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					                               August - September 2012


 Made in Australia
- Vulcano Gelato:
  The godfathers of
 gelato armed with a
 secret family recipe


     Media DIY
- The secrets of a good
    press release


   Does your
 business have a
   dirty van?
 - First impressions
 count! Avoid ‘brand
     disconnect’


 In the spotlight...
    King of Knives,
  InkSpot, Sleepy’s,
     Lightsounds




 Have you told your colleagues about Franchise Magazine?
  ranchise magazine | contents




                                    what’s >>
                                     in the mag
                                 Regular Features                                                       Franchises in the Spotlight
                                  04 A Quick Word                                                         34 King of Knives
                                   With Nick James                                                             A sharp franchise opportunity


                                   16 The International Stage                                                 42 InkSpot
                                     Franchising news from around the globe                                     International franchise opportunities


                                    24 Made in Australia                                                       46 Lightsounds
                                      Vulcano Gelato                                                              Bright franchise opportunities



                                    Features and Articles                                                        52 Sleepy’s
                                                                                                                    A frachise to snuggle up with

                                     20 International Franchise Expos
                                          Vietnam International Shop + Franchise Show 2012                       Hot off the Press
                                         38 Media DIY: The secrets of a good press release                        06 Jamaica Blue
                                           Kylie Pekolj                                                                Launches in Singapore


                                          48 Does your business have a “dirty van”?                                   08 Muzz Buzz
                                             Kerryn Marlow                                                               Buzzing in New Zealand


                                                                                                                        12 The M-Commerce Revolution
                                          Business Corner                                                                  Shoppers go mobile

                                           54 Last Words                                                                  14 sKids
                                                 Your say on franchising                                                     Expansion plans for Australia

                                                56 What’s On?
                                                  Franchising Events Calendar


                                                 58 About Franchise Magazine
                                                     Contact information and more




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  ranchise magazine | a quick word




            word
  a quickNick James >>
       with
Welcome to another edition of
    Franchise Magazine!
Summer is just around the corner! We can hardly
wait and with Vulcano Gelato on the cover and in
our Made in Australia feature this edition, all of
us down at Franchise Magazine are drooling in
anticipation! We all think it’s the best gelato any of
us have ever had before, the only thing that makes
it even better of course is summer!
Have you ever thought to yourself that you would
like your franchise featured in our news section of
our magazine but never knew how to go about it?
Our editor Kylie has put together an easy DIY and
her top tips for writing successful press releases,
you’ll be getting news published about your
franchise in no time!
And with that extra media attention, it’s time to
scrub up as Kerryn Marlow warns us about the
dangers of having a ‘dirty van’ that is, bad first
impressions.
Also in this edition of Franchise Magazine, In the
spotlight we take a closer look at King of Knives,
InkSpot, Lightsounds and Sleepy’s!
Enjoy this edition of Franchise Magazine and
until next edition,
Keep safe and cheers for now!
Nick and the team at Franchise Central.




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  ranchise magazine | hot off the press




FOODCO GROUP AND UNIVERSAL
F&B ANNOUNCE JAMAICA BLUE
LAUNCH IN SINGAPORE
Leading retail food franchise companies and regional licence partners, Foodco Group Pty Ltd and
Universal F&B Pte Ltd, today officially opened the first Jamaica Blue café in Singapore.
Renowned for its award-winning premium coffee blends and seasonal fresh food menu offering, Jamaica
Blue was established by Foodco in 1992 and this year is celebrating its 20th anniversary of operation in
Australia (73 cafés). Also operating in New Zealand (5 cafés), China (17 cafés) and the United Arab Emirates
(3 cafés), Singapore’s first Jamaica Blue café is located at One Raffles Place in the heart of Singapore’s
financial business district.
A second Singaporean Jamaica Blue café is scheduled to open in mid-September at Star Vista, the nation’s
prime shopping and entertainment venue located in the Western Central region of Singapore.
In keeping with the recently reinvigorated Jamaica Blue brand concept, both contemporary-design
Jamaica Blue cafés will serve as an oasis for Singaporean coffee-lovers who are looking to escape the
grind of daily life by sitting-back, and savouring each sip of a premium-tasting coffee.
Jamaica Blue boasts a CSR Golden Bean award-winning Signature Blend – made from 100% Arabica beans
sourced from the world’s best coffee growing regions; in addition to the Wallenford Estate Jamaica Blue
Mountain coffee, the most sort after coffee in the world.
The Jamaica Blue Singaporean Breakfast, Lunch and Dinner menu offering will largely reflect the freshly-
prepared on-site model that has met with acclaim in Jamaica Blue’s current markets. However, due
to humid local weather conditions, Jamaica Blue Singapore will feature an extended cold beverages
range with market-tailored fruit flavours such as Lychee Iced Tea, Chocolate Banana Cream Frappe and
Passionfruit Smoothies.
Familiar with the Foodco network as a former franchisee of Foodco’s Muffin Break brand, Universal F&B
Director, Hermanto Karjadi, said Singapore is ripe for the launch of Jamaica Blue.
“The coffee drinking culture in Singapore has developed significantly during the past few years. Today’s
Singaporeans are more appreciative of quality coffee than ever before and this appreciation, combined
with Jamaica Blue’s unique and prize-winning products is sure to see great success in Singapore,” said Mr
Karjadi.
Foodco Group Managing Director Serge Infanti said: “Foodco and Mr Karjadi have enjoyed an excellent
working relationship for more than a decade.
“We’ve been carefully planning Jamaica Blue’s entrance into the Singaporean market for quite some
time and I have every confidence that Mr Karjadi and his Universal F&B team will continue to espouse in
Singapore the excellent reputation that Jamaica Blue currently enjoys in other markets across the globe,”
added Mr Infanti.


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  ranchise magazine | hot off the press


           New Zealand buzzing with the
            launch of drive through coffee
                                          Auckland is buzzing with the opening of not only it’s first
                                          Muzz Buzz drive thru coffee store in New Zealand but
                                          with the opening of it’s second as well.
                                          The first Auckland store, located 847 New North Road,
                                          Mt Albert is the first international store for the Muzz Buzz
                                          franchising business. With the opening of the second store
                                          in Cavendish Road, Manukau, Muzz Buzz will have 50 stores
                                          in operation across Australasia, and another 10 stores
                                          under construction or awaiting development approval.
                                          Executive Chairman Warren Reynolds said, “We’re very
                                          excited to be launching the Muzz Buzz brand in New
                                          Zealand and we really hope the people of Auckland will
                                          embrace our exciting concept and try our great food and
                                          beverage products.”
                                          The decision for Muzz Buzz to expand to New Zealand was
                                          a logical step, given that Australian’s and New Zealanders’
                                          have similar spending habits in relation to coffee and a
                                          willingness to embrace the convenience of drive thru as a
                                          retail concept. According to the BIS Shrapnel’s Coffee &
                                          Beverages in Australia report, Australian consumers spent
                                          in excess of $10.7 billion a year on coffee, which represents
                                          an average of $594 for every Australian aged 14 and over.
                                          Despite global economic uncertainty and falling equity
                                          markets, spending on coffee and convenience food products
                                          has continued to grow in both Australia and New Zealand
                                          and across most of Asia in the past 5 years, and these
                                          trends appear likely to continue for the foreseeable future.
                                          Drive thru coffee franchising has proven to be sustainably
                                          profitable during the worst economic conditions in the past
                                          50 years, and provides tremendous returns for motivated
                                          franchisees seeking to secure their financial freedom.
                                          Mr. Reynolds added, “Muzz Buzz is now in a strong growth
                                          and expansion phase. With 50 stores we’ve reached
                                          critical mass in Australiasia. Muzz Buzz now dominates
                                          the Australasian drive-thru coffee market and it’s time to
                                          expand and develop new markets in the Asia-Pacific region.
                                          Our goal is to make Muzz Buzz a global lifestyle franchise
                                          brand over the next decade. We have a proven business
                                          model, a proven brand and a successful growth strategy.”

