06 - LVMH by xiaoyounan

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									                     Bernard Arnault
                          LVMH
samedi 21 avril 12
samedi 21 avril 12
        Biography

    Chairman, founder and CEO of LVMH.


   Born on March 5, 1949 and grew up in
   Roubaix

  Bernard Arnault was married 2 times and
  he is the father of 5 children

  4th richest man in the world, and he is the
  richest man in Europe with $41 billion
  dollars.

           Good friend of Nicolas Sarkozy




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                       L!" Vui#on

  Foundation in 1854

  1896: creation of the monogram LV

  Luxury trunks, leather goods to ready-to-wear

  One of the world’s leading international
   fashion houses
               In 2010: $ 3 billion


                     All lugga& mu' combine high mobility and lightness




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       Museum of decorative a)s


         Exhibition= retrospective analytical work of
         Marc Jacobs and Louis Vuitton




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                      Significant figures


                     Louis Vuitton: Creator




                               Yves Carcelle: CEO




                 Marc Jacobs: Artistic Director


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        L!" Vui#on- La' 'ores opened




                     Louis Vuitton is present in 53 countries


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                     Moët Hennessy

       Group of wines and spirits: 1986

       Unified with Moet& Chandon,
       Hennessy,Mercier, Krug




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      Bernard Arnault Gr!p

            Private holding company

            Interests in various companies




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                           Grow* of LVMH Gr!p




                     Philosophy of the group : “quality of the products,
                     creativity, image, entrepreneurship, constantly call
                               into question and be the bests.”




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         Li#le bit of h"tory ...


                     1989 : Bernard arnault
                     becomes CEO

                     1997 : LVMH counts 10
                     brands

                     1998 : Marc Jacobs artistic
                     director louis vuitton

                     1999 : he missed the
                     repurchase of Gucci but
                     obtained TAG heuer



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  Fa' evolution

                     - Goal : create a giant in the
                       luxury field.

                     - 80 000 employees

                     - 2 545 stores around the
                       world




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                     2007 : counts more than 50 brands

                     2008 : the watchmaker firm Hublot.

                     2010 : open the first store in
                       Mongolia

                     2012 : the Vuitton foundation for art
                       and culture.




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 Organ"ation of + gr!p




                     5 business segments




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       More than 60 brands
       A 2010 $3 billion turnover




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                        LVMH sales exploded in 2010

                 Net income increased at a 73%
                 Excellent outlook
                 Best increase for: watches and jewellery products & wines and spirits

                     "the quality of our products, originality of our brands and the talent of
                        our teams in addition to economic recovery allowed us to gain new
                                           market share over the world. "

                 Dior & Louis Vuitton = symbolic figure of
                  France




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          “Business " like a game of tenn". Y! ba#le it !t and


          ,ake hands at + end”

          Bernard Arnault



                     BETWEEN A STRONG CORPORATE CULTURE
                     AND A STRONG MANAGEMENT STRATAGY TO
                     GET THE DESIRE EXCELLENCE…




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   A MANAGEMENT STRATEGY HIGHLY


   INFLUENCED BY THE VALUES OF LVMH




         Creation: product of excellence

         Innovation: wear the highest ambition

           Mastering complexity

           See true / best actions

           Real talk / Honesty




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       MANAGEMENT STRATEGY

       Maintain its competitive position putting ahead its strenghts and competences




          INCENTIVIZE EMPLOYEE S MOTIVATION BY CREATING A LVMH
            WORLD
          !>#CORPORATE MANAGEMENT
          #DECENTRALIZATION OF THE DECISION MAKING PROCESS
          !>#HIERARCHICAL MANAGEMENT




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          INCENTIVIZE EMPLOY EE S MOTIVATION BY


                        CREATING A LVMH WORLD

                                   !>#CORPORATE MANAGEMENT



            Attract and keep the best potencial to get excellence
               and success-> HR policy

            Development of a Spirit of conqueror

             Art and design are part of the group: patronizing artists


            Large control on the group’s image
                                        « surrounded by the best »




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               #DECENTRALIZATION OF THE DECISION


                            MAKING PROCESS


                              !>#HIERARCHICAL#MANAGEMENT




         hierarchical structure

          pression on the employees

          Clarity and efficiency in tasks giving

          high presence of Bernard Arnault




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       Bernard Arnault and h" mana&ment 'yle




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         Ab!t h" o-onents…

  At 63 years old, he keeps fighting


                     Turn back : an unknow word for him

                                      Not used to loose , willing to
                                                  win




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     Limit of legacy

 Bernard Tapis and Chasseur Français




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      A careful and unpre.ctable man

                     The strategy of secrets

                             Look out for new businesses

                                      Interested in medias




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    How can we explain such a success?


                     Bernard Arnault: an incredible strategist


                      Bernard Arnault: a unique personality




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     Is he a cold hea)less mana&r wi* a lot of defects


     OR a business &nius, ,y and unloved?




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  Cold mana&ment 'rategy




                           Principle of uniqueness
                           Authority exercised from top to bottom
                           Each employee depends on only one
                           supervisor which instaure pressure on
                           all of employee.




                           Collective decentralization
                           Bernard Arnault empowers the CEO of
                           each strategic business area but he
                           won’t hesitate to fire them if their
                           goals are not reached




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     Solitary and profesional destroyer


                                    Solitary
             Give the reins of his empire to someone else for starting a new life
             Never have an extra profesional conversation with colleagues
             He never congratulate someone

                     Conforama
                     Boussac



                                                                  Profesional
                                     He knows how to build relationship with the right people
                                     He governs everything and knows everything until the exact number of bags
                                     sold




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  /e hidden side of + iceberg


       We just have to analyse him, detect a smile,
       a little flash in his eyes to see what he really
       thinks


      He is influenced by his family


       His fears: his emotions




                                                          How he can enjoy the extravagance of fashion
                                                          designer like Karl Lagerfeld?



                                                          -> He is at the head of the largest luxury group and
                                                          impose his success as a modele in the business
                                                          world




samedi 21 avril 12
                     /ank y!


samedi 21 avril 12

								
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