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					                                         RESUME

                                                                       F-36, Karol Bagh
                                                                     New Delhi-110001
                                                                                 INDIA
                                             E-mail / Gtalk: webexpertbobby@gmail.com

Bobby                                                             Skype : webexpert201


CAREER OBJECTIVE :
   To pursue a challenging position in the field of targeted online marketing – Organic and
     Inorganic, by utilizing my experience to achieve an objective of becoming a competent
     Innovative Internet Marketing Professional.

Post Looking for :
    Freelance Internet Marketing Professional (SEO/PPC/Blogging/Link Building) etc. from Home.
    I have worked for several US and UK based companies from home and currently looking to
      work as FTE (Full Time Equivalent) from Home. I am situated at New Delhi, India and could
      work in flexible hours.
    I can individually handle any sort of SEO project from its onpage optimization to offpage
      optimization etc.


PROFESSIONAL QUALIFICATION:

SEO Tools / Techniques —
   Keyword research methodologies - Overture / word tracker / Google trends
   Link Exchanging Concept (Reciprocal/One way/Three way)
   Creating of customized XML sitemaps
   Off-page and On-page optimization (focusing google, yahoo & msn)
   Creation of customized robots.txt, sitemap.xml, urllist.txt, 404 pages
   Dynamic URL Rewriting (for SEO of dynamic sites)
   Optimizing flash websites
   Directories Submission and managing business leads (Global / Regional / Trade)
   Search engine algorithm / Page rank concept.
   Utilization of Web Position Gold & IBP Axandra softwares for SEO campaigns.

SEM Tools / Techniques —
   PPC / SEM Management (mainly Google adwords, msn adcentre, Miva & Overture)
   Managing MCC Account for Google Adwords
   Analysis for targeted ROI for all Ads spend on a daily basis
   Monitoring and increasing the ROI and conversion rate.
   Bid management
   Creating landing pages for more conversions.
   PPC ads theme creation.
   Website Optimizer
   Appearing for Google Adwords Professional Exam (Individual)

Internet Marketing / Advertising —
    Social Media marketing – creating communities over facebook, myspace for websites /
      businesses
    Affiliate Marketing – Running affiliate programmes like google adsense, Kontora Ads,
      Shopzilla etc.
    Viral Marketing – Creating viral material for online businesses like e-books, e-zines,
      newsletters, press releases, viral videos, viral articles and submitting to social
      bookmarking sites like digg, reddit etc.in order to generate relevant traffic besides search
      engines.



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      Banner Advertising / Brand marketing – Providing consultancy / solutions to online
       businesses mainly portals (Ecommerce & Web 2.0) to become successful online
       entrepreneurs.

Content Creation / Blogging —
    RSS Feeds (Creation/Submissions/Syndication/Marketing)
    Blogs (Creation/Submissions/Syndication/Marketing)
    Themed content creation for website
    SEO copywriting
    Writing viral content for blogs and articles
    Specialized in management of Blogger and Wordpress Blogs
    Articles — Written : 500; Reviewed : 1500 (Theme – IT, Web, Health, Travel & Insurance)
      eg. Expert in creating social media communities especially in Facebook and Twitter.

Web Analytics —
   Google Analytics (Monitoring Traffic, Conversion Rates etc.)
   Alexa Traffic report (Checking the competitor’s traffic etc.)
   AW Stats / Webalizer (Log reports and crawler visiting status etc.)
   Feedburner Stats analysis (For RSS/Atom subscribers of Feed)
   Web trends (Monitoring Traffic and Click tracking)
   Thorough understanding of web analytics 2.0
   Manipulation of website via analyzing its log data and change in design structure, SEO/SEM
     implementations for better ROI and conversions.

Computer Fundamentals —
   MS-DOS
   MS-Word XP
   MS-Excel XP
   MS-PowerPoint XP
   MS-Frontpage XP

Web Development Tools —
   Macromedia Dreamweaver CS 3
   Macromedia Flash CS 3
   Macromedia Photoshop CS 3
   Cute FTP 7.0
   HTML (Basic Coding and fixing Errors)
   DHTML (SEO friendly menus)
   CSS (DIV based website for fast loading)
   JavaScript (Optimizing Javascript in SRC)
   XML / RSS (Creation and maintainence)
   PHP 4.3 (URL rewriting and other Dynamic features)
   MySQL 5.0
   Phpmyadmin 2.7
   Sugar CRM (For Client Management)
   Web Design
   C / C++

