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					7/30/2012

KIA MOTORS “KICK FOR 5K” SWEEPSTAKES OFFICIAL RULES

1. No Purchase Necessary. Sweepstakes open to residents of Georgia who are 18 years of
age or older. Void where prohibited.

2. Sweepstakes begins at 12:00 p.m. Eastern Daylight Time (“EDT”) on July 30, 2012 and ends
at 6:00 p.m. EDT on August 1, 2012. (“Sweepstakes Period”).

3. Two Ways To Enter: (a) Internet: http://www.atlantafalcons.com/aftc12/kia-motors-friday-
night-lights/ during the Sweepstakes Period and follow the online instructions to complete and
submit an online entry. (b) To enter by mail: On an Official Entry Form or a piece of 3" x 5"
paper, print your name, complete address (no P.O. Boxes), daytime phone number, date of
birth. Mail to: Falcons Kia Motors Kick for 5K Sweepstakes, attn: Peyton Gallagher, 4400 Falcon
Parkway, Flowery Branch, GA 30542. No mechanically reproduced entries accepted. One
entry per stamped envelope. Entries must be received by 08/01/12, when sweepstakes ends.
Limit one (1) entry per person/email address/mobile phone number, regardless of entry method.

4. No mechanically reproduced or photocopied entries permitted. Neither the sponsor nor its
agencies are responsible for lost, late, misdirected, unintelligible, returned or undelivered
entries, telephone calls, email, or for lost, interrupted or unavailable satellite, network, server,
Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic
congestion, miscommunications, failed computer, network, telephone, satellite or cable
hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or
misdirected transmissions, computer hardware or software malfunctions, failures or difficulties,
or other errors of any kind whether human, mechanical, electronic or network. Persons who
tamper with or abuse any aspect of this sweepstakes or Website, or act in violation of the
Official Rules, or act in any manner to threaten or abuse or harass any person, or violate
Website’s terms of service, as solely determined by the sponsor, will be disqualified. Neither
Sponsor nor its agencies are responsible for any incorrect or inaccurate information whether
caused by Website users, tampering, hacking, or by any of the programming or equipment
associated with or used in this sweepstakes, and assumes no responsibility for any errors,
omission, deletion, interruption or delay in operation or transmission or communication line
failure, theft or destruction or unauthorized website access. Any use of robotic, macro,
automatic, programmed or like entry methods will void all such entries, and may subject that
entrant to disqualification. Neither Sponsor nor its agencies are responsible for injury or
damage to participant's or any other person’s computer or property related to or resulting from
participating in this sweepstakes. Should any portion of sweepstakes be, in the sponsor’s sole
opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes
which, in the sole opinion of the sponsor, corrupt or impair administration, security, fairness or
proper play of this sweepstakes, or submission of entries, sponsor reserves the right at its sole
discretion to suspend, modify or terminate the sweepstakes, and randomly select the winner
from valid entries received prior to action taken, or otherwise as may be deemed fair and
equitable by the sponsor. In the event of a dispute regarding the identity of an online entrant,
the authorized subscriber of the email account used to enter will be deemed to be the entrant,
and must comply with these rules. The authorized account subscriber is the natural person who
is assigned the email address by the ISP or other organization responsible for assigning email
addresses. All materials submitted become the property of the Atlanta Falcons and will not be
returned.

5. Winners will be selected in a random drawing to be held on the following dates from among
all eligible entries received by an independent judging agency, whose decisions are final in all
matters relating to this sweepstakes: Drawing will occur on Wednesday August 1, 2012 at
6:30PM. Winner may not substitute or transfer prize, but sponsor reserves the right to
substitute prize with a prize of equal or greater value.

6. All prizes will be awarded. Odds of winning depend on the number of eligible entries
received. Winner will be notified by phone, mail or email. Winner will be required to complete,
sign, notarize, and return an affidavit of eligibility and liability and publicity release within one (1)
days of prize notification. Winner’s guest must be at least 18 years of age and may also be
required to complete, sign and return a liability and publicity release within the same time
period. In the event of noncompliance within any of these time periods, prize will be forfeited
and an alternate winner selected. Any alternate winner selected will also be required to adhere
to the time periods described herein. Any prize notification or prize returned to the sponsor or
its agencies as undeliverable will result in disqualification and the awarding of that prize to an
alternate winner.

