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This book presents the latest data on spending patterns and consumer behaviour in India. Anchored by essays from consumer experts, It examines buying behaviour and consumption trends in the different product and service markets. http://www.infibeam.com/Books/marketing-whitebook-2012-2013-one-stop-guide-markers-business-world/9789381425015.html
"The Marketing Whitebook 2012-2013: One Stop Guide For Markers"