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Life Insurance in the US, Key Trends and Opportunities to 2016
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Synopsis

 The report provides in depth market analysis, information and insights into the US life insurance
market, including:
 • The US life insurance market’s growth prospects by life insurance categories and customer
segments
 • The various distribution channels in the US life insurance market
 • The competitive landscape in the US life insurance market
 • A description of the life reinsurance market in the US

Summary

 In terms of gross written premium, the life insurance segment was the largest segment in the overall
US insurance industry during the review period. The total written premium value of the segment
decreased at a CAGR of -0.7% during the review period. The decrease was attributed to high levels of
unemployment, which decreased the demand for group life insurance products and the uncertain
economic environment, which resulted in a decline in gross written premiums in the term life category.
In addition, the low investment returns due to low interest rates represented losses to the earnings of
life insurers.

Scope

 This report provides a comprehensive analysis of the life insurance market in the US:
 • It provides historical values for the US life insurance market for the report’s 2007–2011 review
period and forecast figures for the 2012–2016 forecast period
 • It offers a detailed analysis of the key sub-segments in the US life insurance market, along with
market forecasts until 2016
 • It covers an exhaustive list of parameters, including written premium, incurred loss, loss ratio,
commissions and expenses, combined ratio, frauds and crimes, total assets, total investment income
and retentions
 • It analyses the various distribution channels for life insurance products in the US
 • Using Porter’s industry-standard “Five Forces” analysis, it details the competitive landscape in the
US for the life insurance business
 • It provides a detailed analysis of the reinsurance market in the US and its growth prospects
 • It profiles the top life insurance companies in the US and outlines the key regulations affecting them

Table of Contents :

1 Executive Summary
2 Introduction
2.1 What is this Report About?
2.2 Definitions
2.3 Methodology
3 US Insurance Industry Attractiveness
3.1 Insurance Industry Market Size, 2007–2016
3.2 Key Industry Trends and Drivers
3.2.1 Business drivers
3.2.2 Consumer drivers
3.3 Recent Market Developments
4 Life Insurance Segment Outlook
4.1 Life Insurance Growth Prospects by Category
4.1.1 Individual life insurance category
4.1.2 Individual general annuity category
4.1.3 Individual term life insurance category
4.1.4 Individual others category
4.1.5 Group life insurance category
4.1.6 Group superannuation category
4.2 Life Insurance Growth Prospects by Customer Segments
4.2.1 Individual single-premium category
4.2.2 Individual non-single-premium category
4.2.3 Group single-premium category
4.2.4 Group non-single-premium category
5 Analysis by Distribution Channel
5.1 Direct Marketing Channel
5.2 Bancassurance Channel
5.3 Agencies Channel
5.4 E-Commerce Channel
5.5 Brokers Channel
5.6 Other Channels
6 Regulatory Policies
7 Porter’s Five Forces Analysis – US Life Insurance
7.1 Bargaining Power of Supplier: Low to Medium
7.2 Bargaining Power of Buyer: Medium

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