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  ranchise magazine




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  ranchise magazine | hot off the press



    AUSTRALIAN RETAILERS MUST PREPARE
     FOR THE M-COMMERCE REVOLUTION
As more and more Australians take to their smart     the majority of people research products on their
phones to compare prices and track down the best     phones before making their purchases on their
bargains, business owners need to be prepared        main computer,” he said.
if they are going to maximise the opportunities
                                                   “Even if customers don’t currently buy from their
provided by mobile phone shopping, according
                                                   phone - you need to have a mobile site that makes
to e-commerce expert Adrian Mullan.
                                                   it easy for them to get to the information,” Mullan
Mullan established E-commerce Websites in 2001 said.
with the aim of helping businesses of all sizes
                                                   “This means establishing a mobile version of your
transition into the online shopping arena. He has
                                                   website, which may have similar content but
since assisted thousands of businesses - including
                                                   presents it in a simpler fashion,” he said.
some of Australia’s biggest retailers - make the
most of the opportunities provided by e-commerce. “A good example is the importance of having an
                                                   easy-to-use ‘store locator’ so customers can find
  It is estimated that about 94 per cent the closest store while out and about,” Mullan said.
  of Australians have mobiles phones,
                                                     He said the explosion of price comparison apps was
 with a 2011 study showing Australians               also making it easier for people to use their phones
   spent $155 million online via their               to browse ‘in-store’ but ‘buy online’ at greatly
             mobile phones.                          reduced prices.

That figure is expected to grow sharply over the “Another growing trend was the increasing number
next few years as smart phone usage increases.     of people “couch shopping” where they can see a
                                                   product on television and buy instantly online using
Mullan said retailers needed to take steps now their smartphones/or tablets,” Mullan said.
to capture this burgeoning market as almost 70
percent of Australians were expected to use mobile Retailers need to be aware of the changing trends
devices for purchases and payments in the near in consumer behaviour in order to put the systems
future.                                            in place to capture sales from their target markets,
                                                   Mullan said.
“While figures show a smaller percentage of people
actually buying on their phones at the moment,




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  ranchise magazine | hot off the press

               Expansion plans to skid
                  across Australia
Safe Kids in Daily Supervision (sKids), an award-         benefits by having our programs operating. sKids
winning Out of School Hours Care (OSHC)                   franchisees also enjoy ownership of a financially
franchise business has announced their plans              and emotionally rewarding business that provides
to expand, with the aim of having 15 franchises           them with flexible lifestyle options, supported by a
operating in primary school based sites across            highly skilled and trained franchise team.”
Australia by the end of 2013.
                                                          sKids offers a structured and well-balanced OSHC
Established in New Zealand in 1996, sKids is now          program that offers a variety of planned activities
offering services to almost 100 sites in New Zealand,     such as arts & crafts, music & drama, sport,
with five Australian franchisees.                         technology and other fun activities that kids love.
                                                          sKids also offers Vacation Care programs during
Vicki Prout, Managing Director of sKids Australia,
                                                          school holidays that are designed to amuse,
said the company would work with government
                                                          challenge and entertain children.
and non-government schools to position sKids as a
structured fun and caring learning-based program Franchises are planned for Adelaide, the company’s
that provides a safe and secure environment for the stronghold in Australia, with Master Franchise
care of school-aged children.                       opportunities available in Queensland, Victoria,
                                                    Western Australia and New South Wales. Franchise
Ms Prout said “Our point of difference is that we
                                                    opportunities are also available nationally. sKids
operate independently on-site at schools, supplying
                                                    operates within the National Quality Framework
our own equipment, managing payments directly
                                                    and works closely with local communities.
with parents and enabling schools to have many




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  ranchise magazine | the international stage




international stage >>
  franchising news from around the globe
                                                                                                                Hooters have announced plans to
         Papa Azerbaijan                                           Red Mango                                  become more ‘girlfriend friendly’ after
Papa John’s has opened it’s first Azerbaijan
store serving their well known pizza’s to more
                                                                    recently                                   research found women to find their
than 2 million Baku residents.
                                                                celebrated the                                menu old, overpriced and decor dated.
“For more than 28 years Papa John’s has
grown steadily by delivering on its ‘Better                     opening of it’s
                                                                                                           The pie fight continues
Ingredients. Better Pizza. brand promise,”
said Tom Sterrett, Papa John’s senior vice                      200th location
president, International. “Azerbaijanis can
expect to enjoy the same great taste and                       as America’s #1                                      in NZ
high-quality ingredients with every pizza that
so many loyal customers around the world                        frozen yogurt                             One New Zealander is still refusing to let their
experience every day.”                                                                                    beloved Kiwi fast food, Georgie Pie go to rest
Papa John’s plan to                                             and smoothies                             without a fight.
continue expansion
in the Azerbaijan                                                 chain since                             29 year old, Whakatane man Grant Duffield
                                                                                                          travels New Zealand on his days off collecting
market with the
opening of several                                                opening it’s                            signatures to bring back Georgie Pie.
                                                                                                          “It’s just that I’m passionate about this. I feel that
stores over the next
few years.                                                       first store in                           Georgie Pie should still be here today,” he said.

                                                                     2009                                 Mr Duffield has collected more than 6,800
                                                                                                          signatures supporting the return of Georgie Pie.
                                                                                                          Georgie Pie met it’s fate when McDonald’s bought
                                                                                                          the fast food chain in 1996 and progressively
                                                                                                          closed each of the stores, closing the last Georgie
                                                                                                          Pie in 1998.



