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					Web Advisory Committee Kickoff
September 17, 2010

TACKLING THE
WEB SITE REDESIGN
Today’s Agenda


•   Web Advisory Committee Charge
•   Web Core Group Charge
•   Project Goal
•   Current Metrics
•   Action Items for Committee Members
•   Our New Web Content Management System
Web Advisory Committee Charge


“…a standing University-wide group responsible for
guiding the development, maintenance and promotion
of policies and standards for web at the University of
Mary Washington. Members of the committee include
faculty and student representatives and major
communications stakeholders from a variety of
departments and units throughout the University.”
Web Core Group Charge


“…primary working group responsible for the
development of the new website. Members in this
group are the Associate VP for University Relations,
the University Webmaster, the Director of Publications,
the Director of Graphic Design, and the Director of
Marketing.”
Project Goal


Strategic Goal:
  “Develop a compelling, unforgettable public Web
  presence that acts as a primary recruiting tool and
  helps position UMW as the top liberal-arts and
  sciences institution in the country.”

Measurement:
• User behavior should shift to a larger ratio of new
  and repeating external visitors to internal visitors to
  www.umw.edu
Current Site Visitors

Of 4,420,811* visits this year...
                                                 0%



                             29%
                                                      38%   Direct Traffic
                                                            Referring Sites
                                                            Search Engines
                                                            Other


                                        33%



*Source: Google Analytics, 9/17/2009-9/17/2010
Current Site Breakdown by Target Audiences




                                                     Degree Student Recruitment
                                                     Community Relations
                                                     Advancement
                                                     Non-Degree Recruitment
                                                     Current Parents
                                                     Directories and Calendars
                                                     Internal Only




*Source: Survey by Cathy Finn-Derecki, Feb 9, 2010
                                                                   3.1%   12.5%


                          17.3%        1.5%        1.5%   3.1%                    75.9%


                                                                                           6.9%
                                                                                           1.3%
                                                                                          1.5 %
                                                                                          10.8%
                                                   1.0                                     1.4%
                                                    %                                       ?%
                                                                                           3.5%
                                                                                           1.1%
                                                                                           0.2%

                                                                                          2.4%




                       0.8                                   3.9
                        %                                     %




*Source: Google Analytics, 08/28/2009-08/26/2010
Need an Information Architecture Solution


• Want to increase external traffic ratio
• Can’t eliminate internal content which has become
  central to how we function
• Determine how to serve up both internal and
  external content without conflicting
• Possibilities
   – EagleNet
   – Separate public Web domains within a shared CMS?
   – Other?
• Let’s examine the possibilities together
Action Items


• Core Group:
  – Research how at least 3 competitor institutions have made major
    public web changes
  – Prepare presentation for next meeting
• “WAC”
  – Ask colleagues at at least 2 other comparable institutions how
    they have dealt with the issue of hosting internal vs. external
    content. Need one set of feedback for each division:
      •   Provost
      •   Administration and Finance
      •   Information Technologies
      •   Student Affairs
      •   Advancement and University Relations
Our Next Meeting


Next meeting is a worksession! Presentation of
findings from Divisions and Committees
• Synthesize recommendations from findings
• Develop timelines
  –   Drop-Dead finish date
  –   Which content is migrated first?
  –   De-provisioning schedule
  –   Legacy content retention and access
• Webmaster to draft project plan based on
  discussion to present at November meeting
Action Items


• Technology Sub-Committee
  – Recommend hosting arrangement:
     • Cost/benefit analysis of internal vs. external hosting
     • Security considerations of each
  – Investigate hosting of video, video streaming, and
    photo libraries
  – May include others from your division with specific
    expertise
 NEW WEB CONTENT
MANAGEMENT SYSTEM
Our New Web Content Management System


• Existing server environment is aging
• Contribute no longer meets our needs
• Need a solution that is cheap, scalable, full-featured,
  and easy for users to learn
• Need a Web-based solution (no software installs)
• Need to ramp up quickly
• Prefer technologies for which we have in-house
  expertise, and that we can pay to staff
JIM GROOM PRESENTS
     WORDPRESS

				
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