F-36, Karol Bagh
E-mail / Gtalk: email@example.com
Bobby Skype : webexpert201
CAREER OBJECTIVE :
To pursue a challenging position in the field of targeted online marketing – Organic and
Inorganic, by utilizing my experience to achieve an objective of becoming a competent
Innovative Internet Marketing Professional.
Post Looking for :
Freelance Internet Marketing Professional (SEO/PPC/Blogging/Link Building) etc. from Home.
I have worked for several US and UK based companies from home and currently looking to
work as FTE (Full Time Equivalent) from Home. I am situated at New Delhi, India and could
work in flexible hours.
I can individually handle any sort of SEO project from its onpage optimization to offpage
SEO Tools / Techniques —
Keyword research methodologies - Overture / word tracker / Google trends
Link Exchanging Concept (Reciprocal/One way/Three way)
Creating of customized XML sitemaps
Off-page and On-page optimization (focusing google, yahoo & msn)
Creation of customized robots.txt, sitemap.xml, urllist.txt, 404 pages
Dynamic URL Rewriting (for SEO of dynamic sites)
Optimizing flash websites
Directories Submission and managing business leads (Global / Regional / Trade)
Search engine algorithm / Page rank concept.
Utilization of Web Position Gold & IBP Axandra softwares for SEO campaigns.
SEM Tools / Techniques —
PPC / SEM Management (mainly Google adwords, msn adcentre, Miva & Overture)
Managing MCC Account for Google Adwords
Analysis for targeted ROI for all Ads spend on a daily basis
Monitoring and increasing the ROI and conversion rate.
Creating landing pages for more conversions.
PPC ads theme creation.
Appearing for Google Adwords Professional Exam (Individual)
Internet Marketing / Advertising —
Social Media marketing – creating communities over facebook, myspace for websites /
Affiliate Marketing – Running affiliate programmes like google adsense, Kontora Ads,
Viral Marketing – Creating viral material for online businesses like e-books, e-zines,
newsletters, press releases, viral videos, viral articles and submitting to social
bookmarking sites like digg, reddit etc.in order to generate relevant traffic besides search
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Banner Advertising / Brand marketing – Providing consultancy / solutions to online
businesses mainly portals (Ecommerce & Web 2.0) to become successful online
Content Creation / Blogging —
RSS Feeds (Creation/Submissions/Syndication/Marketing)
Themed content creation for website
Writing viral content for blogs and articles
Specialized in management of Blogger and Wordpress Blogs
Articles — Written : 500; Reviewed : 1500 (Theme – IT, Web, Health, Travel & Insurance)
eg. Expert in creating social media communities especially in Facebook and Twitter.
Web Analytics —
Google Analytics (Monitoring Traffic, Conversion Rates etc.)
Alexa Traffic report (Checking the competitor’s traffic etc.)
AW Stats / Webalizer (Log reports and crawler visiting status etc.)
Feedburner Stats analysis (For RSS/Atom subscribers of Feed)
Web trends (Monitoring Traffic and Click tracking)
Thorough understanding of web analytics 2.0
Manipulation of website via analyzing its log data and change in design structure, SEO/SEM
implementations for better ROI and conversions.
Computer Fundamentals —
Web Development Tools —
Macromedia Dreamweaver CS 3
Macromedia Flash CS 3
Macromedia Photoshop CS 3
Cute FTP 7.0
HTML (Basic Coding and fixing Errors)
DHTML (SEO friendly menus)
CSS (DIV based website for fast loading)
XML / RSS (Creation and maintainence)
PHP 4.3 (URL rewriting and other Dynamic features)
Sugar CRM (For Client Management)
C / C++
PROFESSIONAL EXPERIENCE :
Total of 9 years of experience in Internet Marketing Industry as well as Website Designing.
o 5 years with Global Online Solutions (globalonlinesolution.com) SEO outsourcing
company situated in New Delhi, India (May 2002 – June 2007)
o 3 Years with C & C Infotech (candcinfotech.com), SEO outsourcing company situated
in New Delhi, India (July 2007 – June 2010)
o Currently working for Los Angeles based SEO company (bestseoinlosangeles.com) as
Internet Marketing Executive (June 2010 – May 2011) as a Freelancer.
Working over latest trends and techniques in search engine world including google gadget
creation, blog marketing and Feed creation, Viral marketing & Portal Promotions.
Lead an R&D project over search engines and internet marketing for 3 weeks.