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  ranchise magazine




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“ ”
  ranchise magazine | expo: vietnam international shop + franchise 2012



                    Growth potential of the
                    Vietnam retail and
                    franchise industry                                                                                Expo Information

Vietnam has a population of almost 90 million and contrary to popular belief; has strong purchasing
power and an appetite for foreign brands. Last year, Vietnam’s retail market experienced a 22.6%                 Show Title: Vietnam International Shop + Buyer Delegation Program:
jump, according to the Statistical Office of Vietnam, emphasizing the immense potential of its market.                                                                     Buyer groups of at least 10 members from
                                                                                                                 Franchise Show 2012 (VIETSF 2012)
Experts forecast Vietnam’s economic growth to be over 4.5% despite the global economic crisis. This                                                                        international trade associations or government
positive outlook is shared by global consulting firm, A.T. Kearney who forecast retail market sales to           Dates: November 1, 2012 – November 3, 2012                organizations can attend VIETSF as part of an
hit $113 billion by 2012. Not to be outdone, Vietnam’s franchise sector, according to International                                                                        official delegation group.
Franchise Association, has grown 30 percent annually in recent years and is set to outpace that in               Venue: Saigon Exhibition & Convention Center
the next five years with popular F&B franchises, Subway and Gloria Jeans Coffee jumping on the                   (SECC), Ho Chi Minh City, Vietnam                         Main Benefits for Delegation Groups
bandwagon.                                                                                                                                                                 1. Hotel accommodations for 2 nights
VIETSF 2011 was a huge success involving 123             Coex, the organizers of VIETSF, is Korea’s leading      Exhibit Items:                                               at a designated partner hotel for the
exhibitors from 6 countries. A resounding 78% of         convention and exhibition center that offers a          • Franchise                                                  representative and members.
exhibitors were enthusiastic about participating         unique service – the 1:1 Business Matching Program.       Food & Beverage, Beauty & Health, Fashion,              2. Economy-class round trip flight ticket for
in this year’s event again. The U.S. Commercial          This is a pre-arranged meeting between buyers and         Retail & Wholesale, Consulting Service,                    the delegation representative.
Service’s 2011 report on Vietnam highly                  exhibitors customized according to their respective       Education & Training, Other Specialised Retail          3. 1:1 Biz Matching Meeting arranged with
recommends businesses interested in entering the         needs. Last year, a total of 1,980 meetings were                                                                     exhibitors your members are interested in.
                                                                                                                 • Shop
Vietnamese market to participate in the Vietnam          arranged, allowing overseas businesses to connect                                                                 4. Technical tour program for the delegates
                                                                                                                   Shop Design & Renovation, Shop Equipment,
International Shop + Franchise Show.                     with their local counterparts easily.                                                                                upon request.
                                                                                                                   Shop Interior, Retail Technology, Professional
The previous show results demonstrated that                                                                        Services, Items for Shops
                                                         VIETSF 2012 will be held from November
Vietnam Show has progressed noticeably over years
                                                           1st – 3rd at the Saigon Exhibition and                Concurrent Events:                                        Australian Representative:
and that it has gained trust and reliability as the                                                                                                                Australia Representative
                                                         Convention Center, HCMC, Vietnam. Sign                  • Consulting program with business experts
main franchise show in Vietnam. This show is not                                                                                                                   Linda L. Gurney
only an exhibition but one-stop solution destination      for 1:1 Biz-Matching Program and meet                  • Seminars on successful business cases of T. 61-448800968
where it provides all information and connection           companies you wish to meet based on                     entering the Vietnamese market                  E. linda@thetradeevent.com
you need to successfully enter into Vietnam                              your needs!                                                                               H. www.vietnamshow.info
market. At VIETSF, you can meet associations,                                                                    • 1:1 Biz Matching Program
trade promotion agencies and other experts from                                                                    * One-on-one business meeting program will
various industries and countries. Through these                                                                    arrange meetings with specific buyers and
connections you can build a strong global network                                                                  suppliers you wish to meet based on each
and share the most recent industry related news                                                                    company’s specific needs. Please note that
allowing you to easily access local market trends.                                                                 sign-up form is available on our website. Biz-
In addition, throughout the exhibition, you can                                                                    matching application is due by October 5, 2012.
attend various seminars that work as great source
                                                                                                                 Results from 1:1 Biz-matching Program
to successfully settle business in Vietnam. Last
year, helpful seminars such as “Understanding of                                                                 • 1,980 Meetings
Vietnam laws - Focusing on Investment”, “Tax &                                                                   • USD 52,000,000 Contracts Discussed
Regulatory Environment of inbound franchise in                                                                   • USD 30,500,000 Contracts Expected to be
Vietnam” and many more were provided. VIETSF                                                                       signed within 1 Year
is a great tool for all companies targeting Vietnam
market.
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  ranchise magazine




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  ranchise magazine | made in australia:




                             australia
                   made ingelato >>
                     vulcano


                     V    ulcano Gelato may have strong roots connecting it
                       back to Vulcano, Sicily where its delicious secret recipe
                        for gelato was born and passed down from generation to
                         generation within the family business, however by the
                          time this prized recipe reached the hands of the third
                           generation, Gino had already set his sights on Australia
                            where he was to meet his future Australian born wife,
                            Josie. Here with recipe in hand and their combined
                             dream to open a gelato store that was uniquely their
                              own, Vulcano Gelato was born with instant booming
                               success.
                                 Whilst Italy has been enjoying gelato made from this secret
                                recipe for generations, up until now, Australia has never seen
                                gelato as hot as this. Upon opening the doors for the first time
                               during the Australian summer, Gino and Josie knew they were
                              on to a real winner and the length of the queue spoke for itself a
                             true sign of the continued success that was to follow for Vulcano
                            Gelato. The Australian summer and the secret gelato recipe that
                            came all the way from Vulcano Sicily was a match made in heaven..
                           so knowing this, I’m sure now you’d appreciate why this recipe is
                           such a closely guarded secret!
                         We at Franchise Magazine caught up with Gino and Josie to find
                         out more about this delicious franchise and let us just tell you this,
                        the gelato is to die for!..




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  ranchise magazine | made in australia:



