                                       the profit the gained by the “current
Chaired by Sally Waghorn.                     and, this is where the Chamber comes in.         member” would be enough for all to
                                              It is the largest voice for one of the largest   cover next years’ membership for each
apart from the change in presidency,          business groups in Caloundra, the Small          of them. For the four parties involved,
the majority of the other Executive           to Medium Enterprises (SMEs), the small          the benefits of being a member of the
Committee positions see the sitting Chair     business owner. these smes, as a group,          Chamber have already been paid for.
Person continuing for the coming year.        also represent the majority of employers
We are all looking forward to a great         in Caloundra. The Caloundra Chamber is           So ending my first article as President, I
year of successes for the Chamber and its     here to represent Caloundra Businesses           ask the question; Why not be a member
members.                                      anytime there are concerns within the            of the fastest growing Chamber of the
                                              business community.                              sunshine Coast? Why not be part of an
It is interesting to note that according                                                       active community group that is out there
to WikipediA the very first Chamber of        Networking is also a major function of           to look after your interests? Why not join
Commerce was established in Marseille         the Chamber and through our monthly              a group a like-minded people who are
France in 1599. It took a little while to     networking events we offer a great               doing the best they can to promote the
catch on with the second chamber not          opportunity for all business owners to           area we all love? Why not join now?
being established until 1664. These days      network with other businesses. be it for
Chambers of Commerce are established          the purposes of marketing their own              Alan Porter
all over the world with as many as            product, voicing concerns, comparing             president
300,000 members or as little as ten or 20     notes with like businesses or to just

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                                                                                                 your committee

                                                                                            The Caloundra Chamber of
                                                                                            Commerce and Industry’s
                                                                                            Executive Committee jointly
                        MEET ExECUTIVE OFFICER                                              drives the direction, contributions
                                                                                            and resources of the Chamber.
                        Sally Waghorn | Retail Sector Development
                                                                                            Members of the Executive
“I am passionate about changing the way      Helping business people find their voice       Committee have broad experience
people perceive media representatives        volunteering as the event manager for          in, and represent different and
on the Sunshine Coast. It’s our              Quantum leadership group, sharing my           equally important business sectors
responsibility to look after people, treat   passion on the executive board for the         including economic development,
them with respect, and work hard to          Caloundra Chamber of Commerce where            the retail sector, industrial
get them results. I think flogging cheap     we are working towards building a better       development, events, sponsorship
spots and packages is a thing of the past,   sunshine Coast, or running my own fun,         and tourism development.
businesses expect a lot more, and we’re      free business women’s network called Le
here to exceed that expectation as an all    Club de Femmes!                                Over the coming editions we
round marketing advisor. Being honest                                                       would like to introduce you to your
and authentic and building solid business    Any spare time left is spent helping with      Chamber Executive Committee
relationships is what we’re all about.       charity events, playing Oz tag state titles,   and office staff. This week, meet
                                             or planning my wedding...Crap, the             Sally Waghorn.
“I love the Sunny Coast! So much so you’ll   wedding!! berrocca anyone??”
catch me out and about everywhere!

 NEW MEMBERS                                                                                                Chamber of Commerce & Industry Inc.

 Epic Employment - Robert Bailey                                     Unwind & Relax - Leanne Justice
 Amici Cafe - Sarah Spotz & Jason O’Brien                            Refuelling Solutions - Brent Herrick
 f.rock fashion Pty. Ltd. - Helen Sattler                            Howard Lane Pty. - Harry Preston & Carmel Peluso
 Yogapower - Julie Kradolfer                                         Marketing & Sales Solutions - Karen McMichael Cross
 Seaview Art Gallery - Sue Needham                                   Graphix By Angie - Andrea Findlay
 Swimart Currimundi - Janelle Brown                                  Currimundi Veterinary Surgery - Karin Mogg
 Nu Trend Quality Homes - Peter Nastrom                              Professional Accounting Services - Renee Cooper
 Get Biking - Scott Penny                                            Alpaka Freight Solutions - Alan Hughes
 Reborne Beauty - Dawn Osborne
 Shore Works - Kevin Raynor
 Inspired Future Pty Ltd - Ivy Stewart
                                                                                                  D O N’T B E SH
 Emporium Faszination - Garry Bruce                                                               Now is the tim Y
 CUA - Debra Liriges                                                                           year when invitatie of
                                                                                              Christmas functio ons to
 Westfund - Grahame Danaher                                                                  celebrations start ns and
                                                                                            Get along to as man roll in.
 All Aspects Recruitment & HR Services - Annette Law
                                                                                            can and make sure y as you
 Beerwah Locksmiths - Adrian Korst - 2012                                                                       yo
                                                                                             along your busines u bring
 Bar Plumbing - James Teague - 2012                                                         Be sure to follow ups card,
                                                                                                contacts you make. any
chamber views

        TO THE AREA.

