A Newsletter for Supporters and Friends of the Injury Prevention

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					                                                                                                          NOVEMBER/DECEMBER 2010

                                The Moment
                    A Newsletter for Supporters and Friends of the Injury Prevention Center
In Every Issue
It Only Takes a Moment...                                        It Only Takes a Moment...
Partners in Prevention                           is December, take time to make
New Resources                                 sure gifts are safe for children. Keep
Calendar of Events
                                              in mind the following tips for a
                                              safe and happy holiday season.
                                              • Which Toy for Which Child
In This Issue                                   Always choose age appropriate
Early Childhood Safety                          toys and gifts.
New Resources Available
                                              • Gear Up for Safety
Motor Vehicle Safety                            Include safety gear whenever
Voted Second Runner Up
                                                shopping for sports-related
                                                gifts or ride-on toys, including
Recreational Safety
Walk and Wheel Super School Winners,
                                                bicycles, skates, and scooters.
ATV Focus Group Participants Needed,          • Location, Location, Location
ATV Simulation Project Presented at Injury      Be aware of your child’s surroundings during play. Kids should avoid playing with ride-on toys
Free Conference
                                                near automobile tra c, pools, or ponds. ey also should avoid playing in indoor areas associated
                •••••                           with hazards such as kitchens, bathrooms, and in rooms with corded window blinds.

Mark Your Calendar                            Once the gifts are open
Safety Baby Shower Information                • Immediately discard plastic wrappings or other packaging on toys before they become dangerous
Sessions                                        play things.
Dec. 8        General Safety Baby Shower      • Keep toys appropriate for older children away from younger siblings.
              Information Session             • Charging batteries should be supervised by adults. Chargers and adapters can pose burn hazards
Spring 2011   Getting Ready for Baby:           to young children. Pay attention to instructions and warnings on battery chargers. Some chargers
              Safety Baby Shower
                                                lack any mechanism to prevent overcharging.
                                                 Source: Consumer Product Safety Commission
Spring 2011   Special Delivery: Training of
              Trainers for Safety Baby
                                              For more information, visit

For more information, contact Alison Rose
at (501) 364-3414 or                                         Partners in Prevention
                •••••                                                 LIEUTENANT CODY BURK
                                                 e Injury Prevention Center would like to recognize Lieutenant Cody Burk of the Pulaski County
                                              Sheri ’s Department (PCSD) as a Partner in Prevention for his e orts concerning safer teen driving.
                                              Lt. Burk has represented law enforcement and the PCSD on the Building Consensus for Safer
                                              Teen Driving Coalition since 2007. He has been an exceptional leader with one of the IPC’s latest
                                              projects – “Drive By the Rules. Keep the Privilege.” – funded by the National Highway Tra c Safety
                                              Administration. is project aims to reduce preventable motor vehicle injuries and deaths for teens
                                              by engaging parents and law enforcement. In correlation with “Drive By the Rules,” Lt. Burk has
                                              appeared on several media outlets delivering messages concerning underage drinking and driving and
Child passenger safety seat checks
                                              other motor vehicle safety issues. He also has made himself available for educational and awareness
Arkansas Children’s Hospital. For             building at several of the IPC’s outreach events and has allowed the IPC to partner with the PCSD
more information or to schedule an            on sobriety checkpoints in order to provide education to any teens that may be stopped. ank you
appointment call (501) 364-3370.              to Lt. Burk for his ongoing work to keep Arkansas’ teen drivers safe!

Thank you for supporting the Injury Prevention Center at Arkansas Children’s Hospital. Contact us for more information or to subscribe to The Moment:
 1 Children’s Way, Slot 512-26 Little Rock, AR 72202 • (501) 364-3400 or (866) 611-3445 • Fax: (501) 364-3112 • E-mail:
New Resources
IPC Safety Kiosk
   e Injury Prevention Center has introduced a new online
activity that provides tailored safety tips for families.
Families can nd speci c recommendations for home and
activity safety at

