Innovative eCommerce Solutions ensure Great Customer Experience by GlobalLogic


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									                      Innovative eCommerce Solutions ensure Great Customer Experience

The advent of the Internet and its paraphernalia has definitely changed the way shopping is done today. Gone are
the days of wading through traffic, scouring store after store, rummaging through shopping items to buy products.
Today shopping is done within the comforts of one’s home. Thanks to technologies such as electronic funds
transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange
(EDI), inventory management systems, and automated data collection systems today eCommerce is carried out
with ease.

If it is the Internet that transformed the mode of shopping by bringing in the concept of eCommerce, then it is
social networking that breathed a new life into eCommerce through the concept of customer engagement.
Previously eCommerce was all about attracting customers to web portals and making them buy products or pay for
services as quickly as possible. However, today, thanks to social networking, eCommerce is expanding beyond
simple B2C and B2B shopping portals. The widespread adoption of social networking has shifted the traditional
online shopping model to incorporate consumers' active participation in the marketing and selling of products. As
customers have the last word and buy products if and only if the products appeal to their preferences, enterprises
today attach great importance to customer preferences, their likes and dislikes. Hence, enterprises first identify
customer demands and then create products and services.

In a nutshell, the success of eCommerce depends a lot on providing a great customer experience. Unless and until
the customers are satisfied, no amount of effort can help enterprises gain a competitive edge in these growing
eCommerce markets. This includes a sharp user interface, secure data management, a solid POS, rapid
performance and the ability to handle large amounts of traffic.

Collaborating with a product development services provider who has the right mix of experience and expertise can
help enterprises to develop cutting edge eCommerce solutions. Here is a look at the capabilities of a leading
software R & D services expert with experience of working with multiple BPM workflow modeling tools (e.g.,
Appian, JBPM, OS Workflow) and reporting tools (e.g., Jasper, BIRT, Appian, Kettle, Microstrategy).
·    Online storefronts, catalogs and shopping carts
·    Web-based administration products for managing inventory, coupon codes and gift certificates
·    Point of sales (POS) and payment processing solutions
·    Web portals for travel, ticketing and event management
·    Online auction engines based on open source libraries
·    Websites optimized for the user content generation
·    Location-based shopping services for mobile phones
·    Robust, scalable platforms for digital content delivery
·    Next-generation ad servers
With eCommerce changing with evolving times, there is the need of innovative eCommerce solutions to keep up
with changing customer preferences as it helps to ensure customer satisfaction.

Related Links: advisory services, agile product life cycle management

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