Shopping in Caloundra is a relaxing and      investing in our area is a sign that they     a relaxing shopping experience, with
rewarding experience with a refreshing       have confidence that retail in Caloundra      beautiful shaded trees and of course our
mix of larger retail and franchise stores    has a bright and prosperous future.           Esplanade. Shoppers can enjoy all the
mixed with specialised, unique retailers     This is positive for existing retailers and   very best the Sunshine Coast has to offer,
you just can’t find anywhere else.           shoppers alike.                               without the stress of a large shopping
RM Williams and Loot recently opened         Major stores like these can be a drawcard
new stores right in the heart of Caloundra   to bring additional shoppers into             And don’t forget, that while shopping in
on Bulcock Street, Prezzies has opened at    the region, and we need to take this          the beautiful Caloundra region, be sure
Stocklands and we hear on the grape vine     opportunity, not only welcome these           to visit some of the dynamic winners of
that Escape Travel will also be moving in    new businesses but also start looking at      the 2011 Caloundra Business Awards and
close by. Aussie Home Loans is planning      ways to retain and encourage the new          the business who sponsored this event –
to open a shop front here in the future,     opportunities that they bring. We want        visit page 12.
and so may be Australian National            to encourage existing retailers to do
Geographic.                                  the same, grab the opportunity of new
                                             customers that these major stores may
These are all well known, major retailers    bring into your business and look at ways
who would dedicate a great deal of time      of keeping them as long term, return
and strategic planning into the placement    business customers.
of their stores, using market research
to determine profitable locations. So        Retail business in Caloundra has a bright
for these major corporations to be           future, plus our region offers shoppers                      R EF LECT
                                                                                                   Many people take
                                                                                                 during the holiday the time
                                                                                                  reflect on the past season to
                                                                                                 set personal new ye ar and
                                                                                                     Do the same for yo goals.

                                                   RETAIL BUSINESS IN
                                                CALOUNDRA HAS A BRIGHT
                                                FUTURE, PLUS OUR REGION
                                                  OFFERS SHOPPERS A
                                                   RELAxING SHOPPING
                                                    ExPERIENCE, WITH
                                                BEAUTIFUL SHADED TREES
                                                     AND OF COURSE
                                                    OUR ESPLANADE.
                                                                                              member on the move

The 2011 financial year has                   branch manager rohan Quirey was               “It’s a pretty simple formula really, the
been a very successful one                    delighted to accept the award at the          more the residents of Caloundra support
                                              recent sunshine Coast region end of           us with their banking, the more we can
for Bendigo’s Caloundra                       financial year celebration.                   support them”.
Community Bank Branch,
having just been awarded the                  “This is just reward for our small but        For further info contact Regional Manager
2011 Branch of the Year for the               dedicated staff team. Lesley, Roxanne and     Garth Seymour on 0419654126.
Sunshine Coast Region.                        Pip really do go out of their way to ensure
                                              our customers are delighted with us.

the award recognises the most                 And it also reflects the great working             THE ACHIEVEMENTS ARE
successful branch in the areas of business    relationship we have with our Business            THE RESULT OF CONTINUED
development, insurance and financial          Banking Manager, Wayne Swadling, and                  SUPPORT FROM THE
planning and loan and deposit growth. It      our Bendigo Financial Planner, Katie               CALOUNDRA COMMUNITY,
is also heavily weighted to encourage and     Alifrangis” he added.                               AND PUTS THE BRANCH
reward customer service excellence.                                                                A POSITION TO INVEST
                                              Regional Manager Garth Seymour said
                                                                                                 EVEN MORE BACK TO THE
Having only previously taken out one          “Even though all the main financial
                                              institutions are represented in Caloundra,         CALOUNDRA AREA VIA ITS
branch of the month award since opening                                                         GRANTS AND SPONSORSHIP
in May 2007, the branch took out six          this is proof that feeding into the
                                              community – and not off it – can result in               PROGRAMS.
branch of the month awards during the
year!                                         great outcomes for everybody”.

Customer numbers grew by 15%, and
funds under management (loans and
deposits essentially) by over 28%. The                                             EMAIL MARKETING
achievements are the result of continued                                          This is a great time of year to implement a
support from the Caloundra community,                                             Christmas marketing campaign. Contact your
and puts the branch in a position to invest                                       email database once a week in the lead up to
even more back to the Caloundra area via                                          Christmas letting them know about new products
its grants and sponsorship programs.                                              or weekly specials. Use your email to peak
                                                                                  interest in your business this season.

