VIEWS: 11 PAGES: 2 CATEGORY: Internet / Online POSTED ON: 12/31/2012
For a reputation management company, if this information falls in the wrong hands, you might be in for a social crisis Try to Segment Your "Likers" When you signed up for Facebook as a "Person," meaning you did not create a Facebook page for your brand but an actual account, when you add friends, you can segment them into different list.
Top Tips on How to Effectively Manage Your Facebook Account When a brand or business joins Facebook, it relinquishes some control on how things in this social space will turn out. There are times though that a brand’s Facebook account spins really out of control that it’s doing more harm than good. Whether you are working with a social media agency or managing your business’ Facebook account on your own, here are few simple alterations that you can do to regain control of your Facebook page. Delete Apps that You Are Not Using If you or your social media agency is not utilizing certain apps that in your social communications, get rid of them! You might be saying: “But I might need it in the future.” Resist this app hoarder mentality. Plus, Facebook apps are made every day. There’s definitely another app that you can download in the future. The thing is, not only do unused apps clutter your Facebook profile. You are also allowing app providers access to your page’s information. For a reputation management company, if this information falls in the wrong hands, you might be in for a social crisis Try to Segment Your “Likers” When you signed up for Facebook as a “person,” meaning you did not create a Facebook page for your brand but an actual account, when you add friends, you can segment them into different list. For your page, even though you can’t segment your page “likers” in this way, it still pays to know who they are based on your interaction with them online. For a social media agency, this is important because you are able to group your followers based on the level of interaction and it will greatly help in terms of communication prioritization. For a reputation management company, this is essential because you know who the influencers in your community are and hence, you should look out for their comments. Leverage on their influence to disseminate your messages and watch out for any negative posts they might have about your brand. Protect Your Brand’s Page from Invaders Creating a Facebook page for your brand is allowing, to some degree, for the online social community to scrutinize you. This can be extremely useful for a social media agency or a reputation management company since it gives them a tool to gather relevant feedback and perform a quick brand health check online. However, don’t forget that fake accounts are everywhere and these can be used by your competitors and other parties who want nothing but to bring you down to spy on your page and lambast you unreasonably. If you signed up as a person, it would be easy to adjust your privacy settings. If you are managing a Facebook page, it can be a bit tricky. There is actually a functionality where you can ban a user, but use this with caution. One thing you can do is to have a caveat in your profile that your Facebook page, while every opinion is welcomed, should be free from obsceneness and offensive posts and that you deserve the right to ban users who are doing such things. Putting Structure in Chaos Even the most seasoned social media agency or reputation management company may have a hard time managing a brand’s Facebook account, especially if you have a big community. Utilize all the tools you can and follow the tips above to give your Facebook account a semblance of structure in a seemingly chaotic landscape. Author is working as an Internet Marketing professional in a social media company in Boston. He likes to write informative articles on various topics related to Internet Marketing. Through this article, he wants to share his knowledge with people who are about to hire a social media agency for their businesses.
"Top Tips on How to Effectively Manage Your Facebook Account"