The 2112 Group and Incisive Media Partner to Extend IT Channel Media and Research Across the Atlantic by


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									The 2112 Group and Incisive Media Partner to Extend IT Channel Media and
Research Across the Atlantic

The publishers of Channelnomics and CRN UK combine resources to provide IT vendors and
distributors global reach enabling channel programs and reseller growth.

Port Washington, NY, January 05, 2013 --( The 2112 Group, the U.S.-based provider of
premium channel research and business services and publisher of Channelnomics (,
has partnered with Incisive Media, publisher of CRN UK and in the United Kingdom
(and owner of the UK rights to the CRN name and trademark), to develop media and consultative
products that span the trans-Atlantic technology marketplace to support and enable tens of thousands of
IT resellers and integrators.

The 2112 Group will be the exclusive channel partner of Incisive Media in the United States, reselling
and supporting products provided by CRN UK and through Channelnomics, including
advertising, multimedia marketing tools and lead-generation offerings. Incisive will sell and support 2112
consultation, research and strategic content products and services in the United Kingdom. The two
companies will collaborate on and create products and services that give IT vendors greater and more
effective access to their partners in North America and Europe.

“The 2112-Incisive partnership, which will marry the resources of Channelnomics and CRN UK, will
provide our clients with the opportunity to reach more resellers, systems integrators and service providers
through one consolidated media and professional services provider,” said Lawrence M. Walsh, president
and CEO of The 2112 Group. “No other channel media or professional services firm can provide the
trans-Atlantic insights, marketing products or communications reach that 2112 and Incisive Media can

The 2112 Group and Incisive are already working together on content syndication, in which
Channelnomics, a leading channel business analytics publication in North America, and, the Web site of CRN UK, share news and analyses and collaborate on editorial
strategies. In the coming year, the editorial teams of Channelnomics and CRN UK will develop jointly
produced editorial products.

“Vendors are increasingly thinking globally, evaluating what territories they want to invest into. The
tie-up between CRN UK and 2112 allows vendors to access information advising them how and where to
invest, and to execute global channel programs, maximizing revenue streams,” said Alan Loader, group
publisher of CRN UK.

Through the collaborative 2112-Incisive partnership, marketers can access products and services for
North America and the United Kingdom. Together, The 2112 Group, Channelnomics, Incisive Media and
CRN UK service a combined trans-Atlantic market of more than 100,000 IT resellers, managed services
providers and systems integrators that drive more than half a trillion dollars in annual economic activity.

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CRN UK and are not affiliated with brands published by UBM in the United States.

“With the channel driving increasing volumes of IT sales and economic activity, the services and support
provided by 2112, Channelnomics and CRN UK are of critical importance to the success of vendors,
distributors and solution providers,” Walsh said. “Together, 2112 and Incisive Media will create new and
innovative means for helping our clients improve performance in their indirect sales.”

For more information about 2112, Channelnomics and CRN UK products and services, please contact:

North America
Susan Kostbar
Vice President of Sales and Operations
The 2112 Group

United Kingdom
Colin Logan
Head of Sales
+44 020 7316 9484

About The 2112 Group
The 2112 Group ( is a professional services firm supporting the technology
industry in channel strategy, development and partner communications. The 2112 Group works with IT
vendors, carriers, distributors and solution providers in identifying and overcoming obstacles to business
success in technology sales, marketing and indirect channels. The 2112 Group's services include business
strategy development, market research, custom content, managed blogs, partner relationship mediation,
and technology and analytical services. The 2112 Group publishes the channel strategy blog
Channelnomics (, the third-largest channel media site in North America.
Follow 2112 on Twitter at

About CRN UK &
CRN UK and form part of Incisive Media's market-leading Business Technology
division. CRN UK is the leading media brand for the UK IT channel, serving its audience across print and
digital platforms and through high-quality, face-to-face events. The Business Technology group also
includes Computing,, IT Hound and The Inquirer; it covers the critical role technology plays in
business and offers comprehensive reach to buyers and consumers of technology in the professional IT
sector across print, online and events.

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving
the financial and professional services markets globally. Incisive brings product-provider and purchaser

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business communities together using all the varied platforms available to a modern publishing business.
N.B. Incisive Media owns the UK rights to the CRN and names and trademarks.

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Contact Information:
The 2112 Group
Ginger Stevenson
Contact via Email

Online Version of Press Release:
You can read the online version of this press release at:

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