Blogs_ Podcasts_ and Social Media - Kreative Knowledge

							Blogs, Podcast, & Social Media



           Matthew Moran
    The IT Career Builder’s Toolkit

http://www.MatthewMoranOnline.com
 http://www.KreativeKnowledge.com
The IT Career Builder’s Toolkit:
Your Complete Guide To Building Your
 Technology Career In Any Economy




          Free Chapters at:
http://www.MatthewMoranOnline.com
A reading from the holy manuscript - Webtoooh
         In the beginning Al Gore created the Internet
                     God saw this and said,
       “What now?….. sigh….” – and then continued…
 “It is not good that information is not graphical and cannot be
found.” and so God took a section of Al Gore’s brain and created
                        Mosaic and Yahoo.
 This action resulted in isolation, loneliness & global warming.
 Global warming led naturally to angry anonymous comments.
                Isolation & Loneliness led to….

                      Social Media
                        Which means…
       Al Gore, not Tom, is responsible for MySpace
Staying Connected Is Easier Than Ever
Or Is It???
Implementation
Comprehension
   Example
   Concept
               Early Adoption Is Overrated




Just Because There Is A Tool Doesn’t Mean You Must Use It




        Don’t Confuse The Tool For The Function
Blogs, Podcast, & RSS
The What

• Blog – web log – text
• Podcast – audio log – iPod ready
• Vlog – Video Blog

• It is simply content
   – Typically dated in reverse order - most recent first


• To be effective, you must give it purpose
Structure of a Blog

                               Blog Title

                             Blog Summary
             Posts/Entries




                               Post Title

                             Post Content
                              /Summary


                             Timestamp +
Structure of a Podcast
                          Podcast Title
                         Podcast Summary

                          Posts/Entries
                           Post Title

                          Post Content
                           /Summary




                          Audio/Video
                             File
Blog Basics




                 Readers
              & Commenters



Blog Author
 Syndication & Subscription

• What do those                buttons mean?
  – “Subscribe to my feed” or “XML”


• They lack meaning to most people.
  – Most websites include these icons with little or overly technical
    explanations.
  – Less than 10% of the web population uses them.
  – They represent THE MOST effective method for information
    distribution and organization.
A short tutorial on “feed” tech
“syndication”
                                                                        Even websites can
                                                                        subscribe to a feed
                                                      XML/RSS          showing Jill’s content
                                                                         on their pages…
                                     Jill updates her text              That’s Syndication!
                                    and the blog software
                                    she uses updates her
                                   XML/RSS file (her feed)




Jill Blogger updates
       her blog



                        Bob visits her site
                       and several others               Betty’s handheld is
                         everyday to see                subscribed to the feed
                       if they are updated              she is notified automatically
                            He’s tired…                 of any updates.
         How Search Engines “Find” Blogs

                                               Pings


           Author updates blog
   1                                  When a blog is updated, it
                                      can send out a
                                 2    notification, called a ping, to
                                      1 or more blog ping servers.


                                                                        3


This is all part of blog technology
RSS
(Really Simple Syndication)
                                              Search Engines “subscribe” or monitor ping
                                              services to find out about new content – then
                                              their software can index relevant/appropriate
                                              entries
Comparison of Complexity

     Blogging          Podcasting               Vlogging
 Get Free Account   Get Free Account?      Get Account/Paid

    Write/Edit          Write/Edit             Write/Edit
                                                Setup Studio
                                             Lighting/Wardrobe

                         Record         Film – take1, take 2, etc


                       Edit/Fix/Cut           Edit/Fix/Cut

                         Upload                  Upload

     Publish             Publish                 Publish

     Market              Market                  Market
             Social Media


Software, typically web-based, to help
facilitate the creation of networks or
communities of related interest or objectives
?? Social Media ??

• Examples:
  MySpace, Facebook, LinkedIn
  blog platforms and tools
  ? Plaxo ?
• Fuzzy definition | ?? Value ??
Social Media - Theory




                      It’s who knows you
       Sphere of communication
                  and knows what you know!
                 Matt Moran’s Networking Axiom
Social Media’s Stars

• MySpace
  – Disenfranchised Youth
  – Piercing, tattoos, and girls forgetting that a picture
    is worth a thousand words
• Facebook
  – A more intellectual MySpace or..
  – MySpace goes to college
• LinkedIn
  – Business & Boring
The Myths

• Social Media is marketing

• Social Media promotes you & your business

• It is critical that you include Social Media into
  your business
The Facts

• Social Media can be an effective
   – If it is part of a plan


• It takes effort, intention, and time

• It doesn’t change anything
   – You still must offer something


• Content is
Resources

• Moving at the Speed of Creativity (Wes Fryer)
   – http://www.speedofcreativity.org/
• Feedreader
   – http://www.feedreader.com
• Wordpress
   – Wordpress.com (hosted blog)
   – Wordpress.org (free self-hosted blog software)
• My IT Career Blog
   – http://blogs.ittoolbox.com/pm/career
• This presentation
   – mmoran@kreativeknowledge.com