                                           Getting To Know You                                                  Getting Down to Business
                                           If you had to describe your personality in a few words,              What materials and knowledge did you have before beginning to franchise?
                                           what would it be?                                                    J: Before we opened this business in Australia, we knew we would franchise it out. We did months
                                            J: A dynamic, enthusiastic, assertive and motivated individual      of research on other successful franchises in and outside of Australia and searched for the best
                                            with a strong sense of integrity. Entrepreneurially spirited,       franchise consultants we could find. I also spent three European summers in Vulcano learning the
                                            with a desire for a continually challenging and demanding           craft of making artisan gelato from a master that has over 50 years experience, and during this time
                                             environment.                                                       Gino mentored with his father that has been running the family business for over 25 years learning
                                                                                                                the logistics of running a business of this nature.
                                            G: A young vibrant business man, who constantly thinks out
                                            of the box, honest and hard working.                                How long did it take to develop and set up your business and how did you begin promotion?
                                             What inspired your business idea?                                  J: To actually set up, it took about 6 months as we needed to organise many items that would come
                                                                                                                directly out of Italy, we did not have time to promote as we opened our doors on the 15th of December
                                             J: A trip to Italy with my then boyfriend (now husband) to         2008 and the summer boom just happened!.. From here on there was no looking back, Vulcano
                                             the Island of Vulcano where his family have had a business         Gelato was on everyone’s lips and we knew we were on our way to a successful franchise opportunity.
                                             since 1960, after tasting the gelato for the first time, I knew
                                              instantly we had something very special. It was a great way       How did you go about seeking advice on starting to franchise your business? Talk us
                                               for us to be together and have a successful life here in         through how you got started.
                                               Australia.                                                       J: After researching via the internet and then several references we decided to use the expertise of
                   G: Meeting my wife in Australia inspired me to move to Australia for good. I have            Franchise Central to coordinate the process of setting up our business for franchising. They made
been lucky enough to grow up in a family business in which our famous gelato and granita was born.              everything very simple to understand and guided us through each step of the documentation process
                                                                                                                and are continually advising on set up procedures as needed.
How did you know that franchising was right for your business and what ultimately
influenced your decision?                                                                                       What was the very first task you had to do as franchisor?
J: We knew it was right for franchising straight from the beginning, that’s why we tried to keep it as          J: Write up an operational manual, it was a great exercise for both of us to put all our knowledge down
simple as possible, in Italy the bar offers patisserie, alcohol, hot and cold foods and many more items,        on paper and work out a detailed training program that is easy to learn and understand to ensure
we only brought over the gelato, granita and coffee knowing it would take off and after a season of             franchisees know exactly what they need to do well before they open up their first Vulcano Gelato
trading we started the paperwork to begin franchising.                                                          store.
With our long queues and our customers constantly asking “when is another shop opening in the city”             How overwhelmed were you initially when setting up your franchise?
it confirmed what we already had in mind and we are certain that Vulcano Gelato will be a successful
                                                                                                                J: The documentation was a little overwhelming and we were glad we had Franchise Central to hold
franchise.
                                                                                                                                    our hands through the whole process.
What previous experience if any did you have in the franchise or business industry before
                                                                                                                                                         Tell us about some of the expectations you began with.
franchising?
                                                                                                                                                         Have they been met?
J: Although we have never had to do with franchising before, over the past year we have familiarised
                                                                                                                                                         J: Our main expectation was to build a strong franchise system
ourselves vastly on how the franchising system works, but we also have qualified franchise
                                                                                                                                                        that will protect both of us as the franchisors and we also
consultants on board who have over 20 years experience. Franchise Central are looking after
                                                                                                                                                        wanted the franchisees to feel secure about their investment.
our franchise documentation and they have been great mentors in guiding our business in to
                                                                                                                                                        The documentation is very thorough and clear for both parties
franchising.
                                                                                                                                                       involved. We are proud and excited about what we are offering
My husband Gino has over 10 years product knowledge from working in his family business that                                                           to future Vulcano Gelato franchisees.
is situated on the high tourism island of Vulcano, his attention to detail is vital to the running of
this business, he has grown up in this industry and brings to the table the secret recipe that has                                                     Did you have a mentor?
been passed down through three generations.                                                                                                            J: Our mentors have been our parents who have been a big
My business management background mainly stemming from the fashion industry for 10 years                                                              part on helping us set up our business, we have both grown
and ANZ business technologies for 6 years, these skills are extremely important to the logistics                                                      up around very successful family businesses and believe the
of running the business.                                                                                                                             skills we have learnt have allowed us to make this dream into a
                                                                                                                                                     reality. Our franchise mentors have been both Mary and Nick from
                                                                                                                                                     Franchise Central.


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  ranchise magazine | made in australia:



The Business
Who is the target market for your franchise?
J: Vulcano Gelato is universally appreciated by
young and old alike.
How many units of your franchise are there in
Australia?
J: We franchised the Rye shop in 2011 and are
currently in the process of arranging the store setup
of the latest franchise in Moonee Ponds.
Have you gone international yet? If so, where
are you based? If not, do you intend to expand
internationally?
J: Not yet, but there has been interest in China and
Malaysia, last year we were invited to China and had
several meetings in regards to the Vulcano Gelato
franchise, we have also been showcased in various
print media both nationally and internationally.
Is there room for more franchisees in your
current market? If so, what areas?
J: Definitely, we believe that Vulcano Gelato is
suited to all age groups and therefore will be suited
in many areas... and it’s not a seasonal business,
people eat ice cream all year round and don’t
forget our coffees, granitas and other products are
amazing
too! For example, every major city in Australia can
have at least 5 stores comfortably and busy suburbs
should also be seriously looked at. Furthermore,
we recently purchased our factory premise in
Ardeer (VIC) where our spectacular gelato
is ‘made fresh daily’ and delivered to
our franchised stores thereby not only
eliminating much of the setup costs of
entering the franchise but also the work
load of our franchisees.




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  ranchise magazine | made in australia:



Running of The Business                                                                                      Franchising a Business
Who supported you throughout your journey of franchising your business?                                      What would you say are the benefits of having franchised your business?
J: Our main support came from each other; we are both very passionate to see our dreams come true.           J: Sharing this amazing opportunity national and internationally will potentially be very profitable for all
                                                                                                             parties involved. Personally it has helped us both grow and learn a new area of business.
What are the short and long term goals you seek to achieve for your franchise?
J: Our aim is to have at least 15 stores in the next two years and over 40 stores in the next five years.    What do you perceive to be the pitfalls of franchising?
                                                                                                             J: Waiting for it to take off, knowing you have a gold mine and trying to convince others to believe in
Can you tell us about one of the most significant moments which have contributed to the                      your dream
success of your franchise?
J: Over the holiday season in Rye we have non stop queues selling up to 1,600 gelatos a day. Keep
in mind that there are several ‘competitors’ in the same street which did not affect us at all. We knew      Franchisees For Your Business
our gelato was fabulous but more importantly our customers did too! It was not uncommon to see the           Describe what your ideal franchisee would be like? Their personality traits, experience and
same families come in every day if not twice or more.                                                        attributes etc.
What has been the most challenging aspect of being a franchisor? How did you overcome                        J: We are looking for passionate, honest, hard working, organised franchisees that will present Vulcano
this?                                                                                                        Gelato in the best manner possible.
J: So far we have not had any major challenge.                                                               What initial training and ongoing support do you provide your franchisees?
What are some of the lessons you have learned?                                                               J: Our training program is a six week process, four weeks behind the scenes and two weeks on site
                                                                                                             when a new franchisee opens the doors to their own Vulcano Gelato store. We train our franchisees
J: The main lesson we have learnt is to make sure all documentation is clear and honest and fool
                                                                                                             in every aspect of the business including but not limited to business procedures and responsibilities,
proof training programs.
                                                                                                             food and beverage preparation, customer service and all marketing initiatives. We then follow up with
                                                                                                             training updates to make sure all franchisees continue to meet Vulcano Gelato standards, no matter
                                                                                                             where they are situated.




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  ranchise magazine




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  ranchise magazine | spotlight: king of knives




                                                                                                                                      A cut Above the rest


                   Established in 1986, the King of Knives concept was created
                   to provide consumers with a highly specialised store that
                   retailed every conceivable cutting and sharpening instrument
                   for the domestic, trade and professional markets. The first
                   store opened in Westfield Chatswood in November 1987 and
                   since this time the group has grown to be the largest Australian
                   retailer of its kind with over 50 stores throughout Australia and
                   New Zealand.
                   The product range has expanded over the years and the stores
                   carry a core range of cutting and sharpening tools as well as a
                   variety of quality kitchenware, trade uniforms, outdoor tools
                   and more.
                   The simple vision of King of Knives is “to offer proven and
                   innovative products together with outstanding service to meet
                   the needs of our customers” We offer a shopping experience
                   that endeavours to inspire all customers to pursue their trade,
                   hobby or passion with the absolute confidence that comes
                   from using the right tool for the job.




