Docstoc

Sustainable technology management and development

Document Sample
Sustainable technology management and development Powered By Docstoc
					Chapter 7 of SBD
 Chapter 1 of MTI
                  Technology
Is a complex term that includes art, science, engineering,
  devices, methods, and know-how thet are applies in a
  beneficial manner.

It usually take the form of product and processes that
   can be used to create solutions.

In particulary it is true for hardware and software
  applications.
       Technology innovation

Is a subset of strategic technology management and the
  systematic creation of new-to-the-world technologies
  that are superior to their predecessors and the
  improvements of exisisting technology platforms and
  portfolios.
Strategic Technology Management
  Technological innovation is an important strategic issue today.



  Recently,     extensive analyses of automotive suppliers and industrial
   manufacturers. The findings suggest there are considerable strategic risks
   associated with the management of new technologies.

  Patented technologies and the ability to create value-added features using
   those technologies are valuable differentiators which contribute to high profit
   margins. However, technology that remains static can not maintain a premium
   position in the marketplace.
 example: As seen with anti-lock brake systems and airbags, even the most
   advanced technologies will eventually become commodity items.
The market entry phase
 New-technology suppliers should reinvest profits
  from the current technology into the next-
  generation technologies.
In the innovation phase, suppliers should
  strategically reposition the current technology to
  focus on the emerging low-cost commodity phase.
Those who fail to recognize the different phases and
  adjust their management approach over time will
  suffer the consequences.
 Over the last five years, some well-known suppliers sold or spun-off
  their automotive business units in the face of general under-
  performance, compared to non-automotive operations.
 Among them are A. O. Smith, Rockwell, Allied-Signal, ITT, United
  Technologies and Cooper Industries.
 For conglomerates, divestiture of an unprofitable business is a luxury
  that other suppliers do not have.

 These suppliers have no alternative: to improve or to die.


 If the 1990s was the decade of turmoil in the automotive industry, the
  first decade of the twenty-first century will be one of survival.
 This is not a doomsday prophecy but simply a stricter application of the
  Darwinian theory. As the competition extends and intensifies globally,
  automotive suppliers should be more aware of the changes in the
  environment in which they operate; accurately assess the implications
  of those changes; and position themselves accordingly.
 The window of opportunity for a new technology is
  considered to be about 10 years, depending on the
  technology. Within this ten year window, there are
 three product phases, namely:

 Phase 1 - Market Entry phase - rapid market
  penetration to gain economies of scale
 Phase 2 - Innovation phase - technological change
  to drive down cost while adding features
 Phase 3 - Commodity phase - process driven phase
 where manufacturing cost control is essential for
 survival
Strategic technology management
   Technology: couse or solution?                Managing technological change

                                        Technological forecasting and assessment
      Stability or change?
                                                          Strategy for innovation
                                                       Technological innovation
Technology life cycle:              P
                                                                     leveling
Is a time based theory of           E
technological change that           R
use the S curve to depict the       F        Exponential growth
                                    O
development and growt of a
                                    R
technology                          M
                                    A
                                    N
                                    C             introduction
                                    E
                                                          TIME
Overview
Construct for managing change
Type of development projects
…changes…
Innovative strategic action
Creative strategic actions
Hierarchy of innovation and
integration
Convergence of balanced technological and
product attributes

 Value
 Quality                       Ultra Clean
 Low costs                     No Waste
               Market          Redploy
 Performance
               Social          High Efficiency
 Durability
               Technological   Love Noise
 Reliability
               Economic        Conservation
 Comfort
               Environmental   Recyclable
 Aesthetics
 Esteem                        Lean




 Market        Innovation        Stakeholder
 attributes    attributes        attributes
        What is
  management of
   technological
innovation and why
  is it important?
                 MTI
                    OPERATIONS
 R&D                AND PROCESS


 EFFECTIVENESS            EFFICIENCY


 TECHNICAL               BUSINESS
                         UNCERTAINTY
INVESTIMENT

    NEW
                        COMMERCIALIZATION
  PRODUCT
                            PROCESS
DEVELOPMENT


    COLLABORATION                 …
…see you next lesson!

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:4
posted:1/6/2013
language:English
pages:20