7. Employees and the immediate families of employees of Atlanta Falcons Football LCC, Inc.,
Kia Motors America, Inc. its affiliates, subsidiaries, advertising and promotion agencies,
wholesale distributors, and individual retail licensees are ineligible. This sweepstakes is subject
to federal, state and local regulations.

8. Acceptance of prize offered constitutes permission to use winner’s name, voice, biographical
information and/or likeness for purposes of advertising and promotion without further
compensation in all media now known or hereafter discovered worldwide and on the Internet
without notice or review or approval as permitted by law.

9. Prizes: Prizes vary based off the kicking attempts by the randomly selected kicker. Prize
also includes a chance to receive $5,000 (as defined in rule #10). Winner is responsible for
making all travel/accommodation arrangements. Transportation, meals, gratuities, and all other
expenses not specified herein are solely the responsibility of the winner. Winner also assumes
the responsibility for paying all associated taxes. If winner cannot accept the prize as specified,
prize will be forfeited and will be awarded to an alternate winner. Approximate Retail Value
(ARV) of the autographed jersey is $260, game ticket and parking portion of prize is $260 per
pair. Total ARV of jersey, tickets and a $5,000 kick (if applicable) is up to $5,520 per winner.
The maximum ARV amount to be paid out per winner is $5,520 pending three (3) successful
kicks by the randomly selected kicker. The Kia Motors Kick for 5K winners are subject to
verification and winner will be required to complete and sign an additional Winner’s Affidavit &
Release prior to receiving all prizes. Any difference between stated value and actual value will
not be awarded.

10. Kia Motors Kick for 5K Details: One (1) randomly selected contestant will win the opportunity
to kick three (3) field goals at halftime of Kia Motors Friday Nights Lights on Friday August 3,
2012 at Peachtree Ridge High School in Suwanee, Georgia. The randomly selected kicker will
receive one (1) attempt at each of the three locations, the 5 yard line, 15 yard line and 25 yard
line with prizes awarded for each successful attempt. One (1) additional randomly selected fan
will win the opportunity to receive the same prize as the kicker for each successful attempt.
Prizes are as follows: a successful attempt from the 5 yard line wins one (1) authentic
autographed Atlanta Falcons jersey, a successful attempt from the 15 yard line wins one (1)
parking pass, two (2) tickets and sideline passes to the Falcons home opener on Monday
September 17th and a successful attempt from the 25 yard line wins $5,000.

11. Kicking Rules and Regulations: Contest Requirements and Eligibility
       • Current or former professional, semi-professional and Olympic football, rugby or soccer
       players are not eligible to participate.
       • Current or former high school or college football kickers, rugby or soccer who have
       played within the past six (6) years are not eligible to participate.
       • Once selected and notified, a finalist may not take ANY practice kicks on-site at
       Peachtree Ridge prior to their contest attempt.
       • A kicking tee may NOT be used for this contest. Finalists may use a simulated holding
       device or placeholder

12. By accepting a prize, winner agrees to release and hold sponsor harmless from all losses,
damages, rights, claims and actions of any kind resulting from acceptance, possession or use of
any prize, including without limitation, personal injuries, death and property damage. By
participating in this sweepstakes, participant agrees to be bound by all the Official Rules of this
sweepstakes.

13. For the names of the winners, hand print your name and complete address on a 3” x 5”
card and mail to: Falcons Kia Motors Kick for 5K Sweepstakes, Attn: Peyton Gallagher. 4400
Falcons Parkway, Flowery Branch, GA 30542 for receipt by February 2, 2011.

Abbreviated Text Copy

No Purchase Necessary. Sweepstakes open to residents of Georgia who are 18 years of age
or older. Sweepstakes begins at 12:00 p.m. Eastern Daylight Time (“EDT”) on July 30, 2012
and ends at 6:00 p.m. EDT on August 1, 2012. To enter,
http://www.atlantafalcons.com/aftc12/kia-motors-friday-night-lights/ or enter by mail: On an
Official Entry Form or a piece of 3" x 5" paper, print your name, complete address (no P.O.
Boxes), daytime phone number, date of birth. Mail to: Falcons Kia Motors Kick for 5K
Sweepstakes, attn: Peyton Gallagher, 4400 Falcon Parkway, Flowery Branch, GA 30542. See
Official Rules for complete details. Void where prohibited.

				
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