                        CLICK HERE to REgIstER youR IntEREst In a KING of KNIVES fRanCHIsE oppoRtunIty
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  ranchise magazine




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  ranchise magazine | feature article: media diy




                        media DIY: >>
                  the secrets of a good press release
                                Getting media attention isn’t exactly rocket sience, yet so many small
                                businesses seem to think this is the case and leave the press release
                                                                                                               Press Release                          Try;                        and key people featured in the
                                                                                                                                                      Jelly Bean Co. Opens 10 new press release. This is especially
                                                                                                                                                                                  important for small businesses
                                game to the big businesses. As a small business owner you might want
                                to scrimp on the PR agent to save money to put into advertising and            Basics..                               stores.
                                                                                                                                                                                  who may not be as well known to
                                other areas of the business instead but good PR is something you               Laying out your press                 Your News                    the media.
                                should not ignore if you want to get your business noticed!                                                          This section of the press release
                                                                                                               release                               is where you go into further detail
                                                                                                                                                                                         Contact Information
                                As editor of Franchise Magazine for close to five years, Kylie Pekolj has      There are four main elements          about the news you want to get Sometimes the people you
 By Kylie Pekolj                seen more than her fair share of good bad and downright woeful press           to the written section of a press                                         send your press release to will
                                                                                                                                                     out to the media.
 Editor, Franchise Magazine     releases, here’s her top tips for successful press release DIY..                                                                                         want to contact you for further
                                                                                                               release, in order these are;
                                                                                                                                                     The opening paragraph should information about your news or
                                                                                                               • The Heading                         be an extended version of they may want to organise an
                                 Before you begin..                                                            • Your News                           the heading with all the key interview to run a larger story.
                                 Newspapers, magazines, radio          It does not matter how exciting and                                           information of your news.           Make sure you include the name
                                                                                                               • Background/ Extra
                                 and television stations get emailed   news worthy you think what you                                                                                    of your contact person with your
                                                                                                                 Information                         The following paragraphs are
                                 mountains of media releases on        have to say is, if your press release                                                                             contact information in your press
                                 a daily basis and the majority of     does not follow these basics, there     • Contact Information                 used to go into further detail
                                                                                                                                                                                         release and not just a business
                                 these press releases that these       is a high chance it will fail to grab                                         from your opening paragraph.
                                                                                                               The Heading                           Use the second paragraph for
                                                                                                                                                                                         name and number.
                                 places receive get no more than 5     the attention of those who will
                                 seconds of attention before moving    ultimately help you get your news       Arguably the most important           the second most important It is also a good idea to include a
                                 onto the next one. It is only the     published and end up in the not         element of a press release. The       information following what was web address and any social media
                                 media releases that stand out from    read pile.                              heading of your press release         said in the opening paragraph, links for your business such as a
                                 this pile that get read and ideally                                           should portray what your press        the third paragraph the third Facebook or Twitter page.
                                 followed up on.                                                               release is about in as few words      most important information and
                                                                                                               as possible. You do not need to       so on.                              The Fifth Element
                                                                                                               be creative, just make sure your
                                                                                                               reader knows what your press          Once you have completed your        In addition to the above four vital
                                                                                                               release is about to entice them to    news section, it is common          elements of the press release. The
                                                                                                                  keep reading. It is the make or    practice to end your news section   fifth, whilst not vital in making
                                                                                                                     break element of the press      with the word ‘end’ in capital      a complete press release should
                                                                                                                           release, if the heading   letters like this;                  always be considered.
                                                                                                                               does not capture       END                              Including a few images with your
                                                                                                                               the interest of the                                     press release will not only add
                                                                                                                               reader this will be   This is to signify the end of the
                                                                                                                                                                                       extra information to your news
                                                                                                                               as far as they read   press release and to separate it
                                                                                                                                                                                       but it will also help it stand out
                                                                                                                              before moving on       from the following two elements.
                                                                                                                                                                                       and be remembered against the
                                                                                                                         to the next one.                                              other press releases it may be
                                                                                                                                                     Background/ Extra
                                                                                                                                                                                       competing against for attention.
                                                                                                                  For example:                       Information
                                                                                                                Rather than;                         After your news include a section
                                                                                                                Jelly Bean Co. Jumps to new          with extra information including
                                                                                                                heights!                             things like quick background
                                                                                                                                                     information about your business

38 | May - June 2012                                FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au    www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE                                   May - June 2012 | 39
  ranchise magazine | feature article: media diy