Help the CDC Save Teen Lives
   rough its “Parents Are the Key” campaign, the Centers
for Disease Control and Prevention (CDC) seeks your
help to distribute safe teen driving tools to parents of
new teen drivers. Materials include posters, fact sheets,
and a parent-teen driving agreement. Consider posting
materials in workplaces and on web and social media sites.
   ese tools, available in English and Spanish, are available                              Top: Wayne and Peggy Hackett with the “BUCKLE UP FOR HANNAH” race car.
                                                                                       Motor Vehicle Safety
Making Written Material Clear
and Effective Tool Kit
                                                                   “BUCKLE UP FOR HANNAH”
   e tool kit for Making Written Material Clear and             RACE CAR VOTED 2ND RUNNER UP
E ective is a health literacy resource from the Centers
                                                                Ever since Peggy and Wayne Hackett of Little Rock su ered the loss of their
for Medicare and Medicaid Services (CMS). e 11-part
                                                                17-year-old daughter Hannah in a car crash in 2006, they have been determined
tool kit provides a detailed and comprehensive set of           to do everything they can to promote safer teen driving. Just recently, the family
tools to help make written material in printed formats          saw their message take a new direction as a concept for a race car as part of Toyota’s
easier for people to read, understand, and use.       e         Racing Sponsify Your Ride contest. e “BUCKLE UP FOR HANNAH” car
tool kit is available for viewing and downloading at            was voted second runner up, and Toyota made a car in Hannah’s honor for                           display at a NASCAR race. Peggy recently sent out this note, “Toyota e-mailed
                                                                me yesterday wanting to sit down and talk about what we can do together to help
“Heads Up: Concussion in Youth                                  teens nationwide to stay safe as they are learning to drive! I am so excited about
                                                                this because it can turn into something great for our teens nationwide! Please tell
Sports” Tool Kit                                                everyone that voted for Hannah’s car we appreciate every vote. We give God the
   e Centers for Disease Control and Prevention
                                                                glory for all he has done!”
(CDC) has developed an informational tool kit to help
ensure the health and safety of young athletes. e kit
o ers information on preventing, recognizing, and
responding to concussions and includes fact sheets,               NATIONAL PUBLIC HEALTH WEEK
posters, quizzes, and an online training course for
youth sports. e tool kit is available at
                                                                 FOCUSES ON INJURY PREVENTION
concussion/HeadsUp/youth.html/.                                    e American Public Health Association (APHA) is asking families and
                                                                communities to aid in their injury prevention e orts for National Public Health
CSN Bullying Resources                                          Week 2011 – “Safety is No Accident: Live Injury-Free.” e health week, which
                                                                takes place April 4-10, focuses on taking simple steps to keep Americans safe from
According to the Children’s Safety Network’s (CSN)
                                                                unintentional injuries at home, work, play, on the move, and in communities.
Stop Bullying Now! campaign, 15-25% of U.S.
                                                                Visit to learn more, sign up for updates, and download a copy of
students report being bullied with some frequency,
                                                                the 2011 brochure.
and 15-20% of students acknowledge that they bully
                                                                                                                                      Image courtesy of the APHA.
others. To help health care professionals prevent
this aggressive behavior, the CSN o ers a variety of
resources on bullying, including a tool kit, available
                                                                                                                     The Moment
                                                                                                                     NOVEMBER/DECEMBER 2010

                                                    Early Childhood Safety
Informational Safety Inserts for Schools, Childcare, and Religious Groups
   e Injury Prevention Center has created a full year of informational inserts covering an array
of safety topics for community use. Available as jpeg images on a CD, the inserts feature safety
tips and resources speci c to the early childhood years, and may be used in parent newsletters
and e-mails, church bulletins and newsletters, or other similar materials. ey can also be
printed as a full page for posting on bulletin boards or in other common areas. e 13 topics
include: Safe Sleep for Infants, Product and Toy Recalls, Medication Safety, Playground Safety,
Water Safety, Home Safety, Sun Safety, Tricycle Safety, Child Passenger Safety, Seat Belt Use,
Safety Around Cars, Burn Prevention, and Toy and Gift Safety. For a copy of the free inserts
or for more information, contact Alison Rose at (501) 364-3414 or

Early Childhood “Safety Week” Tool Kit
Hosting a Safety Week is a great way for childcare and early childhood education programs
to educate children, parents, and professionals about injury prevention strategies that can be
used at home and on the go. A Safety Week combines children’s activities, parent training and
handouts, sta development, and ideas for other special events into a week-long focus on the
prevention of injuries, especially those that are common during the early years of life. e Injury
Prevention Center now o ers a free Safety Week tool kit available on a CD. e tool kit includes
templates for planning and advertising a Safety Week event, suggested parent and sta handouts
and presentations, and recommendations for children’s classroom activities. To request a copy of
the tool kit, please call (501) 364-3400.

                 Recreational Safety                                                          Recreational Safety
     CONGRATULATIONS TO                                                          PARTICIPANTS NEEDED
    WALK AND WHEEL SUPER                                                        FOR ALL-TERRAIN VEHICLE
       SCHOOL WINNERS                                                               FOCUS GROUPS
   e Injury Prevention Center celebrated Walk and Wheel to School            Dr. James Graham at Arkansas Children’s Hospital is conducting
Month in Arkansas and International Walk to School Month in                  a series of group discussions about ATV safety. Youth ages 12-18
October with the success of the rst annual Walk and Wheel Super              and adults who have ridden an ATV in the last 12 months are
School contest. Nine schools throughout the state participated in            needed to express their opinions about ATV safety and helmet use.
the contest, holding walk and wheel events that encouraged over              Group discussions will last approximately 2 hours and a meal will
4,000 children to walk or ride their bikes to school. Congratulations        be provided. All participants will be compensated for their time! If
to all the schools that participated!                                        you would like to join our group discussion, please call Shane Eo
                                                                             at 501-364-3486.
2010 Winners
2010 Arkansas Walk
and Wheel Super School                                                        ATV SIMULATION PROJECT
Eagle Mountain Magnet School
                                                                             PRESENTED AT CONFERENCE
                                                                             In November, ATV Safety Research Coordinator Shane Eo
School with Highest
                                                                             presented the results from phase one of the Injury Prevention
Percentage of Walkers
                                                                             Center’s ATV simulation project at the Injury Free Conference in
Hurricane Creek Elementary
                                                                             Chicago. e project’s goal is to develop digital representations of
                                                                             ATV crashes to be used in education about ATV safety. Phase one
School with Highest                                                          included the development and validation of computational models
Percentage of Wheelers                                                       of an ATV crash. Phase two, which is just beginning, includes a
Forest Park Elementary                                                       parametric study in which the digital crashes are further developed
Little Rock                                                                  for use in education. Contact Shane at (501) 364-3486 to learn more.
1 Children’s Way, Slot 512-26
Little Rock, AR 72202

(501) 364-3400

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