This is the story of the most trusted reference builder, evidence builder and confidence builder books written by Rajeev Chitguppi, Amit Lall, Kaustubh Gandhalikar with Elsevier Publications. They are marketed and distributed all over the nation by Elsevier network as well as via online marketing through Flipkart, Infibeam, dial- a -book etc. the series of books that entered the market in 2010 have become the most sought after series of books in a very short time. The presentation tells a story and gives a glimpse into the different books that have come out into the market since 2010.
Books for MDS aspirants …Our Journey so far!!! Rajeev Chitguppi Our journey began with this book in 2010 We focused on AIPG and AIIMS PG Dental Exams. We made sure that we got the maximum number of authentic questions and options. The objective was to give the best available references for serious and focused MDS aspirants. The book received great response and feedback. PGDEE 2 Our next aim was to respond to the request of our widespread student base. They had been asking for a compendium that contains last 6-7 years papers with easily understandable material explained from MDS exam point of view. So we collected the 7 years papers of AIPG & AIIMS exams. Within a very short time, the book became one of the most trusted resources for its authentic explanations and references. Even today we continue to get compliments for this book. AIIMS Nov 2011 While PGDEE 2 was about to go to print, there was a huge demand for AIIMS Nov 2011 solved paper with well referenced explanations due to some of the ‘out of syllabus’ and ‘tough to crack’ questions asked in that examination. We decided to release this supplement too along with PGDEE 2 & thus began the writing with a very close deadline. And this book was written in the shortest time possible and released in record time. It was marketed along with PGDEE2 compendium. The release dates of the two books were so close that there was a confusion in the market as to how many books were being written and released. PGDEE 2 had two volumes and that added more to the chaos. But we loved the pandemonium!!! PGDEE 2 + AIIMS Nov 2011 When we started marketing in 2011, the brochures contained the leaflets of both books. This marketing not only made the process easy & convenient but was also helpful in clearing the students’ query on the no. of books - that there were 2 books and 3 copies !!! PGDEE 2 announcement AIIMS Nov 2011 Announcement PGDEE 2: Basic Sciences (7 years Compendium) PGDEE 2: Clinical Sciences (7 years Compendium) AIIMS Nov 2011 Instead of just solving AIIMS Nov 2011, we decided that we would write additional sections, even with such time constraints, to allay some of the irrational fears of the students and to guide them of out of some of the misconceptions. We made our best attempt to orient the students towards scientific, logical, productive and rewarding way of studying and preparation. Therefore we wrote two additional sections – The AnteceDent and The Primer for success. Both the sections continue to be a part of our new books as well due to the kind of connect they established with the students and the kind of positive feedback we received from the students. The Release Date was Unique! This is a snapshot of the contents page with the names of the sections. ‘Synopsis’ became ‘The Fun-da-mentals.’ ‘Solved papers ‘became ‘The Solutions and ‘Mock test’ became ‘The Rehearsal’. So not just the release date but also the section names became unique! The Antece-Dent section The best and the most authentic references!!! AIIMS Nov 2012: Once again 5 Stars! Our latest book – 2012 papers! 2012 papers: The Pre-order Chaos! As soon as the flipkart pre-order announcement went online, the flipkart counters and helpline no.s started buzzing constantly. The pre-order & booking numbers went up beyond our expectations. The market buzz and anticipation was so high with enquiries and requests pouring in continuously that we felt we were not prepared for it! In fact we were struggling to meet this overwhelming demand and make optimum arrangements for the timely arrival of the book and make it reach the students well ahead of time before the examinations. The entire new year day (1/1/2013) we spent on streamlining the process of stocking, availability, dispatch, and communication to its best. Flipkart status chaos! We were getting so many queries all the time that to understand where the confusion was coming from, even we placed pre-order for our own book on flipkart and then understood the problem! Flipkart…the most reputed! Finally….in hand! Even we didn’t have a copy of our own book in our hands. And we were getting calls, messages from all over the country given that there were only 2 weeks left for the exams. Finally everybody including us started receiving the copies from 3rd Jan, 2013. Mission MDS 2013 The Most Trusted Reference Builder! Evidence Builder!! Confidence Builder!!! Thanks to Elsevier India!!! • Wishing all of you a pleasant, enjoyable and enriching reading experience!!! • Rajeev Chitguppi • Amit Lall • Kaustubh Gandhalikar Write to us at email@example.com
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