Prior you put pen                      shop has changed its menu to        and send your press release to
                                                                                                               Email Etiquette..                   Attachments and Formats:              but if the media outlet you are
                                       include a large variety of celiac   the stations that match your                                                                                  sending your press release to
                                                                                                                                                   I see press releases sent as word
                                       friendly options, has changed       businesses.                         Know the difference                                                       is particularly important to you
to paper..                             to using only local products to     Television Stations: Local,         between To: and BCC:
                                                                                                                                                   documents (both .doc and docx
                                                                                                                                                   formats), as .pdf files and as just
                                                                                                                                                                                         and your business, it is always a
A Matter of Subject                    support local economy etc.          regional, metropolitan and                                                                                    good idea to take the extra time
                                                                           national networks.                  Nothing screams ‘unprofessional’ text in the email.                       to address your email to them
There is a fine line between          Know Your Audience                                                       like a list of emails in the To: All formats are fine but even if         personally, just make sure you do
news worthy and spam. If you                                               Websites        and       Online    line of an email, highlighting to you put your press release into         not send your personalised email
are constantly sending out press      If your business is a fashion        Publications: Any website or        everyone who received the email the main body of your email you           out to everyone. Editors like most
releases with the only intention      boutique there is no use in          online publication that publishes   who else it was sent to.            should always have it attached as     people don’t like it when you get
to spruik your business without       sending a press release to a         news that is in theme with                                              wither a word document or pdf         their name wrong!
any actual news to announce, you      tattoo magazine unless your          your business or press release.     Avoid this rookie mistake by
                                      clothing designs incorporate                                                                                 as well. Having your press release
will quickly find yourself being                                           Same rules apply for websites       placing your own email address
blocked by multiple spam filters.     tattoo designs linking the two
                                      together.
                                                                           and online publications as print    in the To: line and all of your
                                                                                                                                                   in the body of your email means
                                                                                                                                                   it is already open and ready to       A Final Note..
                                                                           magazines.                          recipients into the BCC: line,
Remember, the purpose of a                                                                                     meaning blind carbon copy. This
                                                                                                                                                   be read, however having it as         If you haven’t already, add
press release is to get your news     Before you even start writing                                                                                an attached document means
out to the appropriate media          your press release gather contact
                                      information for all media outlets.
                                                                           Rules of                            will prevent your recipients from
                                                                                                               seeing who else you sent the
                                                                                                                                                   the reader can save it onto their
                                                                                                                                                   computer for later reference.
                                                                                                                                                                                                  editor@
                                                                                                                                                                                         franchisemagazineonline.
outlets, it is not another form of
advertising so don’t abuse it!        These may include but are not
                                      limited to;
                                                                           Engagement..                        email to.
                                                                                                                                                   Best practice is to do both
                                                                                                               This keeps your email looking together. This helps to grab the
                                                                                                                                                                                                  com.au
Keep in mind that the more press                                           The Golden Rule                     neater but also highlights your readers attention and give them
                                                                                                                                                                                         to your media contacts list.
releases an editor receives daily,    Newspapers: Including local,
                                                                        There is only one major rule when      email address as it now sits in an easy way to save it onto their           I look forwards to reading
the less tolerable they are of the    state, national or international.
                                                                        trying to engage with your press       both the To: and From: lines of computer. It also is a little extra        about your franchising news!
first deadly press release sin.       Magazines: For a franchised releases recipients;                         the email.                          insurance against corrupted
That is, advertising in disguise of   business include business and
                                                                                                                                                   attachments, file formats that
a press release.                      franchising focused magazines,                                           Grab attention with the             your recipients may not be able
 Do: (but not limited to..)
                                      personal growth, and investment
                                      magazines.
                                                                              Make sure                        subject line:                       to open or forgetting to attach
 Announce      your     businesses
                                    You should also send your
                                                                              your readers                                                         your press release before you
                                                                                                               Always start your subject line press send. You’d be surprised
 success and achievements.
                                    press releases to magazines                know what                       with ‘Media Release:’ or ‘Press how often that happens!
                                                                                                               Release:’ followed by your
 Announce events your business that focus on topics that cover
 may be involved with or your core business. If your                        you are talking                    businesses name and a brief Don’t forget to also attach any
                                                                                                               description about what your images to your email!
 organising well in advance of business is focused on childrens               about within                     press release is about.
 them happening and followed up development, send your press                                                                                       You should also avoid being
 with another after the event.      release to parenting and family          the first three                                                       tempted to send your press
                                                                                                                 For example:
 Announce      your     businesses
                                    magazines. If your business is            lines of text                                                        release and images togehter
                                                                                                                 Press Release: Jelly Bean Co. New in a .zip file or any other file
                                    a restaurant, send your press
 involvement with the community                                                                                  Store Grand Opening               compression format,            your
                                    release to food magazines etc.
 sporting      clubs,      schools,
 organisations or charities.        Sometimes your press release           If after these three lines the      Firstly this makes your email recipients will not go searching
                                    may not be focused on your core        reader still doesn’t know what      stand out in your recipients’ for the correct program to unzip
 Don’t:                             business and in such cases you         news you are trying announce        inbox that it is a press release your compressed files if they do
 Use the press release to advertise should seek out magazines that         good chance they have lost          and secondly it lets them know not have the right programs to
 your new product or promotion.     cover the topics covered in your       interest and moved on to reading    what your press release is about do so.
                                                                           the next press release.             before opening it. It also makes
 Unless!..
                                    press release.
                                                                                                               the press release easier to find in
                                                                                                                                                   Personalisation:
                                 Radio Stations: Local, regional                                               their inbox if they go back to find You may not always have time
 There is a news worthy element
                                 and metropolitan stations. Think                                              it again later.                     to personalise every single
 behind your promotion or
                                 about the stations core audience                                                                                  Press Release you send out
 product! For example your pizza
40 | May - June 2012                                 FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au   www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE                                   May - June 2012 | 41
  ranchise magazine | spotlight: inkspot




                       Making a splash for international franchise opportunities
                                                                                                            Regardless of language or nationality, expensive ink cartridges
                                                                                                            that empty and need replacing far too quickly and environmental
                                                                                                            concerns is something that is globaly understood, this is why Inkspot
                                                                                                            are seeking both potential franchisees wishing migrate to Australia
                                                                                                            and potential franchisees wishing to start an Inspot franchise in
                                                                                                            their own home country.
                                                                                                            Inkspot franchisees are specially trained to refill customers empty ink
                                                                                                            cartridge so they perform as new. The average cartridge takes only 5-15
                                                                                                            minutes to refill using our specialised cartridge refill and testing equipment,
                                                                                                            saving customers significantly compared to buying new cartridges, all whilst
                                                                                                            helping our planet by reducing landfill.
                                                                                                            Not only refilling empty ink cartridges, Inkspot is a leading retailer of all
                                                                                                            genuine ink and toner cartridges. Each store carries a wide range of very
                                                                                                            competitively priced genuine cartridges. Inkspot stores also carry a large
                                                                                                            range of Inkspot branded, compatible and remanufactured ink and toner
                                                                                                            cartridges to still save customers money when refilling an old cartridge just
                                                                                                            is not an option.
                                                                                                            All cartridges are fully tested to give you excellent quality print and cartridge
                                                                                                            life, whilst saving you up to 50% compared to OEM brands.




                                                                                                        CLICK HERE to register
                                                                                                       your interest in an Inkspot
                                                                                                         franchise opportunity


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  ranchise magazine




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  ranchise magazine | spotlight: lightsounds




                                                                Australia’s largest retailer of Professional Lighting,
                                                                               Audio and DJ Equipment
Lightsounds is Australia’s largest retailer of professional lighting, audio and DJ equipment             Lightsounds has a limited number of franchising and dealership opportunities on offer in
with nearly twenty stores, stockists and franchise outlets across Australia. Lightsounds                 selected areas. The franchise opportunity is for those with a passion for audio and lighting,
opened its first retail store in 1995, after the business being in the industry since 1983. The          good business sense are self motivated and enjoy dealing with people. Dealerships allow
success of that one store paved the way for Lightsounds to grow, open new stores and                     the business owner to take part in the Lightsounds experience without the commitment a
become the success story it is now.                                                                      franchise requires and is well suited to those who already have their own store.
Like most people you’ve probably dreamt of being your own boss and running a successful                  All new franchisees receive comprehensive training at our state of the art training academy.
business. At Lightsounds, we take pride in offering you the chance to achieve this dream,                Initial and ongoing training not only covers practical but also builds your skills in marketing,
by providing you with a proven business system that is affordable, well structured and easy              accounting and all aspects of running a successful business. No previous business experience
to operate.                                                                                              is required.
Unlike many other business opportunities, Lightsounds is able to offer multiple income                   Lightsounds provides a unique opportunity to be aligned with most market leading brands.
streams other than just the retail sale of equipment. A Lightsounds business can also offer              Franchisees also gain benefit from lower pricing through group purchasing power.
to clients rentals, service, DJ practice booths, jukebox hire, deliveries, installations, second
                                                                                                         So if you want an exciting career in an industry founded on fun, providing audio, lighting
hand goods sales, trade ins and more. All of this means that the business owner is able to
                                                                                                         and karaoke to DJ’s, nightclubs, promoters, event managers and people into music, then
make money through numerous means without being dependent only on the retail market.
                                                                                                         you should consider being a part of the Lightsounds team.