   PROFESSIONAL EXPERIENCE :
     Total of 9 years of experience in Internet Marketing Industry as well as Website Designing.
         o 5 years with Global Online Solutions (globalonlinesolution.com) SEO outsourcing
             company situated in New Delhi, India (May 2002 – June 2007)
         o 3 Years with C & C Infotech (candcinfotech.com), SEO outsourcing company situated
             in New Delhi, India (July 2007 – June 2010)
         o Currently working for Los Angeles based SEO company (bestseoinlosangeles.com) as
             Internet Marketing Executive (June 2010 – May 2011) as a Freelancer.
    Working over latest trends and techniques in search engine world including google gadget
     creation, blog marketing and Feed creation, Viral marketing & Portal Promotions.
    Lead an R&D project over search engines and internet marketing for 3 weeks.
    Created and maintained several PPC campaigns (Google Adwords) for several websites -
     around       40      (eg.     epione.com,      clearviewtreatment.com,      cloggieshop.com,
                                           Page 2 of 4
        abletochangerecovery.com, sogoinvest.com etc.) Currently running PPC campaigns worth
        US$ 1000.00 / day for USA. (Approx.)
       Online editor of several web directories.
       Active member / Reader of several SEO/SEM/Web analytics Blogs & Forums.
       Working knowledge of Website designing / development (Static/Flash/Dynamic) too.
       Individually handled several SEO projects (about 30-40) simultaneously.
       Undergone and keenly interested in promotional campaigns for Portals including Web 2.0 &
        E-commerce Projects.
       Fine idea about online business of USA, UK & Asia Pacific Markets. (Both B2B & B2C)
       Fluency in English and Strong Communication Skills. (Foreign Client Management and
        Interaction)
       Delivered more than 250+ web promotion and Web Design projects.
   


ACADEMIC QUALIFICATION :
   Post Graduation  –                 Doing MBA (Marketing) from Symbiosis, Pune.


Job responsibilities :

SEO :

       Analyzing website traffic and rendering well-defined technical, design, content, optimization strategies
        for best search engine placements.
       Keenly planning, reviewing and managing all onpage and offapge optimization factors including page
        titles, meta tags, alt tags, content, etc.
       Expertise over several SEO tactics like Keyword proximity, Keyword prominence, Keyword stemming,
        Keyword dilution
       Working with advanced and vast marketing and technology teams and coordinating them with a view
        to maximize organic listing without affecting the user friendly or the programming structure.
       Working with 3rd-party software and other internal tracking tools to locate, benchmark high-value key
        phrases.
       Working with web designers and researching the market trends to create landing pages for more
        conversions.

PPC :

       Direct pay per click management with prime search engines including Google AdWords, Yahoo Search
        Marketing.
       Extensive keyword research and manipulating them for exact, phrase, broad matches according to the
        industry vertical and trend.
       Ran a campaign of 35000 keywords related to health industry.
       Analysis for Targeted ROI for all Ads spends on a daily basis and monitoring the campaign on daily
        basis.
       Monitoring and increasing the ROI and conversion rate for the Ads.
       Working with web designer to create microsites and landing pages as per the campaigns.
       Exclusive usage of Website Optimizer of Google with respect to A/B Testings.

Banner Ads :
      Research, evaluate and execute various new and innovative online media opportunities for our
       business.
      Plan the budget as per product requirements and research the industry vertical before initiating or
       investing over online media buying / selling.
      Maintaining relationships with online media publishers and creating strategic partners.
      Using behavioral targeting and behavioral advertising platforms, primarily AOL Tacoda
      Manipulating the ads network and exploring the new venues of marketing.
      Working with several ad networks like – Double Click, Tribal Fusion, 247 Real Media, Komli, Tyro, etc.
       for online media buying.

Social Media :
       Planning and initiating the social media marketing campaigns on massive scale considering the
        industry verticals and the targeted audience with a view to create brand awareness.
       Manage and review the efforts from ground level for social media outlets such as: blogging, discussion
        message boards, social network portals, video networks, etc.
                                                 Page 3 of 4
      Managing several social networking communities over various social network giants including Myspace,
       Facebook, Twitter etc.
      Serve as a corporate spokesperson through the use of social media, including blogs, Facebook, Twitter
       etc.
      Teaming with other staff members who drive consumer and social media, technology leadership and
       product PR strategy globally as well as locally.
      Creating and promoting communities over facebook, twitter for our Portal.
      Heading the team of Facebook application development from concept to development to marketing.
       (Technology involved ROR – Ruby on Rails)
      Key responsibility includes creating, populating and marketing of Facebook Pages, Twitter Accounts
       with special preference to Apps. (APIs)


Ecommerce :

      Maintaining the optimization of customer purchase & checkout experience on transaction.
      Create guided navigation and shopping comparison experience for more conversions and customer
       retentivity.
      Manage promotional email campaigns for the product(s) and tracking their overall performance via
       tools.
      Making strategies for finding new customers, converting leads, cross selling products across the target
       market and delivering best customer support.
      Manage analytics and sales tracking for better ROI.
      Managing almost all functions associated with the e-commerce site including web design, web
       development, SEO, PPC, email marketing, pricing and payment modules with a view to become the
       market leader.

Mobile Web Marketing / Advertising :

      Working on blackberry and iphone application marketing across Apps. World. Handled the team of
       developers for developing the blackberry Apps, of medical origin for US Markets.



PRICING:
    Depending upon the project.
    Could handle several Internet Marketing projects at a time.
    Full expertise on client, team and project Management.
    Avg. Hourly rate : USD 8.0 (Mail me for a detailed rate card)


                                          PERSONAL DETAILS

Date of Birth                 :        30 June 1981
Marital Status                :        Single
Sex                           :         Male
Nationality                   :        Indian
Languages Known               :        English & Hindi




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