                                                                                                                   caloundrabuzz   7
chamber views

as we move further and further into a         expense of sending an email, which
digital environment it almost seems that      many struggling businesses may see as
the normal Christmas greeting card has        an effective way to help cut some costs at
taken a back seat of late. But is sending a   this time of the year.
Christmas E-Card better than a real card?                                                    When receiving a real card however,
Are regular Christmas cards ‘out’ and         On another note, using e-cards is much         people tend to display them proudly,
e-cards ‘in’?                                 more environmentally friendly, and if this     giving a longer life and a small opportunity
                                              is a consideration for your clients and        for promoting your brand. Which is why
there are arguments both for and against      your business, e-cards may be right for        it is crucial to ensure your business logo
sending e-cards in preference to a regular    you.                                           can be easily seen and identified.
christmas card and you need to choose
the option which is most suitable for both    Remember that no matter if you are             However if you feel that the e-card is
your business outcomes and objectives,        sending an e-card or a Christmas card,         for you, when designing your card, think
plus the needs of your clients.               both are tools to market your business and     outside the square. Be different with
                                              your products and/or services. be sure to      your e-card – maybe include a video of all
Convenience is definitely one reason          have your logo appear prominently and          your staff yelling out a Christmas greeting
people opt to send e-cards in preference      consider including a promotion or special      message! Be different, be daring, and
to real christmas cards. They are quick       offer to entice the card receiver to contact   maybe your message will be forwarded
and easy, with so many free software          you again for more business.                   on to someone else’s email, which is
programs and websites which can help                                                         great marketing!
you develop these all on your own.            A down side to the e-card is that they
                                              tend to have a short ‘life span’. In my        Kelly Smith
E-cards are also very cost effective,         experience, most people will quickly read      Marketing Manager
practically free, all they cost is the        an e-card then delete it from their email.     Caloundra Chamber of Commerce.

               media release

Division 2 Councillor Tim Dwyer said          existing retaining wall on the corner of       their local environment,” he said. During
works would include extensions to             Grey Gum Drive will be repositioned to         construction, some property access may
pathways and new pedestrian shelters.         allow pathway access.                          be affected for short durations and council
                                                                                             officers will contact affected residents to
“Two new pedestrian refuges will be           Cr Dwyer said the project would start on 7     discuss timing for access or parking if
constructed on the corner of grey gum         November and completion was expected           work is likely to block entrances.
Drive and near Carisbrook Court,” he          within two weeks (weather permitting).
said. “These will enable pedestrians to                                                      Traffic management measures will be in
cross the road in a much safer fashion.”      “Pathways and associated crossing              place to ensure the safety of pedestrians
                                              points are important on-the-ground             and motorists while work is in progress.
The existing pathway will also be linked      networking facilities that provide a safe      For more information visit
to the new pedestrian refuges and the         mechanism for pedestrians to enjoy   

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Back Row: Alan Porter, President & Steve Gaeth, Executive Officer -
Caloundra Chamber of Commerce. Front Row: Colin White, Rhondda
Alexander, Dick Aylward & Graham Smith - Tidy Towns Project Team
                                                                             HOW CAN YOUR BUSINESS BENEFIT?

      Caloundra has been named                                  the awards aim to encourage towns to         some of which include free postcards and
      Keep Australia Beautiful                                  plan for their future in ways to promote a   or email signature which will be available
      Queensland’s Tidiest Town for                             healthy environment and a better, more       on our website, free to download.
      2011, and the Caloundra Chamber                           sustainable way of life.
                                                                                                             Visit our website
      of Commerce was proud to
                                                                But what does it mean to be Queensland’s     w w w. ca l o u n d ra c h a m b e r. co m . a u /
      support this initiative.                                  Tidiest Town? Well, winning these awards     tidytowns, where you can download a
                                                                certainly wasn’t just about keeping our      copy of the Caloundra awards submission,
      Congratulations to the Tidy Towns Team,
                                                                beaches clean! Entry in the Keep Australia   and keep a watch for all the business
      Colin White, Rhondda Alexander, Dick
                                                                Beautiful Queensland Tidy Towns awards       extras which will be made available
      Aylward and Graham Smith for a job well
                                                                has enabled us to explore and document       soon.
      done and continued wishes as we strive
                                                                our achievements in Caloundra. As a
      towards the goal of becoming Australia’s
                                                                community we go to a tremendous
      tidiest town.
                                                                effort to maintain not only our beautiful
                                                                lifestyle, but also our environment.
      The Keep Australia Beautiful Tidy Towns
      competition commenced 40 years ago,
                                                                With this new and proud title ‘The Kings
      to encourage communities to keep their
                                                                of Clean’, the Chamber of Commerce
      town clean and tidy, which at this time,
      was the sole criteria for the competition.
                                                                wants to encourage all local businesses to
                                                                take this opportunity to spread the word        Caloundra has been named Keep
      since then, these awards have grown
      in popularity and with ever growing
                                                                and promote the lifestyle of Caloundra.         Australia Beautiful Queensland’s
                                                                                                                Tidiest Town for 2011. Keep Australia
      concerns of environmental protection