                                                Make a life for yourself ...not just a living
                                                CLICK HERE to register your interest in a Lightsounds
                                                                                 Franchise Opportunity
46 | May - June 2012                           FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au   www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE                         May - June 2012 | 47
  ranchise magazine | feature article: brand disconnect



                                brand disconnect
                                            does your business have a
                                                       “dirty van”? >>
                                              Kerryn    Marlow has known the importance of first              The food is expensive but on the
                                              impressions when it comes to business ever since her            gourmet side.
                                              very first day of work experience, however many seem
                                              to overlook such a simple yet extremely important thing.        But I noticed a couple of big brand
 By Kerryn Marlow                             Often it is these little things that can speak louder than      disconnects:
 Media M Group                                the best of marketing campaigns, Kerryn explains how..
                                                                                                              I walked past the shop late one
                                Way way back in my teens, I did logo, no spelling errors, and my              night, and saw cakes sitting in
                                work experience for a Melbourne quick friendly service mantra meant           the refrigerated display. Call
                                home cleaning company.                not being grumpy if a client called     me fussy, but for an expensive
                                                                      at 6.01pm wanting something             lunch shop with “fresh” food
                                If memory serves, I think they were urgently.                                 having cakes mouldering away in
                                called KKK Cleaning… glad they                                                the front window all night then
                                were not in the USA! Cleaning                                                 copping the morning sun blast…
                                                                        There’s nothing worse                 fridge or no fridge, I ain’t buying
                                didn’t end up being my vocation,
                                but the guy who ran it taught me        than visiting a happy,                your stale overpriced cakes or
                                something that I still think about to welcoming website, then                 food, thanks!
                                this day.                               being greeted by Miss
                                                                                                              They also have a dirty old 80’s
                                                                       Grumbles when you call.                Mitsubishi car. How do I know
                                Every morning without fail, the
                                KKK guys would give their white           It’s disappointing.                 this? Well, they covered this
                                vans a thorough cleaning. While I              Dirty van!                     car in astro turf, with a big sign
                                was watching, the boss said “Our                                              advertising their shop, and
                                vans do not leave here unless they  I see the dirty van equivalent            parked it on the street. The piece
                                are gleaming. We are a cleaning     everywhere, even here in my               de resistance: a flapping parking
                                company and it is not a good look ifsuburb of South Melbourne. Some           fine sticker slapped on the
                                customers see dirty vehicles.”      businesses look great on the              windscreen. It looked ridiculous
                                                                    outside, but after you enter the          and totally out of whack with
                                And off we zoomed 30 minutes premises, their service is not what              their nice fresh livery.
                                later, windscreens a-gleaming, they led you to believe it was.
                                to clean a posh house in Toorak.                                              But you’re talking about it, I hear
                                That lesson really stuck with me, In marketing parlance it’s called a         you say. I agree it got noticed
                                and when I finally started my own brand disconnect.                           (especially by the parking
                                business many years later, I made a                                           inspector)…. but is that a not a
                                point of not having the equivalent A new lunch bar recently opened            brand disconnect? I could think
                                of a “dirty van”.                                                             of better ways to promote a fresh
                                                                    up here in a good section of the
                                                                                                              food business than an illegally-
                                                                  main street. It looked lovely and
                                That meant my business should clean, with nice green and white                parked dirty old jalopy covered
                                have a professional website, nice livery indicating modern and fresh.         in plastic grass. They DO have a
                                                                                                              dirty van!
48 | May - June 2012                                FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au   www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE   May - June 2012 | 49
  ranchise magazine | feature article: brand disconnect


A cake shop that I bought a          Or of course Energy Watch with         not just franchises, there are also
yummy vanilla slice from once.       the awful public humiliation of        lots of great local businesses in
…their nice white paper bags         their CEO Ben Polis. He built a fun,   every suburb who connect well
had their lovely logo stamped        “whacky” brand . Then posted           with customers, and are usually
in bright pink ink…which by the      racist comments on Facebook.           rewarded for it.
time I got back to the office had    Lots has been written about
leached through the bag and into     this case, but it clearly brings       Have a look at your business.
my vanilla slice and hands! Grrr!    to light that your brand must          What do people think of or feel
                                     fit what you actually do in your       about your business? Do staff
Some other examples of a brand       business, or people will hit the       connect with your brand, and
disconnect which I am sure you       social media sites like Facebook,      translate that to your customers
have seen…. expensive clothing       Twitter, or UrbanSpoon, and tell       so they feel connected?
stores where the sales people        everyone about it….and guess
stand out the front smoking, and     what appears in a Google search        Does your van gleam proudly
they reek when they come in to       for your brand?                        every morning or does it need a
help you. Dirty smoker hands                                                clean?
over fine fabrics. Disconnect.   On the flipside, there are fabulous
                                 businesses who have built a                Kerryn Marlow is the owner of
And we’ve all been to fancy terrific brand, and if you visit their          www.mediamgroup.com.au and
restaurants with great service, website or store or business, the           www.smsexpress.com.au. Although
sublime food… and then you great story continues, and you                   she believes her websites and
visit the bathroom and have to are connected with the brand.                stationery look nice, there’s no plan to
almost pay a ferryman to paddle                                             astro turf her car in company colours.
you over dubious water puddles Boost Juice or Body Shop or
and tweezer off paper bits from McDonalds come to mind as
your heels, only to get you to “brand connected” companies
the other side to reach an empty who train their staff well. And it’s
soap dispenser.

Nandos has a cheeky, fun brand,
and decent food. But we call our
local Nandos Grumpy Chicken.
If you’re unlucky enough to be
served by one of the owners, she
grunts at you. We’d prefer to go
to another chicken shop where
the owner is fabulous…but they
always sell out early.

What about companies like
Brumbys, who had a great
family-friendly image, and their
CEO blows it all by a silly email
basically telling customers they
were about to be ripped off and
lied to? 15 years of a great brand
wiped out in 10 minutes. Huge
disconnect.
50 | May - June 2012                                 FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au           www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE   May - June 2012 | 51
  ranchise magazine | spotlight: sleepy’s




      This franchise will help you get
      out of the right side of the bed
               every morning!
    And here is just a few ways is which we do it..
       • Sleepy’s the Mattress Experts started 2001. Since this time Sleepy’s has grown to 40
         stores, nationally.
       • Sleepy’s has become a major force in mattress retailing in Australia with an annual
         turnover of $30+ million.
       • The senior management of Directors at Sleepy’s have over 40 years of experience in
         the bedding industry. They really know and understand what it takes to run a successful
         bedding business. The Sleepy’s model is very simple and was planned especially this
         way.
       • Sleepy’s management are strongly committed to the Franchising principle with the
         vision to provide maximum support and benefits to their franchisees; that remain at all
         times the key element of the business.
       • Sleepy’s offers the opportunity for you to work for yourself, driving your own business
         and realising the rewards.
       • You will be part of a secure, stable and growing group, enjoying the support of an
         experienced team that has the determination to succeed.


