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This book presents the latest data on spending patterns and consumer behaviour in India. Anchored by essays from consumer experts, It examines buying behaviour and consumption trends in the different product and service markets. http://www.infibeam.com/Books/marketing-whitebook-2012-2013-one-stop-guide-markers-business-world/9789381425015.html
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The Marketing Whitebook 2012-2013: One Stop Guide for Markers
This book presents the latest data on spending patterns and consumer behavior in India.
Anchored by essays from consumer experts, This Marketing Whitebook 2012-2013 examines
buying behavior and consumption trends in the different product and service markets.
Based on current research from India's best known market research agencies and consultancies
such as Ernst & Young, KPMG, PricewaterhouseCoopers, McKinsey & Company, Nielsen, and
others, this book guides the readers through the growth avenues in the consumer goods market,
the new models in the services industry, emerging youth trends, investments patterns in the
education market and the evolving telecom market in India.
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