                                                                We, at the Caloundra Chamber of                 Beautiful CEO Rick Burnett said
      and sustainability, the criteria for the                                                                  “Caloundra has been outstanding
                                                                Commerce are currently working with
      awards have expanded and today consist                                                                    in all categories, ticking all the right
                                                                Keep Australia Beautiful and the Tidy
      of 11 individual categories, covering                                                                     boxes in litter prevention, energy and
                                                                towns team to bring to businesses a range

      topics from environmental protection,                                                                     waste reduction and environmental
                                                                of ways they can take advantage of this
      to friendliest town and outstanding                                                                       protection.” In celebration of the
                                                                fantastic acknowledgement in our region,
      accomplishments.                                                                                          award, two Caloundra billboards
                                                                                                                will be in place at Ayr and Innisfail
                                                                                                                to showcase the beautiful region.
                                                                                                                Caloundra is no stranger to the
                                                     The gateway to the Sunshine Coast                          Queensland Tidiest Town title after
                                                                                                                winning the same award in 2008.

                                                                                                                For more information on Keep Australia
                                                                                                                Beautiful, visit

                                                                                                                                        caloundrabuzz       9
chamber views

        TOURISM . . .
                                     WHAT DOES THE RESEARCH SAY?
            By Bill Darby MBA, Caloundra Chamber of Commerce Executive Committee Tourism Development

on the sunshine Coast, it seems a week            What do we need to do to get the tourism     Moving into 2012, the Sunshine Coast
never goes by without tourism hitting             sector back on its feet? Well a good start   tourism industry can look back at a
the spotlight for one reason or another.          is to give tourists good reasons to come     number of factors that have contributed
tourism issues are featured in every              here. We need to make their journey          to the sector’s recent down turn.
newspaper and regularly appear in nightly         hassle free, and most importantly, we
TV bulletins. Tourism is news, and why are        need to ensure they have a great time        While challenges such as the 2010/11
we all so interested? Because one way or          while they’re here.                          floods, the GFC and record high currency
another, the health of tourism impacts on                                                      exchange rates are environmental
us all, and we know it.                                                                        factors completely out of everyone’s
                                                    In addressing the key drivers to           control, other barriers to growth can be
The social and economic benefits derived            developing the Coast’s tourism sector,     addressed.
from tourism are there for the whole                let’s focus on the real priorities:
community to enjoy. Looking back, would                                                        As a business community, we not only
beautiful Hastings Street be the national           1. upgrading the bruce highway,            need to inspect our own business
icon it is today if Melbourne visitors                 Caboolture to Sunshine Motorway         proposition and make it the best that it
hadn’t popularised Noosa back in the                                                           can be, but we need to effectively lobby
                                                    2. Reviewing the restrictive liquor
70’s? In the early 90’s, the Mooloolaba                                                        the policy makers. We need them on
                                                       licence and entertainment laws
Spit was nothing more than a commercial                                                        side to work with enterprise to achieve
fishing and transport precinct and a                3. Incentives needed to attract major      sensible commercial outcomes for the
haven for midgees. Now it’s enjoyed by                  tourism investment                     region’s economy as a whole.
locals and tourists alike. Kings Beach had
                                                    4. Development of a conference
an old pub and a caravan park, but this                                                        Over the future editions of Buzz, I am
                                                       convention centre
year 20,000 locals and tourists attended                                                       going to discuss these five priorities
the Caloundra Music Festival on this site.          5. expansion of the sunshine               in more detail, to look at how what we
                                                       Coast airport                           need to do to get tourism back into the
With tourism comes more entertainment,                                                         limelight.
more dining choices, better parks and
gardens, better beach amenities, a better
range of employment options and a
better chance of growing a successful                                                                Bill Darby is General Manager
business. Without tourism, are we                                                                    of Rumba Resort. He also
really any different to the hundreds of                                                              serves as Southern Advisory
Australian regional communities that are                                                             Panel Chair for Sunshine Coast
facing economic decline? Our country’s                                                               Destination Ltd and is a member
youth are being increasingly drawn to                                                                of the Chamber of Commerce
“city life”. Like it or not, if we want to keep                                                      Executive Committee.
our young people here, and employed,
there is probably only one way to do it.
Develop tourism!

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