                                                                                                                         CLICK HERE to find out
                                                                                                                         more about a Sleepy’s
                                                                                                                         franchise opportunity!
52 | August - September 2012                    FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au   www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE   August - September 2012 | 53
  ranchise magazine | last words




        words
  lastyour say in franchising >>                                                                                                                                           Franchising your
                                                                                                                                                                            business with
                                                                                                                                                                          Franchise Central...
      From the very first meeting with Mary and Nick, we knew we were in
      the right hands.
      The team at Franchise Central are highly professional, results
      driven and a joy to work with. They made it their business to create
      a synergistic relationship from the very start – the best part is that
      they actually believe in our business and continue to perform beyond
      the call of duty to far exceed our expectations.
      Initially they worked closely with us to provide an excellent franchise
      system documentation package. We look forward to a long and
      mutually fruitful association with the team at Franchise Central in
      expanding the Vulcano Gelato franchise network nationally and
      internationally.
      If you are looking to franchise your business or require assistance in
      expanding your franchise network, we highly recommend Franchise
      Central without hesitation.                                                                                                                               In my opinion, you won’t find anybody as
                                                                                                                                                                good as Franchise Central – I say Franchise
      - Gino and Josephine,
                                                                                                                                                                Central because in my opinion there aren’t
      Vulcano Gelato                                                                                                                                            many good sales and marketing people out
                                                                                                                                                                there. Franchise Central offers everything
                                                                                                                                                                that a Franchisor is looking for.
                               Nick and Mary have a sound knowledge of
                               the industry. They are very professional and                                                                                     - Stephen Raff,
                               caring, with an attitude of excellence to                                                                                        ACE Body Corporate Management
                               service and detail. They are fun to work with



                                                                                                                           asking...
                                                                                                                   we’reyou reinvented your career via franchising?
                               and took the head ache out of franchising.
                               We would highly recommend their services
                               to prospective business owners, considering
                               franchising their business.

                               - Jan & Ross Sutherland,
                                                                                                                      have
                               Dial a Concierge
                                                                                                                        Tell us about it!
                                                                                                                                 email us at: editor@FranchiseMagazineOnline.com.au
                                                                                                                                 or join the discussion on our Facebook and Twitter pages
54 | August - September 2012                         FRANCHISE MAGAZINE | www.FranchiseMagazineOnline.com.au   www.FranchiseMagazineOnline.com.au | FRANCHISE MAGAZINE                     August - September 2012 | 55
  ranchise magazine | what’s on




  what’s on? calendar >>
     franchising events
October 2012                                   GERMANY                                                 AUSTRALIA                                                 June 2013
UNITED KINGDOM                                 START                                                   Franchising and Business Opportunities Expo               UNITED STATES
The National Franchise Exhibition              16 - 17 November 2012                                   15 - 17 March 2013                                        International Franchise Expo
5 - 6 October 2012                             Messe Essen                                             Sydney Convention & Exhibition Centre                     20 - 22 June 2013
National Exhibition Centre                     Essen, Germany                                          Sydney, Australia                                         The Javits Center
Birmingham, UK                                                                                         BELGIUM                                                   New York, USA
                                               December 2012
UNITED STATES                                                                                          Franchising & Partnership 2013
                                               UKRAINE                                                                                                           August 2013
The West Coast Franchise Expo                  International Franchising Forum FHI 2012                20 - 21 March 2013
                                                                                                                                                                 AUSTRALIA
12 - 14 October 2012                           6 - 7 December 2012                                     Flanders Expo
                                                                                                                                                                 Franchising and Business Opportunities Expo
Anaheim Convention Center                      Venue TBA                                               Ghent, Belgium
                                                                                                                                                                 16 - 18 August 2013
Anaheim, USA                                   Kyiv, Ukraine                                           FRANCE                                                    Melbourne Convention and Exhibition Centre
CANADA                                                                                                 Franchise Expo Paris                                      Melbourne, Australia
                                               January 2013                                            24 - 27 March 2013
The Franchise Show
20 - 21 October 2012
                                               UNITED STATES
                                                                                                       Porte de Versailles - Pavilion 3                          September 2013
                                               Franchise Expo South                                                                                              AUSTRALIA
Toronto Congress Center                                                                                Paris, France
                                               11 - 13 January 2013                                                                                              Franchising and Business Opportunities Expo
Toronto, Canada                                Miami Beach Convention Center                           May 2013                                                  14 - 15 September 2013
                                               Miami Beach, USA                                                                                                  Brisbane Convention and Exhibition Centre
November 2012                                                                                          SPAIN
SINGAPORE                                                                                              Expofranquicia 2013                                       Brisbane, Australia
                                               February 2013                                           9 - 11 May 2013
Franchising & Licensing Asia (FLAsia) 2012
1 - 3 November 2012
                                               UNITED STATES
                                                                                                       Feria de Madrid                                           October 2013
                                               IFA Annual Convention                                                                                             UNITED KINGDOM
Marina Bay Sands                                                                                       Madrid, Spain
                                               17 - 20 February 2013                                                                                             The National Franchise Exhibition
Marina Bay, Singapore                          MGM Grand Hotel                                         EGYPT                                                     5 - 6 October 2013
                                               Las Vegas, USA                                          The 11th Middle East and North Africa International       National Exhibition Centre
                                                                                                       Franchise & License Exhibition                            Birmingham, UK
                                               UNITED KINGDOM
                                                                                                       15 - 18 May 2013
                                               The National Franchise Exhibition                                                                                 UNITED STATES
                                                                                                       Cairo International Fair Ground
                                               22 - 23 February 2013                                                                                             West Coast Franchise Expo
                                                                                                       Cairo, Egypt
                                               National Exhibition Centre                                                                                        12 - 14 October 2013
 VIETNAM                                       Birmingham, UK                                          ITALY                                                     Anaheim Convention Centre
 Vietnam Shop + Franchise                                                                              Franchising Nord 2013                                     Anaheim, USA
 1 - 3 November 2012
                                               March 2013                                              25 - 26 May 2013
                                               GREECE                                                  Piacenza Expo
 Saigon Exhibition & Convention Center         15th International KEM Franchise Exhibition             Piacenza, Italy
 Ho Chi Minh City, Vietnam                     8 - 11 March 2013
 www.vietnamshow.info                          Helexpo Exhibition Centre
                                               Athens, Greece
FRANCE
                                               UNITED KINGDOM
Top Franchise Méditerranée show
                                               The British & International Franchise Exhibition

                                                                                                              Organising a
12 - 13 November 2012
                                               15 - 16 March 2013                                                                                                               Contact us at
Palais de la Bourse
                                               Olympia Conference & Exhibition Centre                                                                               editor@franchisemagazineonline.com.au
Marseille, France


                                                                                                              franchising
                                               London, UK
                                                                                                                                                             by clicking here to find out how to get your
                                                                                                                                                                     event listed in our magazine!

                                                                                                                event?                                              Or download our media kit from
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  ranchise magazine | about us




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in the next issue >>
• in the spotlight: energy leaks, my botique,
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• franchise opportunities, events and more..




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