Created and maintained several PPC campaigns (Google Adwords) for several websites -
around 40 (eg. epione.com, clearviewtreatment.com, cloggieshop.com,
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abletochangerecovery.com, sogoinvest.com etc.) Currently running PPC campaigns worth
US$ 1000.00 / day for USA. (Approx.)
Online editor of several web directories.
Active member / Reader of several SEO/SEM/Web analytics Blogs & Forums.
Working knowledge of Website designing / development (Static/Flash/Dynamic) too.
Individually handled several SEO projects (about 30-40) simultaneously.
Undergone and keenly interested in promotional campaigns for Portals including Web 2.0 &
Fine idea about online business of USA, UK & Asia Pacific Markets. (Both B2B & B2C)
Fluency in English and Strong Communication Skills. (Foreign Client Management and
Delivered more than 250+ web promotion and Web Design projects.
ACADEMIC QUALIFICATION :
Post Graduation – Doing MBA (Marketing) from Symbiosis, Pune.
Job responsibilities :
Analyzing website traffic and rendering well-defined technical, design, content, optimization strategies
for best search engine placements.
Keenly planning, reviewing and managing all onpage and offapge optimization factors including page
titles, meta tags, alt tags, content, etc.
Expertise over several SEO tactics like Keyword proximity, Keyword prominence, Keyword stemming,
Working with advanced and vast marketing and technology teams and coordinating them with a view
to maximize organic listing without affecting the user friendly or the programming structure.
Working with 3rd-party software and other internal tracking tools to locate, benchmark high-value key
Working with web designers and researching the market trends to create landing pages for more
Direct pay per click management with prime search engines including Google AdWords, Yahoo Search
Extensive keyword research and manipulating them for exact, phrase, broad matches according to the
industry vertical and trend.
Ran a campaign of 35000 keywords related to health industry.
Analysis for Targeted ROI for all Ads spends on a daily basis and monitoring the campaign on daily
Monitoring and increasing the ROI and conversion rate for the Ads.
Working with web designer to create microsites and landing pages as per the campaigns.
Exclusive usage of Website Optimizer of Google with respect to A/B Testings.
Banner Ads :
Research, evaluate and execute various new and innovative online media opportunities for our
Plan the budget as per product requirements and research the industry vertical before initiating or
investing over online media buying / selling.
Maintaining relationships with online media publishers and creating strategic partners.
Using behavioral targeting and behavioral advertising platforms, primarily AOL Tacoda
Manipulating the ads network and exploring the new venues of marketing.
Working with several ad networks like – Double Click, Tribal Fusion, 247 Real Media, Komli, Tyro, etc.
for online media buying.
Social Media :
Planning and initiating the social media marketing campaigns on massive scale considering the
industry verticals and the targeted audience with a view to create brand awareness.
Manage and review the efforts from ground level for social media outlets such as: blogging, discussion
message boards, social network portals, video networks, etc.
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Managing several social networking communities over various social network giants including Myspace,
Facebook, Twitter etc.
Serve as a corporate spokesperson through the use of social media, including blogs, Facebook, Twitter
Teaming with other staff members who drive consumer and social media, technology leadership and
product PR strategy globally as well as locally.
Creating and promoting communities over facebook, twitter for our Portal.
Heading the team of Facebook application development from concept to development to marketing.
(Technology involved ROR – Ruby on Rails)
Key responsibility includes creating, populating and marketing of Facebook Pages, Twitter Accounts
with special preference to Apps. (APIs)
Maintaining the optimization of customer purchase & checkout experience on transaction.
Create guided navigation and shopping comparison experience for more conversions and customer
Manage promotional email campaigns for the product(s) and tracking their overall performance via
Making strategies for finding new customers, converting leads, cross selling products across the target
market and delivering best customer support.
Manage analytics and sales tracking for better ROI.
Managing almost all functions associated with the e-commerce site including web design, web
development, SEO, PPC, email marketing, pricing and payment modules with a view to become the
Mobile Web Marketing / Advertising :
Working on blackberry and iphone application marketing across Apps. World. Handled the team of
developers for developing the blackberry Apps, of medical origin for US Markets.
Depending upon the project.
Could handle several Internet Marketing projects at a time.
Full expertise on client, team and project Management.
Avg. Hourly rate : USD 8.0 (Mail me for a detailed rate card)
Date of Birth : 30 June 1981
Marital Status : Single
Sex : Male
Nationality : Indian
Languages Known : English & Hindi
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